S TAT E O F I T 2 0 1 8R E P O RT

Discover the trends and troubled waters that will consume IT buyers’ time and budgets in 2018.

4 D ATA - F U E L E D A C T I O N I T E M SF R O M T H E 2 0 1 8 S TAT E O F I T

B LO G P O S T

Learn how to translate State of IT findings into actionable, concrete marketing strategies.

I T D M A N D B D M : T E C H P U R C H A S E S U P E R H E R O S

R E P O RT

Are you targeting the right persona? Use these data highlights from our full report to find out.

M A K E Y O U R M A R K O N T H EI T B U Y E R ’ S J O U R N E Y

W E B I N A R

Learn what pain points IT pros experience along the buying journey — and how tech marketers can help.

H O W K E V I N B A C O N C A N S AV EY O U R C O N T E N T

W E B I N A R

What does Kevin Bacon have to do with the success of your content strategy? We break it down.

H O W T O LO S E T H E F E A R O F B E I N G F U N N Y : Q & A W I T H T I M W A S H E R

B LO G P O S T

Does humor have a place in your marketing strategy? Tim Washer answers from experience.

T H E M I G H T Y I T D M A N D B D MI N F O G R A P H I C

Want to know who really calls the shots in IT purchasing decisions? We did the research.

C O N T E N T M A D E T O O R D E RW E B I N A R

Discover how to reach your audience with the right content, in the right place, and at the right time.

I T P R O PAT H T O P U R C H A S E

R E P O RT

Gain insight into how IT pros buy and what helps guide them along the trek toward a tech purchase.

4 D ATA - F U E L E DAC T I O N I T E M S

Spiciest ContentO F 2 0 1 7

As the year draws to an end (and the days grow chillier), we’ve built a little content fire to reignite your creativity and help keep

your marketing red hot well into 2018.

Snuggle up in your favorite fleece blanket, pour a steaming cup of cocoa, and get toasty with this year’s most popular content:

https://www.spiceworks.com/https://www.facebook.com/Spiceworks/https://twitter.com/spiceworkshttps://plus.google.com/+spiceworkshttps://www.linkedin.com/company/spiceworks/https://www.flickr.com/photos/spiceworkshttps://www.spiceworks.com/marketing/state-of-it/report/?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=stateofit2018-reporthttps://www.spiceworks.com/marketing/state-of-it/report/?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=stateofit2018-reporthttps://community.spiceworks.com/blogs/marketing/2854-4-data-fueled-action-items-from-the-2018-state-of-it?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=datafueled-bloghttps://community.spiceworks.com/blogs/marketing/2854-4-data-fueled-action-items-from-the-2018-state-of-it?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=datafueled-bloghttps://www.spiceworks.com/marketing/resources/infographics/itdm-bdm-it-purchase-decisions/?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=itdm-infographichttps://www.spiceworks.com/marketing/resources/infographics/itdm-bdm-it-purchase-decisions/?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=itdm-infographichttps://www.spiceworks.com/marketing/reports/itdm-bdm-it-purchasing/?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=itdm-reporthttps://www.spiceworks.com/marketing/reports/itdm-bdm-it-purchasing/?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=itdm-reporthttps://pages.spiceworks.com/Content-Webinar_Recording-Request.html?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=contentmadetoorder-webinarhttps://pages.spiceworks.com/Content-Webinar_Recording-Request.html?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=contentmadetoorder-webinarhttps://pages.spiceworks.com/2017-10-05-Make-Your-Mark-Webinar_Recording-Request.html?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=makeyourmark-webinarhttps://pages.spiceworks.com/2017-10-05-Make-Your-Mark-Webinar_Recording-Request.html?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=makeyourmark-webinarhttps://pages.spiceworks.com/2017-11-14-2018-Content-Planning-with-Matt-Knight-NA_Recording-Request---2018-Content-Planning.html?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=kevinbacon-webinarhttps://pages.spiceworks.com/2017-11-14-2018-Content-Planning-with-Matt-Knight-NA_Recording-Request---2018-Content-Planning.html?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=kevinbacon-webinarhttps://www.spiceworks.com/marketing/reports/it-purchase-path-report/?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=pathtopurchase-reporthttps://www.spiceworks.com/marketing/reports/it-purchase-path-report/?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=pathtopurchase-reporthttps://community.spiceworks.com/blogs/marketing/2772-how-to-lose-the-fear-of-being-funny-q-a-with-tim-washer?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=losefearofbeingfunny-bloghttps://community.spiceworks.com/blogs/marketing/2772-how-to-lose-the-fear-of-being-funny-q-a-with-tim-washer?utm_source=resource&utm_medium=infographic&utm_campaign=spiciestcontentof2017&utm_content=losefearofbeingfunny-blog