PharmacoEconomics & Outcomes News 473 - 12 Mar 2005

■ Spending on pharmaceutical advertising totalledZl914 million* in Poland in 2004, making up 7.7% oftotal advertising expenditure for the year, reportsScrip. More than 50% of pharmaceutical advertisingcosts were accounted for by analgesics, vitamins, andcold/‘flu remedies, with budgets of Zl186.4 million,Zl167.3 million and Zl135.8 million, respectively. USpharma company Pharmacia had four of the top nineproducts by expenditure in the list of advertisements,with their ibuprofen, acetaminophen/caffeine andparacetamol/pseudoephedrine/dextromethorphanproducts holding the largest advertising budgets(Zl45.9 million, Zl37.6 million and Zl26 million,respectively).* Polish zloty

Pharma accounts for 7.7% of total advertising spend in Poland. Scrip : 6, No.3034, 4 Mar 2005 800967384

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PharmacoEconomics & Outcomes News 12 Mar 2005 No. 4731173-5503/10/0473-0001/$14.95 Adis © 2010 Springer International Publishing AG. All rights reserved