Spinoso Real Estate Group Brochure

Leasing | Analysis | Reposition & Redevelopment | Master Planning | Development

spinosoreg.com | [email protected] | 315.425.1000

provider of retail real estate services

from coast to coast, we are the

Premier

“I have worked with Carmen Spinoso and his team for five years. Spinoso Real Estate

Group is a company of world class real estate development professionals who have

worked with our company to provide creative real estate site selection as well as

design and development solutions. I believe they are industry leaders and innovators

in the redevelopment and repositioning of existing commercial real estate assets. I

would highly recommend them to any company who is eager to create the highest

and best use for their existing real estate assets or proposed development projects.”

- Ron Dee

Senior Vice President Real Estate

Brio and Bravo! Cucina Restaurants

Spinoso Real Estate Group is a highly skilled real estate service firm providing a wide range of

personalized services for the leasing, repositioning, redevelopment and development of retail-based

commercial real estate. We approach each project with an ownership mentality and a high level of

principal involvement. With decades of successful experience, we bring a combination of creativity,

work ethic and established relationships, delivering winning solutions to every client we represent.

Leasing •

Repositioning / Redevelopment•

Market Research and Due Diligence•

Project Visioning and Master Planning•

Project Finance Support•

Department Store Negotiations •

Property Management•

Marketing / Branding•

Site Planning•

Land Control•

Entitlements•

Construction•

We are experienced in managing properties from coast to coast and have had the rare privilege

of leasing, developing and redeveloping a vast array of truly diverse projects. This involvement

has provided us unique and extensive experience in virtually every phase of large-scale retail

and mixed-use projects including:

Carmen D. Spinoso President/CEO - Principal

Carmen D. Spinoso is the founder of SPINOSO Real Estate Group. Mr. Spinoso personally directs the company's leasing organization and operations.

As a result of directing the development and leasing efforts of two top-twenty real estate development firms for over two decades, Carmen Spinoso is well known and well respected in virtually every area of the real estate development industry.

Over the past 25 years, Mr. Spinoso has led numerous real estate developments and has personally completed or has overseen thousands of business transactions with the nation's top retail, dining, hospitality, entertainment operators, financial institutions and real estate development firms, as well as countless third party consulting firms and vendors - and in the process has built a vast network of strong personal relationships.

Tom Herman Executive Vice President - Principal

With 20 years in the commercial real estate industry, Tom Herman is a highly experienced real estate development research professional.

Mr. Herman earned a master's degrees in applied retail geography with specific emphasis on demographic research, statistical analysis, site selection, feasibility studies and retail sales modeling.

Mr. Herman has developed and maintains close personal relationships with a multitude of real estate research professionals in both the retailer and developer communities. Mr. Herman also has significant experience in the areas of strategic planning, real estate finance, leasing and marketing.

ExPERIENCE

OUR fOUNDERS

Spinoso Real Estate Group helps clients realize maximum value in their retail-based commercial real estate assets.

Our pedigree is one of hands-on, in-the-trenches, get-it-done execution. ln the competitive

world of real estate development, overcoming obstacles has been a daily routine resulting in

successful patterns and principles of how we conduct business.


lnvestors

ExPERIENCE

OUR fOUNDERS

Working With

Develope

rs

Lend

ers Owners

lnvestors

Specializing in

Power Centers

Urb

an Retail

En

closed

Shop

ping MallsLifestyle Centers

masters in the art & science of leasing


INNOvATIvEAs a result of understanding shopper demand, the goals of our clients

and the landscape of the marketplace, we develop the best possible

mix of shopping, dining, entertainment, hospitality and service-based

tenants for every project we undertake.

“ It is rare to find a group that not only understands the intricacies of mixed-

use development but embraces them. Carmen and his team took the lead

with us (Starwood) on the development of the hotel and residential portions

of their projects and displayed a professionalism, creativity, and eye for detail

that is second to none.

I look forward to exploring new opportunities so that we can continue to

forge and build upon our relationship.”

- Chip Ohlsson

Vice President, Development

Starwood Hotels

creating valuetenant mixretail environmentsclient & tenant relations

Passionate About

“I have had the pleasure of working with Mr. Spinoso in the

development and construction of multiple Regal Entertainment

Group movie theatres. Carmen was at all times enthusiastic,

dependable and sincere in his effort to execute those projects from

the planning stage to the grand opening. I look forward to many

more successful developments with Mr. Spinoso in the future.”

- Robert Crane

Senior Vice President Real Estate

Regal Entertainment Group

PASSION &RESUlTSSimply put: We Love What We Do & We Get Deals Done


creating valuetenant mixretail environmentsclient & tenant relations

PASSION &RESUlTS


vAlUE STRATEGy

VALUERetail Real Estate

Creation Strategy

Master Planning

Leasing Reposition

Analysis

Develo

pm

ent

DiningShopping

Hospitality

Ent

erta

inm

entS

ervices

Leasing

Analysis Master PlanningReposition & Redevelopment Development

SPINOSO Real Estate Group has

a vast network of established

relationships and a history of

proven leasing performance.

We develop the highest and

best possible tenant mix for

each project we undertake to

maximize the economic impact of

leasing for our clients. Decades of

experience and deals completed

have resulted in an exceptional

network of strong relationships

with the nation’s leading retailers,

dining establishments and

entertainment venues, as well

as many other uses and tenant

types. Leasing begins with

understanding the owner’s needs

and goals. With these goals in

mind, we carefully analyze each

asset, including its market and

competitive landscape, to develop

a strategic leasing plan. Each

leasing plan is designed to secure

the best possible mix of tenants

while achieving the most favorable

deal terms possible - thereby

maximizing the economic impact

of leasing for our clients.

We base our work on thorough,

in-depth analysis. | We

recognize that each real estate

asset presents unique challenges

and opportunities. We develop

a broad understanding of the

financial, physical, market and

competitive factors that must

be considered in the creation

of each real estate asset

maximization plan.

Good plans shape good

decisions. | We combine

creative thought with

experienced business acumen

to develop not only a vision

of what can be, but a plan

to get there while achieving

targeted financial results. We

approach each plan recognizing

a responsibility for smart growth

and long-term viability.

We identify opportunity and

transform potential into reality.

Properties become distressed

or under-perform for various

reasons. We identify the issues

affecting an asset, uncover the

potential and develop a solution

that maximizes performance

and value while working

within the owner’s budget and

investment criteria.

We meet all your development

needs. | SPINOSO Real

Estate Group delivers skill and

experience to the full range

of development disciplines,

including site selection, land

control, entitlements, due

diligence, project planning,

creation of public/private

partnerships, leasing,

finance support and project

management.

Leasing large-scale retail and retail-based mixed use

properties is our company’s core strength

sPINoso real estate Group believes in a comprehensive, methodical approach to leasing, repositioning and development.

Reposition

Develo

pm

ent

oUr core servIces:

Dining

Ent

erta

inm

ent

Leasing• Development of Leasing Strategy

- Merchandise (tenant mix) Planning- Development of Prospective Tenant lists- Development of leasing floor Plan- Creation of leasing Expense Budget- Establish Projected Rent Roll- Income Maximization Analysis- Develop Strategy for Additional Income Sources

• Development of Marketing Strategy- Develop Project “Marketing Story”- Creation of leasing Marketing Materials- Project Website Development

• Development of Leasing Documentation- Establish letter of Intent form- Establish of lease form- Individual Tenant lease Preparation- Establish Tenant Coordination Standards/Handbook

• Execution of Leasing Strategy- Daily Coordinated Company leasing Meeting- Initial Tenant Contact- Marketing (leasing) Presentations- letters of Intent Negotiations- Execution of Tenant leases

• Leasing Progress Reporting- leasing Status Reports- lease Expiration Schedules- Specialty leasing- Income Reporting

• Specialty Leasing- Coordinate and Execute Specialty leasing- Specialty Income Budgeting

marketing & Branding• Project Branding and Rebranding• Development of Marketing Collateral• Design and Creation of Web Presence• Develop and Implement Marketing Campaign• Email Marketing

our services

alternate Income streams • Sponsorships and Naming Rights• Product launch Events and Displays• Static Advertising Signage

analysis & Due Diligence • Demographic Analysis

- Population Trend and Composition Analysis- Socio-Economic Data Analysis- Spatial Analysis of Key Demographics Using GIS- Psychographic Cluster Analysis- Market Potential Estimation

• Market Analysis- Overall Economic Strength Study- labor Market Analysis- Housing Start Trends and Projections- Commercial Building Activity Reporting- Traffic Pattern Study

• Retail Analysis- Competitive Inventory and Strength Analysis- Retailer Storing Strategy Analysis- Retail GAP Analysis- Retail Sales Potential Projections

• Mixed Use Analysis- Mixed Use Competition Assessment- Hospitality Inventory and Assessment- Dining and Entertainment Inventory and Assessment- Residential Offering Analysis- Overall Mixed Use Opportunity Assessment

• Project Feasibility and Due Diligence

- Determination of Primary and Secondary Trade Areas- Estimation of Trade Area Market Potential- Analog Market Identification and Analysis- Competitive Positioning Analysis- Preliminary Project Sales Estimation

• Public/Private Partnership Analysis- Project Economic Impact Analysis- Job Creation Estimates- Tourism Impact Analysis- Sales and Property Tax Generation Estimates

• Financial Modeling- Project Budgets and Proformas- Project Cost Reports- ROI Analysis

Project finance support• Project feasibility presentations• leasing Presentations• Property/Market Tours


reposition & redevelopment• Identify factors contributing to Under-Performance• Identify Up-side Potential• Demographic Analysis• Market Analysis• Competitive Analysis• Develop Re-positioning vision• Project feasibility and Due Diligence• Develop and Implement leasing & Marketing Strategy• Public/Private Partnership Analysis and Creation• finance Support

DevelopmentTypes of developments include:• Ground-up/Greenfield Development• Expansions of Existing Shopping Centers• Repositioning Development• Redevelopment/Renovation• Adaptive Re-Use Development with value Engineering

Development Services:• Demographic Analysis• Market Analysis• Competitive Analysis• Comprehensive Project visioning and Master Planning• Project feasibility and Due Diligence• Public/Private Partnership Analysis and Creation• land Acquisition• Obtain Entitlements• Develop and Implement leasing and Marketing Strategy• finance Support

master Planning• Comprehensive Project visioning• Evaluate Existing Site Characteristics• Evaluation of Zoning and Municipal Requirements• land Use Planning• Project Component and Use Programming• Off-Site Improvement Analysis• financial feasibility Analysis• Development of Architectural vocabulary• Development of Project Schematic Plans• Area and Use Tabulations• value Engineering Reviews

asset advisory*• Cost Containment• Development Strategy• Dispute Analysis and litigation Support• Due Diligence and Underwriting• Government Advisory• Highest and Best Use Analysis• Market Intelligence and feasibility• Occupancy Strategy• Portfolio Benchmarking• Property Tax Services

Property management*• Staffing• lease Administration • Billing• Accounting• Property Maintenance• Preventative Maintenance• Budgeting and forecasting• Cost Reporting• Cost Containment• Security• Disaster Recovery• Improving Operations and Efficiency

- Rebranding- Green/Sustainable Building Strategies- Emergency Preparedness

Lease advisory• Rent reviews• Arbitrations• lease renewals• lease restructuring• Dilapidations

owner representation services*• Investment Sales • valuation (BOv) • Appraisals

* Strategic Partner Alliances

our relationships


{ ...just to name a few }

315.425.1000 | [email protected]

SpinosoREG.com

Documents

Spinoso Real Estate Group Brochure