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IEG 2015IEG’S ANNUAL CONFERENCEMARCH 15 – 18, 2015, CHICAGO

makersUNLEASH THE POWER OF INVENTION

sponsorship

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BUILD BETTER PARTNERSHIPS AND BETTER FUTURES

2 WWW.IEG2015.COM +1.312.944.1727 #IEG2015

In 2015, IEG turns its focus to next- generation partnerships.

No matter the industry or region of the world, game-changers are breaking apart legacy approaches and hacking their way to value creation faster than ever before. Invention is the driver of growth.

Whether you represent a brand, a sponsorship opportunity or clients needing to forge compelling partnerships, IEG’s four-day boot camp for brains will show you how to become a high performer by replacing approaches based on what’s been with strategies built around what could be.

WHAT’S NEXT NOWOur agenda for Sponsorship Makers has been designed to demonstrate the vast potential of partnerships to deliver real solutions, as well as reveal the power of disruption and invention.

You will discover how new technologies and big data are being deployed to raise the bar on sponsorships of all types and sizes by both category leaders and challenger brands.

IEG is a conference you will use, not just attend. It is not a gabfest of talking heads nor a product expo with seminars on the side. Between the unprecedented networking with partnership professionals and the menu of more than 50 outcome-based learning sessions each day, it is a smart investment in your success.

Unite with 1,200 marketing leaders and be prepared for the opportunities that come with joining the industry’s most connected practitioners and most potent network. Get ready for the rush that comes with hatching partnerships that will propel your business, your community and your career.

We look forward to seeing you in March.

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UNLEASH THE POWER OF INVENTION

#IEG2015 +1.312.944.1727 WWW.IEG2015.COM

We associate makers with people who use 3-D printers, sell on Etsy and find funding on Kickstarter.

But the people behind great sponsorships—who put invention rather than mere innovation at the heart of the proposition—are makers too. Operating at the speed of culture, they are using their partnerships to create new products, new services, new channels and new communities.

Take the Minnesota Timberwolves. The NBA team’s new Mayo Clinic partnership extends well beyond the stadium to the creation of a new community asset, the Mayo Clinic Sports Medicine Center in downtown Minneapolis. It will include the team’s practice facilities and administrative offices, as well as a center for youth basketball.

The French Football Federation, another rightsholder embracing invention, stages job fairs that bring together its unemployed fans with HR reps from its sponsors.

Mizuno USA is using its partnership with the nonprofit Back on My Feet to bring something new to the running community. Its Mizuno Baton app puts connectivity to work against homelessness and has been passed by more than 100,000 runners.

Budweiser showcases its maker cred with title of the Made in America Festival, an event co-created with Jay Z and celebrated in the brand’s “Makers of Tomorrow” ad.

In 2015, all sponsors and rightsholders need to think and behave more like makers than marketers.

It is no longer enough to piggyback what exists. In our always-on, everything-connected world, it is the power of invention that is disproportionately rewarded.

Just as technology is driving a new wave of invention that scales almost overnight (think the “sharing economy” exemplified by Airbnb and Uber), partnerships that create something new deliver the impact necessary to provide real competitive advantage.

Sponsorship Makers, IEG’s 32nd annual conference, blueprints the infinite opportunities that exist to use your partnerships to broader effect, generating new assets that return financial, social and cultural capital.

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FEATURED SPEAKERS

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STEVE LELAND Marketing Director

THOMAS VAN SCHAIK Global Brand Director

EELCO VAN DER NOLL Head of Global Experiential Platforms

AMY POTTER Senior Marketing Manager

JASON HUANG Area Manager

CHRIS OVERHOLT Chief Executive Officer

TONY AMBROZA Senior Vice President of Marketing

GLENN WECKERLIN Director of University Partnerships & Association Relations

SCOTT SONNENBERG Vice President, Corporate Sales

KRISTIN WARFIELD Vice President, Sales & Partnerships

FERRAN SORIANO Chief Executive Officer

THIERRY BORRA Director, Olympic Games Management

CHARLES BEST Founder and CEO

JARED MELZER Sponsorship Account Manager

MIKE KELNER Senior Director, Sponsorship Marketing

MARIA HOLMES Assistant Vice President

TODD BALLARD Director of Global Sports Marketing

IRWIN GOTLIEB Global Chairman

KAREN CAGE Global Sponsorships

LESA UKMAN Chief Insights Officer

Marketing leaders with partnerships at the heart of their business. Meet the people who will help you unlock the code to sponsorships that deliver real value.

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“A UNIQUE COLLABORATIVE DISCUSSION. LEARNING FROM OTHERS’ SUCCESSES GAVE ME SOMETHING TO THINK

ABOUT IN TERMS OF HOW I WORK WITH PARTNERS.” — JEANETTE FLOM, AMERICAN DIABETES ASSOCIATION

SETH FISHBEIN Senior Marketing Manager

MARK VERSTEEGEN Director of Sponsoring

CHARLIE SHIN Senior Director, CRM and Analytics

EVELYN MOLLOY Division of Marketing

BRIAN GOLDSTEIN Global Sports Marketing

MARQUES JACKSON Sports & Entertainment Marketing Manager

RYAN TANKE Senior Vice President and Chief Revenue Officer

AHMET ABACI Vice President, Brand Marketing & Management

AIDAN LYONS Vice President of Fan Centric Marketing

ANDREAS SIGL Director, Global Brand & Sponsorship Strategy

CHRIS RIEDEL-KING Assistant Director, Sponsorships

BARB SIVEK Senior Director, Executive Industry Relations

DAVID MCKILLIPS Senior Vice President

ANDY TRETIAK Chief Marketing Officer

CARRIE GLASSCOCK Director, Corporate Relations

DAN GRIFFIS Vice President of Experiential Marketing and Alliances

MATT ROGAN Chief Executive

ANGEL GRAJEDA Sponsorship & Events Manager

NICOLE JETER WEST Senior Director, Ticketing and Digitial

BRIAN YAMADA Executive Director of Channel Activation

SIR MARTIN SORRELL Chief Executive Officer

BOB STOHRER Senior Vice President, Brand Creative

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AGENDA

REGISTRATION OPENS1pm

HEAD-START WORKSHOPS2 – 3pm (You may attend one of the following)

How Your Property Can Achieve Flawless Sponsorship Execution Diane Knoepke, Managing Director, Client Leadership, and Morgan Lathrop, Senior Director, Client Leadership, IEG Consulting

Examine the keys to flawlessly executing sponsorships, from planning, budgeting and staffing to aligning objectives, breaking down silos and tailoring platforms.

The Secrets to Securing and Renewing SponsorsDan Kowitz, COO, and Bryce McMichael, Director, Client Leadership, IEG Consulting

The latest strategies for aligning your sponsorship offers with the changing needs of the market, including tapping CSR, cloud technology and social media to shorten your sales cycle and increase your close rate.

Sponsorship Trends and Issues Critical to Your SuccessWilliam Chipps, Senior Content Editor, IEG and Stacey Goldberg, Vice President, Client Leadership, IEG Consulting

Uncover the most important developments impacting your ability to recruit and retain partners, as well as the most meaningful takeaways from industry research.

Using Analytics and Data to Ensure Successful Sponsorship EngagementJim Andrews, Senior Vice President, IEG and Kristen Pelachyk, Senior Director, Sponsorship Research and Analytics, IEG Consulting

Beyond sponsoring the right properties, brands must understand fan emotion and behavior in order to build relevant activation and communication programs.

HEAD-START WORKSHOPS3:30 – 4:30pm (You may attend one of the following)

Building and Monetizing Digital Content Assets and Channels Jim Andrews, Senior Vice President, IEG

Explore how rightsholders can reach new audiences and secure new revenue by enhancing existing content, creating new content, and taking advantage of new platforms and distribution channels.

How New Technologies Are Transforming Sponsorship Activation & Engagement Lesa Ukman, Chief Insights Officer, IEG

From applications that measure fan sentiment to real-time social data that enables more precision and customization, discover how tech is being deployed to increase the ROI of partnerships of all types and sizes.

SUNDAY MARCH 15

CONTINUED

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HEAD-START WORKSHOPS (continued)

Using Data and Research to Increase Your Property’s Value PropositionDiane Knoepke, Managing Director, Client Leadership, and Jessi Sanchez, Sponsorship Research Director, IEG Consulting

Learn how to source and use audience, market, sector and prospect data to attract new sponsors and help current partners achieve their goals.

What Drives Sponsorship Value in Today’s Marketplace Mark Ording, Vice President, Client Leadership, and Tom Perros, Senior Director, Client Leadership, IEG Consulting

Before you negotiate your next deal or plan your execution strategy, gain critical knowledge into which partnership elements produce the most value.

WELCOME RECEPTION4:30 – 6pm

SUNDAY MARCH 15

TO REGISTER NOW WWW.IEG2015.COM

NETWORKING BREAKFAST7:30 – 8:30am

WORKSHOPS, SPECIAL-INTEREST GROUPS AND ROUND TABLES8:30 – 9:30am (See IEG2015.com for more information)

OPENING ADDRESS9:45 – 10:45am

Increasing Partnership’s Return on Invention Lesa Ukman, Chief Insights Officer, IEG

Sponsorship is an ideas business. Each partnership begins as a blank slate limited only by the creativity of the people buying, selling and activating the deal. Rightsholders who team with sponsors to create something new sell more, because traversing new frontiers together deepens relationships and commitments. For sponsors, the upside in becoming a maker includes the increased ROI that comes with getting credit from fans for bringing something that didn’t exist to the table. What’s made can take many forms, including Movements, Communities and Stories. What they all have in common is an invention-first approach to partnership that breaks through and delivers true competitive advantage.

MONDAY MARCH 16

#IEG2015 +1.312.944.1727 WWW.IEG2015.COM

“ UNRIVALED STAR POWER. LEADERS IN THE INDUSTRY SHARING MEANINGFUL INSIGHTS.” — DAN FRYSTAK, CDW

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AGENDA

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PRESENTATIONS11am – Noon (You may attend one of the following)

A New Leaf: Why Nissan Is Stepping Up Its Sponsorship Game Andreas Sigl, Director, Global Brand & Sponsorship Strategy, Nissan Motor Co.

Nissan has made a large commitment to sports and entertainment sponsorships, including ties to the Rio 2016 Olympic Games, UEFA Champions League, City Football Group, Heisman Trophy and The Voice. Andreas, whose position is new to Nissan, will discuss criteria for evaluating partnership opportunities, measuring return and how Nissan is challenging conventions in the sponsorship arena to innovate and excite.

How Sponsorship Storytelling and Content Achieve Multiple Objectives for Target Dan Griffis, Vice President of Experiential Marketing and Alliances, Target

Whether the platform is a pro sports league, auto racing team, venue naming rights or action sports, Target’s partnership strategy leverages stories and digital content to authentically link to sponsored organizations and athletes. The retailer’s efforts have successfully driven traffic and sales, deepened engagement and created greater brand love.

Tapping Customer Data to Build Better Sponsorships Matt Rogan, Chief Executive, Two Circles

Today’s smart properties are using CRM and other customer data to design, activate and evaluate sponsorships—and drive value for brand partners, fans and themselves. The co-founder of Two Circles, a pioneering firm in data-driven solutions for rightsholders, will bring alive this new approach via European and global case studies, as well as provide practical advice that properties can implement.

Why Yahoo Chose a Bricks-and-Mortar Sponsorship to Help Build a Digital Brand Bob Stohrer, Senior Vice President, Brand Creative, Yahoo

Bob, who is responsible for building Yahoo’s overall brand strategy and narrative, will discuss why Yahoo embarked on an integrated technology and promotional partnership with the San Francisco 49ers at Levi’s Stadium. He will cover the popularity and growth of fantasy football, the increasing importance of leveraging sponsorships to enhance the fan experience and early results from the partnership.

NETWORKING LUNCH AND KEYNOTE ADDRESS12:30 – 2:30pm

What’s Next (And What You Need to Know about It Now) Irwin Gotlieb, Global Chairman, GroupM

Internationally recognized for his visionary ability to identify the most relevant technology trends and their impact on business, Irwin will cut through the information clutter and pinpoint what’s important for brands, rightsholders and agencies to get in front of. Known for his legendary tours of the Consumer Electronics Show—where he advises clients that “it’s not what you see, but where things are headed”—Irwin has led GroupM, the world’s largest media investment company and media agency holding company, since its inception in 2003.

MONDAY MARCH 16

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TO REGISTER NOW WWW.IEG2015.COM

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PRESENTATIONS3 – 4pm(You may attend one of the following)

A New Partnership Model to Enhance Digital Assets and Content Andy Tretiak, Chief Marketing Officer, Sporting Kansas City and Brian Yamada, Executive Director of Channel Activation, VML

The unique partnership between Sporting KC and VML establishes the digital agency as “official marketing partner” of the MLS club. VML’s considerable expertise in Web, social, mobile, innovation and other digital marketing is being put to work fueling the continued brand transformation of Sporting KC by enhancing the digital approach — from the team’s technology innovations to more traditional sponsorship assets. Andy and Brian will discuss the creatively structured partnership and offer their insights into building value for properties and sponsors through digital.

Achieving Audacious Goals by Integrating Sponsorship into Brand and Business Mark Versteegen, Director of Sponsoring, and Koos Onderwater, Senior Consultant, Sponsoring, KPN N.V.

Incorporating partnerships with the national speed skating federation, the Rijksmuseum and a cause platform focused on social isolation, the leading telecommunications company in the Netherlands uses an integrated sponsorship program to boost brand strength, reputation, engagement, loyalty and business with consumer and B2B markets. Mark and Koos will detail KPN’s 360-degree activation efforts and share the multiple metrics it measures to gauge success.

GoPro: Building a Global Brand with User-Generated Content Todd Ballard, Director of Global Sports Marketing, GoPro

If a video is viral and sharable, chances are GoPro is involved. Having evolved from an “action camera company” to cult brand status, GoPro has cultivated a global community of users who produce and share content at a frenetic pace, enhancing GoPro’s online channels of company-produced videos and content from event, athlete and influencer partnerships. Todd will provide insight into the initiatives that have empowered GoPro’s customers to play an integral role in the company’s global marketing strategies, discuss the delicacies of balancing user-generated and sponsored content, and share best practices for engaging ambassadors and consumers in an authentic and credible way.

Integrating Sponsors into Foundation and Community Outreach Programs Glenn Weckerlin, Director of University Partnerships & Association Relations, Chevron Corporation

Activating sponsorships with cause and community overlays has become a widely adopted and successful practice. Yet rightsholders and their partners continue to struggle with what should be a direct way to connect sponsorship and social responsibility: tying sponsors to a property’s community relations and/or foundation programs. Glenn will share practical examples of how Chevron and its partners are successfully meeting that challenge.

WELCOME RECEPTION7 – 9pm

MONDAY MARCH 16

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AGENDA

WWW.IEG2015.COM +1.312.944.1727 #IEG2015

NETWORKING BREAKFAST7:30 – 8:30am

WORKSHOPS, SPECIAL-INTEREST GROUPS AND ROUND TABLES8:30 – 9:30am (See IEG2015.com for more information)

KEYNOTE ADDRESS9:45 – 10:45am

Understanding Makers and Staying True to Your Brand Tony Ambroza, Senior Vice President of Marketing, Carhartt

Whether referred to as doers, makers, artisans, members of the craft movement, or in Tony’s preferred term, “the millennial generation’s roll-up your sleeves creative class,” 125-year-old Carhartt has embraced this new generation while building upon its fundamental values and squarely maintaining focus on its core following—the nation’s hardest workers. Tony will share how Carhartt, through partnerships like one with New Holland Brewing Co., finds common ground between its heritage consumers and those just discovering the brand.

PRESENTATIONS11am – Noon (You may attend one of the following)

All In: Winning the Race for Consumer Attention and Engagement Thomas van Schaik, Global Brand Director, Adidas

At the 2014 World Cup, official partner Adidas adopted a content-first strategy that included turning its match ball “Brazuca” into its most influential spokesperson. @Brazuca had a point of view on every game and goal in real time. The @Brazuca handle offered new ways of storytelling and fun insights, interacting with players, teams, artists and 3.5 million fans around the world. Thomas will share the thinking behind and lessons learned from this innovative real-time marketing program.

Association Think Tank: Using Creative and Successful Approaches to Build Better PartnershipsStacey Goldberg, Vice President, Client Leadership, IEG Consulting; Peggy Gordon, Principal, Peggy Gordon Consulting; Barb Sivek, Senior Director, Executive Industry Relations, Siemens

Stacey, an association and membership organization partnership expert, will host a lively and interactive discussion with a small panel of practitioners, addressing how to use creative offerings and strategic solutions to build stronger partnerships in light of the challenges facing associations.

Removing the Limits of Geography: Securing Partners in a Global Marketplace Ferran Soriano, Chief Executive Officer, City Football Group

CFG’s growth from a single iconic franchise—Manchester City Football Club—into a linked network of teams in New York, Melbourne and Yokohama is a bold step that allows commercial partners to think globally and act locally. Ferran will discuss the strategy, risks and rewards behind building an international enterprise.

TUESDAY MARCH 17

CONTINUED

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PRESENTATIONS (continued)

Turning Responsibility into Opportunity: Heineken’s “Dance More, Drink Slow” Program Hans Erik Tuijt, Global Heineken Activation Director, Heineken International

Heineken is using partnerships with electronic dance music DJs to shine a light on the positive benefits of responsible drinking, both for young adults and club owners and bartenders. The bottom line: Club goers have a better time and will be more frequent visitors when they drink less and dance more. Hans Erik will share the thinking behind this counterintuitive strategy, as well as insights into the EDM landscape.

NETWORKING LUNCH AND KEYNOTE ADDRESS12:30 – 2:30pm

Making a Difference: How DonorsChoose.org Is Rewriting the Rules for Nonprofits and Their PartnersCharles Best, Founder and CEO, DonorsChoose.org

The epitome of a maker, Charles is a visionary who saw the potential in crowdfunding 14 years ago as a public school teacher. He will share how DonorsChoose.org—one of Fast Company’s s top 10 World’s Most Innovative Companies—has stayed agile, built on its achievements and is going beyond its phenomenally successful fundraising platform ($250 million and counting) to make a movement that will implement real change and influence public education for years to come.

PRESENTATIONS3 – 4pm (You may attend one of the following)

Driving Fan Engagement and Robust Data through Interactive Technologies Michael Gilvar, CEO, Fish Technologies; Charlie Shin, Senior Director, CRM and Analytics, Major League Soccer; Aidan Lyons, Vice President of Fan Centric Marketing, National Football League; Nicole Jeter West, Senior Director, Ticketing and Digital, U.S. Tennis Assn.

Organizations and events typically provide activation footprints to their sponsors and expect those partners to deploy their own data collection methods. The net result is often a diminished fan experience that includes standing in lines, filling out forms and little-to-no insight into brand engagement. See how leading rightsholders are breaking that pattern by deploying interactive technology to enhance the fan experience and drive robust data for themselves and their brand partners.

The Role of Content Creation in Successful Sponsorships Eelco van der Noll, Head of Global Experiential Platforms, Anheuser-Busch InBev

AB InBev has embraced digital and other content as a cornerstone of its sponsorship activations. Eelco will discuss how a content-driven approach to activating the 2014 FIFA World Cup has driven a step-change in how the organization thinks about sponsorship. The brewing giant’s goals for its global experiential platforms—which include various music platforms, including its owned Budweiser Made In America festival, as well as sponsored properties such as Wimbledon, UFC and the NFL—are to improve market share and increase brand preference and brand health.

TUESDAY MARCH 17

CONTINUED

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AGENDA

PRESENTATIONS (continued)

Sponsorship Sales in Real Time: Interactive Skill Building Karen Cage, Global Sponsorships, HP and Mike Kelner, Senior Director, Sponsorship Marketing, Fidelity Investments

This always popular, completely interactive session features audience participation in the form of brief pitches to the session leaders. In addition to their honest, informed and practical assessment of what’s good, what’s not and what’s missing, fellow attendees are also encouraged to offer suggestions.

Wildfire: How Social Media Is Fueling the Growth of Corporate Social Good and Vice Versa Lesa Ukman, Chief Insights Officer, IEG

Two of the biggest trends impacting business today, social responsibility and social media, are treated separately but are in fact linked. In our hyper-transparent, hyper-connected world, the focus of marketing must shift from creating campaigns to creating partnerships that build better lives and futures. Learn how to develop strategic alliances that tackle issues people care about; include a credible role for the partner; and optimize online activism, apps, and social and digital channels.

COCKTAIL RECEPTION4:15 – 5:30pm

TUESDAY MARCH 17

NETWORKING BREAKFAST7:30 – 8:30am

WORKSHOPS AND ROUND TABLES8:30 – 9:30am (See IEG2015.com for more information)

KEYNOTE ADDRESS9:45 – 10:45am

Partnerships and the Global Marketing Landscape Sir Martin Sorrell, Chief Executive Officer, WPP Group

In addition to founding and heading WPP, the world’s leading advertising and marketing communications services group, Sir Martin Sorrell is a globally recognized business and branding strategist, known for his keen analysis and interpretation of the impact of social, cultural and geopolitical change. Turning his sights to sponsorships and partnerships, he will share his insights, discussing opportunities and threats in the global landscape, what they mean to both brands and rightsholders, and how to take best advantage.

WEDNESDAY MARCH 18

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TO REGISTER NOW WWW.IEG2015.COM

PRESENTATIONS11am – Noon (You may attend one of the following)

Making the Match: How the Right Story Brought Mayo Clinic and the Minnesota Timberwolves Together Evelyn Molloy, Division of Marketing, Mayo Clinic and Ryan Tanke, Senior Vice President and Chief Revenue Officer, Minnesota Timberwolves, Lynx and Target Center

The 20,000-square-foot Mayo Clinic Sports Medicine Center recently opened in downtown Minneapolis in Mayo Clinic Square, a redeveloped shared space with the NBA Timberwolves and WNBA Lynx. Evelyn and Ryan will reveal how story lines developed as part of the sales process ultimately led to a groundbreaking partnership offering major benefits to both partners and the community.

Social and Digital: A New Era for Sports Partnerships Thierry Borra, Director, Olympic Games Management, The Coca-Cola Company

Across its many partnerships and marketing ventures, Coca-Cola considers a social continuum—from social media (plan integration) to social marketing (touchpoint integration) to social business (company integration) to social reality (operating in real time)—as it seeks to create emotional relationships with consumers. Thierry will address this, as well as the importance of exclusive content and consumer co-creation.

Using Social Media to Connect Consumers to Brand Purpose Ahmet Abaci, Vice President, Brand Marketing & Management, Mizuno USA

Building on Mizuno’s “What If Everybody Ran” campaign, which celebrates running’s ability to inspire positive change, Ahmet will share how and why the brand created a cause platform donating one dollar for every mile run by consumers who downloaded a mobile “baton” app. The baton was easily passed through social media sharing to build a virtual relay in support of Back on My Feet, a nonprofit that helps those facing homelessness.

Winning the Sponsorship Medal Count: Behind the Canadian Olympic Committee’s Success Chris Overholt, Chief Executive Officer, Canadian Olympic Committee

In the pursuit of corporate partners, rightsholders face an increasingly complicated marketplace. Chris will discuss how the Canadian Olympic Committee has successfully navigated many of the marketing challenges presented to all properties in the always-on digital and social world, including how it built its social following to provide increased benefits to partners, and is defining categories in new ways.

GENERAL SESSION12:15 – 1pm

Conference Wrap-Up and Takeaways Lesa Ukman, Chief Insights Officer, and Jim Andrews, Senior Vice President, IEG

This interactive session will summarize and capture the key ideas and insights of four days’ worth of content, connecting the dots and pulling out important themes and trends.

WEDNESDAY MARCH 18

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YOUR IEG EXPERIENCE

The IEG conference experience is unlike any you have had. With the education and networking opportunities that come with a can’t-miss speaker line-up and 1,200 attendees from around the globe, no other opportunity can provide you with the information, contacts and takeaways you need to capitalize on the rapidly changing marketplace for corporate partnerships.

THE IEG GUARANTEEYou will come away smarter, more connected, better able to tackle partnership challenges and equipped to reach (and exceed) your sponsorship goals.

WWW.IEG2015.COM +1.312.944.1727 #IEG2015

YOUR REGISTRATION INCLUDES ADMISSION TO ALL SESSIONS, NETWORKING EVENTS AND ONLINE RESOURCES • MULTIPLE LEARNING FORMATS: keynotes, panel discussions, presentations, workshops and small-group round tables

• NETWORKING-FOCUSED SOCIAL GATHERINGS: opening reception (Sunday), off-site party (Monday), cocktail party (Tuesday)

• STRUCTURED MEETING OPPORTUNITIES: Special Interest Group idea exchanges, topic-specific and industry-based lunch tables

• ONLINE RESOURCES: learn and connect before, during and for three months after the event with the conference dashboard:

– Keynotes, presentations and workshops are recorded letting you watch sessions you didn’t attend, complete with session materials and handouts – Contact information for all delegates – Message center for networking before, during and after the event

• MEALS INCLUDED: during the opening reception (Sunday evening), breakfast (Monday, Tuesday and Wednesday), lunch (Monday and Tuesday) and the off-site party (Monday evening)

“ THE CONFERENCE TO ATTEND FOR SPONSORSHIP TRENDS, BEST PRACTICES AND NETWORKING. ” — PAM NORMAN, KIWANIS INTERNATIONAL

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REGISTER NOW!

FROM IEGIEG leads the way in sponsorship solutions. With over 30 years providing insights, evaluation and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.

We partner with top properties and brands to create fresh strategies, evaluate opportunities and maximize results. Our clients redefine what’s possible, exceed expectations and achieve lasting impact.

CANCELLATION: Full refunds will be sent for written cancellations emailed or postmarked by March 1, 2015. Conference Workbook plus 50-percent refund will be sent for written cancellations emailed or postmarked between March 1, 2015 and March 8, 2015. There will be no refunds on registrations or cancellations made after March 8, 2015.

CONFERENCE REGISTRATION RATESRegister Multiple Attendees and Save:• $2,195 for one registration • $1,945 per person for 2 to 5 registrations• $1,845 per person for 6 or more registrations

HOTEL INFORMATIONThe Sheraton Chicago Hotel & Towers has reserved a block of rooms at preferential rates of $205 per night. Rooms go fast, so book early. Call the hotel at +1.312.464.1000 and request the IEG Conference rate or visit www.IEG2015.com.

#IEG2015 +1.312.944.1727 WWW.IEG2015.COM

ONLINE: www.IEG2015.com

PHONE: +1.800.834.4850; outside the U.S. and Canada, please call +1.312.944.1727

EMAIL: ieg@sponsorship.com

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