Spire Strategy

What is it we do?With 20 years’ experience creating technology, starting successful, small, innovative companies and navigating all the usual accomplishments and pitfalls of an exciting career; Gary Allen, founder, started a company that quite simply wants to help business leaders “cut the crap” and prosper, following Spire’s guiding principle of ‘Success does not have to come at the expense of others’.

Gary Allen believes that taking a very direct and professional approach will get you everywhere you need to be. Success comes from collaboration, transparency and the willingness to put performance at the forefront of all business decisions.

While this sounds very lofty – how do we get professionals of differing experience levels and personalities get behind this guiding principle? By establishing what success looks like together.

Why are we doing it?The current generations of senior executive have been taught by great businessmen, however most of the preceding generations were difficult managers. I ask why we can’t be great at both. The answer is not difficult to understand, implementing it is the challenge.

1) Test and learna. Test every idea in some way. Use your experience to define the test, but always test!b. Identify what you need to learn from the test (even if you think you don’t know).c. Keep your testing (as well as the learning) very fast.

2) Be steadfast in expecting excellence from everyone (including yourself) a. Personality influences everything so don’t shy away from it. Define it!b. Corporate culture and corporate personality are the same, so make them the same.c. Excellence is the only standard needed.d. This approach allows you to change direction, judge your staff’s performance and even

identify failure with your staff standing right beside you.

3) Be a human. Senior executives are fallible and the old idea of never admit you are wrong no longer holds true.

Who are we going to do it for?While we believe that our approach will work in any vertical market; Spire primarily works with agencies in digital and new media. Our management approach enables us to bring efficient and predictable project management while our experience in Marketing Strategy, Data Analysis and Marketing Performance Business Modeling ensure we provide quantifiable results for every project we work on. We will not engage with a client if we cannot tell them how to measure our work.

What is the outcome of what we do?Quite simply, a successful test and learn process produces measurable results, confidence in investments and repeatable ROI. Unlike many consultants and consulting companies, Spire creates more work as we go. We engage. We produce. We ensure that the process is repeatable after we leave. Our key focus is to solve our clients’ challenge today…they will call us again tomorrow.