Sponsorship & Exhibitor Opportunitiescanadiansporttourism.com/sites/default/files/docs/... · sponsor materials and gifts. SOLD OUT! Lanyard & Name Badge $2,500 in 2017 or $4,500

Sport Events Congress 2017:

Sponsorship & Exhibitor OpportunitiesContact: Krista Benoit, Executive Director, Marketing & Events, CSTA

819.682.5298 • [email protected]

Sponsorship & Exhibitor Opportunities

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Why Sponsor? What’s In It for You?

• Cost-effective means for companies andorganizations to realize a higher profile at SEC

• Build a meaningful relationship with eventsrights holders, destinations & suppliers

• On-site Congress perks• Year-round online marketing on

www.canadiansporttourism.com• Digital marketing on Twitter & Facebook

(September – March)• Priority access to other CSTA marketing

initiatives

Our sponsors meet more people, go away withmore (and higher quality) leads, and have a morevisible brand for their products/services in thesea of 400+ delegates.

Sponsors

Out!Don’t be another face

in the crowd at Sport

Events Congress…


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Did You Know?

Sport Tourism is Canada’s fastest growingsegment with $5.2 billion in annual spending.An increasing number of Canadian number ofCanadian communities are using events andsport hosting as a community economicdevelopment initiative because sporting eventsare proven to attract new visitors and enhanceawareness of the destinations.

Quick Facts about SEC

• The most popular element of theCongress is Sport Events Exchange, abusiness-to-business marketplace.

• Networking, building relationships andbusiness development are some of thetop reasons that sport tourismprofessionals attend SEC.

• 2/3 of delegates are repeat attendeeshaving attended five or more previousevents. The remaining 1/3 of delegatesare first-timers (see charts for breakdownof attendees).

• Ottawa has hosted Sport EventsCongress eight times and will also hostagain in 2019.

• Average spend per person at SEC 2016(Ottawa) = $312.

• Economic impact as measured by CSTA’sSTEAM Model = $1.07 million of totaleconomic activity (SEC 2016 – Ottawa)

49%

7% 27%

17%

2015 Sport Events Congress (Toronto)Provincial Breakdown of Attendees

Ontario

Atlantic Canada

Western Canada

Quebec

2012 Sport Events Congress (Richmond) Participant Breakdown

(By Industry / Organization Type)

Events Rights Holders

Tourism / Municipalities

Industry Suppliers

Education

38%

3% 36%

23%

Sport Events Congress is Canada’slargest annual gathering of sport

tourism stakeholders!


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CONGRESS PRESENTING SPONSOR$12,000 per year or $20,000 for SEC 2017 (Ottawa) & 2018 (TBD)One position available

The presenting sponsor category is open to a company who seeks an enhancedprofile at the Congress, while at the same time would like to benefit from ayear-round partnership with CSTA. The Presenting sponsor will have primaryidentification at the Congress as well as added benefits with the CSTA on ayear-round basis and inclusion in the PRESTIGE Awards.

A customized package will be developed based on the presenting sponsor’sobjectives and may include:

• Preferred guest room rate at host hotel• Branding on volunteer clothing• Complimentary Congress registrations• Advertising online and in event program• Title sponsorship of a PRESTIGE Award category• Speaking opportunities• Extra drink tickets for hospitality events• Ground transportation to and from airport and host hotel• Reserved seating in plenary sessions• Branding on all e-communications re: SEC and news releases

And more!

LUNCHEON OR BREAKFAST SPONSOR$5,000 (2017 only) or $9,500 (2017 & 2018)

All eyes will be on you as a luncheon or breakfast sponsor! Each Congress meal willfeature a keynote speaker or presentation and sponsors will have a highly visiblepresence during the meal, including the opportunity to conduct an activationtargeted to attendees (i.e. gifting, video presentation, prize draw, etc.). Meal sessionsare plenary sessions and have a high attendance rate offering maximum visibility tosponsors.

SOLD OUT!

Opportunities


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REFRESHMENT BREAK SPONSOR $3,000 (2017 only) or $5,500 (2017 & 2018)Three positions available

Refreshment breaks are scheduled each day of the Congress. Each refreshmentbreak sponsor will be identified with on-site signage in the break/trade show area,as well as mentioned in the event program.

For greater impact, you can add-on sponsorship of a hydration station or exhibitspace (see page 10-11 for details).

SOLD OUT!

SPORT EVENTS EXCHANGE TITLE SPONSOR $4,000 (2017) or $7,500 (2017 & 2018)

The Sport Events Exchange is a ¾ to 1 ½ day business-to-business marketplacewhich takes place during Sport Events Congress. It provides an opportunity forevents rights holders and destinations to meet one-on-one to explore sport eventhosting opportunities. Participants are assigned brief appointments to conduct ashort business meeting in an attempt to match events with host cities. The sponsorof Sport Events Exchange will be associated with the Congress’ marquee event!

SOLD OUT!

SESSION/WORKSHOP SPONSOR$2,000 per session or 2 sessions for $3,500Ten positions available

Congress sessions and workshops, featuring a variety of industry topics and themes(see event schedule), run concurrently over 2- 3 days. Session sponsors areidentified at the start of and conclusion of sessions and in the event program and abrief speaking opportunity is available to the sponsor representive. Thissponsorship package is the BEST value given the complimentary delegate feeincluded, speaking opportunity, plus the visibility provided!

“The conference is filled with creativity, passion, knowledge and innovation.The connections we made this year through the trade show booth and theSport Events Exchange are extremely valuable and the educational sessionsare packed full of relevant take-away.”

Lydia Blanchard, NAV Centre, Cornwall, Ontario


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IPAD Mini SWEEPSTAKES SPONSOR $3,500One position available

One lucky delegate will take home a brand new iPad courtesy of your organization!You will have the choice of running the contest as a registration promo (i.e. the 1st200 registered delegates will be entered into a draw for the iPad) OR you can run acontest or promotion at your trade show space to drive traffic to your booth. Thepromotion (and your sponsorship of the give-away) will be promoted over socialmedia and on CSTA’s website and awarding of the iPad will be done during one ofthe breakfast or luncheon plenaries. Best of all, information about your organization(including contact info and your digital materials) can be preloaded on the iPad forthe lucky winner to peruse on the flight home and the device can be engraved withyour personal message!

SPONSOR OF DELEGATE MATERIALS*Our 400+ delegates are walking billboards! If you are seeking maximum visibility at the Congress each of thesepackages offers your name/logo on any of the following items:

Delegate Gift$4,000 in 2017 or $7,500 for 2017 & 2018

CSTA covers the cost of the gift item and your sponsorship fees cover the right tohave your brand displayed on the gift item and creatively packaged and presentedto delegates.

Delegate Bag $4,000 in 2017 or $7,500 for 2017 & 2018

An eco-friendly re-usable bag branded with your company logo and filled withsponsor materials and gifts.

SOLD OUT!

Lanyard & Name Badge $2,500 in 2017 or $4,500 for 2017 & 2018

Lanyards are branded with your company name and/or logo (to be supplied by thesponsor at its cost) and the reverse side of each name badge will feature your company’sadvertising. Artwork to be supplied according to specs provided by the CSTA.

SOLD OUT!

* CSTA reserves the right to select the type and style of promotional item, bag and lanyard/name badge.


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Digital Sponsor$3,000 (2017 only)

Here’s your chance to sponsor our event technology! As sponsor of our liveTwitterfall and SEC-TV station you’ll have a live captive audience as our delegatescheck out our videos and tweets in real time.

HOSPITALITY EVENT SPONSOR$TBD

Sponsorship of hospitality events at Congress is a natural fit for any company whounderstands the importance of social connections and wants to help CSTA create alively and hospitable atmosphere at the Congress! Bring your creative event ideasand help us make the kick-off events at Congress the most talked about socialevents EVER!

Note: All refreshments (food, alcoholic and non-alcoholic beverages) will be supplied byCSTA (special occasions permit will be obtained for this event if hosted at the WestinHotel). If an off-site location is selected, an arrangement regarding cost sharing for foodand beverage will be made between CSTA and the sponsor. CSTA also providesvolunteers to assist with activities, set-up and clean-up. Any specific requests from thesponsor (related to food and beverage or entertainment) must be communicated toCSTA at least six weeks in advance of the event and may require approval from the hotelvenue and may be at the sponsor’s expense. All social functions conducted inconjunction with SEC are limited to registered Congress delegates and PRESTIGE Awardsnominees. No outside guests are permitted to attend.


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VENDOR ALLEY 25-30 spots available (on a first come, first served basis)

If you would like to showcase your products and services and have the opportunityto interact one-on-one with Congress delegates, consider participating in VendorAlley. Vendor Alley will be set-up in the foyers outside of the meeting space on the4th floor of the Westin Hotel and delegates will be encouraged to stop by exhibitorbooths and the lounge during breaks, at lunch, and in-between sessions. Breakrefreshments and hydration stations will be served in the area which creates a naturalspot for delegates to congregate. This is a sell-out every year!

Vendor Alley participants are encouraged to add-on one or more optional activationsto their package for enhanced interactions with delegates and for increased boothtraffic (see page 11 for details).

There are two options for companies and organizations wishing to participate in Vendor Alley:

Booth Space$3,000 (2017 only)25-30 positions available

This package includes:• One kiosk space (6 ft deep x 8 ft wide) including back wall drape in black (8 ft.

high) and side drape in black (3 ft high), one 6 ft. skirted table and two side chairs.• Listing on CSTA’s website and in the Congress survival guide as a participant in

Vendor Alley• One complimentary Congress registration (valued at up to $900 per person)

Notes: • Power, Internet connections and other amenities are available for a nominal

additional charge (to be purchased directly from the host venue). A completeexhibitor info package will be provided to all exhibitors prior to the event whichincludes pricing for extras.

• Sharing booths between two or more companies/organizations is not permitted.Only single corporate branding is permitted per booth space purchased.

SOLD OUT!

Lounge Sponsor$6,000 (in 2017) or $10,000 (2017 & 2018)One position available

Sponsorship of the Congress lounge is an excellent way to ensure there is a captiveaudience for your brand! CSTA will provide 300-500 sq. feet of space in Vendor Alley,some casual seating, a wifi hot spot and charging station for devices and you bringthe creative ideas to attract delegates to hang out!

SOLD OUT!


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PRESTIGE AWARDS

CSTA’S PRESTIGE Awards celebrate the people, places and events that make theCanadian sport tourism industry so dynamic. These awards are presented annuallyin seven (7) categories to individuals, companies and organizations that have madeoutstanding contributions to the success of the sport tourism industry.

The awards are presented at a luncheon that takes place in conjunction with SportEvents Congress.

There are two ways to become a partner in CSTA’s PRESTIGE Awards – as presentingsponsor of the luncheon or as a sponsor of one of the award categories. Congresssponsors may also add-on sponsorship of an award category to their sponsorshippackage. See page 11 for details.

PRESTIGE LUNCHEON SPONSOR$6,000 (2017 only) or $11,000 (2017 & 2018)

Sponsorship of the PRESTIGE Awards luncheon (which takes place during theCongress) includes some additional added-value benefits associated withpresentation of the PRESTIGE Awards.

SOLD OUT!

PRESTIGE AWARDS CATEGORIES$3,500/category in 2017 or $6,000/category in 2017 and 20187 awards available

Sponsorship of PRESTIGE Awards categories offers a combination of variousbenefits associated with both the Congress and the Awards luncheon and theawards nomination process which takes place 4-5 months in advance of theCongress.

• CSTA Canadian Sport Event of the Year – SOLD OUT• CSTA Sport Tourism Champion of the Year – SOLD OUT• CSTA Sustainable Sport Event of the Year Award – SOLD OUT• CSTA Sport Event Volunteer of the Year – SOLD OUT• CSTA International Sport Event of the Year – SOLD OUT• CSTA Canadian Sport Event Sponsor of the Year – SOLD OUT• CSTA Sport Tourism Organization of the Year – SOLD OUT

“Sport Events Congress is a great way to connect with National andProvincial Sport bodies. The opportunities provided start conversations thathelp build partnerships that will last for years!”

Reggie Lang, WestJet, PRESTIGE and SEC Sponsor


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OPTIONAL ADD-ONSAre you looking for an extra wow factor to make your sponsorship activation at SEC really stand out or toenhance your vendor alley package? The following optional add-ons are available à la carte to sponsors andexhibitors (where indicated):

SEC-TV Ads • $500

Sponsors may purchase a promotional video spot on SEC-TV (maximum two minutes in length).

PRESTIGE AWARDS • $2,000

Partners who have purchased any sponsorship package offered by CSTA at SportEvents Congress are eligible to add-on sponsorship of a PRESTIGE Awards categoryat a discounted rate. This offers the added value of visibility 5-6 months in advanceof the Congress through promotion of the PRESTIGE Awards program nominations +on-site visibility at CSTA’s esteemed awards luncheon.

SOLD OUT!

ADDITIONAL CONGRESS REGISTRATIONS • $500 (maximum 2)

Partners who have purchased any sponsorship package offered by CSTA at SportEvents Congress can secure additional delegate registrations at a discount in orderto have additional company representation at the Congress.

These additional Congress registrations must be purchased at the time ofconfirmation of the sponsorship package. This special rate cannot be offered afterthe fact. If you decide at a later date to have extra company representatives inattendance, they will be required to register on-line as a delegate and pay thecurrent Congress registration rates.

“Learning at its best! I have had the pleasure to be part of the Sport EventCongress 2015. What an amazing event! Very well run, but even moreimportantly, well attended with great sessions and opportunities. When Ilook at this event through another window, not as a presenter, but as asponsorship marketing consultant, it is amazing. The conference isengaging. There is interaction from pre-Congress through to post event.Sponsor signage is not overwhelming, but sponsors are integrated intoprograming and activities. It was a great example of how to do it right.”

Brent Barootes, Partnership Group Sponsorship Specialists

YourLogoHere


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Optional Add-ons (cont ….)

WEBINAR SPONSORSHIP•$1,000

Sponsoring a webinar in CSTA’s webinar series in 2016-2017 will provide anothertouch point with SEC delegates. Your webinar sponsorship can be added onto anypackage and will include many added value benefits such as complimentarywebinar registrations, airtime at the conclusion of the sponsored webinar, a copy ofthe webinar participation list, your logo and name affiliated with the webinarpromotion and more.

HYDRATION STATION SPONSOR•$500

Help keep delegates hydrated with a branded water station positioned in a visiblearea throughout the event.

Note: Hydration Station not exactly as shown.

Priority Appointments in Sport Events Exchange •$250

If you are a DMO who is a member of CSTA and plan to take part in Sport EventsExchange, you can guarantee your preferred appointments by adding on thisfeature to your sponsor or exhibitor package. Priority appointments ensure youreceive the best possible appointment schedule.

Booth Space in Vendor Alley•$1,500

If you choose a sponsorship package that doesn’t include booth space in VendorAlley you can add it on to enhance your visibility at Congress. The add-on includesone kiosk space and a listing on CSTA’s website and in the Congress survival guide.

SOLD OUT!


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Sponsorship Packages – Features, Benefits & Activations

Category Delegate Vendor PRESTIGE CategoryA Materials Alley Awards B

Breakfast Digital Hospitality Sport Bag, Booth Lounge Awards Lunch Refresh iPAD Sessionor Lunch Sponsor Event Events Gift or Cat Break PromoSponsor Sponsor Exchange Lanyard

& Name Badge

Title or presenting status 1

Branding on SEC materials 2

Speaking Opportunity 3

Branding on event signage 4

Branding on ListingSEC website 5 only

Comp Congress 2 2 3 2 1 1 2 2 2 1 1 1Registration(s) 6

Customized @ @ inPromo 7 stations booth lounge

Exhibit kiosk + kiosk + Add-on kiosk + Add-on in Kiosk + Kiosk + Add-on Add-on Add-onSpace 8 listing listing ($1,500) listing ($1,500) lounge listing listing ($1,500) ($1,500) ($1,500)

Other/Misc. Priority Priority Priority Priority Charging See See PromoAppts in Appts in Appts in Appts in Station, notes notes on-

Sport Sport Sport Sport WiFi, on on lineEvents Events Events Events Furniture p. 13 p. 13

Exchange*Exchange*Exchange* Exchange*

Delegates’ List 9

ReservedSeating 10

Plus your choice of three Plus your choice of two Plus your choice of oneof the following 4 benefits: of the following 3 benefits: of the following 3 benefits:

Web ad banner 11 1 1 1 1 1 1 1 1 1 1 1 1

Ad on SEC-TV 12 1 1 1 1 1 1 1 1 1 1 1 1

Insert in Bags 13 1 1 1 1 1 1 1 1 1 1 1 1

Member Profile 14 1 1 1 1

= Included = Not Applicable* Sponsors must meet Exchange eligibility requirements


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Notes:

1. Title or presenting status of a conference activity or session includes mention of your company on theconference website and in the event survival guide and on any conference-related materials where thesponsored session/activity is referenced (i.e. Sport Events Congress 2016 presented by Destination XYZ orSport Events Exchange presented by Company ABC).

2. Branding/logo on Congress materials including the event survival guide and schedule, on-site and digitalsignage, etc. Corporate logos are accommodated where possible or company name.

3. A speaking opportunity to address the crowd (i.e. a 2-3 minute welcome or thank-you to the speaker) for asenior member of your company/organization to take place in conjunction with your sponsoredsession/activity at the Congress.

4. Logo to be prominently visible on event signage located near the meeting space used for your sponsoredsessions/activities. All signage meets with Congress branding standards. Sponsors are not permitted tobring their own banners or signs.

5. Branding on CSTA’s website (in the Congress section of the site) in conjunction with other sponsors.

6. Conference registrations are valued at up to $900 per person. There is no credit for unused complimentaryregistrations and they are non-transferable.

7. Opportunity to conduct a customized promotional campaign and/or interactive activity (i.e. contest, raffleor draw, etc.) during the sponsored session/activity (at the sponsor’s cost).

8. Exhibit space includes a kiosk/booth (size = 8ft x 6ft), an 8 ft skirted table and 2 chairs plus a mention onCSTA’s website and in the Congress event survival guide as a participant in Vendor Alley. This activation iseither included in a package or available as an add-on at a special price of $1,500.

9. An electronic copy of the delegates’ list will be provided to sponsors following the conference. Hard copiesare provided to all delegates on-site.

10. Reserved table for all meals/plenary sessions for you and your guests.

11. Web ad banner is a rotating ad banner on the home page of CSTA’s website (in rotation with otherCongress sponsors). Banner includes a hyperlink (click-thru) to sponsor’s website.

12. SEC-TV offers live video programming on a television screen positioned in a high traffic area during theCongress where sponsors can feature their promotional message (max 2 mins in length) in rotation with allSEC-TV programming.

13. Inserts in delegates’ bags may include promotional literature or promotional items. Exact specs will beprovided. Estimated # of delegates = 400-425.

14. Member Profile (for DMOs who are members of CSTA) – a one-month feature on CSTA’s website in aguaranteed slot pre or post Congress (as available).

PRESTIGE EXTRA BENEFITS!

• If you choose to sponsor a PRESTIGE Awards category, your company name will be integrated into thename of the sponsored award in all references to the award, including engraving on the awards sculpture.

• Each PRESTIGE sponsor will receive two (2) guest tickets (value $75) for extra luncheon guests (note:sponsor reps have an awards ticket included with their comp Congress registration) and a reserved table atthe luncheon.

• Sponsor reps will be invited onstage to assist in the presentation of the sponsored award (PRESTIGEluncheon sponsor takes part in the official welcome)

• Your corporate ID (logo and name) will be visible on all promotional materials related to the PRESTIGEAwards including nomination forms, website, event display/signage, etc.


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THE FINE PRINT

Confirmation of Participation as a Sponsor or Exhibitor

Sponsors and exhibitors may submit a confirmation form to request participation as a sponsor or exhibitor byselecting an advertised package, completing the confirmation form and submitting it to the CSTA forapproval/acceptance. Submit the confirmation form to Krista Benoit, Executive Director, Marketing & Events [email protected] or by fax at 819-682-9669.

A limited number of exhibitor spaces and sponsorship opportunities are available each year and are allocated topartners on a first come, first served basis. Returning sponsors have priority and have first choice of the optionsavailable. Sponsors from previous years do not automatically have their same position reserved from one year tothe next unless they have opted into a 2-year agreement with the CSTA (see details below).

Sponsorship Fees & Benefits

Sponsorship fees and the benefits/features associated with each package are subject to change from year to yearand are outlined in this document which is updated annually. Sponsors who commit to participate for twoconsecutive events (i.e. SEC 2017 and 2018) will have their preferred sponsorship position reserved for two yearsand will save on sponsorship fees (a staggered payment plan over 2 years is offered). There are no refunds orcredits for any sponsorship packages not utilized in year 2.

Sponsorship and exhibitor fees are invoiced and payable by cheque or credit card at least one month in advanceof the Congress. Failure to pay fees in accordance with CSTA’s payment policy may result in a sponsorshipposition or booth space being reassigned.

Official Activities & Unauthorized Events

Only those who are supporting Sport Events Congress through the payment of registration fees or sponsorshipfees are permitted to conduct business at the event or at official SEC functions.

The generosity and support of sponsors/partners of official Sport Events Congress functions shall not be abused.Persons not affiliated with SEC or the CSTA will not be permitted to attend any hospitality events or any otheractivity. Furthermore, any events or activities conducted at the Congress venue or off-site are not permitted tobe staged during the hours in which an official Sport Events Congress activity is scheduled. Please consult theofficial Schedule of Events. Organizations violating this rule may be suspended from participating in futureevents.

Contact: Krista Benoit, Executive Director, Marketing & Events, CSTA

819.682.5298 • [email protected]

Documents

Sponsorship & Exhibitor Opportunitiescanadiansporttourism.com/sites/default/files/docs/... · sponsor materials and gifts. SOLD OUT! Lanyard & Name Badge $2,500 in 2017 or $4,500