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1 Sponsorship & Marketing Opportunities 2020 Leah Ghobrial Deputy Executive Director [email protected] 281-633-7057

Sponsorship & Marketing Opportunities 2020...Customized sponsorship packages are available for all fundraising events. Please reach out to Leah Ghobrial to discuss what support levels

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Page 1: Sponsorship & Marketing Opportunities 2020...Customized sponsorship packages are available for all fundraising events. Please reach out to Leah Ghobrial to discuss what support levels

1

Sponsorship & Marketing Opportunities

2020

Leah Ghobrial Deputy Executive Director

[email protected] 281-633-7057

Page 2: Sponsorship & Marketing Opportunities 2020...Customized sponsorship packages are available for all fundraising events. Please reach out to Leah Ghobrial to discuss what support levels

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Our Mission and History _______________________________________________________________ Pg. 3

Where We Are ___________________________________________________________________________ Pg. 4

Who We Serve ___________________________________________________________________________ Pg. 5

Why Sponsor? ___________________________________________________________________________ Pg. 6

Fundraising Events _____________________________________________________________________ Pg. 9

Senior Center Events ___________________________________________________________________ Pg. 11

Special Events ___________________________________________________________________________ Pg. 14

Unique Marketing Opportunities _____________________________________________________ Pg. 16

Contents

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Who We Are Our Mission: Fort Bend Seniors is committed to helping seniors remain independent by enhancing their quality of life through services and resources. Our History: Fort Bend Seniors (FBS) is one of Fort Bend County’s oldest non-profit organizations and was born in 1974 by community leaders. During our first year of service, FBS provided 20,000 hot meals. By 1976, the program became a non-profit organization 501 (c) (3), and in 1981, Fort Bend Seniors joined the United Way of Texas Gulf Coast. FBS is accredited through the Meals on Wheels Association of America as a Certified Nutritional Program. Through the years, Fort Bend Seniors has evolved and now provides Meals on Wheels services to about 1,300 seniors daily from six site locations throughout Fort Bend County and a site in Waller County. Fort Bend Seniors is the only organization that provides Meals on Wheels to all persons 60 years of age and over regardless of income. What We Do Fort Bend Seniors Meals on Wheels serves all senior citizens age 60 and over living in Fort Bend and Waller Counties. For all active seniors, we provide hot meals and daily recreation activities at 12 congregate center locations throughout both counties. For home-bound seniors, we provide daily and weekly hot meal deliveries throughout Fort Bend and Waller Counties through a network of staff and volunteer drivers. FBS provides comprehensive services and programs including Meals on Wheels, congregate meals, transportation, case management, information and referral services, recreation and more. Each of these programs and services enables area seniors to remain in their homes and continue to be an integral part of the community for as long as possible.

Our Mission & History

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Fort Bend Seniors Meals on Wheels operates activities and meals at 12 congregate centers, listed below, daily Monday – Friday from 9am-12pm. For holiday celebrations, FBS busses in seniors from the centers to the flagship center in Rosenberg for the day. The Meals on Wheels program uses a network of staff and volunteer drivers to reach seniors in their homes throughout Fort Bend & Waller Counties. Our staff vans drive more than 600 miles on average each day throughout the two counties.

Rosenberg: Bud O’Shieles Community Center 1330 Band Road • Rosenberg 77471 • Administrative Offices; Congregate and Distribution Center Brookshire: United Way Service Center – Waller County 531 Highway 359 S • Brookshire 77423 • Congregate Center Fulshear: Irene Stern Community Center 6920 Katy-Fulshear Road • Fulshear 77441 • Congregate and Distribution Center Houston (Southwest): HomeTowne on Bellfort 10888 Huntington Estates Dr. • Houston 77099 • Congregate Center Katy: Monty Ballard YMCA at Cinco Ranch (Open Monday – Thursday) 22807 Westheimer Parkway • Katy 77494 • Congregate and Distribution Center Katy: Woodsland Park Recreation Center 443 Danover St. • Katy 77494 • Congregate and Distribution Center Kendleton: Leroy Dorsey Center 109 Guess • Kendleton 77451 • Congregate Center Missouri City: Fort Bend Family YMCA 4433 Cartwright Road • Missouri City 77459 • Congregate Center Missouri City: The Huntington at Missouri City 2424 FM 1092 • Missouri City 77459 • Congregate Center Missouri City: The Huntington at Sienna 4522 Trammel Fresno Road • Missouri City 77459 • Congregate Center Richmond: T.W. Davis Family YMCA (Open Monday – Wednesday) 911 Thompson Road • Richmond 77469 • Congregate Center Stafford (TriCity): Fifth Street Community Center 3110 5th Street • Stafford 77477 • Congregate Center Sugar Land: Christ United Methodist Church 3300 Austin Parkway • Sugar Land 77479 • Distribution Center Only

Where We Are

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In 2018, FBS served 2,110 seniors more than 360,000 meals, and we have seen a steady increase in clients needing services year after year. Fort Bend Seniors saw a 6.5% increase in seniors served in 2019—reaching 2,248 in Fort Bend & Waller counties. Fort Bend Seniors serves nearly 1,300 meals daily to seniors in Fort Bend and Waller counties. Gender

● 34% Male Clients ● 66% Female Clients

Ethnicity

● 37% of FBS Clients are African American, 34% are White, 20% Hispanic, 7% Asian American and 2% Multi or Other

Veteran Status

● 24% of clients are Veterans or spouses of Veterans

Living Situation

● 37% Live Alone ● The majority of FBS clientele reports needing assistance with at least two independent activities of daily living.

Age

● Ages Range from 60-100+ 60-64 years: 8% 65-74 years: 36% 74-84 years: 33% 85+ years: 22%

Federal Poverty Level

• 58% of FBS Clients live below the Federal Poverty Level, on around $1,040 a month for a single person

● 33% of FBS Clients live at 100-200% of the Federal Poverty Level ● Only 9% of FBS Clients live above 200% of the Federal Poverty

Level Meals and FBS programs are needs based. We serve anyone age 60 and over regardless of income. Seniors must qualify for home-delivered meals and must be physically unable to attend a senior center and be unable to safely prepare their own meals.

Who We Serve

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OUR REACH Email Subscribers Social Media Facebook Followers

Increase in daily Facebook views in 2019

Twitter Followers Instagram Followers Website Views

Increase in views from 2018 – 2019

Holiday Events 200-300 seniors, elected officials, and community members come together for holiday events at our Rosenberg Center. Photographs from the event are distributed via social media, and press releases, which help us reach thousands of Fort Bend County residents. OUR COMMUNITY INVOLVEMENT We have many community partners that help us support our senior clients, including: Fort Bend County Social Services, Fort Bend County Collaborative Information System, Fort Bend County Transit, CarePartners, UT School of Nursing, Rosenberg PD, Sugar Land PD, Fort Bend County Sherriff’s Office, Waller Assistance and Recovery Ministries, Christ Church Sugar Land, and many more. OUR REPUTATION Fort Bend Seniors has 45 years of experience working with seniors and have tailored our programs specifically for seniors. Our reputation means that we are a trusted source of information for seniors and their families in Fort Bend and Waller County. Each month, seniors and their families from across Fort Bend and Waller Counties (and beyond) call for information and referrals to local businesses.

Why Sponsor? | Our Reach and Reputation

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*Due to the COVID-19 Outbreak, many of our 2020 events have been rescheduled, postponed, or cancelled. New dates and information listed in red.

EVENT ATTENDANCE

Fundraising Events Cinco de Mayo Fundraiser (3rd Party) Fort Bend Salutes More than a Meal Luncheon Annual Gala

When? May 2020 - Sept 19 April 17 - November 6 August 2020 – TBD November 6 - Cancelled

Expected Attendance 300+ 300+ 200 200

Senior Center Events Spring Senior Health Fair Annual Senior Prom July 4th Celebration & Talent Show Fall Senior Health Fair Veterans Day Celebration Thanksgiving Lunch Christmas Celebration Secret Santa Program Additional Events Volunteer Picnic Community Champions Day

When? March 12 - Postponed TBD May TBD - Cancelled July 2 - Cancelled October 8 November 10 November 19 December 17 Nov 4 – Dec 4 When? March 14 – Postponed TBD March 18 – Postponed TBD

Expected Attendance 250 250 225 250 250+ 225 225 200+ Participants Expected Attendance 150+ 15+ Elected Officials

Why Sponsor? | Event Attendance

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Customized sponsorship packages are available for all fundraising events. Please reach out to Leah Ghobrial to discuss what support levels and marketing options best fit your clientele and budget.

More than a Meal Luncheon – August 20, 2020 - Due to COVID-19, this event may be postponed or switch to a virtual format. Please stay tuned.

An exciting opportunity for new donors to learn about the work that Fort Bend Seniors does for older adults in the Fort Bend and Waller County community. Event includes networking and Rosenberg Senior Center tours. This event will honor a community leader who champions the cause of older adults in Fort Bend and Waller Counties, and showcase the growing need for senior services in our community.

$10,000 – Presenting Sponsor – Senior Citizen Champion

● 2 Tables for 10 ● Logo on all event media releases & tables ● Logo on newsletter & website with prominent

positioning & link to company website (if applicable) ● Magnetic company logo on Meals on Wheels delivery

trucks for one month ● Photo press release ● Acknowledgment from podium ● Logo on Invitation (if committed before June 1) ● Logo and Name on Event Program ● Logo on favors for attendees ● Mention in all event media releases ● Executive Premier Reserved Seating

$7,500 – Elder Advocate ● 1 Table for 10 ● Logo on all event media releases & table ● Logo on newsletter and website and link to

sponsor company website (if applicable) ● Photo press release ● Acknowledgment from podium ● Logo on Invitation (if committed before June 1) ● Logo and Name on Event Program ● Mention in all event media releases ● Premier Reserved Seating

$5,000 – Grandparent Partner ● 1 Table for 10 ● Logo on table ● Logo on newsletter and website ● Acknowledgment from podium ● Logo and Name on Event Program ● Mention in all event media releases ● Supreme Reserved Seating

$2,500 – Senior Supporter ● 1 Table for 10 ● Name on table ● Name on website ● Name (not logo) on Event Program ● Special Reserved Seating

$1,000 – Friend of Fort Bend Seniors ● 1 Table for 10 ● Name on table ● Name (not logo) on Event Program

$500 – Split Table ● Half table, 5 seats ● One of two names on table ● Name (not logo) on Event Program

In-Kind contributions towards sponsorship must cover expenses that would have been incurred otherwise. The value of the in-kind contribution must be documented.

Benefits for early sign up:

● Name and logo on invitation for $7,500 and more

● Ensure recognition in all event advertising,

including: press releases to local media outlets;

FBS social media, website, & e-newsletter

Fundraising Events

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FBS Annual Gala – November 6, 2020 - Due to COVID-19, this event has been cancelled. Instead, the Fort Bend Salutes Gala will take place on this date. An exciting opportunity for donors to celebrate with and support Fort Bend Seniors’ work in the Fort Bend and Waller County community. Event includes silent and live auctions, and other donation opportunities.

$10,000 – Presenting Sponsor • 2 Tables for 10 • Logo on all event media releases and tables • Logo on newsletter and website with prominent

positioning and link to company website • Magnetic company logo on Meals on Wheels delivery

trucks for one month • Photo press release • Acknowledgment from podium • Logo on Invitation (if committed before August 1) • Logo and Name on Event Program • Mention in all event media releases • Executive Premier Reserved Seating

$7,500 – Title Sponsor • 1 Table for 10 • Logo on all event media releases and table • Logo on newsletter and website and link to sponsor

company website • Photo press release • Acknowledgment from podium • Logo on Invitation (if committed before August 1) • Logo and Name on Event Program • Mention in all event media releases • Premier Reserved Seating

$5,000 – Major Sponsor ● 1 Table for 10 ● Logo on table ● Logo on newsletter and website ● Acknowledgment from podium ● Logo and Name on Event Program ● Mention in all event media releases ● Supreme Reserved Seating

$2,500 – Supporting Sponsor

● 1 Table for 10 ● Name on table ● Name on website ● Name (not logo) on Event Program

$1,000 – Friends of Fort Bend Seniors

● 1 Table for 10 ● Name on table ● Name (not logo) on Event Program

$500 – Split Table ● Half table, 5 seats ● One of two names on table ● Name (not logo) on Event Program

In-Kind contributions towards sponsorship must cover expenses that would have been incurred otherwise. The value of the in-kind contribution must be documented.

Benefits for early sign up:

● Name and logo on invitation for $7,500 and more

o Ensure recognition in all event advertising, including: Press releases to local media outlets, FBS

social media, website, & e-newsletter

Fundraising Events

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Customized sponsorship packages are available for all senior center events. Please reach out to Leah Ghobrial to discuss

what support levels and marketing options best fit your clientele and budget.

Senior Health Fairs July 4th Talent Show Thanksgiving Celebration Senior Prom Veterans Day Christmas Celebration

Senior Health Fairs – Due to COVID-19, the March event is postponed, and may instead take place on October 8th. Please stay tuned.

Active Lifestyles – March 12, 2020 Planning Ahead – October 8, 2020 An exciting opportunity for local businesses to showcase their services to nearly 200 of our senior clients plus the older adult community in the Rosenberg area. The event will feature 15-20 businesses, free refreshments, plus a hot lunch for all senior clients immediately following the event. The spring fair will feature businesses for our active seniors, with a focus on fitness, healthy foods, and active living. The fall fair will feature businesses focused on planning ahead, including tax advice, end-of-life planning, Medicare, downsizing/moving, and more. $1,500 – Signature Sponsor Includes two - 6 ft. tables, 4 chairs, listing as co-sponsor in program, exclusive access to registration area, logo on website, color logo on senior seating (10 tables minimum), and brochures placed on senior seating. Only one available - act fast! $750 – Healthy Snack Sponsor Includes 6 ft. table, 2 chairs, listing in program, plus small printed color logo on all snacks given out (minimum 300). $450 – Library Room Sponsor Includes 6 ft. table, 2 chairs, & listing in program. Color logo on all tables in quiet library area for seniors who need a break. Can place brochures on tables as well. Computers, TV, puzzles, and books are all available in this area for seniors to use. Basic Tables $150 – Nonprofit Exhibitor $250 – For-Profit Exhibitor Exhibitor fee includes 6 ft. table, 2 chairs, &

listing in program.

Senior Center Events

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Due to COVID-19, this event is cancelled. Please join us next year for this memorable event. Annual Senior Prom – May 15, 2020 | $5,000 Contribution

● Company banner at event ● Company banner at Rosenberg Congregate

Center for the month of the event ● Mention in all event media ● Acknowledgement at event ● Logo on the celebration program ● Opportunity for employees to volunteer at event ● FBS Donor frame/plaque to showcase at

business Each May, FBS joins with a local high school to host a Senior Prom for area seniors, proving you’re never too old to dress-up and hit the dance floor! More than 200 seniors from Fort Bend and Waller counties attend this festive occasion—always with a theme, music, and royal court—at the Bud O’Shieles Community Center. Traditionally, Lamar Consolidated High School and students from the school’s DECA (Distributive Education Clubs of America) program host the event. This is one of our most covered events by local media.

Due to COVID-19, this event is cancelled. Please join us next year for this memorable event. July 4th Celebration & Talent Show, Tuesday, July 2nd | $2,500 Contribution

● Company banner at event ● Mention in all event media ● Acknowledgement at event ● Logo on the celebration program ● Opportunity for employees to volunteer at event

Barbeque, bingo, brownies and bunting in red, white and blue! Fort Bend Seniors celebrates our country's independence each year at the Band Road Congregate Center with over 200 seniors in attendance. Seniors from each congregate center come to show off their talent – whether singing, telling jokes, or playing the harmonica, there’s no shortage of talent among these older adults! Sponsors are welcome to serve as a judge along with staff and board members. Veterans Day, Friday, November 8th | $10,000 Contribution

● Company banner at event ● Company banner at Rosenberg Congregate Center for the month of the event ● Mention in all event media ● Acknowledgement from the podium at event ● Logo on the celebration program ● Opportunity for employees to volunteer at event ● FBS Supporter frame/plaque to showcase in office

Fort Bend Seniors Meals on Wheels (FBS) joins the national celebration in November by honoring the brave men and women who have served our country in the armed forces. Approximately 250+ seniors and their families attend this annual event, where all veterans who participate in FBS’ senior centers are individually recognized and presented with a commemorative pin. Elected officials, including many Veterans, address the participants and thank them for their service. This is our largest senior event, with more than 250 seniors expected each year, plus media coverage.

Senior Center Events

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Thanksgiving Celebration, Friday, November 22nd $500 Family Table Sponsor - 10 Available

● Acknowledgement at event ● Logo on the celebration program ● Mention on social media ● Opportunity for 2 volunteers to serve Thanksgiving lunch alongside elected officials at event

$250 Community Supporter - 6 Available

● Acknowledgement at event

● Business name listed on the celebration program Fort Bend Seniors congregate clients from Fort Bend and Waller County Senior Centers gather annually for a traditional Thanksgiving feast in November at the Rosenberg Senior Center. The event is attended by more than 250 clients and guests, including Fort Bend Seniors’ Board of Directors, local dignitaries, and Fort Bend County Officials—all of whom donate door and bingo prizes and serve the Thanksgiving feast. Your sponsorship allows us to provide an extra special holiday meal to our seniors! Christmas Celebration, Tuesday, December 17th | $5,000 Contribution

● Company banner at event ● Company banner at Rosenberg Congregate Center for month of event ● Mention in all event media ● Acknowledgement at event ● Logo on the celebration program ● Opportunity for employees to volunteer at event ● FBS Supporter sign to showcase in office Help us ring in the holidays at Fort Bend Seniors! Our congregate clients from Fort Bend and Waller County Senior Centers gather annually for a traditional Christmas meal in December at the Rosenberg Senior Center. The event is attended by more than 250 clients and guests, including Fort Bend Seniors’

Board of Directors, local dignitaries, and Fort Bend County Officials—all of whom donate door and bingo prizes and serve the Christmas Meal. Your sponsorship allows us to provide an extra special holiday meal to our seniors.

Senior Center Events

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Customized sponsorship packages are available for Volunteer Appreciation. Please reach out to Leah Ghobrial to discuss what support levels and marketing options best fit your clientele and budget.

Due to COVID-19, this event is postponed. Please stay tuned. Volunteer Appreciation Picnic, Saturday, March 14th | $2,000 Contribution

● Company banner at FBS/registration area at event ● Mention in all event media ● Logo on the celebration program ● Opportunity for employees to volunteer at event

Volunteers are the heart of Fort Bend Seniors, delivering thousands of nutritious meals to frail seniors. Volunteers also assist with fundraising events, provide enrichment activities at senior centers and much, much more! To honor volunteers' service and commitment, Fort Bend Seniors will host a Volunteer Appreciation Picnic to honor and recognize the volunteers that allow us to continue serving the seniors of Fort Bend and Waller counties. More than 300 volunteers, from all walks of life, lend their time and talents to enrich the lives of seniors each year. Due to COVID-19, this event is postponed. Please stay tuned. March For Meals Community Champions Day, Thursday, March 21st | $3,000 Contribution

● Company banner at Community Champions Day,

included in photo ops ● Company banner at Rosenberg Congregate Center

for the month of the event ● Mention in all event media ● Acknowledgement at event ● Logo on the event agenda and materials prepared

for elected officials ● Opportunity for company leadership to volunteer

alongside FBS staff and/or elected officials at event ● FBS Supporter sign to showcase in office

Meals on Wheels programs across the country have come together each March since 2002 to celebrate the proven collaboration known as ‘Meals on Wheels’ of local community organizations, businesses, government and compassionate individuals to ensure that our seniors are not forgotten. For the 2020 “Community Champions Day,” Fort Bend Seniors invites local and state officials, along with other prominent community figures, to deliver meals, speak out for seniors and raise awareness for the power of their work. Champions receive a training before heading out to deliver meals with FBS board member or staff leader. Numerous photo opportunities are arranged and shared through FBS marketing channels, and your business will be included in any media coverage by local newspapers.

Special Events

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Secret Santa to Seniors Program, Nov. 4th – Dec. 4th | $5,000 Contribution

● Company banner at Rosenberg Congregate Center dropoff location for photographs o An estimated 50 photos will be taken using banner backdrop and shared online

● Receive 100 ornaments with information on adopting a senior to share with staff and customers ● Logo on Fort Bend Seniors website ● Logo on marketing materials (not ornaments) ● Mention in all event media, including press release and social media ● FBS Donor sign to showcase in office

A cherished holiday tradition, Secret Santa to Seniors creates special holiday memories for the homebound seniors in Fort Bend and Waller counties who participate in the Meals on Wheels program. Ornaments with this year’s gift instructions are displayed on Christmas trees at FBS events and office, as well as at local businesses such as La Cocina Mexican Restaurant and NewFirst Bank. Individuals, civic clubs and businesses select ornaments, shop for thee listed items, wrap the presents, and drop off at our Administrative Offices to be sorted and delivered. In 2019, more than 950 seniors received presents from the community.

The program has a long tradition with repeat supporters each year including local businesses such as NewFirst National Bank, Carlton Staffing, Insperity, HEB, La Cocina, and more. Prominent elected officials also join the event, with Fort Bend County District Attorney Brian Middleton, District Clerk Beverly Walker, Commissioner Ken DeMerchant and their staff purchasing and bringing in more than 100 gifts for seniors in 2019.

Special Events

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Customized sponsorship packages are available for all unique marketing opportunities listed below. Please reach out to

Leah Ghobrial to discuss what support levels and marketing options best fit your clientele and budget.

Adopt-A-Route for the Quarter | $3,000 Contribution

● Exclusive sponsor of one Fort Bend Seniors meal delivery vehicles for 3 months ● 17” x 22” magnetic advertisement placed on side of MOW vehicle through designated community ● Opportunity for employees to volunteer to deliver meals to

clients in their designated community ● Recognition on FBS website and social media

Our Meals on Wheels vans drive an average of 70 miles every weekday throughout Fort Bend and Waller County towns and cities. Your logo could drive more than 4,000 miles in those three months!

Due to COVID-19, these events are cancelled in 2020. Please join us next year! Quarterly Birthday Sponsor | $2,500 Contribution

Exclusive sponsor of our quarterly birthday celebrations at the Rosenberg senior center.

● Company banner at FB Congregate Center for the month ● Social media post recognizing your business ● Opportunity for employees to volunteer and serve lunch to

congregate clients at the birthday celebration

Four times a year, Fort Bend Seniors recognizes the clients whose birthdays fall in each quarter with cake and candles for the birthday boys and girls! Your staff can volunteer to help serve lunch, play bingo or other games, and serve cake to celebrate.

SPECIAL RECOGNITION OPPORTUNITIES

LOGO on FBS Supporters Page Website | $10,000 Contribution Cash donations of $10,000 or more to general operations will be recognized with the donor’s corporate logo or name on the Supporters page of the FBS general website for one year from date of donation. Donors will receive special invitations to events and to volunteer.

Annual Report Honorable Mention | $1,500 Contribution Donations of $500 to $1,500 will receive the satisfaction that they helped seniors in our community to remain independent through the nutritional and supportive care provided by Fort Bend Seniors Meals on Wheels and will be recognized in our Annual Report.

Unique Marketing Opportunities