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    InstitutionalIPPolicy-1

    IntellectualPropertyPoliciesinHigherEducation:

    acasestudyatWashington&LeeUniversity

    C.GrahamSpice

    MSMTGraduateStudent

    IUPUIMusicandArtsTechnology

    Fall2010

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    Statementofobjective

    Ownershipofintellectualpropertywithinthecontextofhighereducationhasbeena

    contentiousissueforthepastquartercentury.Institutionsofhigherlearninghave

    addressedtheseconcernsbyestablishinginstitutionalpoliciesthatdefine

    ownershipofintellectualpropertyauthoredbyuniversityprofessorsandthrough

    facultycontracts.

    WashingtonandLeeUniversitysPolicyonIntellectualPropertywillbeusedasa

    vehicleforexploringIntellectualPropertyownershipinhighereducation.The

    PolicyonIntellectualPropertyusedbyWashingtonandLeeUniversitytakesthe

    generallyacceptedstanceofastudyofliberalartsversusthatofresearch

    institutionsandhistoricalbusinesspractice:

    Incontrasttohistoricalbusinesspractice,thetraditionofacademicinstitutions

    istogivefacultymemberstherighttoretainownershipoftheirIntellectual

    Property.(University,2004)

    Historicalbasisforcopyright

    Theoriginsofcopyrightlawbeganasadirectreactiontotheinventionofthe

    printingpress.Copyrightstatueswereinitiallyestablishedasalegalmethodfor

    churchesandgovernmentstolimitdissentandcriticism.Thefirstlegislation

    enactedtodirectlyaddresscopyrightlawwasEnglandsStatuteofAnnein1710.

    Thefirstcopyrightstatuteprovidedlegalprotectiontotheauthorofaworkfor14

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    yearsandwasintendedtoencouragelearnedMentocomposeandwriteuseful

    Books.(Deazley,2006)

    TheStatuteofAnneestablishedalegalrightoftheauthortocontroltheeconomic

    concernsofacopyrightedwork.Othercountriesbegantoestablishtheirown

    copyrightlegislationtoestablishsimilarrights.Francewasinstrumentalin

    expandingtheconcernsofthislegislationtotherightsoftheauthor,ordroit

    d'auteur.Frenchcopyrightlawsplittherightsoftheauthorintotwodistinctsets:

    proprietaryrightsandmoralrights.Thisbroaderscopeoftherightsoftheauthor

    hasbeenaprimaryinfluenceonthedevelopmentofinternationalcopyrightlaw

    suchastheBerneConventionfortheProtectionofLiteraryandArtisticWorks.

    (Wikipedia,2010b)

    TheBerneConventionisaninternationalcopyrightagreement,firstacceptedin

    1886.EachcountryintheBerneUnionconfirmsthattheywillprovideautomatic

    protectionforworksofauthorsfromothersignatorycountries.TheBerne

    Conventionalsoestablishedtheprincipleofnationaltreatment:legalcopyright

    protectionshouldbeequalineverywaytothecopyrightprotectionsexercisedby

    itsowncitizens.(Service,2009)

    CongressenactedthefirstUnitedStatescopyrightlawin1790,rejectingtheFrench

    approachofinformalgrantsofcopyrightadaptedfromtheStatuteofAnne.Because

    theUnitedStatesdidnotjointhemanynationsatBernetoconsideramultilateral

    treatyoncopyrightprotection,Congresswasunderpressuretoamendthe

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    copyrightlaws,resultingintheInternationalCopyrightActof1891.Thisact

    extendedAmericancopyrightprotectiontoforeigners.(Mak,1989)

    FollowingtheRomerevisiontotheBerneConventionin1928,moralrightswere

    addedtotherequirementsasfollows:

    Independentlyoftheauthor'seconomicrights,andevenafterthetransferof

    the...rights,theauthorshallhavetheright...toobjecttoanydistortion,

    mutilation,orothermodificationof,orotherderogatoryactioninrelationto,

    the...work,whichwouldbeprejudicialtohishonororreputation.

    (Convention,1979)

    AlthoughU.S.copyrightlawwassignificantlydifferentfromthatestablishedbythe

    BerneConvention,resultingintheUnitedStates'refusaltoaccepttheConvention

    forseveralyears,theUnitedStateschangeditscopyrightlawsquitesignificantlyin

    the1970sandsubsequentlysignedtheConvention.(Mak,1989)

    TheBerneConventionrequiresthattermofcopyrightbeaminimumoftheauthors

    lifetimeplus50years.AnadditionalrequirementofBerneisthattherenotbeany

    formalregistrationfortheestablishmentofcopyright.Althoughanofficialmember

    oftheBerneConvention,theUnitedStatesstillrequirescopyrightregistrationto

    receivecertainlegalcoverage.

    AmajorcriticismoftheBerneConventionwasitslackofenforcementmechanisms.

    TheWorldTradeOrganizationcreatedtheAgreementonTrade-RelatedAspectsof

    IntellectualPropertyRights(TRIPS)in1995toaddresstheseconcernsbycreating

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    strongenforcementmechanisms.OtherobjectivesofTRIPSweretoprovidemore

    orderandpredictability,andfordisputestobesettledmoresystematically.

    (Organization,2010)

    Exclusiverightsguaranteedbycopyright

    Copyrightisliterally,therighttocopy,thoughinlegalterms"therightto

    controlcopying"ismoreaccurate.Copyrightareexclusivestatutoryrightsto

    exercisecontrolovercopyingandotherexploitationoftheworksfora

    specificperiodoftime.Thecopyrightownerisgiventwosetsofrights:an

    exclusive,positiverighttocopyandexploitthecopyrightedwork,orlicense

    otherstodoso,andanegativerighttopreventanyoneelsefromdoingso

    withoutconsent,withthepossibilityoflegalremediesiftheydo.(Wikipedia,

    2010a)

    TheFrenchcopyrightnotionofmoralrightsisstillofinteresttoday.Thesemoral

    rightsdifferfromeconomicrightsintheworkthatcanbetransferredbytheauthor

    tootherpeopleinthesamewayasanyotherproperty.Moralrightsarenon-

    transferrableandgenerallyincludeattritionalongwiththeabilitytokeepthework

    freeofmutilationordistortion.

    Copyrightoriginallywasintendedtocoverthewrittenwordbutwiththe

    proliferationofanalogandmorerecentlydigitalmediumsthescopeofcopyrightis

    muchlarger.Copyrightnowcoversawiderangeofmediaincludingvideos,audio

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    recordings,computersoftware,maps,photographs,etc.Itisalsoimportanttonote

    thatcopyrightisnotabletoprotectideas,onlytheirfixationorexpression.

    FairUse

    FairuseisatermthatoriginatedintheUnitedStatesdescribinganexceptiontothe

    exclusiverightsprovidedbycopyrightlaw.Manycountrieshaveanexemptionfor

    educationalusealthoughthescopeoftheseexemptionsvaries.TheWikiofEnglish

    Teachingmaintainsalistofwhatcopyrightexemptionsexistforteachersinvarious

    partsoftheworld.(Teflpedia,2010)

    ChapteroneoftheCopyrightlawsofTheUnitedStatesinsection107states:

    Notwithstandingtheprovisionsofsections17U.S.C.106and17U.S.C.

    106A,thefairuseofacopyrightedwork,includingsuchusebyreproduction

    incopiesorphonorecordsorbyanyothermeansspecifiedbythatsection,

    forpurposessuchascriticism,comment,newsreporting,teaching(including

    multiplecopiesforclassroomuse),scholarship,orresearch,isnotan

    infringementofcopyright.Indeterminingwhethertheusemadeofaworkin

    anyparticularcaseisafairusethefactorstobeconsideredshallinclude:

    1. thepurposeandcharacteroftheuse,includingwhethersuchuseisofacommercialnatureorisfornonprofiteducationalpurposes;

    2. thenatureofthecopyrightedwork;

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    3. theamountandsubstantialityoftheportionusedinrelationtothecopyrightedworkasawhole;and

    4. theeffectoftheuseuponthepotentialmarketfororvalueofthecopyrightedwork.

    Thefactthataworkisunpublishedshallnotitselfbarafindingoffairuseif

    suchfindingismadeuponconsiderationofalltheabovefactors.

    (Government,2010)

    Thereisnosimpletesttodeterminewhatisfairuse.Section107oftheCopyright

    Actsetsforththefourfairusefactorswhichshouldbeassessedineachinstance,

    basedontheparticularfactsofagivencasetodeterminewhetherauseisfairuse:

    (Committee,2007)

    1. Whatisthecharacteroftheuse?2. Whatisthenatureoftheworktobeused?3. Howmuchoftheworkwillyouuse?4. Whateffectwouldthisusehaveonthemarketfortheoriginalorfor

    permissionsiftheusewerewidespread?

    IntellectualPropertypositionsinhighereducation

    Thetermintellectualpropertyhasrecentlyenjoyedameteoricriseinusage

    althoughithasbeentracedasfarbackas1845.TheBerneConventioncreatedan

    internationalorganizationin1893calledtheUnitedInternationalBureauxforthe

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    ProtectionofIntellectualProperty(BIRPI).Thetermbegantocommandmore

    attentionin1967whentheWorldIntellectualPropertyOrganization(WIPO)was

    establishedasanagencyoftheUnitedNations.(Lemley,2005)

    ThreeoptionsexistfortheownershipofIntellectualPropertyinhighereducation:

    authorownership,institutionalownershipandsharedownership.Liberalarts

    institutionsgenerallyleantowardsauthorownershipwhileresearch-oriented

    schoolsrelyoninstitutionalandsharedownershiptomaintainfundingcontracts.

    WashingtonandLeeUniversityinLexington,Virginia,isaprivateliberalarts

    institution.LeannShank,theGeneralCounselatWashingtonandLee,offeredher

    thoughtsontheUniversitysPolicyonIntellectualProperty:

    TheunderlyingphilosophyofWashingtonandLeesIPPolicyistoencourage

    facultytodoresearchandcreateIPthattheywillown.Theyareexpectedtogive

    theUniversityperpetualrightstouseit.Bigresearchinstitutions(likethe

    UniversityofTexas)areadifferentanimal.Theyrelyonthirdpartyand

    governmentgrantstofundthecreationofcopyrightablematerials.Oursis

    meanttobeflexibleandtoencourageartisticexpression.Therewardisallowing

    theauthorstoowntheIP.(Spice,2010)

    Shankoutlinesaclassicargumentinfavorofcopyright:ownershipencouragesthe

    creatortobemoreproductiveasaresultoftheworksabilitytobemonetarily

    successful.Whentheinstitutionclaimsownershipthisargumentwouldsuggestthat

    theauthoroftheresearchwouldnothavetheincentivetoproducequalityor

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    quantitywork.Thisargumentisinfluencedbythelengthylegalhistoryofviewing

    anindividualscreativeoutputwithinthecontextofcommonlawpropertyrules.

    Theconceptofviewingintellectualcreationsaspropertycanbedatedbackasfaras

    the16thcentury.TherearepassagesintheTalmud,theancientJewishtextfrom200

    CE,thatdisallowmentalcrimessuchasstealingideasfromothersminds.Perhaps

    theideaofframingintellectualoutputaspropertycamefromthetragedyofthe

    commonsasexplainedbyLemley:Thecentralideahereisthatjointorpublic

    ownershipofapieceofpropertyisinefficient,becausenon-ownerswhousethe

    propertyhavenoincentivetotakecareofitandwillthereforeoveruseit.(Lemley,

    2005)

    TheintroductiontoWashingtonandLeeUniversitysPolicyonIntellectualProperty

    reliesontheUniversitysmissionasthejustificationfortheauthorownership

    position.McPhersonmakesasimilarargumentforauthorownership,claimingthe

    missionofhighereducationistocreateanddistributeknowledgeinordertoenrich

    andimprovethelivesofindividualsandtostrengthensociety.Withthismissionin

    mind,McPhersonarguesthattheincentivetoinvent,createandimproveintellectual

    propertyisgreatlydiminishedwhentheauthordoesnotowntheproducedwork.

    (McPherson,2009)

    Inadditiontothepossiblemonetarysuccess,thereareotherbenefitstoanauthor

    ownershipIPpolicy.Publishableworksenhancecareeropportunitiesby

    establishingtheauthorasanexpertintheirfield.Secondly,theauthorisableto

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    shareresearchinconjunctionwiththeinstitutionsacademicmission(e.g.,inthe

    classroom,atlectures,etc.)Third,publicationoforiginalworksisofgeneralbenefit

    tosociety.Finally,thesebenefitsofauthorownershipcanpromotethecontinued

    developmentoftheresearchastheownercontinuestoestablishhimorherself

    withinthecontextofthecopyrightedwork.

    Institutionalownershipofprofitableintellectualpropertyallowsforobvious

    financialbenefitstotheuniversitybutmostinstitutionalIPpoliciesarequickto

    pointoutthattheprimarygoalofuniversitiesisnotfinancialgain.Federallaw

    requiresthattheuniversityownallintellectualpropertythatresultsfrom

    sponsoredprogramsgrants,cooperativeagreements,andcontracts.Institutions

    thatrelyonthirdpartyfundingforresearchneedtoofferguaranteesthatthese

    privatepartiescanhaveaccesstotheworkscreated.Institutionalownershipof

    intellectualpropertygeneratedbyemployeesensuresthattheuniversitycancreate

    suchguarantees.(Myers,2003)

    Historically,controlovercopyrightshasnotbeenasfirmlysettledasthe

    practicesgoverningtrademarksandpatents,probablybecausethemonetary

    rewardsforacademicworkthatiscopyrightablehavebeenperceivedasso

    small.Manycollegesanduniversitieshavelonghadpoliciesasserting

    institutionalownershipoverthecopyrightstofaculty-createdworks,butthey

    seldomtriedtoenforcethemuntilrecently.Withtheadventofdigitaltechnology

    andthegrowthofdistanceeducation,however,thepotentialrewardsseem

    morepromising,andthecostsandeffortrequiredtocapturethoserewards

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    morereasonable.Asaresult,facultyandadministrationsinitiatedasometimes

    contentiousexchangeinthe1990sovercontrolofacademicwork.(Smith,2002)

    Workscreatedbyemployeesofaninstitutionthatarespecifiedinajobdescription

    orconsideredgeneraldutiesarereferredtoasdirectedworksinmanyIPpolicies

    inhighereducation.Thesedirectedworksareownedbytheemployinginstitution.

    Additionally,non-traditionalworksthatmayfallunderinstitutionalownership

    wouldincludeprojectsfundedbytheUniversityabovenormalcontractual

    obligations.Intellectualpropertypoliciesinhighereducationgenerallyleantowards

    flexibleapplication.Assuch,mostpoliciesprovideforexceptionstotheserules.

    (Committee,2003)SomeIPpoliciesevenallowforincomesharingwithauthorsof

    directedworks.(University,1998)

    Sharedownershipofintellectualpropertycancomeintoplaywhenanindividual

    effortismorethanincidentallyassistedbyUniversityresources.Sharedownership

    canalsocontributetothefairdistributionandmanagementofincomecreatedby

    intellectualproperty.

    TheIPPolicyatWashingtonandLeeUniversityencouragesauthorstoconsider

    sharingprofitofIPwiththeuniversitytoaidincopyrightenforcementand

    promotion.Thepolicyalsoallowsforthissharedownershiptotakeequity

    positionsincompanieslicensedtomarketoruseIntellectualProperty.(University,

    2004)

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    TrendsinInstitutionalIntellectualPropertyPolicies

    Thetypeofuniversityconsideringthepolicycaninfluencethedecisionofwhich

    modeltofollowforaninstitutionalIntellectualPropertyPolicy.Mostoftheprivate,

    liberalartsuniversitiesIPPoliciesreviewedfollowtheauthorownershipmodel.

    Mostofthelarge,research-focusedinstitutionshaveIPpoliciesthatputthe

    ownershipofemployee-generatedIPwiththeinstitution.

    AnothertrendininstitutionalIPPoliciesisaflexibilitytoallowforjointownership.

    Becausethepolicyattemptstoregulatetheunseen,flexibilityintheenforcementof

    andgenerationofIPagreementsisnecessary.AllreviewedinstitutionalIPPolicies

    include,atminimum,royaltysharingagreementsthataddresstheBerne

    Conventionsattributionrequirements.Anyonewhocontributesthekindof

    expressionprotectedbythelawisajointauthorifthecontributionisintendedtobe

    partofanintegratedwhole.(Counsel,2006)

    ThesetrendsinoverallIPpolicyinhighereducationmaynotapplytodistance

    learningresources.Astudyconductedin2001ofdeansofcollegesofeducationin

    regardstotheirownershipofdistanceeducationcoursesfoundthat45%ofthe

    institutionownedtherights,11%indicatedthefacultyhadtherights,and24%

    indicatedthoserightswereshared(20%indicated"other,"whichwasnot

    explained).(Meyer,2002)

    AnothercommonfeatureofinstitutionalIPPoliciesisaclausethatallowsthe

    universitytoutilizetheIPgeneratedbytheiremployeeforfreeinteaching,

    extension,research,etc.inperpetuity.Thisoptionalsoallowstheinstitutionto

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    continueusingthegeneratedIPwhenothersteachthecourse.Theseclauses

    generategoodwillbetweentheauthorsandtheinstitutions,encouragingboththe

    authorandinstitutiontouseemployee-generatedIPinpedagogy.

    Aninstitution'sinterestsmayalsobechanginginthepresentenvironment.

    Collegesanduniversitiesmayhaveaninterestingainingcopyright

    ownershipinordertocontrolthedisseminationofeducationalmaterialsto

    rivalinstitutions,toensurecontinuedaccesstomaterialsusedinkeycourses,

    andtogainlicensingfeesfrommaterialsthatprovepopularorvaluable.

    However,aninstitutionmayhaveequallystrongcountervailingdisincentives

    againstgainingownership.Thefullbenefitsofcopyrightcannotbeachieved

    withoutregistrationofthework,andtrackingsuchregistrationsmaybe

    costlyandtime-consuming.Vigorouslicensingofsuchworksmaybeequally

    costly.Someinstitutions,especiallysmallercollegeswithoutanestablished

    technologytransferofficeorpreviousexpertiseincopyrightdevelopment,

    maynothavetheresourcestodevotetothetypeofintellectualproperty

    managementprogramthatwouldattendacquisitionofalargecopyright

    portfolio.

    Clearallocationofcopyrightownershipandcontrolisnecessarytoavoid

    disputesoverelectroniccoursematerials.Althoughthelawconcerning

    authorshipofeducationalworksisnotclear,muchoftheconfusioncreated

    bytheacademicexceptiontotheworks-made-for-hiredoctrinecanbesolved

    bycarefullicensedrafting.(Burk,1998)

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    Creatingandmaintaininghighethicalstandardsiscriticalforthereputationofan

    institution.EstablishingastrongIntellectualPropertyPolicyisoneofthestepsthat

    auniversitycantaketohelptheiremployeesknowtheirlegalrightsandalsocreate

    apublicrecordoftheinstitutionalintent.JohnsHopkinsUniversitysConflictof

    InterestPolicyreinforcesthisconclusion:publicconfidenceintheUniversitys

    integrityundoubtedlyranksamongitsgreatestassets.(University,)

    CaseStudy:WashingtonandLeeUniversitysIntellectualPropertyPolicy

    WashingtonandLeeUniversitysIntellectualPropertyPolicywasformalizedin

    March2004inresponsetoquestionsfromprofessorsabouttheirintellectual

    propertyrights.Thepolicywascreatedbyacommitteeoffacultyand

    administrationandisbased,inpart,onrelatedpoliciesfromTuftsUniversityand

    LehighUniversity.IthasnotbeenrevisedsincetheoriginalissuebutShanknotedin

    arecentinterviewthatitistimeforustotakeanotherlookatourcopyrightpolicy.

    (Spice,2010)

    ThegeneralformatofWashingtonandLeesIPPolicyfollowstheSample

    IntellectualPropertyPolicyavailableattheAmericanAssociationofUniversity

    Professorswebsite,beginningwiththeIntroductionthatcontainsthePolicy

    StatementandApplicabilitysections.Thecreationofintellectualproperty

    simultaneouslycreatesrightsthatcouldbesharedbyavarietyofplayers.Thegoal

    ofthepolicyistoencouragethecreationofIPandhelpemployeesoftheuniversity

    bemoreawareoftheirroleintheownershipofcopyrightsandpatents.ThePolicy

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    Statementconcludesbyrelatingthegoalsofthepolicywiththeacademicmissionof

    theuniversitythroughtheencouragementofintellectualpropertygenerationby

    theirfaculty,staffandstudents.Followingabriefdeclarationaboutdefinitionsof

    applicabletermsbeingfoundwithinthedocument,theactualPolicyisdefined.

    ThePolicybeginsbydefiningwhattypesofmaterialsarecoveredbythepolicy.The

    typesofIPcoveredbythepolicyincludetext,videosandmotionpictures,music,

    imagesandcomputersoftware.Additionally,patentableworkssuchaspatents,

    devicesandsoftwareexcludedfromcopyrightedmaterialsareconsideredIP.Finally,

    trademarkedmaterialsandtradesecretsarealsocoveredunderthispolicy.

    Afterdefiningthetraditionalandnon-traditionaltypesofIPcoveredbythePolicy,

    therulesofOwnershipandUsearedetailed.TheGeneralRuleisashortsummaryof

    theauthorownershipmodelandthebenefitsfortheuniversityanditsemployees.

    TheOwnershipandUsesectioncontinueswithPatentableIntellectualProperty

    definitions.WhileWashingtonandLeespatentpolicymaintainstheirauthor

    ownershipstance,circumstancesaredefinedwheretheUniversitycanasserta

    sharedownershipmodelwiththecreator.WashingtonandLeehasreviewedafew

    situationswherepatentscouldhavebeencreatedbuttheywereneverfiledfor.

    (Spice,2010)

    TheUniversityspolicyonOtherIntellectualPropertycontinuestheauthor

    ownershipstance.Facultyisencouragedtodiscusscopyrightedworksthathave

    commercialvaluewiththeUniversity.Oninitialreading,thismightsuggestthatif

    thereismoneytobemadetheUniversitywantstogetapieceofit.Inreality,the

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    motivationforthistextistohelpcopyrightcreatorsknowtheirrights.Shank

    responds:Facultymayunknowinglysigncontractstocreateworksforacontracted

    thirdparty.Thisisheads-upforfacultytosaverightsforthemselvesandbewareof

    veryone-sidedcontracts.(Spice,2010)

    ThelasttwosectionsoftheUniversityspolicyonIntellectualPropertydescribes

    situationswhereaprivatepartysponsorsresearch.Undertheseconditions,the

    sponsoroftheresearchprogramgenerallyrequiresthattheUniversityownallthe

    createdintellectualproperty.ThefinalsectiondescribesSpecialAgreements,

    providingtheflexibilitytocreateagreementsbetweentheUniversityandthe

    creatortodeterminecopyrightownership.

    TheremainderofWashingtonandLeeUniversitysIntellectualPropertyPolicy

    focusesontheAdministrationofthepolicy,howRoyaltieswillbereceivedand

    administered,howdisputeswillberesolvedanddefinitionsoftheuseofUniversity

    trademarkednamesandlogos.Thesesectionscontinuetofollowthestandard

    practiceofreviewedIPPoliciesatotherinstitutionsandalsofollowthesampleIP

    PolicysuggestedbytheAmericanAssociationofUniversityProfessors.(Professors,

    2010)

    Conclusions

    AfterreviewingguidelinesfortheestablishmentofIntellectualPropertyPoliciesin

    highereducation,theIPPolicyatWashingtonandLeeUniversityfollowsthese

    guidelines.Althoughthemotivationsforcreativitywillalwaysbeatopicofdebate,

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    theargumentsfortheauthorownershipmodelarenotatoddswiththese

    motivationsastheothermodelsofIPownershipcouldbe.

    UnitedStatescopyrightlawanddigitalmediahavebothgonethroughmajor

    changesinthelast30years.Asaresult,highereducationhasreactedbycreating

    strongIntellectualPropertyPoliciestohelptheemployeesunderstandhowthese

    changesapplytotheownershipoftheirworksandencouragethemtocontinue

    creating.

    Mostimportantly,institutionsandauthorsofintellectualpropertyshouldbesureto

    framethediscussionofcopyrightownershipwithinthecoremissionofeducation.

    AsliteraryscholarF.O.Matthiessenwroteinthebeginningofhis1941book,

    AmericanRenaissance,Thetruefunctionofscholarship,asofsociety,isnottostake

    outclaimsonwhichothersmustnottrespassbuttoprovideacommunityof

    knowledgeinwhichothersmayshare.(Smith,2002)

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