SPONSORSHIP PACKAGE

SPONSORSHIPPACKAGE

CELEBRATING100 YEARS

LAMAR STREET FESTIVALFeStIval INItIatIve The Lamar Street Festival celebrates the 100-year anniversary of the historic South Side on Lamar Building in Dallas, TX. The building’s iconic neon sign has welcomed travelers to the south side of downtown for over a decade. Originally the Sears, Roebuck & Co. building, South Side on Lamar was turned into landmark urban residences and business lofts in 1997, and has been the anchor for urban renewal in the area ever since.

MISSIONThe Lamar Street Festival’s mission is to showcase the beauty and creativity of the Cedars South Side neighborhood, its businesses and its residents and to nurture artful and economic relationships with all surrounding communities. South Side on Lamar has, since its inception, celebrated and encouraged an inclusive demographic of creative artists, professionals, musicians, educators and established businesses. The authentic diversity of the Cedars South Side neighborhood is an asset for the city as it seeks to continue bridging the verve of downtown with sustainable and equitable business and community engagement in South Dallas.

SuPPORtWith support from the City of Dallas, the Dallas Convention & Visitors Bureau, Downtown Dallas Inc, the Cedars Neighborhood Association, and The Cedars Open Studios, the Lamar Street Festival is a collaborative community event.

atteNdaNceAnticipated inaugural year 5,000 $5.00 CASH entry fee for adults. Children 12 and under are free to attend. The festival is CASH ONLY. tIcKet INFORMatION Tickets available at the Lamar Street gate one hour prior to festival start time.

IN & Out Festival guests will be allowed to go in and out from 12:00 p.m. to 7:00 p.m. to experience the Cedars Open Studios and nearby neighborhood destinations. After 7:00 p.m., NO In & Out, unless you purchase a ticket to re-enter. tIcKet POlIcIeS Lost or stolen tickets will not be reissued the day of the festival. All ticket sales are final. No refunds and no exchanges.

FeStIval EVENTS

ARTISTRy & AuThENTIC DIVERSITy

aRtThe festival provides a platform for locally recognized visual artists, many of whom live in the Cedars neighborhood and in the 100 year old South Side on Lamar building. The 11th Annual Cedars Open Studios, featuring tours of local artists’ studios and lofts, takes place in tandem with the Lamar Street Festival for its inaugural year. The festival also showcases over 40 juried painters, sculptors, jewelry makers and multimedia artist booths with art for sale.

FIlMThe Jeff West South Side Studios, created in 2009 are the home of TNT’s ‘Dallas’ series and where the third season will continue to be filmed this fall. As a nod to the growing television and film industry in Dallas, the Lamar Street Festival will become the location for a professionally produced short film that culminates its editing on-site and premiers in front of the festival attendees just before the headliner takes the stage. During the day, three scenes are to be shot on-site with festival crowds and guests as walk-on extra cast members.

FOOdCedars South Side restaurants and Dallas food trucks will provide food and beverages for the event. Local restaurants being highlighted include: Full Circle Tavern, Opening Bell Coffee, Off The Bone Barbeque The Cedars Social, Urban Market and the NYLO Dallas South Side Hotel.

MuSIcLamar Street Festival guests may enjoy live music from an eclectic array of North Texas bands including hometown favorites The Relatives and Home by Hovercraft on the main outdoor stage. Adjacent restaurants will have four alternating indoor stages at The Cedar Social, Full Circle Tavern, Poor David’s Pub and Bill’s Records.

Artist may find more information at www.lamarstreetfestival.com

The Cedars South Side neighborhood pulls Downtown and South Dallas together and is an urban threshold that magnetizes unique businesses and residents unlike anywhere else in Dallas. The Lamar Street Festival begins at the corner of Belleview and Lamar in the heart of the neighborhood.

INTERACTIVESPOTLIGHT

“ ArtLoveMagic” photo by: Brian Hamm

INTERACTIVE ART ZONE Lamar Street Festival’s Interactive Zone is an artistic, hands-on and playfully creative destination for all ages and includes storytellers, magicians, puppet shows, jugglers, and Dallas Heritage Village demonstrations. In hon-or of South Side on Lamar’s 100 years, Big Thought’s teaching artists host an area in which to create art and enjoy creative play opportunities like those enjoyed in 1913 as well as today’s iterations of the same games 100 years later. A time machine photo booth with turn of the century costumes also accentuates the Then & Now theme. The Dallas LOVE Project provides an opportunity to make art for the 50th year commemora-tion of John F. Kennedy’s life and legacy. A musical petting zoo featuring orchestra instruments allows kids to “meet” the instruments as well as the musicians who play them. The Dallas Public Library’s Bookmobile opens on site for young readers.

A passionate local artist collective known for dynamic events that often take place in the South Side on Lamar building, ArtLoveMagic showcases its collection of talented personalities and colorful artists working in a variety of mediums. As the sun goes down on the Lamar Street Festival, ArtLoveMagic will transform the area into a live interactive art show for adults. Festival guests may simply observe an ArtLoveMagic event or create a piece to take home.

The Making Art with Purpose (MAP) Project will infuse the festival with a surprise happening and the passion-ate local artist collective ArtLoveMagic known for dynamic events that often take place in the South Side on Lamar building, will showcase its collection of talented personalities and colorful artists working in a variety of mediums. As the sun sets, ArtLoveMagic will transform the area into a live interactive art show for adults where festival guests may simply observe an ArtLoveMagic event or create a piece to take home. The City DesignStudio will enhance community conversations about linking the neighborhood to nearby ame-nities while also enhancing awareness of the area’s intriguing history.

The Lamar Street Festival will also challenge festival guests to an amateur film competition for which the prize is a 12 month South Side on Lamar loft lease. Competition-eligible attendees interested in submitting an entry must create their own short smart phone film using footage taken at the festival and in the neighborhood.

FeStIval EVENTS

photo by: Tyson Sommer

Why SPONSOR?

eNGaGe OPPORTuNITy

SPONSOR tHe INauGuRal YeaR aNd GROW WItH tHe NeIGHBORHOOdLamar Street Festival provides a marketable and effective way to engage in an area on the cusp of high growth potential and blocks from the Convention Center, significant transportation hubs and major regional hotels. At this time when Mayor Mike Rawlings and others lead efforts to further communicate the important opportunities south of Downtown, Lamar Street Festival highlights a unique neighborhood and destination point. The inaugural Lamar Street Festival is a dynamic demarcation of the good things to come:

• Innovative South Lamar street improvements connecting the Omni Hotel and Convention Center area to the South Side Cedars neighborhood

• Belleview Street improvements and extensions linking the Trinity River Corridor to the west with the Dallas Heritage Village at Old City Park to the east

• A Riverfront Blvd. development providing access to existing pockets of urban green space, the original Trinity River waterway, and stellar views of the downtown skyline

• The opening of over 300 new residences along Belleview and Lamar

• Increased transit-oriented development and foot traffic around the Cedars DART Station

Join us for a one-day event and help make what is possible south of Downtown visible.

For more information on available sponsorship packages contact Melanie Ferguson at 214.928.9100 ext. 23 or mferguson@matthewssouthwest.com.

MEDIA SPONSOR

$100,000+MedIa SPONSORSHIPFestival organizers anticipate significant media sponsor support and shared promotional event advertising over a six week period with print, broadcast, online and radio outlets. Press release communications will begin by the end of July. Online press kits with sponsor information will be updated and available as new sponsors are acquired. Media Partner Promotion will begin by the first week in September 2013.

TITLE SPONSOR

$50,000+tItle SPONSORSHIPentitlements: > Company name or logo paired with festival name in all uses> Opportunity to display signage from Main Stage and festival perimeter fencing> Acknowledgement from the Main Stage throughout the day> Exhibit space> Opportunity to create an interactive sponsor activity area> Link from festival website > VIP NYLO rooftop passes> Inclusion in professional promotional video for online marketing> Ability to have brand worked into Afterburn™ lightshow

Inaugural Sponsors will have first right of refusal for future sponsorship categories.

PRESENTING

$25,000PReSeNtING SPONSORSHIPentitlements:> Inclusion on all PR and marketing materials>Opportunityforsignificant on-site signage at entry points> Opportunity to create an interactive sponsor activity area> Acknowledgement from the Main Stage> Exhibit space > Link from festival website> VIP NYLO rooftop passes

Sponsorship may be combination of cash and in-kind support

Inaugural Sponsors will have first right of refusal for future sponsorship categories.

photo by: Tyson Sommer

LIVE

SPONSORSHIPPACKAGES

MAjOR

$15,000MaJOR SPONSORSHIPentitlements: > Name or logo on all print and online promotions> Opportunity to display signage on site and within company activity area> Acknowledgement from the Main Stage> Exhibit space > Link from festival website > VIP NYLO rooftop passes

Sponsorship may be combination of cash and in-kind support

BASIC

$5,000BaSIc SPONSORSHIPentitlements:> Name or logo on all print and online promotions> Opportunity to display signage within tent > Exhibit space > Link from festival website > VIP NYLO rooftop passes

VENDOR

$1,000veNdORentitlements: > Exhibit space> Opportunity to display signage within tent > Link from festival website

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TRANSPORTATION

dIRectIONSLamar Street Festival is easily accessible from I-30, I-45, I-35 and I-75. The festival footprint is blocks south of the Omni Dallas Hotel and the Dallas Convention Center and is directly in front of the NYLO Hotel.

PaRKINGAmple paid parking is available in surrounding lots.

daRtThe Lamar Street Festival is conveniently one block from the Cedars DART Rail Station.

BIKe valet Free and secure bike parking is provided to cycling guests. Valets will wipe down and lock bikes.

NeaRBY deStINatIONSWalking tours and pedicabs for hire will allow visitors to explore the Cedars Open Studios and nearby destinations not within the festival footprint.

FeStIval PARKING

For more information contact:

John Matthews | Producer

Jeremy McKane | Art Director

Melanie Ferguson | Sponsorship Director

Shannon McMahen | Asst. to Producer

214.856.0573 phone | LamarStreetFestival@gmail.com

www.LamarStreetFestival.com

lamar Street Festival1401 South Lamar Street

Dallas, Texas 75215