SPONSORSHIP OPPORTUNITIES - GoMedia Canada...of sponsorship opportunities that are available on a first-come, first-served basis. If you would like to express interest, secure an opportunity,

SPONSORSHIP OPPORTUNITIES

Inner Harbour Victoria British Columbia 48°25'20.1"N 123°22'07.1"W

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GOMEDIA CANADA 2020 SPONSORSHIP OPTIONS 2

Get in front of top tiEr mediaSponsoring an element of the GoMedia Canada event is an exclusive opportunity to shine a spotlight on your story and connect media with the memories and experiences that leave a lasting mark on the hearts of travellers.

How to secure a sponsorship or discuss a new idea

Within this document, you will find an overview of the wide range of sponsorship opportunities that are available on a first-come, first-served basis. If you would like to express interest, secure an opportunity, discuss any of what you see here, or pitch an idea of your own please contact Jennifer Taylor.

Jennifer Taylor Vice President, Marketing and Member Relations Tourism Industry Association of Canada (902) 698-0984 or [email protected]

Sponsorship Sales Deadline: June 29, 2020

Shaw Centre Ottawa Ontario 45°25'27.2"N 75°41'30.4"W


About GoMedia CanadaProduced by Destination Canada in partnership with a different Canadian host destination each year, GoMedia Canada connects top international and domestic media with Canadian tourism organizations. Through one-to-one meetings, engaging programming, networking events, and pre and post event tours, the program strives to educate and inspire media with story ideas that will capture the hearts and minds of their readers. Since its inception in 2004, the show has become a highly valued platform for tourism partners to share their unique story with the world.

Who Attends GoMedia CanadaGoMedia Canada attracts top media from across the globe. Media delegates include international and domestic media outlets producing content for top-tier print, broadcast, radio and online publications. Internationally, media are invited from the US, UK, Germany, France, Australia, Japan, South Korea, China, Mexico, and India, hand-selected from Destination Canada in-market teams. Media attend because the event provides incredible leads and story ideas for their future work. They appreciate the opportunity to deepen their knowledge of Canada and make the personal connections they need to produce outstanding content for the readers. They are also highly active on social media – so give them something worth posting home about!

Tourism industry delegates include Provincial, Territorial and Destination Marketing Organizations, tourism operators and attractions. Canadian tourism professionals are passionate about their product and proud to share their story with travellers worldwide. Connecting with media is their top priority, and GoMedia Canada provides them a unique opportunity to reach a global audience.

http://www.destinationcanada.com/


Previous GoMedia Canada events by the numbers

2019 2018 2017 2016 2015 2014

Location Ottawa, ON Calgary, AB Halifax, NS Montreal, QC Penticton, BC Winnipeg, MB

Media 131 126 122 131 119 108

Industry 162 175 155 170 164 144

In 2019...

59% of Media were first time GoMedia Canada attendees (63% - 2018; 41% - 2017) providing fresh voices and extended reach.

94% of Media felt GoMedia Canada 2019 helped achieve their intended objectives extremely well or very well (91% - 2018; 98% - 2017) including inspired by new story ideas, new industry contacts and deepen knowledge of Canada.

VenueGoMedia Canada 2020 is taking place at the Victoria Conference Centre and Crystal Garden, located in picturesque Victoria, British Columbia a city celebrating its 150th Anniversary in 2021.

Appointments will take place in the Marketplace located at the Crystal Garden. This glass conservatory was designed to resemble the community palaces in Europe and initially housed a swimming pool, but is today an open space venue abounding with natural light.

Breakfasts and Luncheons will be hosted at the Victoria Conference Centre. Located just across the street from the Marketplace, this venue is connected to the historic Fairmont Empress Hotel.

Media Targets for GoMedia Canada 2020For GoMedia 2020, we are expecting our largest media delegation to date. The breakdown of our targeted 132 media is here for your reference:

0 5 10 15 20 25 30Business/Incentive

IndiaFranceMexico

South KoreaJapan

AustraliaChina

GermanyUKUS

Canada

Media

Victoria Conference Centre

https://www.tourismvictoria.com/meetings/victoria-conference-centre


GoMedia Canada 2020 Event Schedule (subject to change)

An initial agenda for this year’s event is below, highlighting some of the functions where sponsorships are available. Further details about these and other sponsorship opportunities will follow.

Wednesday, September 9th

Thursday, September 10th

Friday, September 11th

Saturday, September 12th

Sunday, September 13th

All day

Media and Partner Arrivals by 16:00

Full and Half-Day Media Tours 8:30-16:30

Airport Shuttles and Departures for

Post Tours

8:00-9:00 Sponsored Breakfast 8:00-9:00

Sponsored Breakfast 8:00-9:00

9:15-10:30

Professional Development for

Industry Delegates

Marketplace Appointments

Session 1


Session 5

10:30-11:00 Sponsored Refreshment Break

Sponsored Refreshment Break

11:00-12:00Marketplace

Appointments Session 2


Session 6

12:00-13:30

Registration for Delegates

12:00-18:00

Half-Day City Tours for Industry Delegates

12:30-16:30

Sponsored Luncheon 12:00-13:30

Sponsored Luncheon 12:00-13:30




Session 7

14:30-15:00 Sponsored Refreshment Break

Sponsored Refreshment Break




Session 8

15:45-16:45 Sponsored End of Day Wine-Down

Sponsored End of Day Wine-Down

18:00-21:00 Host Welcome Reception

GoMedia Canada 2021 Host Closing

Event

Inner Harbour Victoria British Columbia 48°25'20.1"N 123°22'07.1"W


GoMedia Canada 2020 Sponsorship Opportunities at a Glance*The GoMedia credit will be applied to registrations, must be used for GoMedia 2020 and is non-transferable.

InvestmentGoMedia Canada Credit*

Unique E-Blast to Delegates

Hyperlink Logo

Name/Logo inclusion website

Sponsor Ribbon

Diamond Level Sponsor Options

Host of Friday Luncheon - Sept 11 $15,000 plus activation cost $2,325 2 Host of Saturday Luncheon - Sept 12 $15,000 plus activation cost $2,325 2 Platinum Level Sponsor Options

Storytelling / Activation Zone $7,000 plus activation cost $1,550 1 Networking Breakfast - Sept 11 $5,000 plus activation cost $1,550 1 Networking Breakfast - Sept 12 $5,000 plus activation cost $1,550 1 Exclusive Themed Refreshment Break Sponsor $4,000 plus activation costs $1,550 1 End of Day Wine Down - Sept 11 $4,000 plus activation cost $1,550 1 End of Day Wine Down - Sept 12 $4,000 plus activation cost $1,550 1 Gold Level Sponsor Options

Official Carbon Offset Partner $5,000 $775 1 Official Wi-Fi Sponsor $5,000 $775 1 Early Riser Session – available for all 3 mornings or daily basis

$2,000 for all plus activation costs or $750 plus

activation costs$775 1

GoMedia Canada Story Bag $1,000 plus product $775 1 Silver Level Sponsor

Delegate gift (all delegates) $1,500 plus product Media & VIP Hotel Room Drops - 4 options: Sept 9 - 10 - 11 - 12

$1,500 plus product, delivery and separate hotel

room drop fees.

Bronze Level Sponsor Options

Illuminated Smart Wall $4,500 Branded Charging Station $3,500


As the Official Luncheon Host and a Diamond Level Sponsor, your story takes centre stage in front of a captive audience. With full use of the room, you have the opportunity to provide an immersive experience through taste, visuals, sound and entertainment. Transport guests to your region with a story or experience found nowhere else; this is your exclusive opportunity to shine.

The luncheon will take place from 12:00pm to 1:30pm in Carson Hall at the Victoria Convention Centre, a short walk across the street from the GoMedia Canada Marketplace.

The sponsor is responsible for all activation costs including décor elements and enhancements to food, beverage and AV.

Luncheon Host Sponsorship includes:

• Exclusive recognition as Official Luncheon Host in all programming;

• In addition to decorating the room to reflect your destination or brand experience and greeting delegates as they enter, sponsor will have approximately 20 minutes of dedicated programming time during the luncheon to share their stories. Note there will be a Destination Canada emcee delivering housekeeping remarks adjusted to suit the flow of your programing;

• Venue space rental at the Victoria Convention Centre;

• Standard audio-visual package (estimated at minimum valued at over $60,000; package details);

• A credit of $50 per person plus 15% gratuities ($7.50) plus GST ($2.88) for total all-inclusive of $60.38 applied against food & beverage (not including alcohol) and paid directly to the Victoria Convention Centre;

• Sponsor may circulate promotional items (to be approved by GoMedia Canada);

• Sponsor may have VIP non-registered guests present to greet and mingle with delegates as well as attend the luncheon; limit of 5 non-registered VIP guests;

• Sponsor may enhance the room décor, audio, visual, food and beverage at their own cost;

• GoMedia Canada will require a complete show program including giveaways by August 5, 2020 for review and approval;

• Sponsor must adhere to the convention centre policy as it relates to food and beverage. All Victoria Conference Centre (VCC) events and meetings are catered by the Fairmont Empress. The Fairmont Empress will contract all

food and beverage. The Hotel is responsible for the quality and freshness of the food served to its guests. Therefore, no food may be brought into the hotel from another source for consumption in the facilities. The province of British Columbia Liquor Commission regulates all alcoholic beverage sales and service. The Hotel, as licensee, is responsible for the administration of these regulations. Therefore, no liquor, beer or wine may be brought into the Hotel from outside sources. All alcohol served in Function rooms must be purchased through the hotel liquor license.

Additional Benefits include:

• Recognition as Diamond Level Sponsor in all programming;

• A GoMedia Canada credit of $2,325 plus applicable taxes to be applied to GoMedia Canada 2020 Registrations. The GoMedia Canada credit must be used for GoMedia Canada 2020 and is non-transferable. Any unused GoMedia Canada credit will expire and have no cash value nor refundable post GoMedia Canada 2020;

• GoMedia Canada will circulate, on the Sponsor’s behalf, two (2) bilingual e-mail invitations to delegates;

• One (1) reserved table at the respective GoMedia Canada Luncheon. Standard tables with seating for 8. This provides the sponsor the opportunity to invite media and special registered delegates to their table. The sponsor table will be identified with sponsor logo and located at the front of the room. No printed tickets will be issued;

• Company Name/Logo listed and hyperlinked on 2020 GoMedia Canada website;

• Company and sponsored event will be promoted through social media channels;

• Sponsor ribbon for each registered delegate of your organization.

Luncheon Host Friday, September 11 or Saturday, September 12 Sponsorship Fee: $15,000 plus activation costs


Located next to your appointment taking booth, this is a unique opportunity to engage media through a storytelling zone; a physical space for you to showcase products, partners or stories through delegate interaction.

Note – there are a limited number of storytelling zones.

Storytelling / Activation Zone Sponsorship includes:

• Exclusive recognition as Platinum Level Sponsor in all programming;

• A GoMedia Canada Marketplace footprint of 10’ x 8’;

• GoMedia Canada requires a complete outline of the proposed use of the space and any giveaways by August 5, 2020 for review and approval;

• Sponsor may have non-registered team members in the storytelling corner to assist in delivering the story; limit of 2 non-registered team members;

• Sponsor may provide food sampling in their storytelling space however must adhere to the convention centre policy as it relates to food and beverage. All Victoria Conference Centre (VCC) events and meetings are catered by the Fairmont Empress. The Fairmont Empress will contract all food and beverage. The Hotel is responsible for the quality and freshness of the food served to its guests. Therefore, no food may be brought into the hotel from another source for consumption in the facilities. The province of British Columbia Liquor Commission regulates all alcoholic beverage sales and service. The Hotel, as licensee, is responsible for the administration of these regulations. Therefore, no liquor, beer or wine may be brought into the Hotel from outside sources. All alcohol served in Function rooms must be purchased through the hotel liquor license.



• GoMedia Canada will circulate, on the Sponsor’s behalf, one (1) a bilingual e-mail invitation to delegates;




Storytelling / Activation Zone Friday, September 11 and Saturday, September 12 Sponsorship Fee: $7,000 plus activation costs


Be the first, memorable experience of the day for media and other attendees with the networking breakfast. With full use of the room, you have the opportunity to provide an immersive experience through taste, visuals, sound and entertainment. Transport guests away to your region with a story or an experience found nowhere else; this is your exclusive opportunity to shine.

The Breakfast will take place from 8:00am to 9:00am in the Upper Pavilion at the Victoria Convention Centre, a short walk across the street from the GoMedia Canada Marketplace.

Breakfast Sponsorship includes:


• Customized audio-visual package (package details and value TBC);

• A credit of $39 per person plus 15% gratuities ($5.85) plus 5% GST ($2.24) for all inclusive of $47.10 to be applied against food & beverage (not including alcohol) and paid directly to the Victoria Convention Centre;


• Sponsor may have VIP non-registered guests present to greet and mingle with delegates as well as attend the breakfast; limit of 2 non-registered VIP guests;


• GoMedia Canada will require a complete show program including giveaways by August 5, 2020 for review and approval;

• Sponsor must adhere to the convention centre policy as it relates to food and beverage. All Victoria Conference Centre (VCC) events and meetings are catered by the Fairmont Empress. The Fairmont Empress will contract all food and beverage. The Hotel is responsible for the quality and freshness of the food served to its guests. Therefore, no food may be brought into the hotel from another source for consumption in the facilities. The province of British Columbia Liquor Commission regulates all alcoholic beverage sales and service. The Hotel, as licensee, is responsible for the administration of these regulations. Therefore, no liquor, beer or wine may be brought into the Hotel from outside sources. All alcohol served in Function rooms must be purchased through the hotel liquor license.


• Recognition as Platinum Level Sponsor in all programming;


• One (1) reserved table at the respective GoMedia Canada Networking Breakfast. Tables providing seating for 8. This provides the sponsor the opportunity to invite media and special registered delegates to their table. The sponsor table will be identified with sponsor logo and located at the front of the room. No printed tickets will be issued;





Networking Breakfast Sponsor

Friday, September 11 or Saturday, September 12 Sponsorship Fee: $5,000 plus activation costs


Located in the GoMedia Canada Marketplace at the Crystal Garden, this opportunity gives you four half-hour scheduled sessions to immerse delegates into a unique experience about your destination. Perhaps it is a delicious High Tea or a wellness break complete with massage chairs. Built into each delegates’ schedule, they won’t miss the opportunity to hear and feel your story.

Themed Refreshment Break Sponsorship includes:

• Exclusive designated half-hour session in each delegates appointment schedule;

• Venue space rental at the Crystal Garden;


• Sponsor may have VIP non-registered guests present to greet and mingle with delegates during the Themed Refreshment Break; limit of 2 non-registered VIP guests;

• A credit of $20 per person plus 15% ($3) gratuities and 5% GST ($1.15) for all-inclusive total of $24.15 to be applied against the hydration component (not including alcohol) of the Themed Refreshment Break and paid directly to the Victoria Convention Centre. Note: this credit is applied against, coffee, tea, juice and soft drinks only. Sponsor assumes all other food and beverage costs above the credited amount, as well as activation fee (including room décor, audio and visual components and service personnel) related to hosting the Themed Refreshment Break;

• Sponsor must adhere to the convention centre policy as it relates to food and beverage. All Victoria Conference Centre (VCC) events and meetings are catered by the Fairmont Empress. The Fairmont Empress will contract all food and beverage. The Hotel is responsible for the quality and freshness of the food served to its guests. Therefore, no food may be brought into the hotel from another source for consumption in the facilities. The province of British Columbia Liquor Commission regulates all alcoholic beverage sales and service. The Hotel, as licensee, is responsible for the administration of these regulations. Therefore, no liquor, beer or wine may be brought into the Hotel from outside sources. All alcohol served in Function rooms must be purchased through the hotel liquor license;

• GoMedia Canada will require a complete show program including giveaways by August 5, 2020 for review and approval.




• One (1) reserved table at both GoMedia Canada Luncheons. Tables provide seating for 8. This provides the sponsor the opportunity to invite media and special registered delegates to their table. The sponsor table will be identified with sponsor logo and located at the front of the room. No printed tickets will be issued;





Exclusive Themed Refreshment Break Sponsor

Friday, September 11 and Saturday, September 12 Sponsorship Fee: $4,000 plus activation costs


After a big day on the GoMedia Canada Marketplace floor, delegates will enjoy a light refreshment and the opportunity for a casual mix and mingle at your End of Day Wine-Down. This is a great opportunity to share the story of your destination through taste, music, interpretation and displays.

The End of Day Wine-Down takes place from 3:45pm to 4:45pm in the Upper Pavilion at the Victoria Convention Centre.

End of Day Wine-Down Sponsorship includes:


• Customized audio-visual package (package details and value TBC);


• Sponsor may have VIP non-registered guests present to greet and mingle with delegates during the Wine-Down; limit of 2 non-registered VIP guests;

• Sponsor assumes all food and beverage costs related to hosting the End of Day Wine Down. All beverage must be Canadian. Sponsor must provide a minimum amount of refreshments or 2 drinks per delegate. Note: Alcohol beverages will be served in accordance with the regulations of the province of British Columbia Liquor Commission and the Victoria Conference Centre;

• Sponsor must adhere to the convention centre policy as it relates to food and beverage. All Victoria Conference Centre (VCC) events and meetings are catered by the Fairmont Empress. The Fairmont Empress will contract all food and beverage. The Hotel is responsible for the quality and freshness of the food served to its guests. Therefore, no food may be brought into the hotel from another source for consumption in the facilities. The province of British Columbia Liquor Commission regulates all alcoholic beverage sales and service. The Hotel, as licensee, is responsible for the administration of these regulations. Therefore, no liquor, beer or wine may be brought into the Hotel from outside sources. All alcohol served in Function rooms must be purchased through the hotel liquor license;


• GoMedia Canada will require a complete show program including giveaways by August 5, 2020 for review and approval.




• One (1) reserved table at both GoMedia Canada Luncheons. Tables including seating for 8. This provides the sponsor the opportunity to invite media and special registered delegates to their table. The sponsor table will be identified with sponsor logo and located at the front of the room. No printed tickets will be issued;





End of Day Wine-Down Friday, September 11 or Saturday, September 12 Sponsorship Fee: $4,000 plus activation costs


With your investment, GoMedia Canada will partner with an organization such as Offsetters to reduce and help offset the environmental impacts created by the event. As part of the ongoing commitment to sustainability, Destination Canada will match the carbon-offset sponsorship.

Sponsor Benefits include:

• Recognition as Official GoMedia Canada Carbon Offset Partner;

• Recognition as Gold Level Sponsor in all programming;

• A GoMedia Canada credit of $775 plus applicable taxes to be applied to GoMedia Canada 2020 Registrations. The GoMedia Canada credit must be used for GoMedia Canada 2020 and is non-transferable. Any unused GoMedia Canada credit will expire and have no cash value nor refundable post GoMedia Canada 2020;

• A special promotional push notification through the GoMedia Canada each morning to all delegates recognizing the sponsor as the Official GoMedia Canada Carbon Offset Partner;

• GoMedia Canada will circulate, on the Sponsor’s behalf, one (1) bilingual information e-document to delegates;




Official GoMedia Canada Carbon-Offset Partner

Sponsorship Fee: $5,000


Keeping media connected is an important aspect of GoMedia. This sponsorship opportunity will provide recognition every time media and other attendees connect to Wi-Fi.


• Recognition as Official GoMedia Canada Wi-Fi Sponsor;



• A special promotional push notification through the GoMedia Canada each morning to all delegates recognizing the sponsor as the Official GoMedia Canada Wi-Fi Partner;

• GoMedia Canada will circulate, on the Sponsor’s behalf, one (1) bilingual information e-document to delegates;




Official GoMedia Canada Wi-Fi Sponsor

Sponsorship Fee: $5,000


A great way to start the morning and share stories with delegates while on a group run, during a Zumba, Meditation or Yoga session or perhaps a historic tour of the local property.


• Recognition as sponsor of Early Riser Session Sponsor and inclusion of session in official GoMedia Canada Program;



• Sponsor is responsible to coordinate and secure services to deliver the experience;

• Sponsor may add branded room décor and circulate promotional items (to be approved by GoMedia Canada);


• GoMedia Canada will circulate, on the Sponsor’s behalf, one (1) bilingual e-mail invitation for sponsored session;




Early Riser Session

Thursday, September 10, Friday, September 11 or Saturday, September 12 Sponsorship Fee: $2,000 for all three morning sessions, plus activation cost OR $750 per session, plus activation costs


So much more than just a delegate bag; each attendee will receive this item during registration and will carry it around throughout the event, and at home. This is an opportunity to showcase your brand, be creative and environmentally conscious. Think outside the box and have some fun in creating your story bag!




• Option to place insert in the GoMedia Canada Story Bag. GoMedia Canada will require details of the insert by August 5, 2020 for review and approval;

• One (1) reserved table at both GoMedia Canada Luncheons. Tables provide seating for 8. This provides the sponsor the opportunity to invite media and special registered delegates to their table. The sponsor table will be identified with sponsor logo and located at the front of the room. No printed tickets will be issued;

• GoMedia Canada will circulate, on the Sponsor’s behalf, one (1) a bilingual information e-document to delegates;




GoMedia Canada Story Bag Handed out at registration Sponsorship Fee: $1,000 plus product


A GoMedia Canada delegate gift is an opportunity to present both media and industry attendees with a unique item from your destination, region or property. Perhaps the item tells a story from your region such as sweet honey from a local shop, or perhaps it’s simply a useful item for the event such as a reusable water bottle, umbrella or branded stapler.

Each gift will be distributed at registration in the delegate bag. If a delegate bag is not available, the gift will be handed out at the registration desk. Approximately 325 items required.

A few things to keep in mind as recipients will be travelling: any liquids should be under 100 ml; materials such as wood that require customs declarations are best avoided; breakable items should be well protected; opt for lighter items where possible for ease of transport, consider the environment in terms of sourcing and selecting items.


• Recognition as Silver Level Sponsor in all programming;

• Distribution of gift at registration;

• Sponsor must provide a sample or photo of gift by August 5, 2020 for pre-approved by GoMedia Canada);




Delegate Gift Handed out at registration Sponsorship Fee: $1,500, plus product


A GoMedia Canada hotel room drop is a significant opportunity to present a unique and meaningful gift to media and VIP delegates.

Each room drop is limited to one piece or item. If you are planning on gifting a number of items, these items must be prepackaged into one drop. All room drops are subject to review and approval by GoMedia Canada and must adhere to GoMedia Canada Room Drop Policy.

A few things to keep in mind as recipients will be travelling: any liquids should be under 100 ml; materials such as wood that require customs declarations are best avoided; breakable items should be well protected; opt for lighter items where possible for ease of transport, consider the environment in terms of sourcing and selecting items.

Only one room drop is available per Sponsor. Approximately 160 items required.


• Recognition as Silver Level Sponsor in all programming;

• Sponsor must provide a sample or photo of room drop by August 5, 2020 for pre-approved by GoMedia Canada);




Media & VIP Hotel Room Drops

Wednesday, September 9, Thursday, September 10, Friday, September 11 or Saturday, September 12 Sponsorship Fee: $1,500 plus product, delivery and hotel room drop fees


Social media is a very important element of today’s media landscape and everyone wants to keep up with the latest news. Located in the GoMedia Canada Marketplace, this smart wall will consist of two (2) large branded screens and display the most up-to-date social media posts, tweets and photos tagged with the GoMedia Canada hashtag.


• Recognition as Bronze Level Sponsor in all programming;




Illuminated Smart Wall Sponsorship Fee: $4,500


We all live by our devices these days, and no one more so than the media. Keep the story alive by providing a branded charging station at the GoMedia Canada Marketplace.

Two units with four bays in each, branded with sponsor company name/logo/image.


• Recognition as Bronze Level Sponsor in all programming;




Branded Charging Station Sponsorship Fee: $3,500

Documents

SPONSORSHIP OPPORTUNITIES - GoMedia Canada...of sponsorship opportunities that are available on a first-come, first-served basis. If you would like to express interest, secure an opportunity,