Your advertising must be professionally prepared by either a graphic designer or through an advertising agency. Trends can provide creative and graphic design solutions.

Specifications for advertising material

Brand Advertisement Specifications - Print

Page sizes (SEE ATTACHED)

Single-page trim size: 276mm deep x 210mm wide Single-page bleed size: 286mm deep x 220mm wide Double-page spread trim size: 276mm deep x 420mm wide Double-page spread bleed size: 286mm deep x 430mm wide Gatefold trim: 276mm deep x 407mm wideGatefold back of flap trim: 276mm deep x 197mm wide

As Trends is perfect-bound, double-page spreads naturally cross the gutter. We suggest that typesetting does not fall in the gutter area and that words in headlines should not be broken in the gutter. If they are, please allow an extra 10mm (2

5 ”) of space between letters in words crossing the gutter – 5mm (1

5 ”) on each page.

Trends is printed Web Offset so supplied materials must conform to our digital specifications as listed below. If there are any variations you will be asked to resupply material. At your request and where possible Trends will make any necessary adjustments; however additional charges may be incurred.

Supplied Advertisements

1 Please supply a high-res (300dpi resolution) PDF with 5mm bleed around all four sides. Supplied high-res PDFs must be flattened.

2 Trends is printed using a CMYK/4-colour process. We do not accept finished artwork that contains RGB or spot colours.

3 We do not accept PC Fonts. Please convert all fonts to outlines/paths and re-supply as an EPS file.

4 All OpenType fonts must be converted to paths.

5 All pages should allow for 5mm bleed around all four sides. Crop marks and registration marks must be outside of the bleed area.

7 We do not accept landscape, single-page advertisements.

8 If you wish to compress your files we accept Stuffit.

9 We do not accept prices on any media supplied.

10 WE DO NOT ACCEPT ANY RESPONSIBILITY FOR ADVERTISEMENTS WITHOUT A PRESS-APPROVED COLOUR PROOF Supplied proofs must be profiled and certified to ISO39_300 - isocoatedV2(300) with a maximum ink weight of 300%.

11 Trends does not accept brand ads that are designed to have similarities to our advertorial style.

1 for 1 Print and Digital Ads

A full page or double page ad in a print edition is entitled to a placement in our equivalent digital edition.

BLEED 5mm around page size PAGE SIZE 210mm x 276mm LIVE AREA 190mm x 266mm BLEED PAGE SIZE LIVE AREA

BLEED 5mm around page size PAGE SIZE 420mm x 276mm

LIVE AREA 190mm x 266mm on each page PAGE SIZE BLEED LIVE AREA

DPS ADVERTISEMENT

SINGLE PAGE ADVERTISEMENT

CancellationsAny costs incurred prior to a cancellation will be charged accordingly.

DeadlinesAs per all publications, our deadlines are not flexible. If you miss these deadlines you risk being transferred to a future publication. Many of our clients rely on the timing of our publications.

Trends reserves the right to reject any supplied material which does not conform to Trends policies or material specifications. Should material supplied for publication not comply to specification and not be replaced prior to deadline, resulting in Trends having to make the changes, you will be charged according to Trends production rates.

Trends Design ServiceTrends can provide design services to clients for the creation of their branded advertising. Templated brand advertising options are available at a cost of $495 plus GST which includes two rounds of changes Concept and design of unique brand advertisements are charged at $150 per hour Minor changes to supplied ads such as text changes or image swap-outs carry a minimum rate of $75 Image cloning or corrections are charged at $100 per hour

if in doubt, please contact.

Marijana Zeba Client Co-ordnator: direct 09 571 5718: email marijana.zeba@trendsideas.comAustralia freephone 1 800 129 162 ext 718

Trends Publishing International New Zealand Level 2, 49B Main Highway, Ellerslie, Auckland 1051, Private Bag 11-908, Ellerslie, Auckland 1542, tel +64 9 571 5700