Trade show exhibits have been a good way to introduce your business or to launch your new products and

services. Whether you are the one hosting or merely participating, how your booth will look and how you will

make the most out of the opportunity would be of paramount importance. This is because it will be the first

to attract prospective customers. In the midst of other displays, it should be able to stand out from the rest so that the people will be drawn into it. Below are the tips

that will give you a hand in livening up your booth.

• Space - chances are you will only occupy a few square meters especially if there will be too many

participants and/or the venue is quite small. In the event that you will have no control with the space allotted to

you, you can do the adjustments by yourself. Remember that if the prospective clients will feel that they are

somehow cramped, most likely, they will not be around your booth for long. Allow them to breathe comfortably inside. De-clutter if you must. Leave only the things that will be essential. In addition, you may consider setting

aside some space to talk with people who are genuinely interested with your business. You surely wouldn't want to

lose your hot leads.

• Flooring - this is more often than not overlooked but it is extremely vital as it polishes the look of your

booth. The standard is carpet but there are other materials that can be used as alternatives such as white masonite. It has a few advantages. For one, it can enhance your lighting

as it reflects on the wall. Additionally, you can use it as reinforcement in your branding as you can also display your logo on the floor. It functions very much like what

you can see on the floor of the courts when you watch a game of your favorite national basketball team.

• Greenery - maybe you have heard that the color green has a healing effect that is why it is often used in

hospital walls. Greenery can give your booth a refreshing look. Take time to choose which plant or flower bundles you want to bring. Bear in mind that trade show booth

rental don't have to look dull. The presence of plants will certainly not mean that you no longer mean business. On

the contrary, the prospective clients will feel more comfortable dealing with you and spending time on your booth. It is advisable to bring in fresh plants as artificial

ones are not that lively.

• Wall - your wall may only be a background but this is essential component as well. You can play it well by applying excellent lighting that will accentuate your

display. This will contribute to the drawing of human traffic to your booth. Normally, business owners will only hang some sort of drapery. But the problem is it absorbs

all the light just like a sponge does. Foam boards are perfect alternative as it doesn't absorb light. What's more, there are quite a few colors that you can choose from. It is

also economical so you don't have to pay much for it.

• Height - usually, a standard booth only stands 10 to 12 feet. It is imperative that you find a suitable height for

your trade show booth rental. If it will be too high, it would surely stand out but it may be awkward. On the other hand, too short booths will also affect the flow of human traffic as the people wouldn't be able to see you.

The mentioned height range is ideal as it will accommodate the space that will be occupied by your signage above and will still give you more than enough space below to display your products. Your signage will

surely be striking even from a distance.

• Colors - this may be a small thing but it will make a difference in exhibit rentals. The order of colors will

determine whether your booth is a blot on the landscape. Mixing colors at random may be fun in some instances but

certainly not in your booth. The rule is arranging it from light to dark starting from your left into the right. This way,

the prospective clients would not have visual confusion even if they only take a peek at your display.

The tips listed here will help you spice up your booth for a more successful trade show exhibit.

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