SPONSORSHIP OPPORTUNITIES KIT...eDM Marketing – National & Geo -targeted: Email marketing is still one of the most effective ways to make an impression and the Supanova consumer

SPONSORSHIP OPPORTUNITIES KIT

SUPANOVA IS THE LARGEST POP CULTURE TOUR IN AUSTRALIA

SELECT SUPA-STAR CELEBRITY TALENT ALUMNI

SUPANOVA’S PASSIONATE & LOYAL AUDIENCE

Unmatched Consumer Passions:89% are early adopters of new products

86% are heavy users of mobile phone (data, apps and more)

80% purchase tech products, video gaming and entertainment programming within 90 days of launch

Fierce Brand Loyalty:93% will purchase brands & products associated with Supanova

85% are more likely to try a brand associated with Supanova

Brand categories that resonate with our fans

Consumer Electronics Video Games

Automotive Mobile & Tech

Entertainment Sports & Travel

Toys Packaged Goods

Retail Financial Services

NOTE: Kids 12 years & under are FREEwith a paying adult or guardian.

AGE BREAKDOWN: 69% are in advertising sweet spot of 18-45 years old

Gender Ratio:Are 51% male and 49% female

GENDER: Tour continues to mature with mass consumers

SELECT BRAND SPONSORS FROM THE TOUR

WEBSITE MEDIA

Homepage Slider & Web Skins Ads (Takeover)

DIGITAL SPONSORSHIP OPTIONS: APRIL - JUNE - NOV (5 WEEK HOT ZONE) ONE (1) MONTH PRIOR TO 5 WEEK HOT ZONE ALL OTHER TIMES

Website Media $ Week Est. Imps (Weekly) $ Month Est. Imps

(Monthly) $ 1 Week Est. Imps (Weekly)

$ 1 Month (4 weeks)

Est. Imps (Monthly) $ 1 Week Est. Imps

(Weekly) $ Month Est. Imps (Monthly)

Web Skins Ads (Site Takeover) $2,530 180,000 $10,120 720,000 $1,650 140,000 $6,600 560,000 $1,100 45,000 $4,400 180,000 Homepage Slider Ad (2 avails) $715 55,000 $2,860 220,000 $605 40,000 $2,420 160,000 $385 22,000 $1,540 88,000 Banner Ads $935 70,000 $3,740 280,000 $825 60,000 $3,300 240,000 $468 30,000 $1,870 120,000 Logo Listing (Tour only) N/A N/A N/A 28,800 N/A N/A N/A 22,400 N/A N/A N/A 7,200 COMBO: Homepage Slider + Banner (rotation) $1,744 125,000 $6,277 500,000 $1,513 100,000 $4,840 400,000 $899 52,000 $2,878 208,000 DOUBLE BUNDLE Takeover: WebSkins & Banner Ad (rotation): $3,456 250,000 $11,058 1,000,000 $2,376 200,000 $7,603 800,000 $1,511 75,000 $4,836 300,000

TRIPLE BUNDLE Takeover: WebSkins, Homepage Slider & Banner Ad (rotation)

$4,171 305,000 $12,512 1,220,000 $2,981 240,000 $8,943 960,000 $1,896 97,000 $5,689 388,000

*Annual Tour Sponsors receive discounted pricing on all combo & bundled website media packages. All prices are in AUD and include GST.

TRIPLE BUNDLE Takeover: WebSkins, Homepage Slider& Banner Ad (rotation)Web Banners (Online & Mobile)

Supanova.com.au offers great opportunity for brands to make impressions and capture our passionate national fans right on their mobile device or a web browser and, with a click, turn them into customers.Web & Mobile Media:

EMAIL MARKETING

eDM Marketing – National & Geo-targeted:

Email marketing is still one of the most effective ways to make an impression and the Supanova consumer database of active “opt-in” members keeps growing every month. With over 150,000 active loyal consumers in the Supanova eDM audience, brands can take advantage of a solus (exclusive) brand message or be a part of a monthly newsletter with a branded Ad Tile.

eDM Options *PRICING (ONE TIME)

eDM (Monthly) Newsletter inclusion - Ad Tile $1,430

eDM (Solus) with Video (video in-email) - National $6,050

eDM (Solus) with Video (video in-email) - Geo-targeted (regional) $ varies by state

eDM (Solus) Image Feature/static - National $4,400

eDM (Solus) Image Feature/static - Geo-targeted (regional) $ varies by state

eDM (SOLUS) STATICFeature Image - National

eDM (SOLUS) VIDEO(video in-email) - National

eDM (MONTHLY) NEWSLETTERAd Tile - Top Position/Premium

(Nintendo example #1 slot)*Annual Tour Sponsors receive discounted pricing for multiple campaigns throughout the year.

All prices are in AUD and include GST.

SUPA-NEWS ARTICLE CAMPAIGN

The Supanova.com.au site is part e-commerce (buy tickets) and part pop-culture news and entertainment for fans. Our staff of editorial writersare constantly covering all areas of fan interest. As part of a sponsorship package, let our writers talk about your exciting consumer product or

new programming release with an article that will be promoted, read, and socially shared by the national audience.

Case Study: Village Roadshow’s Film AquamanSupa-News Article and social media (selects) Supa-News Article Design Specs, client provided

Original Content Social Engagement:

FEATURED SUPA-NEWS PRESS ARTICLE (w/social media) PRICING EST. IMPS.

Online/Mobile Editorial & Publicity Article with Social Amplification $2,035 160,000

*Annual Tour Sponsors receive discounted pricing for multiple campaigns throughout the year. All prices are in AUD and include GST.

COMPETITIONS & OPT-IN CAMPAIGNS

eDM Online Fan Contesting and Consumer Data Gathering:

Fans love to be fans and with online/mobile based contests and giveaways, is a great opportunity to turn fans into active consumers. The brand sponsor has the opportunity to make an impact, engage, create excitement and ultimately start a relationship with a loyal group of people.

COMPETITION & OPT-IN SIGN-UP CAMPAIGNS PRICING

National Fan Online/Mobile/Social Contest (w/ social media package) $5,825

Event based RSVP Programmes (Screenings, Premieres, Previews) $3,784

*Annual Tour Sponsors receive discounted pricing for multiple campaigns throughout the year. All prices are in AUD and include GST.

SOCIAL MEDIA

*Social media posts included with sponsorship campaigns, not sold separately

As an amplification to your campaign, Supanova social media channels offer great opportunity for brands to make impressions and capture our

passionate national fans right on their mobile device or a web browser; engage and empower them to share.

Social Media Community Engagement:

Platform Followers/Reach Image specs Text/Character NOTES

Facebook 155K+ 1920px(W) X 1460px(H) up to 350 include hashtags, URLs

Twitter 25K+ 506px(W) X 253px(H) up to 180 include hashtags, accounts, URLs

Instagram 33K+ 1080px(W) x 1080px(H) up to 180 include hashtags, accounts


EXPERIENTIAL SPACE – STAND PRICING

BOOTH SIZE MEL – GC – PERTH SYD – BRIS ADE

6MX6M (4 booths) $5,742 $6,270 $5,049

9MX6M (6 booths) $8,129 $8,129 $7,128

9MX9M (9 booths) $10,890 $10,890 $9,680

12MX9M (12 Booths) $12,528 $12,528 $11,780

12MX12M (16 Booths) $15,660 $15,660 $14,725

15Mx15M (25 booths) $19,575 $19,575 $18,400

Sponsor: ESL: 25Mx25M space for Pro Esports gaming stage and merch stand

Sponsor: Nintendo - 9Mx9M space for free-to-play experiential and fan comps

*Larger space available on request with custom pricing provided. All prices are in AUD and include GST.

Brands and businesses secure space on the show floor to engage fans, market, sell merchandise and gain loyal

customers.

Experiential Brand Stand:

IMPORTANT SPACE BOOKING DEADLINES

SHOWS Early Bird Deadline

Melbourne & Gold Coast Doubleheader Tuesday 5th Feb 2019

Sydney & Perth Doubleheader Friday 19th Apr 2019

Adelaide & Brisbane Doubleheader Friday 23rd Aug 2019

SHOWS Full Rate Deadline

Melbourne & Gold Coast Doubleheader Friday 1st Mar 2019

Sydney & Perth Doubleheader Friday 17th May 2019

Adelaide & Brisbane Doubleheader Friday 20th Sep 2019

Early Bird Pricing Deadlines:Payment in full must be received by the dates below to receive the Early Bird pricing. Bookings are not finalised or your position in the queue for booth allocation until full payment is received.

Full Rate Pricing Deadlines:Payment in full must be received by the dates below as they are the final cutoff deadlines for participation at those events. You will not be allocated a booth position on the floorplan until full payment is received.

Sponsor Experiential Space Features:• Minimum 6m x 6m hire of space• Must be custom designed and/or externally developed displays• Carpet included with stand hire• Furniture, Power & Lighting ordered as required• Exhibitor Passes (limited, upon request)

NOTE: Sponsor exhibitor bookings do not include standard furniture (6' & 8’ trestle tables, plastic chairs). Please ensure you add your required amount of furniture to your booking.

BILLBOARD & OUT OF HOME – EVENT ADVERTISING

BILLBOARD / BANNER ADVERTISING SINGLE SHOW

EST. IMPS. (ONE SHOW)

DOUBLEHEADER EST. IMPS. (TWO SHOWS)

TOUR EST. IMPS. (6 SHOWS)

BANNER (two-sided/rigged) Show Hall Main Entrance Exclusive (3mx6m min) $5,473 300,000 $9,851 600,000 $26,268 1,800,000

BANNER (two-sided/rigged) Main Concourse Limited (3mx6m min) $4,373 270,000 $7,871 540,000 $20,988 1,620,000

BRANDED PHOTO WALL (floor level) (est. 6mx2.4m min.) $2,805 150,000 $5,049 300,000 $13,464 900,000

BILLBOARD KEY SHOW AREA (two-sided/rigged) Celebrity Signing Zone (3mx6m min) $3,823 210,000 $6,881 420,000 $18,348 1,260,000

Barricade Cover Ads (assumes 12 Ads per brand/per show) $3,273 180,000 $5,891 360,000 $15,708 1,080,000

BILLBOARD (one-sided/mounted) Exterior Event Ctr/Main Show entrance (Size TBD) TBD varies TBD varies TBD varies

Event based Out of Home media, full sized overhead banners and signage is an ultimate way to create impact and awareness. Signage hangs directly above a main high trafficked concourses, entryways or lobby or even on the main exterior of the Event Center (urban centers).

Static Out-of-Home Signage XL Billboard Banner


EVENT PROGRAMME – PRINT ADVERTISING

PRINT INVENTORY SINGLE SHOW EST. IMPS. (ONE SHOW)


TOUR (20% off)

EST. IMPS. (6 SHOWS)

Full Page Ad - Premium (Outside Back Cover) $4,015 285,000 $8,030 570,000 $21,681 1,710,000

Full Page Ad - Premium (Inside back Cover) $3,245 205,000 $6,490 410,000 $17,523 1,230,000

Double Page Spread (Two pages, side by side) $3,658 235,000 $7,315 470,000 $19,751 1,410,000

Full Page Ad $2,599 185,000 $5,199 370,000 $14,036 1,110,000

Half Page Ad $1,210 125,000 $2,420 250,000 $6,534 750,000

*Tour wide circulation of over 150,000 consumers nationally. 20% discounts for tour campaigns. All prices are in AUD and include GST.

Editorial (top) / Half Page Ad (bottom) Full Page Ad (example)Full Page Ad (example) Full Page Ad - Premium (Outside Back Cover)Front Cover (June Doubleheader) Introduction (June Doubleheader)

At every Supanova show, a full colour printed Event Programme is supplied to every attendee, for free, includes vital show info. Truly a collector’s item for fans.

Event Programme to Every Attendee:

SHOW BAG ADVERTISING

SHOW BAG ADVERTISING DOUBLEHEADER EST. IMPS. (TWO SHOWS)


Show Bag Exterior Color Ad (Exclusive, single side) $12,430 970,000 $33,561 2,910,000

Show Bag Exterior Color Ad (Exclusive, double sided buyout) $21,131 1,067,000 $63,393 3,201,000

Show Bag insertion (A5, products, swag) $3,245 350,000 $8,762 1,050,000

Whether it's an exclusive exterior Ad on the show bags themselves or an insertion placed in the bags, brands now have an extremely effective way to get the message across and offer a redeemable actionable engagement for fans.

Event Show Bag Advertising & Product Insertions

All prices are in AUD and include GST. SHOW BAG ADVERTISING SINGLE SHOW

Show Bag insertion – one show inclusion (A5, products, swag) $1,850

TVC & TRAILER – PREMIUM VIDEO ADVERTISING

TVC & TRAILER VIDEO PLAY SINGLE SHOW

EST. IMPS. (ONE SHOW)



(:30) TVC/Trailer Video Play $1,788 95,000 $3,575 190,000 $9,653 570,000

(:60) TVC/Trailer Video Play $2,173 95,000 $4,345 190,000 $11,732 570,000

(1-2 Min) Alt. Length Video Play $2,998 70,000 $5,995 140,000 $16,187 420,000

(5 min/approx) Special Video Play (limited) $3,245 65,000 $6,490 130,000 $17,523 390,000

*Video assets client provided. 20% discounts for tour campaigns. All prices are in AUD and include GST.

TV Commercials, Exclusive Content & Entertainment TrailersGive your brand the big screen treatment it deserves. Whether you want to simply run your newest TVC/spot or your upcoming Movie or TV show trailer, or create

custom cinematic content, we’ll help you go BIG and engage with our influential audience of Con-goers nationwide.

VOLUNTEER T-SHIRT ADVERTISING

Includes t-shirt production and delivery included. Key art client provided. All prices are in AUD and include GST.

With the Supanova national community, the bond is strong!

93% of our fans tell us they will purchase brands & products associated with the Supanova Tour, so the passion is also extreme. Just like community groups such as cosplay and artist alley, the volunteer base is a vitalpiece of the live event productionexperience. Volunteer T-ShirtAdvertising allows you to be apart of, and worn by, the passionate community.

VOLUTEER T-SHIRTS DOUBLEHEADER EST. IMPS. (TWO SHOWS)


Total Volunteer Community (250+ per show) $5,225 280,000 $14,108 840,000

BRANDED WRISTBANDS

BRANDED WRISTBANDS DOUBLEHEADER EST. IMPS. (TWO SHOWS)


Entire Fan Audience $12,750 12,000,000 $34,425 36,000,000

Kids Targeted (12 yrs & under, free admission) $4,975 3,000,000 $8,033 10,800,000

Want to make an impression with consumers literally all day or all weekend long? Then you’re going to want to choose branded wristbands advertising. Great for new product launches or movie releases or pretty much any campaign where you want to consumer to take action.

Branded Message on Every Attendee:


EVENT FLOOR ADVERTISING & NAMING RIGHTS

(Sponsor’s Name) Supa-Star Signing Area

• Premium Show Floor Ad Space

• Featured brand placement above guests

• Unmatched show floor visibility and impressions

• Featured naming of brand in all Supanova PA announcements for guests

Naming rights to theatres available through tailored packages.Please enquire for pricing.


Grand Theatre –Theatre 1(Sponsors Name) Theatre

• Holds both Supanova Odyssey national Qualifiers & Championships including Local Cosplay competitions

• Arena used for larger headline guest panels where AV content is essential

• Most frequented theatre

• Full AV and Technical setup

• Minimum 1000 seat capacity



Main Panel Theatre –Theatre 2(Sponsors Name) Theatre

• Seminar/panel stage also used for top tier guests and programming


• Panels booked in 50 minute time slots



Show Floor Open Theatre –Theatre 3(Sponsors Name) presents Imagineer’s & Gaming

• Workshop style panels

• Full AV setup on stage

• Home of the Fan Art and Model/Prop Exhibition and Competitions

• Min. 80 seat capacity with additional standing room

• Exclusive interaction & patron engagement within exhibition show floor



Seminar Theatre –Theatre 4(Sponsors Name) Seminars


• Panels booked in 50 minute time slots

• Includes Master Classes for all who wish to advance their skill set in movie making and literature


SUPANOVA EXHIBITOR SERVICES

POWERCity Description Cost Per

Connection

Melbourne, Gold Coast, Sydney & Brisbane

Single 240volt Power Point to 1000w (maximum 4 amp) $110



415volt 32amp 3phase power outlet (5pin plug) $495

415volt 32amp 3phase point outlet with switch board $660

Perth

Power 2400 watt power point (10amp) $90Single phase power point (15amp) $1003 phase power point - includes connection $2803 phase switchboard - includes connection $385

Adelaide

Power Point - 10 amp Double $86Power Point - 15 amp Separate Circuit $107Power Point - 20 amp Single $153Three Phase to 30 amps $1916 Outlet Switchboard with supply $370

LIGHTINGProvider Description Cost Per

connection

Melbourne, Gold Coast, Sydney & Brisbane

120 Watt Spotlight on Track (Behind Fascia Only) $110120 Watt Spotlight on Arm $132300 Watt Floodlight on Track (Behind Fascia Only) $154300 Watt Floodlight on Arm $154Low Voltage 50W 12V Downlight on Arm $132Fluorescent Light- 4ft Double $121

Perth

Lighting 120 watt spotlight on track $50120 watt spotlight on arm $55300 watt floodlight on arm $65

Adelaide

150W Spotlight $55150W Tungsten Halogen Spotlight on arm $60500W Tungsten Halogen Spotlight on arm $82400W Metal Halide Floodlight $1272000W feed for own lighting (supply own lights) $863600W feed for own lighting (supply own lights) $107

Logistics, Furniture, Power & LightingSupanova’s exhibitor services and logistics team can help with all your on-site needs. Power & lighting as well as

furniture can be easily ordered through the exhibitor portal. Other items such as AV equipment and custom elements can be arranged and managed through the exhibitor services team.


THANK YOU

Please contact our team for allSponsorship enquiries:

Email: [email protected]: supanova.com.au

sponsor.supanova.com.auFacebook: https://www.facebook.com/supanovaexpo/

Twitter: https://twitter.com/SupanovaExpoInstagram: https://www.instagram.com/supanovaexpo

http://supanova.com.au/

mailto:[email protected]

http://supanova.com.au/

http://sponsor.supanova.com.au/

https://www.facebook.com/supanovaexpo/

https://twitter.com/SupanovaExpo

https://www.instagram.com/supanovaexpo

Documents

SPONSORSHIP OPPORTUNITIES KIT...eDM Marketing – National & Geo -targeted: Email marketing is still one of the most effective ways to make an impression and the Supanova consumer