SPONSORSHIPOPPORTUNITIES

Ann Arbor Summer Festival

a2sf.org

Top of the Park: June 14 - July 7, 2019

Season No. 33 • June 10 – July 3, 2016

The Ann Arbor Summer Festival offers high-profile opportunities for branding, prestige, turn-key events, targeted audiences, and relevant marketing platforms. Festival sponsorships offer opportunities to build brand awareness, drive traffic to your business, launch new products or services, and connect with your consumers in a fun and relaxed atmosphere. We pride ourselves on being the area's largest, most accessible and attended community and entertainment experience.

Sponsors receive benefits such as: frequent brand exposure through naming mentions on-site, logo displays, extensive promotion; sales opportunities through sampling and display; fully-integrated hospitality packages on the coveted campus of the University of Michigan in downtown Ann Arbor. Maximize your exposure to this lucrative youth and family market and reach the region's well-educated, high-income consumers.

Align Your Brand

Sponsorship Activation• Engages over 80,000 attendees• Multiple programming platforms offering targeted lifestyle and experiential marketing• Inclusion in high-profile marketing and media campaigns• Support of one of the area’s favorite cultural events• Demonstrates commitment to your community and quality of life

Contact Heather Steenrod, Development Director at 734-707-4961 or steenrod@a2sf.org

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Testimonies "I can think of no better sponsorship venue than the Ann Arbor Summer Festival. It is a high profile event that has directly led to business opportunities for us, and has helped cement us as a leader in the community. Beyond that, it is an ideal place to invite clients and partners in order to be part of a positive, kinetic, feel-good atmosphere." - Jim Hume, Principal, Phire Group

"Toyota is a proud sponsor of the Ann Arbor Summer Festival. In addition to being a leading cultural event in the region, it provides our team members with volunteer opportunities and a chance to get involved in the community." - Cynthia Mahalak, External Affairs, Toyota

Photo credit: Myra Klarman

Stage Sponsor Packages (Investment: $15,000 / $25,000 / $50,000) The indoor Mainstage series presents ticketed performances of marquee talent featuring music, dance, theater, and comedy in some of the biggest indoor venues in Ann Arbor, including Hill Auditorium (3,400), The Power Center for the Performing Arts (1,300), The Michigan Theater (1,700), and the Lydia Mendelssohn Theatre (625). 10-15 shows per season. Previous performers include: Aretha Franklin, Tony Bennett, Mikhail Baryshnikov, Willie Nelson, Chris Isaak, Bonnie Raitt, Diana Krall, Lily Tomlin, Steve Martin, CAKE, Al Green, A Prairie Home Companion, Ira Glass, Indigo Girls, Michael Franti, Mayer Hawthorne, Diana Krall, Rhiannon Giddens, and more.

$50,000Exclusive

Full season

Stage naming rights

+Stage

signage &media

Located in front of the U-M Rackham School, this stage is the festival's largest outdoor performing venue for full amplified ensembles of 3–26 performers, hosting 60+ bands and events for 21 nights each summer. This stage also hosts the festival's outdoor Cinema Series, featuring 13 films under the stars.

Previous performers include: The Third Coast Kings, Serena Ryder, Boy & Bear, Ryan Montbleau, MarchFourth!, Lady Sunshine & The X Band, Terrance Simien and the Zydeco Experience, The Record Company, Magic Giant, Red Baraat, and more.

$25,000Exclusive

Full season

Stage naming rights

+Logo featured

on stage banner &

media

Nestled within Top of the Park's wooded grove and beverage garden, the Acoustic Stage is the festival's seond largest outdoor performing venue, hosting 30+ artists each season. Featuring mainly solo and duo acoustic rising stars.

Previous performers include: Dave Menzo, Elle Casazza, Ralston Bowles, Timothy Monger, Chris Dupont, The Accidentals, Spencer Michaud, Paledave & Jenny Fair, Abigail Stauffer, Phillip-Michael Scales, Magdalen Fossum and more.

$15,000Exclusive

Full season

Stage naming rights

+Logo featured

on stage banner &

media

MainstageSeries Stage

Sponsor

Rackham Stage

Sponsor

AcousticStage

Sponsor

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Series Sponsor Packages (Investment: $15,000 / $25,000) Traditional, modern, and classical performers. Previous artists include MOMIX, Pilobolus, STREB, Savion Glover, and Mikhail Baryshnikov.

$15,000 non exclusive1 Mainstage show + $25,000 exclusive

Physical theater, contemporary cirque, and variety arts. Previous artists include C!RCA, Golden Dragon Acrobats, Tom Tom Crew, Flip Fabrique, and Les 7 Doigts de la Main.

$15,000 non exclusive1 Mainstage show + 1 Top of the Park film$25,000 exclusive

Global, ethnic, and multicultural. Previous artists include Gilberto Gil, Cesaria Evora, Zap Mama, Amadou and Miriam, and The Afro-Cuban All Stars.

$15,0001 Mainstage show + 3 Top of the Park bands

Jazz, swing, and songbook. Previous artists include Diana Krall, Perservation Hall Jazz Band, Esperanza Spalding, Pink Martini, Trombone Shorty, Cécile McLorin Salvant, and Gregory Porter.

$15,0001 Mainstage show + 3 Top of the Park bands

Contemporary pop, rock, and indie. Previous artists include Elvis Costello, Andrew Bird, Rufas Wainwright, k.d. lang, Chris Isaak, Feist, CAKE, Devo, Michael Franti, and Ingrid Michaelson.

$15,0001 Mainstage show + 3 Top of the Park bands

Roots and blues, folk, americana, and country. Previous artists include Bonnie Raitt, Willie Nelson, Lyle Lovett, John Hiatt, Buddy Guy, Al Green, Gregory Alan Isakov, and Mavis Staples.

$15,0001 Mainstage show + 3 Top of the Park bands

DanceSeries

GlobalSeries

JazzSeries

PopSeries

Roots & Blues Series

Family &Circus Series

Experimental, alt-cabaret, and performance art. Previous artists include Meow Meow, Neal Medlyn, Taylor Mac, and John Waters.

$15,0001 Mainstage show + 3 Top of the Park bandsFringe

Series

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Spectacles and site-specific performances drawing thousands at and around Top of the Park. Previ-ous artists include Architects of Air, Australia's Strange Fruit, Tangle, Transe Express, Erth's Dinosaurs, and Spain's Wyldbites.

$7,500, $15,000, $25,000 Non-exclusivebased on attraction/shows

$12,500 Exclusive 13 Movies Entire festival seasonLogo shown on slides before every movieMovies By

Moonlight

For 13 nights, we show popular movies under the stars on an inflatable screen for hundreds of fans at Top of the Park, including comedies, action, adventure, and cult classics.

Retreat Series

$6,250 / $12,500Entire series, non-exclusive21 Classes

21 nights of free mind-body sessions outside taught by local experts, with 150 attendees per event, offers a relaxing workout with classes in yoga, Capoeira, dance fitness and more.

$10,000 Exclusive Entire festival seasonLogo branded signage

Where else can you gain prime exposure to 400+ kids and families every night of the festival? As the exclusive sponsor, you champion youth education and activities with 21 different programs led by area nonprofits at Top of the Park.

KidZoneTent

Lead Sponsor Packages (Investment: $7,500 / $14,999)

Spectacle

A free concert series for families, featuring the best children's mu-sicians on the national kiddie-rock scene. In addition to these 3-4 events, the families can attend 3-4 free workshops with the artists.

$7,500 Exclusive Entire festival series3 Sundays at Top of the Park

KidsRockSeries

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Sponsor the popular opening night celebration at Top of the Park for the biggest crowd of the season. That night's sponsorship includes all (5+) Top of the Park bands.

$8,500 Exclusive 1 night: June 14, 2019

Sponsor the season's closing night festivities at Top of the Park. This continues to be one of the best-attended nights of the festival. Includes all five bands and one movie.

$7,500 Exclusive1 night: July 7, 2019

$5,000, $10,000 Non-exclusive Entire festival seasonLogo branded signage

Our Festival Footprint Initiative aims to transform our festival into a zero waste event over the next three to five years. In 2018, we debuted sustainability programming at Top of the Park to inspire and bring awareness to the environment. This year, with your support, we'll debut a nightly "homebase" for patrons to learn about and engage in ways to reduce their personal footprint.

Festival Footprint

First FridayOpening Night

So Long SundayClosing Night

Lead Sponsor Packages (Investment: $7,500 / $14,999)

This unique event space is home to some nerdy nightlife each season including Michigan Radio's Issues and Ale, Buzzed Spelling Bee, and fun programs with the Ann Arbor District Library including hands-on activities and trivia. Attendance ranges from 40-130 people.

$7,500 ExclusiveEntire series

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TheAnnex

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Promoting a sustainable and active community and in cooperation with local organizations, enjoy complimentary tune-ups each Tuesday night by professionals, serving 40+ each night.

$5,000 $2,5003 nights Non-exclusiveExclusive

Much-anticipted spontaneous street pavement art, photo exhibits, roaming artists, performance and circus artists by crowd-favorites such as David Zinn, Myra Klarman, and more.

$2,500 / $5,000 / $7,000Per attraction

Ticketed indoor concerts and performances. Previous artists include CAKE, Ingrid Michaelson, Steve Martin, Feist, Michael Franti, Elvis Costello, Lyle Lovett, Willie Nelson, and Andrew Bird.

MainstageShow

$5,000 Non-exclusive1 performance

$5,000 ExclusiveEntire festival seriesEducation &

Outreach

A series of free educational workshops during the season. Activities include master classes, panels, lectures, workshops, and more. Attended by 50+

TastingTuesdays

3 Tuesday nights during the festival of hosted ticketed outdoor craft beer tastings with brewers and experts. Attended by 100+ each night. Signage and table options available.

3 Wednesday nights during the festival of hosted ticketed outdoor wine tastings with wine enthusiasts. Attended by 100+ each night. Signage and table options available.

Wine DownWednesdays

Bike Nights

Visual & Street Arts

Presenting Sponsor Packages (Investment: $2,500 / $5,000 / $7,499)

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Support the engagement of hundreds of festival volunteers throughout the season and our "Give $5 to help TOP Thrive"initatives. Includes the option of branded giveaways.

$2,500 ExclusiveEntire festival series Volunteer

Program

$5,000 $2,500Exclusive Non-exclusive

Reach young professional members (ages 25 to 40) with discounted Mainstage tickets, drink tickets, exclusive after-parties, and networking events.

Perks & Rec Club

$5,000 $2,5003 nights Non-exclusiveExclusive

$5,000 $2,5003 nights Non-exclusiveExclusive

A complimentary ticket program for local social service organizations to select indoor Mainstage performances, extending community accessibility. The greater your support, the bigger impact!

Good NeighborTicket Program

$5,000 $2,500Exclusive Non-exclusive

$5,000 $2,500Exclusive Non-exclusiveStudent

Ticket Program

Provide discounted tickets for current college and high school students with a valid ID to Mainstage shows they might otherwise not be able to afford. Help introduce tomorrow's leaders to today's best artists!

Presenting Sponsor Packages (Investment: $2,500 / $5,000 / $7,499)

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Supporting Sponsor (Investment: $1,000 / $5,000)

HospitalitySponsor

Individual

Movie

Top of the Park Band

Sponsor

Movies under the stars on an inflatable screen at Top of the Park. Features a selection of recent hits, cult classics, and family-friendly films screened in the open air. Lineup always includes a variety of film genres. Includes significant logo placement.

$1,500 per movie

$1,000per band

Top of the Park's admission-free outdoor programming is broadly accessible, and highlights a wide range of local, regional, national and international talent, with a variety of music genres.

$5,000 ($3,000 sponsorship + tent rental fee)

Early access to the best private party dates. Being a sponsor gives you advance opportunity to secure the best dates for you company or organization before they open to the public.

$6 value per ticket. Pre-paid Top of the Park drink tickets for local organizations. These tickets may be given to employees or clients as a "thank you"or as an incentive to encourage new people to discover the festival. Minimum of 50 tickets required. Printed

on festival ticket stock & can include business's name or a short message.ex. "Thanks for a great year. Enjoy the 1st drink on us!"

Drink Tickets at Top of the Park

Sponsor Benefits

a2sf.org gets893k avg. pageviews

and 240k visitors per year

Email Blasts

22k subscribersLogo with sponsored event linked to your

website

Stage Announcement

Your company's name announced by stage emcees as a sponsor

SignageSocial Media

Logo on indoor & outdoor sponsor

banners and signs,and text credit in program

guide (8,000 pieces)

Featured sponsor shout outs

20k facebook 8kTwitter

2k instagram

Print Materials

Your logo on sponsor pages in our Mainstage Brochure, Program, &

Calendar (82,000 pieces)

On-Stage Announcement

Your representativeinvited onstage to help

present artist with festival director (pending artist ok)

Ticket Discount

20% discount for your team to enjoy a

Mainstage show

Press Release

Name inclusion in season press kit;

(regional and national distribution)

Your company's name on the front of the

tickets to a sponsored Mainstage show

Ticket Stock

Your linked logo on all revolving banners & featured on your event's page; (12 months)

Season-long branding of festival stageMainstage Series for 21 nights featuring international marquee artists, $50,000

Top of the Park Band Stage, $25,000, 60+ BandsThe Acoustic Stage, $15,000, 30+ Local Artists

Website Visibility

$15,000 / $25,000 / $50,000

$15,000 - $25,000

Stage Sponsor

Series Sponsor

Lead Sponsor $7,500 - $14,999

Supporting Sponsor

Presenting Sponsor $2,500 - $7,499

$1,000 - $2,499

Prime Website Visibility

Print Ad

Half-page, four-color ad in festival program guide

($1,000 value)

On-Site Activation

Opportunity to set up branded pop-up tent or product placement with company-branded staffing at TOP on select evenings, pending availability

Stage Naming Rights

Complimentary Tickets

4 tickets total to select Mainstage

events ($250 value)

Digital Ad

Tile on a2sf.org homepage during festival

($2,000 value)

Print Ad

Full-page, four-color ad in festival

program guide($1,500 value)

includes all below

includes all below

includes all below

includes all below

includes all below

Logo shown during outdoor movie

previews multiple times for 13 nights for 4K

people

Movie Visibility

Digital Email Ad

Tile in our festival email newsletters, 22K

subscribers ($1,000 value)

Complimentary Tickets

2 tickets total to select Mainstage

events ($120 value)

Drink Tickets

4 complimentary drink tickets to use in

the beverage garden at Top of the Park

80K+PEOPLE ATTEND THE FESTIVAL

FESTIVALREGIONAL

ECONOMIC IMPACT

Data from the Ann Arbor

Area Community

Foundation Nonprofit

Arts Economic Calculator

$3,554,229

20,557 ENEWS

21,722 FACEBOOK

8,256 TWITTER

2,394 INSTAGRAM

153,842website visitors

682,124website

page views

52%view on

mobile

Based on data from 10/1/17 - 9/30/18 & FY18 cash operations

89free outdoor

shows16

outdoor

movies

21retreat

classes

372volunteers

14workshops

6tasting

events

10food

vendors

20mainstage

shows

32kids

events

81% the midwest, 16% united states, 3% international

52K+ DIGITAL CONNECTIONS

22% Corporate

Sponsorship

24% Concessions

6% Government

Support

2% City of Ann Arbor

2% University of Michigan

21% Individual &

Family Foundation Gifts

22% Ticket Sales

12% Admin

17% Artist Fees

6% Development

7% Marketing

3% Professional Fees/Other

55% Event Production

REVENUE EXPENSES

2018

2018

90% OF EVENTS ARE FREE

350+ LOCAL, NATIONAL, & INTERNATIONAL ARTISTS

24 DAYS, 6 VENUES 223 CONCERTS & EVENTS