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THE SEABLINGS
O R G A N I Z E D B Y
Campaign Presentation
We are a brother and sister rowing the Atlantic Ocean to demonstrate the importance of Gender Equality in building a sustainable, prosperous and empowering society for men
and women globally. Our aim is to break any gender stereotypes by putting to the test what it truly means to be
in the
# sameboat
OUR MISSION
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THE SEABLINGSCAMPAIGNSUMMARY
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THECHALLENGE
ABOUTUS
MEDIA & PR
FINANCE
OURGOALS
OUR MISSION
THECAUSE
We aim to be the first ever brother and sister to row an ocean to demonstrate the importance of gender equality
(1) To Educate, individuals, communities and organisations.
(2) Contribute more than £100,000 to support projects run by UN Women UK
(3) Support UN Women UK and gender equality through our everyday actions
and brining attention to the changes.
Through support and contributions we will be able to fund the campaign, row across
the Atlantic Ocean and raise money to support the projects of UN Women UK
Older brother & younger sister. Both raised in the Cotswolds but currently living in London.
Rowing 24/7 in 2 hour shifts for 30,000 nautical miles across the Atlantic Ocean.
Aiming between 40-60 days at sea, facing extreme factors such as stormy weather,
dehydration and sleep deprivation.
Our journey and #sameboat campaign will be covered across many media outlets including;
national TV, Online publication and through spotlight articles in local and national press
To recognise the important and influential impact women have across all aspects of
society including; work, knowledge, health time, money and power
=
Known as the “Worlds toughest row” we will be competing in the Talisker Whiskey Atlantic Challenge
ABOUTUS
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A BROTHER
A SISTER
Anna McLean, 23
Confident and optimistic, Anna is sure be the first to accept a challenge and try something new. Anna spontaneously cycled the length of the United Kingdom, 913 miles over 12 days, self supported. Working in the City, Anna manages the partnerships for a Microsoft Dynamics CRM partner. You will find her cycling along embankment to and from work and certainly her high energy ensures that her evenings are always filled with a fun activity.
ANNA CAMERON
Cameron McLean, 31
Strong minded and determined, Cameron is always onto his next adventure and certainly one to turn his visions into a reality. Alongside directing the Operations for a Business Members Club in Mayfair, Cameron swam the English Channel solo in 14 hours, completed his MBA, and is now flying around the Cotswolds to build hours towards his Private Pilot’s License. You can always rely on Cameron for a good laugh and some entertainment with his clever & witty puns.
ANTIGUA 3,000 NM
THE SEABLINGS
LONDON, UK
LA GOMERA
THECHALLENGE
O R G A N I Z E D B YThe idea of the race came to Sir Chay Blyth whilst he was rowing the Atlantic Ocean in 1966 with
Jon Ridgeway. It was a 92 day battle against hurricanes, 50ft waves and near starvation.
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Extreme weather Storms
30-60ft wavesWildlife
(whales & sharks)Shipping lanes
External Challenges
DehydrationSleep deprivation
Muscle deterioration Salt sores
Blistered skinTendinitis
Seasickness
Physical Challenge
IsolationHallucinationsAgoraphobia
ClaustrophobiaNo outside assistance
Mental Challenge
TechnicalThe Seablings will process sea water through a solar powered
desalination unit to produce drinking water for each day.
The Seablings will adopt a pattern of rowing for 2 hours then sleeping for 2 hours for
the duration of the race.
Two Hours On / Off
Women earn 23% less than men around the world.In other words, a woman earns only 77% of what a man does (United Nations, 2017)
100:77
“Women earn 23% less than men around the world”
(United Nations, 2017)It is time for this to change
THECAUSE
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We need to recognise the important impact women have across all aspects of society. This includes; Work, Knowledge, Health, Time, Money and Power.Now it is time for both men and women to unite, take action and drive this change together.
GENDER EQUALITY
195 Million fewer women than men are literate
190 Million fewer women than men have access to an account at a formal financial institution
Women spend 3 x more hours on unpaid care work than men do
It will take >100 years to reach gender equality in the C-suite based on current trends
Less than 50% of employees believe their company is doing what it takes to improve gender equality
Established in 2010, UN Women leads the way to accelerate gender equality and women’s empowerment. The organization delivers programs and transforms policy to improve the lives of women and girls in nearly 100 countries around the world. UN Women works among other issues to support women as leaders in all walks of life, increase their economic security and end the pandemic of violence against women that affects at least 1 in 3 women and girls worldwide. The aim is to achieve equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.
With your help women and girls can live free of violence, and have an equal choice and opportunity to study, earn money and follow their dreams.
$12 Trillion could be added to annual global GDP by 2025 if the gender gap is narrowed
Women make up half of the world’s population but currently contribute only 37%
to global GDP
OURGOALS
More people have been to space or climbed Everest than have rowed an ocean
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1Educate individuals, communities and organisations everywhere on how women's equality contributes so positively to the growth and success of our economies.
EDUCATE 2Contribute > £100,000 through financial donations to the UN Women’s 12 flagship programs in place to help reach gender equality by 2030.
CONTRIBUTE 3Support UN Women and gender equality through our everyday actions and bringing attention to the changes we are making.
SUPPORT
Number 5 of the United Nations Sustainable Development Goals is to achieve Gender
Equality by 2030. With Gender Equality at the forefront of our #sameboat campaign we have partnered
with UN Women UK.
PUBLICEVENTS
- Local school events The Cheltenham Ladies’ College Sports Centre grand opening
- Charity fundraising ball
- Regional boat shows
- Exhibiting at public events
Beyond participating in the official race we will be taking part in several other events to raise awareness including;
All these events serve as great PR opportunities for The Seablings to raise awareness of the #SAMEBOAT campaign, the importance of Gender Equality, and to represent your brand. THE SEABLINGS
And many more...
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HAVE AN EVENT WE CAN ATTEND?
Email: [email protected]
MEDIACOVERAGE
TALISKER WHISKEY ATLANTIC CHALLENGE MEDIA STATISTICS - 2016
Engagements EngagementsEngagements
1,514 2,300127,000
560,000 15,000 7,100 2.0m 301,000Views Views Views Unique sessions Views
600,000 23,40016.3m 665,000ReachReach Page viewsReach
S O C I A L M E D I A S TAT I S T I C S - D U R I N G 2 0 1 6 R A C E
1.4 M
301,000EngagementsEngagements
15,000
Reach
TOTAL ENGAGEMENT
People that have been exposed to the race content People that have watched the race content People that have reacted to the content (likes, shares etc.)
TOTAL REACH
20.1 MillionTOTAL VIDEO VIEWS
3.7 million
760,000
1.2 MPage views
Unique sessions
760,000Engagements
1.2 Million
TOTAL TV VIEWERS
80.2 MillionThe Advertising Value of all our Press Coverage All of the articles printed or posted online People that have watched our documentaries
TOTAL PR VALUE
£6.7 MillionTOTAL PIECES OF NEWS COVERAGE
2,500+
T V , P R E S S & P R S T A T I S T I C S - D U R I N G 2 0 1 6 R A C E
100+
National and Regional
Television Broadcast
(since 2015)
Coverage on BBC Breakfast and during
on BBC1
2 hours+ 37
National newspaper
articles
33
Pieces of
international
online coverage
250+ TV broadcasts in
120+ countries of
two 60-minute
documentaries
Celebrity support
from Stephen Fry,
Bear Grylls, David
Haye, Sam
Branson etc.
10+
BOAT RACE DAY
YOURSUPPORT
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GOLDSPONSOR
SILVERSPONSOR
BRONZE SPONSOR
SERVICES
BrandingLogo on outside of boat (aprx 5ft x 3ft)
Logo on inside of cabinLogo on front of clothing
Corporate EventsCorporate talks before and after the row at
your officeAn afternoon on our boat for up to four
employees - great team buildingBottomless Brunch with The Seablings
5 Tickets to The Seablings charity fundraiser
Media Copy of expedition photography & video
footageLarge logo on our website sponsorship
page with information and a link to your website
Frequent social media mentionsRecognition in our book (post race)
Merchandise 5 branded jackets
5 branded long sleeve shirtsBottle of Talisker whiskey
Signed copy of our book (post race)
BrandingLogo on outside of boat (aprx 3ft x 2ft)
Logo on inside of cabinOn back of clothing
Corporate EventsA motivational talk after the row about success,
perseverance and gender equality2 Complimentary tickets to our charity
fundraisers
Media Copy of expedition photography & video footageMid-size logo on our website sponsorship page
with information and a link to your websiteA shout out on all our social media pages
Merchandise 2 Branded long sleeve shirts
Bottle of Talisker whiskeySigned copy of our book (post race)
BrandingSmall logo on outside of boat (aprox 2ft x 1ft)
Corporate Events2 Complimentary tickets to our charity fundraiser
Media Copy of expedition photography & video footage
Recognition on our website sponsorship page with a link to your website.
Shout out on all social media pages
Merchandise 2 Branded long sleeve shirts
Bottle of Talisker whiskey
Your name proudly displayed on the outside of our boat
Thanks to one of our very generous sponsors you will also receive a custom-designed trendy
Seablings T-shirt.
Your name, picture and message on the 250 club Wall of Fame board.
Signed Seablings photo / thank you pack
Chance to win a hamper full of luxury treats & Seablings merchandise
Own a t-shirt company, travel agent or just want to donate some spare protein bars? - Get in touch to discuss a tailored package to suit
your needs.
We are always looking for support in the form of goods and services that you maybe able to
offer.
£10,000+ £5,000+ £1,000+ £250
EXPERIENCE DAYS
TITLESPONSOR
1
2
3
4
£30,000+
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PRIME BRANDING
Promote your brand and the importance of gender equality by becoming our Title Sponsor. Receive all the benefits of our Gold Sponsor plus the following;
MEDIA EXPOSURE
MERCHANDISE
Half the boat painted with your brand colours and logo
A learn to row day on our boat: Experience first hand what we’ll endure for 40-60 days
Sponsorship video about gender equality with The Seablings
All the best goodies including; team gear, more event tickets and whiskey!
THEFINANCE
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Only with your support and contributions are we fund a boat, technical and life saving equipment, food and other operational costs in order to launch the to the #sameboat campaign.
The boat will be sold after the race and all recouped funds will be donated to UN Women UK.
Generous product donations and discounts are helping to reduce some of these costs.
HAVE AN EVENT WE CAN ATTEND?
TOTAL BUDGET £100,000
£50,000
£20,000
£5,000
£10,000
£10,000
£4,000 £1,000
Boat
Entry Fee
Boat Equipment
Shipping
Safety Training
Food Travel
Your logo
herehere
here
THE SEABLINGS
+44 777 178 3676www.theseablings.com [email protected]@theseablings
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GET IN TOUCH
