SPONSORS COUNTERPARTSLevel of counterparts is subject to each sponsor’s category; please refer to your contract for acknowledgement of your rights.

USING RIGHTS OF THE DAKAR BRAND

USING RIGHTS

3

As a sponsor of the event, you have logos, appellations and supports using rights to refer to your Dakar sponsorship.

Authorized Signs

• Official Name

• Event Name

• Co-Branding Logo

• Official Event Poster

• Official Event Map

Co-Branding Logo

Authorized Supports

• Advertising Document

• Promotional Document

• Commercial Document

• Audio-visual Media

Official Poster

Official Map

Each application of the Dakar signs shall be submitted to the Organizer for approval before use

USING RIGHTS

4

- It’s not allowed to include non-

sponsors logo in a Dakar

communication

- The Dakar claim “Dream, Dare,

Live It” is exclusively for the

Organizer’s communication

- “Kit Dakar” mustn’t be use

because the product is not

created by the organisation

The co-branding logo shall not be

edited

The Dakar logo is exclusively for

the Organizer’s communication.

The co-branding logo should be

used here

The co-branding logo is exclusively

for association of the sponsor with

the event.

It can’t be used for team

communication. The Team logo

should be used here.

Non Authorized Use

USING RIGHTS

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Co-Branding logo authorized use

BRAND VISIBILITY

Brand Visibility

7

Brand Visibility

Edition

Supports

On-Ground Visibility Supports

BRAND VISIBILITY

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Edition Supports

Print

• Official Poster

• Official Route Map

• Race and Assistance Maps

• Bivouac Map

• Event Roadbook

• Results and Standings Documents

• Press Kit

• Official Book

• Official Movie

Each application of the sponsors’ logo will be submitted to the sponsor for approval before use

Others

Logo to be sent by: October 15

BRAND VISIBILITY

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Edition Supports

Promotion Campaign

Partner Trademark presence on

communication visuals

Each application of the sponsors’ logo will be submitted to the sponsor for approval before use

BRAND VISIBILITY

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On-Ground Visibility Supports

• Vehicle stickers

• Dakar Village and Podiums

arches

• Interview Backdrop

• Banners

• Flying banners

• Roll-ups

Each application of the sponsors’ logo will be submitted to the sponsor for approval before use Logo to be sent by: September 15

MEDIAS

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MEDIAS

Digital Visibility

Press Relations

Competitor’s Relation

Audience

Relation

MEDIAS

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DIGITAL VISIBILITY

MEDIAS

Logo in the partners sections

Sponsor Website

Right to create a section dedicate to

your Dakar partnership on your

websiteVisibility on the 4 website versions

(EN,FR,ES,AR )

11,4 millions visits 5 millions visits

Web Site Dakar App

Content to be sent by: November 15

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DIGITAL VISIBILITY

MEDIAS

New Media Content

• Right to use official videos via Dailymotion/YouTube (embed)

• Right to use official videos on Facebook (via crosspost)

Dakar Social Media

• Visibility on the Event ‘s Social Medias

/!\ Content shall be linked to the partnership

425 000 2,1 M 745 000

Video platform visited : 53,2 millions

MEDIAS

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CONCEPT

• Dakar Tour: presentations to the

competitor

• Press Conferences: presentations to the

Media

PRESS RELATIONS

ACTION

• Invitations

• Activation opportunities

• Press Folder delivery

• Promoters

• Database Use

MEDIAS

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COMMUNICATION WITH COMPETITORS and PUBLIC

Sponsors offers on the website

Competitors’ Newsletter Public’s Newsletter

Content to be sent by: November 30

MEDIAS

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PHOTOS AND VIDEOS PRODUCTION

ACTIVATION

Source: Dakar photo library https://mediacontent.aso.fr

Rules of use: mention photographer (credit)

IMAGES

RACE

VIDEOS

RACE ACTIVATION*

Source: Dakar Dailymotion/YouTube accounts

Rules of use: embed or crosspost

Sponsor’s brief to be sent by: November 15

FIELD ACTIONS

FIELD ACTIONS

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FIELD ACTIONS

Dakar Village SamplingDakar Service Center // Oasis

Zone

FIELD ACTIONS

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CONCEPT

• Zone dedicated to the public

• Real Dakar Experience

• Promotion of the event

• During scrutineering and administrative check

DAKAR VILLAGE

EVENTS

• Start:

Jeddah – 2-3- 4th of January

• Rest Day:

Riyadh – 10th PM-11th of January

• Arrival:

Qiddiyah – 17th of January

Podium + Giant screen

Closed ParkSponsors area

Entertainment zone

FIELD ACTIONS

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DAKAR VILLAGE

ARRIVAL IN JEDDAH WAITNG PARK

CLOSED PARK

UNLOADING PARK

ADMINISTRATIVE

SCRUTINEERING

TECHNICAL

SCRUTINEERING

PARADE AND

INTERVIEW ON THE

DAKAR VILLAGE

PODIUM

TRANSFER TO THE

CLOSED PARK

PODIUM

CEREMONY1ST STAGECLOSED PARK

JANUARY 2 - 3 - 4

JANUARY 5JANUARY 4 - PM

COMPETITORS SCHEDULE

FIELD ACTIONS

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DAKAR VILLAGE

DAKAR RALLY EXPERIENCE

• Closed Park

• Vehicles parade on the podium

• Firming sessions and interviews

• Video content

• Dakar museum

• Gaming area

• Sport shows (MX freestyle, stunt…)

• Dakar daily outdoor movie night

FIELD ACTIONS

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SPONSORS AREA

• Dedicated area open to the public

without restrictions

• Animations, sampling

• Sponsor logo on screens

• 30 seconds video clip of your brand

• Speaker’s announcements

DAKAR VILLAGE

Confirmation of participation before: October 30

FIELD ACTIONS

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CONCEPT

• Festive Moment with the public during

protocol ceremonies

• Sampling by hoste(sse)s

• Animations

/!\ Minimum stock of 5,000 goodies to participate

SAMPLING OPERATION

OBJECTIVE

• Increase brand awareness

• Communicate with your final consumers

Confirmation of participation before: October 30

FIELD ACTIONS

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CONCEPT

The bivouac is a working area located between the finish

time controls and the start of a stage. It is a controlled and

secured closed surface area, which access is exclusively and

uniquely reserved for all persons accredited by the Organizer.

• Between 2,500 and 3,000 people gather there daily:

• The competitors and their assistance crews

• Assistance between competitors still in the race and

vehicles and / or persons entered in the assistance

category is allowed.

• The Organization: the organizers, the race marshals,

officiating the competition, the medical staff, the media

corps (TV production teams, digital teams, journalists,

photographers), the sponsors offering services, the

guests

BIVOUAC

FIELD ACTIONS

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CONCEPT

• Dedicated area in the bivouacs

• Service offered to all competitors, media

and organization

• Service should be useful, free

• Operation timings: daily from 3pm to

11pm (except on marathon bivouacs for mechanical

services)

DAKAR SERVICE CENTER (DSC) & OASIS ZONE

ACTION

• Activate your brand by offering products or

services

BFGoordrich Tires Workshop

Motul Racing Lab

Kärcher Cleaning Center

Civa Lounge

OBJECTIVE

• Build relationship with motorsport

professionals

• Gather data for R&D, sales…

Confirmation of participation before: October 30

HOSPITALITY

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HOSPITALITY

Scrutineering Podiums Bivouac

HOSPITALITY

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SCRUTINEERING

HOSPITALITY

Invitations to the administrative and technical checks.

• Date : January 2, 3 & 4

• Location: Jeddah

This program includes:

• Guided visit (by a pilot)

• Access to lounge area

• Cocktail

• Private parking

Program available for sponsors onlyConfirmation of the invitations to be sent by: November 15th

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DAKAR CLUB PODIUMS

HOSPITALITY

Start Podium

Arrival Podium

Program available for sales also

Invitations to the Podium private lounge area.

Start

• Date : January 4 PM

• Location: Jeddah

This program includes:

• Access to hospitality area

• Cocktail (finger food) and open bar

• View on competitors passing on the podium

• Presence of pilots and ambassadors

• Welcome gift

• Private parking

Arrival

• Date : January 17 PM

• Location: Qiddiyah

Confirmation of the invitations to be sent by: November 15th

Invitations to the restricted area of the organization and competitors bivouac.

• Date : January 6 to 13

• Location: to be confirmed

This program includes:

• Access to the bivouac

• Access to the hospitality area : finger food, open bar, lunch or dinner

• Guided visit (by a pilot)

• Welcome gift

• Private parking

The sponsor will also benefit from 1 access for its commercial/representative that will accompany the guests (only in case of

guests presence) including: access to the bivouac and lounge, and guided visit.

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DAKAR CLUB BIVOUACS

HOSPITALITY

Program available for sales alsoAllocation of the invitations to be sent by: November 15th

PRACTICAL INFORMATION

ACCREDITATION

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DAKAR VILLAGE

Bracelets for partners staff

➔ Included in the contract

BIVOUAC

- Accreditation for sponsor Director

➔ Included in the contract

- Accreditation for Dakar Service

Center staff

➔ subject to additional costs if not

included in the contract

MEDIA

- Permanent Accreditation

- Daily Accreditation

➔ Refer to

https://www.dakar.com/en/ide

ntification-media-area

Request to be sent by: October 30

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WITH CO-BRANDING LOGO WITH DAKAR LOGO

Co-branding logo only

➔ Through A.S.O or the

sponsor’s own retailer

Contact: ndenolf@aso.fr

/!\ Any use of the EVENT’s graphic chart by the SPONSOR on a promotional item for commercial purposes will have to be

ruled and determined by an additional licensing contract.

Contact: rretailleau@aso.fr

Co-branding logo + Dakar logo

➔ Through a Dakar official

licensee

Contact: ndenolf@aso.fr

Order to be placed by: September 15

MERCHANDISING

Charlotte TOCANNE – ctocanne@aso.fr

Mobile : +33 6 79 52 18 79

Fabien BITARD – fbitard@aso.fr

Mobile : +33 6 49 53 19 64