Speed Line Cab Services

7/30/2019 Speed Line Cab Services

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Sujit Tiwari Moosa Jinah

Omin Brananda

Arun Dutta

Lakhiraj



Company Overview………………………………1

Customers - Segments – Targets…………….2

Competition…………………………………………3

Position……………………………………………….4 Products………………………………………………5

IMC Channel…………………………………………6

Costs……………………………………………………7

Pricing…………………………………………………8

Forecasting………………………………………….9



What is your solution?

We provide cab service in Bangalore.

Who are you?We are the cab service in Bangalore. We also have

tie-ups with different companies to provide pick

and drop services to their employees on bus.

1



Who are your Customer ?

What are the segments for your business ?

There will be 4 segments for our business:-a)Airport Taxi ,

b)Company Employees ,

c)Intra city cab service ,

d)Tie up with hotels ,e)Tie up with Event Organizers

Which segments will you Target ?

We will target all the above mentioned segments .

2



Who is your competition ?

Meru cabs , Fast Track , City taxi are some major competitor.

How will your service be different from theirs ?

For Airport services and for some long run services we areproviding luxury cars like Audi , BMW. we are also providingpackage drinking water while travelling , LCD ,driver withcommunication skill in English , Hindi and local language and weare also providing some premium offers to the customer like if they will use our service for 2nd time then we will charge themsome less amount.

3



How will you position yourself in the market place?

To position our self in market we will have to sent amessage to the customer that what we provide and why they should come to us . Our positioningstatement will be:-

Airport service:- “Call us, we will be there in 30 min with great surprises and happiness ”

Intracity cab service:- “Call us for the first time, getmembership card and get 2% disc for every next trip.”

4



Product mix:-

A) Hatchback cars,

B) Luxury cars &

C) Mini buses.

Product Line:-

5



For us IMC will be internet, radio, and Tv, wedon’t require any representative or middleman.We will have our own website from wherecustomer can contact us directly.

6



F.C for hatchback cars(20)(EMI):- 50,000/m

V.C for hatchback cars(20):-5,25,000/m

T.C for hatchback cars(20):- 5,75,000/m

F.C for luxury cars(5)(EMI):- 50,000/m

V.C for luxury Cars(5):- 1,17,000/m

T.C for luxury cars(5):- 1,67,000?m

F.C for Mini Buses(10)(EMI):- 1,00,000/m

V.C for Mini Buses(10):- 7,o0,ooo/m

T.C for Mini Buses(10):- 8,00,000/m

Rented Garage for all cars and buses:-1,00,000/m

1rs/km will be deducted from revenue earn for as maintenance

7



Pricing Strategy:-We will follow Target –Return-

Pricing method i.e. we will set our price after

adding profit on it and then we will do a survey

in our segment market that how much our

customer is willing to pay for our product. Price for hatchback:-Rs 17.08/km

Price for luxury Cars:- Rs 25.85/km

Price for mini buses:-Rs 52.76/km

8



Revenue Earn Every Month Rs 1187500 (450000+187500+550000)

Less Maintenance Exp Rs 112000

Total Revenue Rs1075500

Less General Reserve (20%) Rs215100

Total Profit Rs860400 Profit Distribution

Sujit 172080

Moosa 172080

Arun 172080

Lakhi 172080 Brananda 172080

9

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Speed Line Cab Services