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© 2009 IBM Corporation
© 2009 IBM Corporation
Smarter Collaborationfor a new world
Cheong Weng SengRegional Sales Manager,Collaboration, Lotus Software, IBM ASEANJuly 16, 2009
3 © 2009 IBM Corporation
2 Billionpeople will be on the web by 2011.*
mobile phone subscribers worldwide by the end of 2008.*
of computing capacity sites idle
85%
4 Billion
in productivity is lost because of unnecessary business process interruptions
$650 Billion
*Sam Palmisano speech, November 12, 2008
Our world is changing and the demand for progress is clear…
1 Trillion connected intelligent devices in the world
4 © 2009 IBM Corporation
Data exploding and in silosI need insight.
NEW INTELLIGENCE
Limited resourcesI need efficiency.
IBM is at the forefront of managing this innovative change through four interrelated smarter planet imperatives…
GREEN AND BEYOND
Costly and inflexible infrastructureI need to respond faster.
DYNAMICINFRASTRUCTURE
I need to work smart.
SMART WORK
New business and process demands
5 © 2009 IBM Corporation
Smart Work is about creating agility across your organization, Smarter Collaboration is one of the key components that will help
Smart Work
Agile Business Model
Dynamic Business Processes
SmartSOA
Sm
arte
rC
olla
bora
tion
6 © 2009 IBM Corporation
How can you capture new opportunities in this new world?
Imagine if… …you could lower operational costs
by 50% and increase effectiveness
…you could consistently beat your competition to market by a full year
…you could deliver your expertiseanywhere in the world without stepping on an airplane
…you could expand your company’s brain power by a factor of 5 without hiring a single new employee
7 © 2009 IBM Corporation
It’s time to work smarter by working together
8 © 2009 IBM Corporation
Reduce coststo improve the effectiveness of your people while optimizing your costs
Build deeper relationshipsto work more closely with your clients and partners to protect your revenue streams
Increase workforce productivityto improve the agility of your business and quality your results
Spur innovationto position your company to grow while surviving the downturn
Take a new and different approach with smarter collaboration
REDUCECOSTS
INNOVATION
WORKFORCEPRODUCTIVITY
DEEPER RELATIONSHIPS
9 © 2009 IBM Corporation
Reduce costs and create more effective ways for people to work
Can your business reduce costs yet optimize the way people work?
Yesterday’s customer has limited and disaggregated use of their servers, network, desktops and mobile devices
Today’s customer must reduce total cost of ownership by optimizing end user support costs and increasing capability
Escalating costs for managing hardware, software and help desk support
Not able to leverage new technologies rapidly – cannot justify ROI
Employees have limited access to data, applications and people
Customers need virtualized desktop environments and self service capabilities
Businesses need open standards that gives them flexibility and choice
Anytime, anywhere access on a variety of devices
10 © 2009 IBM Corporation
Reducing costsstarts with a foundation of smarter collaboration solutions
Lower TCO and accelerate ROI by using collaborative, virtual end user workspaces with anytime, anyplace, any device (mobile and wireless) secure access and interaction
Lower IT operational costs by using self enablement portals and intelligent desk side support
Optimize network and telephony costs using network convergence services
REDUCECOSTS
INNOVATION
WORKFORCEPRODUCTIVITY
DEEPER RELATIONSHIPS
11 © 2009 IBM Corporation
Auto Teile UngerBusiness challenge: Eliminate outdated IT infrastructure to increase flexibility & reduce costs
Business Need Auto-Teile-Unger, an auto parts retailer, had an old
infrastructure that required up to 4 PCs at each employee workplace to access different applications on different networks
They needed to increase the efficiency and supportability of its infrastructure while reducing IT costs
Actions Implemented a client virtualization solution that moved
desktop applications to the data center and leveraged new thin clients
Business Value Standardized and simplified their IT environment,
positioning the company to support its expansion without having to add headcount
Reduced power costs, increased application availability, enabled more-efficient technology rollouts and dramatically improved performance
Auto Teile Unger is one of Germany’s largest auto parts retailers, and has been expanding its European presence at a rate of over 50 new locations per year
12 © 2009 IBM Corporation
Building deeper relationships improves your ability to respond to market needs by enabling smarter collaboration with your customers and partners
Does your business have the capabilities to support thesenew customer demands?
Yesterday’s customer had limited interaction with companies beyond advertisements, call centers and sales people
Today’s customer demands a more dynamic experience and utilizes
Static web pages to push information Reliance on call centers to respond to
customer needs
Advertising and PR as the main channel to drive awareness
Customers need dynamic self-service capabilities
Customers rely on social networking to drive purchase decisions
A single point of contact is essential, with real-time access to experts to improve planning and response to events
13 © 2009 IBM Corporation
Deeper relationships starts with a foundation of smarter collaboration solutions
Improve customer experience and streamline access to information and expertise with Web portals
Leverage social connectionsand easily collaborate beyondyour organization throughcloud based collaboration services
Co-create content and improve projects with team collaboration software
Accelerate impact throughCRM Multi-Channel Transformation
Engage customers to interact with brands through Social Commerce
REDUCECOSTS
INNOVATION
WORKFORCEPRODUCTIVITY
DEEPER RELATIONSHIPS
14 © 2009 IBM Corporation
Trovus PartnersBusiness challenge: Improve the quality and speed of collaboration with customers
Business Need Trovus, a Web 2.0 consultancy, needed a way to
collaborate and review documents with customers in a live environment
E-mailing attachments and document management was cumbersome
Actions Created a Web 2.0 environment to co-create
proposals of work with clients to best meet their needs
Business Value Improved client satisfaction and loyalty Faster, more effective proposal development that
included client interaction and feedback Clients gain insight into new collaborative way of
working, which is part of Trovus’ mission
This way of interacting is far more efficient, with fewer iterations to arrive at a proposal that pleases the client.
Caspar Cravan,
Marketing Director, Trovus
15 © 2009 IBM Corporation
Increase workforce productivity for people to act quickly by enabling smarter collaboration within the walls of your organization
Do your employees have the tools to support amore efficient organization?
Yesterday’s employees spent excessive time locating information, connecting with the right people and navigating disparate communications systems
Today’s employees can collaborate from anywhere, through any device, and find information and experts in real time
Phone and paper-based communications
Dispersed workforce is not connected or limited accessibility
Escalating meeting expenses and travel costs
Employees need flexibility in where they work and what they use for work
Businesses need to be able to find information and experts across organizations to better execute critical processes
Businesses need to limit expenses
16 © 2009 IBM Corporation
Increasing workforce productivity starts with a foundation of smarter collaboration solutions
Accelerate process speeds and business outcomes with collaboration enabled business processes
Increase the productivity of a geographically dispersed and mobile workforce with unified communications and collaboration tools
Help people communicate in real-time whenever and wherever they choose with mobility solutions
REDUCECOSTS
INNOVATION
WORKFORCEPRODUCTIVITY
DEEPER RELATIONSHIPS
17 © 2009 IBM Corporation
Celina Insurance GroupBusiness challenge: Maintain competitiveness through more efficient internal business processes
Business Need Celina, a property and casualty insurance company,
relied on phone and paper-based communication to run the business
They had outdated communication technology limiting the efficiency of its dispersed workforce
Competitors were luring Celina customers by using online services to provide rate quotes (a service Celina could not match)
Actions Celina implemented a comprehensive collaboration
solution to transform itself into a Web-based company
Business Value Cut policy turnaround time from weeks to just days Reduced both phone calls and staffing
requirements by 40% Improved customer service
The solution helped us outmaneuver the competition and compete for a bigger market share. Now we can deliver our products at the same speed as larger companies.
Rob Shoenfelt Chief Information Officer
Celina Insurance
18 © 2009 IBM Corporation
Capitalize on today’s opportunities through innovation by creating a more participatory business culture that fosters new ideas
Does your organization have the capabilities tocapture innovation to deliver better business results?
Yesterday’s business has made generating new ideas less of a priority given the current market conditions
Today’s business is focusing on leveraging the downturn to come up with new ideas and tap new opportunities
Static talent is difficult to engage and develop Workforces shrinking Costly innovation projects are not an option
today Organizational silos limit idea generation
and sharing
Businesses need to engage their broader ecosystem to generate new ideas
Ideas need to be transparent and shared within an organization
Businesses need to be more adaptable to capitalize on new ideas
19 © 2009 IBM Corporation
Spurring innovation starts with a foundation of smarter collaboration solutions
Unlock more value from the people in your organization by building enterprise adaptability
Develop greater capabilities through talent management
Expand participation and uncover hidden expertise with social software
Put the power to innovate into people's hands with mashups
REDUCECOSTS
INNOVATION
WORKFORCEPRODUCTIVITY
DEEPER RELATIONSHIPS
20 © 2009 IBM Corporation
PfizerBusiness challenge: Maintain competitiveness through more efficient internal business processes
Business Need Pfizer, a global pharmaceutical company, needed to
create an effective and efficient way to gather input from a wide variety of sources
The company utilized input from a large number of staff, external researchers and third parties to help solve its business issues through research and development
Actions Created a social networking “Idea Farm” that taps
the combined expertise of 15,000 staff and external researchers to capture new business value
Business Value Identified $100M* in new market opportunities and
$20 million in cost avoidance strategies Deepened relationships with universities and
researchers to better leverage emerging ideas Has been applied to a variety of business problems
to improve operations across the company
Pushing a big innovation project can get bogged down in paralysis by analysis. So instead we've been driving hundreds of mid-sized initiatives, rapidly implemented.
Senior Research Fellow,
Innovation and Idea Farm, Pfizer
21 © 2009 IBM Corporation
Smarter Collaboration
Enable people to work together in cost effective ways
Turn relationships into competitive advantage
Speed business processes
Discover, apply, and preserve expertise
People work smarter when collaboration is embedded in
the way they work
22 © 2009 IBM Corporation
IBM provides an accelerated and tested approach
Extensive industry expertise refined through thousands of customer projects
A deep understanding of the social dynamics involved in advancing an organization’s collaboration capabilities and experience developing solutions that address a variety of user needs and preferred working styles.
A full spectrum of collaboration, enterprise content management and mobility solutions, with a choice of delivery models, that can be delivered and managed end-to-end to meet unique client requirements
Global coverage with more implementation and management skills than anyone
Open, flexible architecture supporting heterogeneous environments and open standards
Industry solutions, blueprints and frameworks that accelerate results
Industry’s most extensive partner network
23 © 2009 IBM Corporation
“IBM Leads Enterprise Instant Messaging with Robust Functionality and Market Presence” - The Forrester Wave™ Vendor summary, Q4 2007
Product of the Year– UC Magazine
● More than 145M Lotus Notes users worldwide
● More than 6M Lotus Connections users worldwide
● Over 120 million entitled Lotus Sametime users
● 3M downloads of Lotus Symphony● Trademarked GBS Component Business
Models cover 50 industries ● 7 of the top 10 2008 Fortune 100
Companies, 64 of the top 100 Fortune 100 Companies use WebSphere Portal
● End user services support for 4.3M end users
● 2.4M desktops under management globally
● Service desks that handle over 4.1M calls monthly
● Over 5000 communications and networking professionals worldwide
Industry leading portfolio of products and services
• Unified Communications • Managed Network and Professional Services • Horizontal Portals (7th year)
Lotus Symphony
IBM Tech Innovator Award 2008 for Business Enterprise
Software.
Magic Quadrant Leadership
Lotus Sametime
IBM Mashup Center
24 © 2009 IBM Corporation
Broad Ecosystem of Partners
25 © 2009 IBM Corporation
IBM has a wide spectrum of solutions that will help your company work smarter
Managed Maintenance Services, Service Management, IBM Smart Business Desktop Cloud,Human Capital Management and Customer Relationship Management Services
Improve employeeeffectivenessand productivity
Lower TCO, increased flexibility and resiliency
Improved customer service
IndustrySolutions and
Business Applications
IP telephonysolutions
Networkconvergence
SYSTEM XTM
Clientvalue
Competitivebusiness modelsand innovation
Videocommunications
SYSTEM XTM
UnifiedMessaging
SYSTEM PTM
SYSTEM XTM
End Usersolutions
IP ContactCenter
SYSTEM XTM
Social Networking
SYSTEM PTM
SYSTEM XTM
Collaborationsolutions
26 © 2009 IBM Corporation
Thank [email protected]
27 © 2009 IBM Corporation
To get started with Smarter Collaboration…
1. Talk to an IBM Representative for next steps that work best for you
2. Learn about the value of Smarter Collaboration for your business
3. Conduct a Smarter Collaboration "fast track" workshop and prioritize the ways you can reduce your costs
4. Contact your IBM representatives to help prove your ROI !
28 © 2009 IBM Corporation
© Copyright IBM Corporation 2009
IBM Corporation New Orchard RoadArmonk, NY 10504 U.S.A.
Produced in the United States of America 07-09 All Rights Reserved
IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at www.ibm.com/legal/copytrade.shtml.
Other company, product and service names may be trademarks or service marks of other companies.
References in this publication to IBM products and services do not imply that IBM intends to make them available in all countries in which IBM operates.
29 © 2009 IBM Corporation
Back-up
30 © 2009 IBM Corporation
Smarter IBM What’s smart?● Real-time, socially enabled tools to foster deeper relationships and
innovation by leveraging IBM’s global experiences, ideas and integration capabilities
● Collaboration tools to allow employees to have instant access to subject matter experts and data and to bring together people who work together
● Participatory business environment that rapidly fosters new ideas, improves software time to market and improves product and offerings
● Lowering IT costs: cost-effectively delivered global communication and collaboration tools in a secure and heterogeneous environment to a broad array of 450,000 IBM end users
Better Business Outcomes● Less time spent in finding people, information ● CFO closes books 3 days faster● Avoided $120M of cost by extending portal usage; unified
communications saves $98M in travel and $17M in phone callsper year
● Reduce costs of supporting end users through network convergence, service desk automation, self-service help technologies, factory-based deployment
Can you improve client service, speed processes,drive co-creation, lower costs?
31 © 2009 IBM Corporation
Role interaction patterns for smarter collaboration offer an unique way of calculating ROI
ROI
Faster better informed response to customer facing issues Improved effectiveness of intra- and inter-company
communications Natural “economy” of finding and valuing ideas
Improved Growth Through Innovation
Faster Task Execution
Improved Efficiency
Locate the right person in context of work Quicker access to best practices in context of activity Ability to route and share information in resolving issues
Increased Empowerment of Key Resources
Reduced recruiting costs for expertise already available in the company
Reduced rework on overlapping projects Improved compliance via use of an integrated set of tools
versus disparate internet web applications
Greater leverage of key experts across an organization Improved retention of younger employees Faster development of high performing resources
Sample Benefit Areas & Value Propositions
32 © 2009 IBM Corporation
Achieve Smarter Collaboration today
Optimize
Connect
Collaborate
Innovate
Establish an open low cost foundation for people to work
Turn your relationships into competitive advantage
Pass the competition with an agile, productive workforce
Capture opportunities while managing for efficiency
Together, we can work smarter.
33 © 2009 IBM Corporation
Next Steps: How can IBM help you move closer to establishing Smarter Collaboration as a strategic asset for your business?
Engage IBM…for a Smarter Collaboration “fast track” workshop
Schedule…a meeting with an IBM specialist to explore your options
Register NOW: ibm.com/software/lotus/events/
lctyhttp://www.lotuslive.com/
34 © 2009 IBM Corporation
Technology
Rapid adoptionand convergence
Environment complexityConsumer-empowering technologies
become pervasive
Empl
oyee
Empowerment
Individualism
Greater mobility and lifestyle focus
Higher privacy and security safeguards
MacroeconomicPoor US economy fueling global slowdown
Falling consumer confidence “Green” growing in importance
Regulatory compliance
Com
petitive
Consolidation
New business models
New market Entrants
Globalization
Today, enterprises must respond to multiple game-changing trends
Business ImperativesDrive cost & efficiency
Make employees more productive
Innovate to drive profitable growth
Develop deep client and partner relationships
35 © 2009 IBM Corporation
We must move past today’s challenges to seize tomorrow’s opportunities
HOW CAN WE ADDRESS … WHILE ALSO LAYING A FOUNDATION FOR …
RISING COST PRESSURES Staggering levels of complexity and inefficiency drive up cost and stifle innovation.
HIGHER SERVICE EXPECTATIONS Internet-savvy consumers and employees expect 24x7 access to quality services
NEW RISKS & THREATS The connected, collaborative world is also a more vulnerable world.
COMPLEX GLOBAL ECOSYSTEM Distributed and un-synchronized people, processes, and information.
IMPROVED EFFICIENCY Using collaborative and self service capabilities enables end users to be able to work anytime, anyplace on any device.
BREAKTHOUGH PRODUCTIVITYExposing customers, partners and colleagues to a participatory business environment fosters new ideas and improved existing products.
EMPOWERMENT OF KEY RESOURCES Implementing user centric web site and social media creates immediate access to subject matter experts and data