SPONSORSHIP

INFORMATION August 19-26, 2017

To discuss opportunities to sponsor at the Fair, please contact Shelby Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209

Sponsor We are looking for sponsors to join the fun and participate with the Crawford County Fair. Sponsors contribute to the promotion of the Fair, entertainment, events support, and exhibit premiums. We count on the support of sponsors for the on-going future and success of the Fair.

Event marketing is quickly becoming the wave of the future. People want to participate and not just consume. They want to feel good about their purchase and they want to support brands that support their values and ideals.

Sponsorship offers a chance for people to connect – not just brands to people, but people to people and to their communities. Our mission is to know exactly what would be most beneficial to your company and to find an opportunity that best accomplishes that goal. Having an idea of what your company’s objectives are will help us to get started.

To discuss opportunities to sponsor at the Fair, please contact Shelby Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209

Why Sponsor? Sponsorship of the Crawford County Fair not only gets your name in front of potential customers, it gives you benefits to fit your needs and wants:

Maximum exposure – As an official sponsor of the Fair, your organization will have a

tailored opportunity to interact with more than 60,000 Fairgoers. Allows you and your employees to directly interact with Fairgoers Visibility and signage on the grounds Promotional rights – opportunity to create pre-fair traffic to your

business Sampling opportunities Admission to events Show support for the community

To discuss opportunities to sponsor at the Fair, please contact Shelby Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209

Partnership Opportunities The Crawford County Fair has a wide variety of opportunities to connect to fairgoers. Investments range from $1,000 – $100,000. Custom Packages are created to meet your marketing and public relations goals. We work to find the sponsorship opportunity which fits your demographic target market, your goals and your mission. We work with you to find the best fit!

Maximum Exposure The Crawford County Fair offers companies and organizations a valuable opportunity to gain substantial exposure to a cross-section of Pennsylvanians. The Fair provides you with an ideal venue and audience of more than 60,000 fairgoers who you can share your organizations philosophy, product and customer service. It is a place to

Brand your company. The Fair gives you the ability to reach an entire family of buyers in a fun environment. The Crawford County Fair is one of the largest community events in Crawford County and one of the largest Agricultural Fairs in the State of Pennsylvania, making it a huge event in which you can show your support to the community. There is no other event in which you can touch so many people in one location in 8 days. And don’t

forget about the promotion of the Fair through the Fair Preview Guide, Fair Program and Advertising. Fairgoers are loyal to those they feel are giving back to the community. They indicate they are more likely to purchase sponsors’ products year-round.

To discuss opportunities to sponsor at the Fair, please contact Shelby Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209

Personal Contact Sponsorship is an investment and has become an important part of the marketing mix for many organizations. Sponsorship has unique qualities, allowing a sponsor to directly interact with and be in front of a target market. When a sponsor is associated with a positive organization, such as the Fair, these interactions can lead to an increase in brand loyalty and brand awareness.

Smart marketers are learning that to make an impact, a business needs to make a personal contact with the people they want to influence. You have that opportunity at the Fair, especially if you on-site showcasing your business or products!

Reputation The Fair has been a big part of the community for 72 years. Full of tradition and goodwill, the Crawford County Fair gives sponsors the opportunity to join with an organization that is credible and will contribute to your good reputation. I would be happy to discuss your goals and mission to find the perfect sponsorship for your organization.

We want to work with you to establish objectives for your sponsorship to capitalize on the draw and reputation of the Fair. By establishing your goals early on, we can better help you leverage your sponsorship so that those goals can be met.

To discuss opportunities to sponsor at the Fair, please contact Shelby Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209

Sponsorship Benefits Title to event/venue/attraction Inclusion in applicable collateral materials: Fair

Book, Daily Schedule, Posters, etc. Event Tickets Opportunity to sample/coupon on the grounds On-site signage Booth space at event/venue Mention by emcee at events One-on-one interaction with fairgoers Ability to distribute information and giveaways

to fairgoers Recognition on Fair website with Link to your site Social Media Mentions and Contests Invitation to the Board of Directors’ reception

To discuss opportunities to sponsor at the Fair, please contact Shelby Proctor @ 814-333-7400 or Beyond Spots and Dots @ 412-281-6209

Sponsorship Areas Areas that are available for Sponsorship for 2017 are listed

below:

Listed below are some of the areas at the fair that are available to be Sponsored. From Signage on a building to our Parking Lots being named after your company, we will customize what works for you. One thing we can promise is that you will get your name in front of potential customers, and that is a win win!

Circus Youth Show Arena Home Show Buildings Exhibit Buildings Home-Ec Buildings

Free West End Stage Parking Lots Golf Carts Fireworks