Specialpresentation Presentation av ett Case gjort för YouTube, denna presentation inkluderar även...
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Specialpresentati on Presentation av ett Case gjort för YouTube, denna presentation inkluderar även film som förklarar deras tänk. Iwus International Group Unique product solutions & Brand understanding
Specialpresentation Presentation av ett Case gjort för YouTube, denna presentation inkluderar även film som förklarar deras tänk. Iwus International Group
Specialpresentation Presentation av ett Case gjort fr YouTube,
denna presentation inkluderar ven film som frklarar deras tnk. Iwus
International Group Unique product solutions & Brand
understanding
Slide 2
The company: YouTube was founded in 2005 and was acquired in
2006 by Google. YouTube provides a platform for you to create,
connect and discover the worlds videos. Partners from major movie
studios, record labels, web original creators, viral stars, and
millions more all have channels on YouTube. YouTube is
predominantly an ad-supported platform, but also offers rental
options for a growing number of adverts. YouTube (market share =
20.24%) is in second position on the Media Networking sites market,
behind Facebook (62.15%). The number of videos viewed every day has
increased by 50% in 2010 (4 billion) and the uploading of video in
hours has increased by 37% over the last 6 months (more than 60
hours). More than 400 million views per day on mobile devices,
tripling in the past year. The challenge: YouTube were looking to
increase sales for their online advertising system and wanted to
encourage incremental business from existing clients as well as new
business from new prospects. They wanted a clear and engaging way
to communicate how their advertising platform can help build their
brand and amplify their TV campaign, by showing that the right
people see the ad at the right moment. YouTubes aim was to turn
viewers into fans, and fans into new customers.
Slide 3
The solution: YouTubes VOD provides incremential reach and
improves cost efficiency to the campaings of TV advertisers, by
driving frequency against TV light viewers. YouTube advertising
reaches exactly who they want, with more targeted options. They
used VideoBook to equip their sales team with an interesting and
engaging sales tool to assist in their demonstration of how the
YouTube advertising platform works and how effective it can be.
They also mailed out a percentage of the VideoBook directly to
clients and prospects. VideoBook was seen to be the best way to
engage and interact with clients and showcase their cutting edge
and highly successful service. The results and benefits: 100% of
the salesteam fedback that the VideoBook was extremely successful
in delivering the results required communicating an important
message clearely and effectively. 79% of follow ups made to mailed
prospects received their VideoBook and requested a meeting with a
sales adviser. As a communications and engagement campaign, there
was no direct ROI available for this campaign
Slide 4
To start the Video Presentation press the play button on the Tv
screen.
Slide 5
Industry studies have shown that VideoBook wings purchase
decision of 72% compared with ordinary advertorials. VideoBook
increases the understanding and the customer retains more than 50%
of what was displayed. 75% of customers / consumers prefer video
presentations in front of the plain text display. A direct mail
campaign using VideoBook can produce an astounding 60% response
rate compared to 13% for common printed materials. A survey by
Forbes magazine did turned out that 60% of people surveyed would
rather they looked at promotional video than reading a promotional
leaflet. A Video tells your story as you want it, again and again,
and engages the customer's Sight, Hearing and Feeling.