SPONSORSHIP KIT 2004

THE CHALLENGE Formula SAE, one of the world’s largest collegiate engineering design competitions, is attended by 140 universities from around the globe. Each team is required to design, build, and race a new open-wheel racecar each year.

OUR MISSION To build upon Waterloo’s competitive 18-year history, through evolutionary design and optimization, geared toward performance and a co-operative involvement with industry leaders.

THE COMPETITION Held in Pontiac, Michigan every May, the competition is hosted by General Motors, Ford Motor Company and DaimlerChrysler. Each competing car is evaluated based on:

CONTACT US: Formula SAE, Department of Mechanical Engineering, University of Waterloo Waterloo • Ontario • Canada • N2L 3G1 Tel (519) 888-4567 ext. 5904 • Fax (519) 888-6197 fsae@engmail.uwaterloo.ca www.eng.uwaterloo.ca/~fsae/

Design Cost Marketing Acceleration

Braking Handling Autocross Endurance

FORMULA SAEM O T O R S P O R T S

Your corporate name (for Bronze category sponsors) or logo (for Silver and higher category sponsors), will be displayed visibly on the car and the team’s website. The sizes and locations of the logos are dependent on sponsorship level. Upon request, your company can be featured on our promotional correspondence and team apparel.

Formula SAE is a practical hands-on engineering experience that requires high-level design skills, teamwork, project management, knowledge of various manufacturing processes and standards, and much more. Since 1987, many of our sponsors have successfully recruited many of our team alumni into their organizations.

THE NEED Formula SAE is an educational project with no intrinsic source of income. Therefore, support from businesses like yours is essential for the team’s viability and success.

BENEFITS OF SPONSORING

TAILORED TO YOUR NEEDS COMPANY NAME & LOGO

EXPOSURE

COMPANY INFORMATION

EDUCATION & RECRUITMENT

The UW Formula SAE racecar is regularly displayed at large public events and trade shows including:

Canadian International Autoshow Molson Indy Toronto MotorFest K-W Oktoberfest Parade Kitchener Santa Clause Parade UW Canada Day Celebrations

EVENTS

THE TEAM The University of Waterloo Formula SAE Teamconsists of a core of about fifteen 4th year engineering students with a large supporting cast of 1st, 2nd, and 3rd year students from various engineering disciplines and other faculties.

Formula SAE 2004

We are willing to provide individuals and/or other businesses with information about your company, including your products and services. In addition, for our Gold and higher sponsors, we will also distribute your company’s promotional literature and items at the public events we attend.

Your sponsorship will provide a unique marketing opportunity for your company. The team, the car, and its family of supporters receive international, national, and local media exposure in the form of TV coverage, newspaper articles, and magazine publications. The team and car are also exposed to thousands of students, staff, and faculty members on the Waterloo campus, along with the citizens of Kitchener, Waterloo, Cambridge, and Southwestern Ontario.

Each sponsorship arrangement is customized to ensure that your specific interests and promotional needs are met to your satisfaction.

2004 SPONSORSHIP STRUCTURE CATEGORY LEVEL OF SUPPORT

Title Sponsor Over $20,000 Platinum Sponsor $10,000 to $19,999

Gold Sponsor $5,000 to $9,999 Silver Sponsor $1,000 to $4,999

Bronze Sponsor Under $1,000

TEAM HISTORY The University of Waterloo has built an exceptional reputation at the annual competition. Our team has placed in the Top 10 nine out of the last 17 years. Waterloo has always been one of the top three Canadian teams. With your support, the 2004 Team is poised to become the Formula SAE world champion.

THE CAR Each year, the team builds a new racecar, requiring extensive design, testing, and development time. Areas of enhancement include suspension, chassis, and engine systems. Our team has a proven international reputation for producing one of the best performing and eye-catching cars on the racetrack.

DESIGN & DEVELOPMENT The team encourages all students to use the latest engineering tools in the design and analysis of the entire racecar system:

Computer Aided Design (IDEAS, UG, Pro/E, SolidWorks) Finite Element Analysis (Hypermesh, ABAQUS) Computational Fluid Dynamics (TaskFLOW, CFX) Racetrack Simulations (ADAMS)

“To build upon Waterloo’s competitive 18-year history, through evolutionary design and optimization, geared toward performance

and a co-operative involvement with industry leaders.”

CONTACT US: Formula SAE, Department of Mechanical Engineering, University of Waterloo Waterloo • Ontario • Canada • N2L 3G1 Tel (519) 888-4567 ext. 5904 • Fax (519) 888-6197 fsae@engmail.uwaterloo.ca www.eng.uwaterloo.ca/~fsae/

Sponsorship opportunities are available in the form of monetary assistance, service contributions and/or materials and equipment donations. The Title Sponsor is the company that provides the single largest monetary donation to the team.

2003 SPONSORS

TITLE SPONSOR

RESEARCH IN MOTION LTD.

PLATINUM SPONSORS

CYCLE IMPROVEMENTS HALLINK MOULDS LTD.

MULTIMATIC TECHNICAL CENTRE

GOLD SPONSORS

ALCAN INC.

BES TOOL AND DIE LTD. HONEYWELL LTD.

SILVER SPONSORS

B&W Heat Treating Ltd.

Cooper-Standard Automotive

Dana Corp. - Long Manufacturing

F&P Manufacturing Inc.

MMO Connections

NSK Canada Inc.

Parker Hannifin Corporation

Rapid Gear

TeleflexGFI Control Systems Inc.

Timberjack Inc.

UW Dean of Engineering

UW Dept. of Mech. Engineering

Warren Industries Inc.

WEEF

BRONZE SPONSORS

Acer/Notebook Galaxy

DEL Management Solutions

GOCO Racing Fuel

JKL Micro Distribution Inc.

MacDonald’s CARSTAR Auto Collision

MTD Products Ltd.

Spaenaur Inc.

Tulmar Safety Systems Inc.

UW Graphics

UW Main Shop

UW Parking Services

UW Sign Shop

UW Student Machine Shop

Volvo Motor Graders

Waterloo Electroplating

MORE INFO If you would like to learn more about this exciting project, we would be happy to provide you with additional information and discuss your interest over the phone, via email, or meet with you in person.

CONTACT US: Formula SAE, Department of Mechanical Engineering, University of Waterloo Waterloo • Ontario • Canada • N2L 3G1 Tel (519) 888-4567 ext. 5904 • Fax (519) 888-6197 fsae@engmail.uwaterloo.ca www.eng.uwaterloo.ca/~fsae/