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Susanna Speier builds multiplatform social
media communities for cultural trailblazers &
righteous entrepreneurs.
You are about to view her four minute
slideshow portfolio.
Used Twitter to broadcast
updates from international
tiger conservation
conference.
Engaged international
Twitter influencers.
Ran a cross platform
caption contest to
move Twitter followers to
Facebook.
EngagedFlickr wildlife photographers by creating a Big Cats Covered With Snow winter photo contest on the Facebookpage.
Optimized titles and tags in Flickr gallery.
Interviewed leading actor and
producer about how the film was
made.
Pointed viewers of the narration to the
online shop.
Created blog post by adapting
segments of the interview transcript.
Branded ROAR the Movie’s 30th
Anniversary social media voice as:
Transparent
International
Accurate
Informative
Responsive
1st US Premiere of ROAR
Curated content and community for
software start-up, Trustworks, Inc.
Created social media release positioning Trustworks as a
Facebook alternative for users who want their privacy guaranteed.
Trustworks Social Media Campaign Components
• Provided the website with consistently updated, comprehensive info on privacy issues.
• Branded company by compiling information related to the issue of privacy in social networking.
• Enabled company to connect to other privacy hashtag (“#”) users.
• Provided author and publication attributions & links.
• Grounded contemporary conversation in historic context through quotations.
• Tracked link traffic using bitly stream.
• Initiated topical dialogues with relevant
marketers, journalists and tech companies.
Drove traffic by pointing and responding to
relevant Facebook and Twitter influencers.
Re branded, re designed and then officially re opened Facebook and Twitter
accounts, punching up “like” and “follow” metrics by over 400% in less than a
couple of weeks.
Crowdsourced future broadcast topics on Twitter.
Solicited content suggestions from Linkedin’s
Humane Society, ASPCA and Science Journalists’
groups.
Engaged New Yorkers during Hurricane Irene by
posting pet evacuation updates and links to
interactive maps of pet friendly shelters in the tri-
state region.
If you’d like to learn more about how
Susanna
Thinks, eats, dresses, watches
TV, researches, recycles, optimizes
keywords and feels about human
space flight…The moving icons will click you directly
to her Blog posts & feature articles.
If you’re out of time & want to move
forward…
M. (323) 983-1359
This is how you can connect.