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W W W . K O L L A B O R A T I O N A T L A N T A . O R G
SPONSORSHIP 2012
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
Kollaboration is an Asian Pacific Islander American/Canadian (APIA/C) non-profit organization and movement founded in 2000. Under the umbrella of ProKreation Productions, Kollaboration officially became incorporated as a 501(c)3 non-profit organization in January of 2006.
Kollaboration began in Los Angeles, but has since then expanded to 10 other cities: Atlanta, Boston, Chicago, Houston, New York, San Francisco, Seattle, Toronto, Tulsa, and Washington DC.
EMPOWERMENT THROUGH ENTERTAINMENT
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
KOLLABORATION ATLANTA
Kollaboration Atlanta began in 2008, dedicated to providing a creative platform for Asian American performance artists to showcase their talents within the greater Atlanta community. Every year, an audi-tion is held to select competitors for a large-scale talent show that takes place the following spring.
Since 2008, the event has drawn over 15,000 attendees, nearly a hundred tryouts, and widespread community recognition. As an entertainment-focused nonprofit in the Southeastern U.S., Kol-laboration Atlanta has gained a reputation as the premier source for locally-based Asian American musicians, dancers, and other performance artists.
Furthermore, Kollaboration volunteers have an opportunity to be part of an organization that is highly dynamic, where they can grow their skills and experience in areas such as Marketing, Public Rela-tions, Project Management, Operations, Finance, Design, Theatre, and Entertain-ment. Previous Executive Directors of Kollaboration include lawyers, project managers, investment analysts, and school teachers.
This upcoming April 2012, Kollaboration Atlanta will be hosting its Fifth Annual Show at Center Stage Theatre with an expected sold-out attendance of 1100+. The Kollaboration after-party (18+ event) will take place after the show.
Our Mission:
“Empowerment through Entertainment”
Our Vision and Purpose:
1. To provide an outlet for Asian Americans in the performing arts to share their talents to the local community
2. To promote community involvement by working with organizations to provide entertainment-based support for their cause and increased exposure for the performers
3. To inspire Asian American youth to pursue their talents in the mainstream media where diversity is limited or stereotyped
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
Aaron Yoo Actor, 21, Disturbia
Allen Evangelista Actor, Secret Life of the American Teenager
Alycia Bellamy MTV’s Daddy’s Girls
As One Singers, Korean R&B Group
BoA Singer, Korean Pop Star
Bobby Lee Comedian, Mad TV, Laugh Factory
Brian Tee Actor, Fast and the Furious 3, Crash
Brooke Lee Miss Universe ’97
Colby O’Donis R&B Artist, “What You Got”
Dave Elsewhere Dancer, TV Commercials
David Choi YouTube Sensation, Guitar Songwriter
David Park Agent, TV Literary Department at UTA
DJ Shy DJ, First Female DJ for 102.7 KIIS FM
Drunken Tiger Rappers, Korean Hip Hop Artists
Fanny Pak Dancer, MTV’s America’s Best Dance Crew
Far East Movement Hip-Hop Artist, #1 Billboard Top 100 Single “Like a G6”
Grace Park Actress, Battlestar Galactica, Hawaii 5-0
Helie Lee Author, In the Absence of Sun
J Singer, Korean Pop Artist
Jabbawockeez Dance Crew, Winner of MTV’S ABDC Season 1
John Cho Actor, Star Trek, Harold and Kumar
James Kyson Lee Actor, Heroes
Jamie Chung Actress, Samurai Girl, Dragonball Revolution
Janet Choi Anchor, Channel One & MTV’s Real World
Jo Koy Comedian, Laugh Factory, Comedy Central
John Legend Singer, Grammy Award Winner
Joseph Kahn Music Video Director, Britney Spears, Janet Jackson
Julia Ling Actress, NBC’s Chuck
Justin Chon Actor, Twilight, New Moon
KABA Modern Dance Crew, MTV’s America’s Best Dance Crew
Ken Mok Executive Producer, America’s Next Top Model
JUST TO NAME A FEW
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
KevJumba YouTube Sensation
Kim Jo Han Singer, SOLID, Korean R&B Artist
Kina Grannis YouTube Sensation, Guitar Songwriter
Kunal Nayyar Actor, The Big Bang Theory
Leonardo Nam Actor, He’s Just Not That Into You
Lisa Ling Journalist, Reporter
Macy Gray Singer, Grammy Award Winner
Michael Kang Director, West 32nd Street, The Motel
Phil Yu Blogger, www.angryasianman.com
Teddy Zee Producer, The Pursuit of Happiness, Hitch
Sarah Shyn Agent, Gersh
Smith Cho Actress, NBC’s Knight Rider
Sung Kang Actor, Fast and the Furious 3, Better Luck Tomorrow
Taboo Rapper, Black Eyed Peas
Team Millennia Dance Crew, MTV’s America’s Best Dance Crew
Theresa Kang Agent TV Literary Dept. Endeavor Talent Agency
Tom Anderson Founder of Myspace
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
BY THE NUMBERS
Total Population of the Atlanta metro area (2009): 5,475,213
Total Population of Asians in the Atlanta metro area: 226,400+ (4.2%)
Koreans in AMA: 44,000+ (0.8% of AMA pop.)
Chinese in AMA: 34,900+ (0.7%)
Filipino in AMA: 9,800+ (0.2%)
Asian Indian in AMA: 70,000+ (1.3%)
Japanese in AMA: 4,500+
Vietnamese in AMA: 34,200+ (0.6%)
Percentage of Georgians age 15-24: 14.1%
OTHER FACTS
The city of Atlanta is the ninth-largest metropolitan area in the U.S.
Atlanta is currently boasting the fastest-growing population of Koreans in the U.S.
Source: U.S. Census Bureau (2000), www.census.gov; American Community Survey (2009), http://www.census.gov/acs/www/
*
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
AUDIENCEDEMOGRAPHIC
College Students: 18—22 Our show has a strong
following in colleges, as several of our performers
are college-based and some of our staff as well.
With our strong foundation in colleges, we bring
your organization exposure to a vibrant college
market that is eager to explore new areas of in-
novation and create dynamic ideas. 40% of our
audience is in this demographic range.
Young Professionals: 23—30 With several of our
performers being professional dance companies
and established singers in Atlanta, our show brings
a rich crowd of young professionals from a variety
of fields. Our audience is engaged in arts and
music and involved in the community. 40% of our
audience is in this demographic range.
Families and Parents: 31—40 Our performers
bring a lot of support from their families and social
circles. Kollaboration’s involvement with other
Asian-American and community organizations
also attract families to our show as a weekend
outing for a good cause. 20% of our audience is in
this demographic range.
Kollaboration is dedicated to improving the quality of life of the Atlanta community through arts and entertainment. We work with fellow community organizations to hold fundraisers, New Year’s celebrations, and awards shows. Our performers are actively involved in Kollaboration and often perform pro bono at the events of our partner organizations. Whether it’s an acoustic band or a hip-hop dance group, our diverse range of performers offer upbeat and fun entertainment for any community event.
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
THE BENEFITS
grand prize sponsorship ($10,000+)- Representative from sponsoring company will
present the grand prize on stage
- Show to be titled “Kollaboration Atlanta 5,
presented by ____________.”
- Premium advertising placement on all
Kollaboration ATL-related materials (press
releases, program booklets, fliers, website,
Facebook, MySpace, etc.)
- Sponsor also receives all benefits of
Diamond Sponsorship.
diamond sponsorship ($5,000+)- Full color, 2-page in center spread or
back cover of program booklet
- Sponsor banner placement in theater
- Full listing and recognition on all
Kollaboration ATL-related fliers and
promotional material
- Color display advertisement on website
- Sponsor thanked and recognized during show
- Booth set up in lobby area to sell
merchandise and provide additional
company exposure
- 15 VIP guest tickets for Kollaboration ATL
gold sponsorship ($1,000)- Full-color, 1-page ad in program booklet
- Sponsor banner placement in theater
- Full listing and recognition on all
Kollaboration ATL promotional material
- Color display advertisement on website
- 10 VIP guest tickets for Kollaboration ATL
bronze sponsorship
($300)- Full-color, quarter-page ad in program booklet
- 3 VIP guest tickets for Kollaboration ATL
freestyle dance sponsorship ($250)- Sponsorship amount presented to winner
of Freestyle Dance competition
- Announcement of sponsor on stage
during competition
- 2 VIP guest tickets for Kollaboration ATL
freestyle vocal sponsorship ($250)- Sponsorship amount presented to winner
of Freestyle Vocal competition
- Announcement of sponsor on stage
during competition
- 2 VIP guest tickets for Kollaboration ATL
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
GETTING THE WORD OUT
PHASE 1: AUDITIONSPostering Run
500 Posters in high traffic areas
(2 postering runs, late Nov and late Dec)
Ethnic Neighborhoods -
Posters in Stores, Restaurants, Bakeries, Karaoke
Bars, Lounges, etc.
- Buford
- Duluth
- Norcross
- White Windmill
- H-Mart
- Happy Karaoke
- Café Intermezzo
Schools -
- Emory University
- University of Georgia (UGA)
- Georgia Institute of Technology (GATech)
- Georgia State University (GSU)
- Oxford University (at Emory University)
- Savannah College of Art & Design (SCAD)
- Perimeter College
- Kennesaw State University
Online marketing campaign
- Email to Kollaborations existing mailing list
(1200+ emails)
- Full HTML enabled email with graphics
- Email to music teachers and schools in the AMA
YouTube
- Promotional Videos by previous Kollaboration
Winners
- Promotional Videos, General (2k+ views)
Facebook Fan Site
- Updates every other day
- Call to actions from Fans to “Share” posts
- Management of discussions and threads
- Updates every other day
- #FF Follow Friday of our Sponsors
- Sponsor updates weekly
Website
- Update www.KollaborationAtlanta.org with weekly
posts regarding auditions and supporting Sponsors
The Kollaboration Marketing Plan is split up into two major phases. The first phase is focused in on raising awareness for the
upcoming show, and promoting the auditions in January 2012. The second phase begins once the contestants have been finalized
and ticket sales have begun for the show.
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
PHASE 2: MAIN SHOW
MARKETING TEAM TO RAISE AWARENESS AND TRIGGER TICKET SALES
Postering Run
500 Posters in high traffic areas
(2 postering runs, February and March)
Ethnic Neighborhoods –
Posters in Stores, Restaurants, Bakeries, Karaoke
Bars, Lounges, etc.
- Buford
- Duluth
- Norcross
- White Windmill
- H-Mart
- Happy Karaoke
- Café Intermezzo
Nightclubs -
Flyer handouts at weekly nightclub events that
focus on the API community (2-3 events a week,
400+ attendance events)
Online Campaign:
YouTube
- Contestant Promo Vids (x8 with 5k+ views each)
- Promotional Music Video of Contestants (10k+
views)
- Special Guest Performer Promo Vid (10k+ views)
- Kollaboration Artist Series Video Promos
(2k+ views)
* 7—10 individual videos
* January update (2k+ views)
* February update (2k+ views)
* March update (2k+ views)
* April update (2k+ views)
- Weekly Updates on Event, leveraging existing
YouTube content
- Bi-Weekly Ticket package giveaways based on
interaction (Jan, Feb, Mar)
-”Share” links to be monitored, leveraging “Social %”
impression and searches
- Winners to also receive additional giveaways
based on Sponsorship
- Rotation of Fanpage Profile Picture
- Sharing of Sponsor Fan pages
- Free ticket giveaway for #FF tag participation of
@KollabATL (Jan, Feb, Mar)
- #FF activity will include links to Sponsor Twitter
accounts
- Active updates on current events and milestones
related to the Kollaboration show
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
CENTER STAGE THEATRE1374 West Peachtree Street Atlanta, GA 30309
Center Stage Theater is an icon in the Atlanta
Music and Performing Arts Community. An
intimate venue where every seat is a winner with
premier sound and lighting systems, a cozy lounge
area and prime location in the heart of Midtown,
Center Stage Theater stands apart from the rest.
At a total capacity of 1100, the venue has 14 rows
of seats and a center pit, where the audience can
dance and immerse themselves in the concert at-
mosphere. A true spot of musical ingenuity, Center
Stage brings the crowd to their feet.
Booths:
During the show, there is one intermission for
20 minutes, where 3/4 of the audience will walk
around the booth area. In addition, the booths
receive foot traffic before and after the show, as
many people show up early and stay after to meet
the performers.
Kollaboration will provide all needed tables and
chairs. Your organization banner can be hung
on the wall behind your booth. If you choose to
become our primary sponsor, your banner will be
hung on stage.
inside the theatre
booth area
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
EXECUTIVE BOARD
GRACE SHIM
Executive Director
LOLA PAK
Associate Director
JUDY LEE
Associate Director
MINH-THU TRAN
PR Manager
ESTHER LEE
PR Manager
JUSTIN OH
Creative Supervisor
LINDA CHEN
Emory University Liaison
ALEX CHOI
Emory University Liaison
SHARON OH
Georgia Tech Liaison
SOO HYUNG KIM
Media Manager
KRIS VALERIANO
Video Supervisor
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
STAY CONNECTED
KOLLABORATION ATLANTA
www.KollaborationAtlanta.org
twitter.com/kollabATL
youtube.com/kollabATL
facebook.com/KollaborationATL
MAIN SHOW
April 2012
8:00 PM — 10:30 PM
@ Center Stage Theatre
1374 West Peachtree Street
Atlanta, GA 30309
TICKETS
$15 (advance)
$20 (door)
CONTACT
Grace Shim, Executive Director
P. (678) 763-6446
GENERAL INFORMATION
Thank you for your time and consideration!
W W W . K O L L A B O R A T I O N A T L A N T A . O R G
SPONSORSHIP 2012
