Special ReportExceeding quality benchmarks, and creating a stronger brand togetherBrand CircleDelta presents Taiwan's largest outdoor circular projection Brand PeopleIntegrating resources, encouraging synergies

From the Editor

Special Report02 Exceeding quality benchmarks, and creating a stronger brand together

Brand Circle06 Delta presents Taiwan's largest outdoor circular projection 09 A fatal attraction of CES 2013: Innergie and Vivitek10 Delta attends SPS/IPC/Drives 2012 in Germany11 Sneak preview on Delta at TIMTOS 201311 Delta LED makes TCPAC stunning!12 Delta MCIS is the power behind the most competitive companies around the globe14 Report on Delta Energy Solutions Day event hosted by Delta Americas and Delta

Electronics Mexico15 Delta Moscow office has its first press conference introducing "Smarter. Greener.

Together." 15 Delta GreenTech builds security surveillance solutions for reliable city at 2012

Security China 16 Textile machinery automation event at Delta16 Delta GreenTech: new trademark since 201317 Delta GreenTech conferred ‘Excellent Taiwan Investment Enterprise 2012’ 17 Delta GreenTech awarded ‘CSR Benchmark Enterprise in Pudong New Zone’ 18 DVS Business Unit of Delta GreenTech smoothly holds 2013 annual meeting in Harbin18 Delta SDC celebrates 10th anniversary

Brand People19 Integrating resources, encouraging synergies

Brand Academy22 Creative industrial design that touches your heart

News Station25 News Station

Delta Green Life 26 Taiwan's first outdoor 3D projection mapping competition

CONTENTS Brand NewsFEBRUARY 2013

Delta Brand News Bi-Monthly December 1, 2011 founded

Publisher: Ping Cheng Editor in Chief: Shan-Shan GuoEditorial Board: Andy Liu, CS Chang, Charlie Pai, Jack Lin, Jesse Chou, May Wu, Sherry Lin, Sonia Wang, Wim Chang, Yi-Wen WangEditor: Elson Lin, Maggie Hsia, Milo Tseng, Shalom Hung, Thomas Chang

All rights reserved. For further information, please contact Brand Management Office: bmo@delta.com.tw

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01Brand News

From the Editor

The beginning of a new year is usually the time to set up goals and to reflect. As time passes and seasons change, lives grow and thrive in cycles to achieve continuity. That seems to suggest that the heart of sustainability lies in the ability to adapt and to change. The old Chinese wisdom described this observation as follows: "the Sun and the Moon follows the Tao of Nature; thus can their shining be long lasting. The seasons of the Earth keeps on changing; thus can its ability to nurture long endure". Such a seemingly philosophical moral actually resonates well with Delta’s corporate culture of "innovation" and its value in pursuing "sustainability".

At the annual “Taiwan Lantern Festival” in late February, Delta’s belief of pursuing sustainability will be illustrated by its system solution of advanced projection technology. In the event Delta Group will present a spectacular outdoor circular projection installment, the biggest of its kind, "Ring of Celestial Bliss". It is a joint effort by the Delta Electronics Foundation, Brand Management Office, Corporate Communications Department, DSBU and SLBU. The team produced the first circular video incorporating Delta’s branding message and corporate values. The video will be projected on the 10-meter-tall, 70-meter-wide installation, called “Ring of Celestial Bliss”, demonstrating Delta's capabilities in display solutions and LED lighting. The installation is expected to attract large domestic and international media attentions. It is a great brand building initiative and an efficient vehicle to broadcast our branding messages. For more details and first-hand report, please check out the Brand Circle in this issue.

The new column, "Brand People", aims to feature in-depth interviews with regional managers. We aims to concentrate on their precious front-line experiences that could enhance resource sharing, nurture effective cross-functional communication, and thus generate synergy within the Delta group. Its debut in this issue will have General Manager of Delta GreenTech, Mr. Donald Yu, to talk about the development and transformation of Delta GreenTech in China.

Speaking of "quality", most people conjure up the quality of products; however, "quality" means more than that. In this issue, the special report features "quality" as examined in the 13th "Quality Diagnosis Meeting" held in Dongguan, China, last December, and will elaborate on the relation between quality and brand, as well as how Delta implements its quality control step by step under the goal of quality management.

Beginning from this issue, the Delta Brand News Bi-Monthly will have a new cover and layout. We hope the new design issue will bring refreshing reading experiences for all of you. For example, the column "Delta Kaleidoscope" is renamed as "Delta Green Life", which will share information on products and services close to our daily life.

Late last year, Brand News conducted an employee survey about their responses to our content. We appreciate your enthusiastic feedbacks and invaluable suggestions. From the survey, readers express great interest in articles about "successful stories", "introduction on consumer electronics application", and "news of management team". This preference indeed fits the direction of Delta's business transformation and brand building we want to focus on. We will keep our efforts to bring you fascinating stories and an ever-exciting Brand News!

Shan-Shan Guo,Brand Management Office

02Brand News

Exceeding quality benchmarks, and creating a stronger brand together

The 13th Delta Quality Diagnosis MeetingThe 13th Delta Quality Diagnosis Meeting took place in Dongguan last December and was a great success. Participating in the event were Mr. Bruce Cheng, Mr. Yancey Hai, Mr. Mark Ko, Mr. Ping Cheng, Mr. Johnson Lee as well as staff from Delta corporate, business units, and factory executives.

During the three-day sessions, executives examined specific achievements and improvement projects at Dongguan manufacture sites over the past year. Executives and colleagues from Dongguan plants demonstrated their achievements and projects. The impressive results of the projects were widely recognized and the grassroots efforts of the front-line team leaders to integrate quality and productivity also received praise.

What is "quality"?There are two layers of "quality". First, the meaning of good quality refers to customer satisfaction with product functions, performance, delivery and cost-efficiency. However, a more advanced definition of quality refers to thinking a step ahead of customers, setting trends and exceeding their expectations.

On quality, we often hear about "quality management" and "quality control". To put it simply, quality management comes from the company’s founder or management team who establish the guidelines for quality within the company. Then, with multi-dimensional "quality control", quality can be improved and sustained.

For manufacturers there are five dimensions of quality: planning, design, material, production, and service. Each dimension covers precise processes and steps to achieve good quality, and it takes sound "management" to meet client requests.

In December 2012, Delta hosted its 13th "Quality Diagnosis Meeting" in Dongguan, China. With slide presentations and on-the-spot diagnosis, comprehensive methods were adopted to examine tangible achievements of quality improvement projects in the Dongguan area over the past year. In the past six issues, the cover stories of the Delta Brand Bi-monthly have mostly focused on brand positioning and promotion. In this issue, however, we have decided to cover "quality" instead, sharing how quality interacts with Delta Brand and how Delta has dedicated itself to meeting the expectations of quality management and step-by-step implementation.

Quality diagnosis and presentation

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Since the 1980s, W. Edwards Deming, a renowned American management guru, has proposed the PDCA Cycle to manage quality, a method that has been widely applied—for PDCA, P stands for Plan, D for Do, C for Check and A for Act. At Delta systematic planning is introduced into the cycle to establish a preventive prediction mechanism for structural improvement.

Quality control is a method to produce goods that meet clients' needs. It is not just control; it also covers multilevel improvement, and that's why Delta hosts quality diagnosis meetings, which aim to identify problems on the journey to perfection.

Quality and Brand"If there is no quality, there can be no brand," according to many scholars and experts.

For a brand, stakeholders include end-users, shareholders, employees, and society. Their separate quality benchmarks are:1) End-user: customer satisfaction2) Shareholder: ROE (Return on Equity)3) Employees: Corporate spirit and employee satisfaction4) Society: Corporate social Responsibility and corporate image

Basic elements of branded business include product design, technology R&D, product manufacturing, brand definition, marketing, channel management and services. Quality plays important roles in each and every category.

Mr. Ping Cheng, CEO of Delta Group, points out that "as operation costs continue to rise, companies are confronted with various challenges. However, thanks to collective efforts from all colleagues, improvement projects such as in automation and rationalized production are launched, increasing the competitiveness of the company. Meanwhile, we should dig into product design, optimize the process, and elevate product quality."

Good brands aim to create higher ROE for shareholders and elevate the corporate spirit as well as employee satisfaction. For society, corporate social responsibility can be carried out through the efforts of the company or a related foundation.

Assess, improve, and pursue perfectionIt was about in 2005 that Delta initiated the quality diagnosis meetings. Inter-plant, on the spot observation helps to identify problems and find solutions. Learning from one another and exchanging ideas enables seamless communication among plants and BG/ BU. Identifying better business models also supports the goal of enhancing quality.

Why 'diagnosis'? Mr. Ping Cheng explains that he hopes to discover issues and think about ways to improve through teamwork. The roles of doctors (diagnosis provider) and patients (problem identifier) are interchangeable anytime as they diagnose one another. Each BG/ BU and plant faces different challenges and areas for improvement as they are different in the nature of their business and content. Through quality diagnosis new ideas are introduced and internal cross-function communication is enhanced.

1︱ Mr. Bruce Cheng (1st left), Mr. Yancey Hai (2nd left), Mr. Daryl Liao (4th left) , JJ Chang (5th left) and other managers attend the quality diagnosis

2︱ Mr. Johnson Lee supervises the diagnosis on the spot

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There is one important feature for quality diagnosis at Delta. Aside from defining the situation through a slide presentation, all executives involved must visit the product lines to identify problems using their own expertise. An example is when Mr. Yancey Hai once visited fan production lines with former independent director Mr. Y.C. Lo, who found excessive waste in the injection molding area and suggested improvements for the manufacturing process.

At present, plants par t ic ipating in quality diagnosis include Taiwan, Dongguan, Wujiang, Wuhu, and Thailand. Accumulated experience and knowledge are systematically transferred to sharable platforms, where all plants can adopt for use. This program is expected to be held at DGC this year. In addition, automation has become a key item for diagnosis in recent years, with a thorough discussion on how to enhance automation and improve production efficiency.

Mr. MS Tu from the Corporate Operation Enhancement Division, who oversees quality diagnosis efforts in all plants, has interpreted quality diagnosis into three levels:(1) Internal execution power(2) Integration of customer values (3) Strategic integration in the group

Currently Delta is at the first level, under which are four aspects: discipline, increased efficiency, reoccurrence prevention, and predictive prevention. Mr. Tu emphasizes that "discipline" is the key element for internal execution and sustainable organic growth. On fostering principles, one cannot neglect the SOP (standard operation procedure), which lays the foundation for meeting demands of high quality.

Mr. Bobby Lai, Quality Chief/China Region, points out, "Process defines quality. It is very important to implement ISO through overall participation, standardize operation procedure, learn from unsatisfactory cases, continue the learning effort and improve, maintain loyalty and execution."

Customized service to implement total quality controlDelta manages multiple product lines, which greatly differ from one another with diverse technologies. Mr. Ping Cheng emphasizes that quality is not to be "tested" but to be "designed in"; therefore more interaction is recommended for all products and all plants. In particular, engineers must visit the manufacturing unit in the early stages of design, so that

1-4︱ Venue for quality diagnosis

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These familiar sayings are different interpretations of how to reach higher quality: ● Customer satisfaction is the key● Do the right thing at the right time● Prevention is better than the cure● Meeting the specs means quality● Next product line is my customer● Numbers talk● Small defects lead to big failure● The cost of low quality is actually high

All about quality!

they will have a better understanding of the production process and the inherent challenges, and eventually contribute such knowledge to lower cost and increase quality.

Mr. Ping Cheng points out that in the past, Delta focused more on technology R&D, product planning, design and manufacturing. Now, in response to business transformation, the prioritized goal at the moment is to create higher customer satisfaction by offering customer support and service, collecting and analyzing user information, and recommending comprehensive solutions.

As to how to exceed customers’ expectations, Mr. Tu elaborates with a real case. "In the textile industry, an AC Motor Drive plays a key role. However, if we only aim to produce standard AC Motor Drives, it's not enough. We must go a step further to provide configuration services, survey the site and have client discussions early on during planning, recommend options for specs, and spontaneously carry out post-sale services."

Such persistence and internal demand for quality has won recognition for Delta from customers such as Sony, Panasonic, Cisco, Fujitsu Siemens, Intel, Microsoft and more.

Smarter. Greener. Together.Mr. Mark Ko hopes that "quality diagnosis" will lead the way for "quality control", taking Delta from managing "product quality" to "quality management". Throughout the process, all Delta members will advance their learning of quality and it is expected that everyone will "you do what you say".

A few years ago, Mr. Ko hoped to see all business units familiarize themselves with green information, catch up with the inevitable global trend of going green, and incorporate "green design" into key products. He has encouraged Delta colleagues to transform their expertise into plain knowledge and common sense that everyone can understand.

Mr. Yancey Hai asserts that the market no longer appreciates "one product fits all" as it used to, and companies must focus on creating unique value for consumers. Being able to draw resources from the market is one organic advantage, while in the past all resources must be pre-owned as a company asset. Mr. Hai reminds Delta colleagues that the best source for creation is the customers themselves—that "we must listen to their voices and create a smart green life together".

Through quality diagnosis, contact and exchange among different regions, we are not only allowed to identify issues and find matching solutions, but also to "learn from others while examining ourselves". Cross-plant and inter-business unit communication is thus enhanced, which then helps to formulate a better business model for Delta to reach the goal of comprehensive quality elevation. Mr. Ping Cheng further envisions that Delta will work towards the recognition of a "Deming Award", the highest honor for quality management in the world.

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Delta presents Taiwan's largest outdoor circular projectionThe “Ring of Celestial Bliss” lights up the night in Hsinchu and showcases the Delta brand of integrated solutions At the 2013 Taiwan Lantern Festival the Delta Electronics Foundation will present the “Ring of Celestial Bliss”, a ten-meter tall, seventy-meter outdoor circular projection and LED lighting show. Thanks to Delta's edge-blending projection technology, the “Ring of Celestial Bliss” will portray the birth of the universe, planetary motion, and the seasonal beauty of Taiwan. For the exterior, an integrated LED lighting solution will create fabulous images of the four seasons.

The first building to pass a "Building Carbon Audit" in Taiwan A highly anticipated annual event, the Chinese New Year Lantern Festival, will be held at the Energy-saving Lantern Area at the Hsinchu high-speed rail station from February 24th to March 10th. With its corporate mission "To provide innovative, clean and energy-efficient solutions for a better tomorrow," Delta has introduced the "Building Carbon Audit - a carbon dioxide emission reduction assessment system", which calculates carbon emissions of a building throughout its lifecycle. Completed during its design, the “Ring of Celestial Bliss” was the first structure to pass the "Building Carbon Audit".

"Delta Ring of Sustainability" features Delta's integrated display and lighting solutions

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The “Ring of Celestial Bliss” was designed by renowned architect J.J. Pan. Based on the motif of "ring", the flowing panoramic lights and shadows will impress visitors and evoke the sustainable cycle of nature.

Hsinchu, the venue for the 2013 Chinese New Year Lantern Festival, was called Chu-chien—City of Bamboo Walls during the Qing dynasty. Bamboo was incorporated into the outer surface of the “Ring of Celestial Bliss”. The main structure is built with reusable steel, the interior projection screen made of recycled materials, while the permeable floor was paved with bamboo tubes—all are ecology-conscious materials sourced locally that lowers energy consumption from transportation. The steel and bamboo materials used in the “Ring of Celestial Bliss” will be gifted to education institutes and NGOs for reuse after the festival.

Long Lasting and Sustainability It is the shared values of Mr. Bruce Cheng, founder of Delta Group, and all Delta members to pursue the sustainability of nature. The “Ring of Celestial Bliss” fuses high-lumen projectors and seamless circular projection in the interior evoking the origin of the universe and magnificent planetary motion.

“The Sun and the Moon follow the Tao of Nature; thus can their shining be long lasting. The seasons of the Earth keeps on changing and transforming in rhythm; thus can its ability to

nurture and to produce long endure.” It is particularly meaningful at this time to learn from the teaching of The Gua (hexagram) of Heng (Long Lasting) of I Ching (Book of Change). It tells us that pursuing sustainability requires following the rules of nature which reside in the constant change and transformation of our environment. We need to adapt, and be alert and sensitive to changing nature and to facilitate sustainable development, just like the constantly moving Sun and Moon and the ever-changing seasons of the Earth, which nurture and produce.

Delta is honored to invite internationally renowned calligraphy master Ms. Yangzi Dong to illustrate "Long Lasting" and to express the sustainable power of the sun, the moon, and four seasons.

The Sun and the Moon follow the Tao of Nature; thus can their shining be long lasting. The film presents the magnificence of the universe and its origin, the order of planetary motion, and the wonder of human beings. When survival is threatened, people reflect and take actions step-by-step. From this, Delta aspires to provide more energy-saving products and solutions, create a smarter, greener life together, make our environment green and clean, and thus sustain Mother Nature.

The seasons of the Earth keeps on changing and transforming in rhythm; thus can its ability to nurture and to produce long endure. This segment of film is a re-edit of “Taiwan Beautiful, All Seasons” by CommonWealth Magazine, which interprets the beauty of Taiwan in spring, summer, autumn, and winter.

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Ms. Yang-tze Tong, a renowned calligrapher, illustrates the meaning of "Long Lasting" through her work

1-2︱ Bamboo was incorporated into the outer surface of the“Ring of Celestial Bliss”while the permeable floor was paved with bamboo tubes—all are ecology-conscious materials sourced locally

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Showcasing advanced projection and integrated LED lighting solutions For the festival, Delta’s display system integration team will organize fifteen 3-chip DLP advanced projection systems to transmit vivid colors and precise, refined, and fresh layers of images. Thanks to Delta's display processing technologies ultra-advanced 30,000- lumen projectors wil l cast a seamless, integrated view on the curved rough surface, which spreads over sixty meters, with 12 million plus pixels, and create a theater-level sensory experience.

The exterior surface of the installment will be covered by 155 Delta LED wall lights, saving about 80% in energy consumption compared to traditional halogen lights. LED wall lights are placed along the lower parts of the steel structure

and the light is cast upon bamboo surfaces. The lights will play upward, showing the ever-changing power of life. In addition, the outer wall will be further decorated with LED linear lights, mimicking the imagery of the four seasons.

Innovative teamwork breaks through limits of video production Different from most projection surfaces, the projection screen of the “Ring of Celestial Bliss” comes in an extraordinary shape, much like a piece of moving silk sleeve. There are a few rough irregularities, inward-turning angles at both sides, and the width that the projected content requires actually amounts to seven times 1920x1080 Full HD. Such specifications are a tremendous task even for the most advanced projectors available today - no one single projector can fully show the images. However, as Delta is always willing to take on challenges, the lantern festival team has successfully overcome the curved surface after numerous trials and assessments, including 1:1 mock up test projection. It is a mission impossible that was successfully completed.

Delta Green Life Pavilion grand opening For behind-the-scene stories and a sneak peek at the “Ring of Celestial Bliss”, a special exhibition, open to all Delta members and the general public, will be held on the first floor of the Yang-Kuang Building Taipei starting on February 6th and ahead of the Lunar New Year.

The four areas of the exhibition include buildings, carbon footprint, video, and Delta integrated display and lighting solutions. A permanent exhibit ion will extend the spir it of the event, allowing more people to experience the environmental education provided by the “Ring of Celestial Bliss”.

Delta display team overcomes the highly challenging uneven curved screen and presents perfect seamless projection

The outer wall was further decorated with LED linear lights, mimicking the imagery of the four seasons

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A fatal attraction of CES 2013: Innergie and VivitekThe Consumer Electronics Show (CES) 2013, the most famous in the world, ended in early January and apart from displaying Innergie and Vivitek, the two consumer electronics brands of Delta, the company presented its scope of businesses and brand spirit to more than 150,000 buyers worldwide. This focus exhibition, which attracted global attention, was aimed at creating more potential opportunities by showcasing Delta’s innovation and capacity in consumer electronics.

Innergie, a consumer electronics brand of Delta, has won numerous international awards and this year, it launched the world's smallest 6,800mAh portable power supply, the PocketCell™ Duo. Apart from redefining portable power supply in terms of size, the PocketCell™ Duo also surprised the global media at the press conference. With world-leading R&D and the design and manufacturing capacity of Delta, Innergie brings consumers a smarter and more energy-saving lifestyle. The PocketCell™ from Innergie has won a great number of international design awards, including the Good Design Award of Japan, the IF Design Award of Germany, and the Computex Best Choice Award of Taiwan. This year, Innergie launched the world's smallest 6,800mAh por table power supply, PocketCell™ Duo, which is as small as two lipsticks. More importantly, the PocketCell™ Duo is equipped with two USB ports for charging tablets and smartphones at the same time. All products inherit the design philosophy of Innergie: simplicity, elegance, and powerful power management.

Vivitek showcased a wide variety of new business projectors, home theater projectors and the launch of the new Qumi Q7. The Qumi Q7 is a high brightness HD mobile projector incorporating an environmentally friendly LED light source that reduces heat radiation and emissions. The Q7 delivers an HD 720P widescreen 1280 x 800 resolution with a brightness up to 800 ANSI lumens and a 30,000:1 contrast ratio. And, not only is it 3D-ready via Texas Instruments’ DLP® Link™, but the Q7 integrates 2D-to-3D content conversion technology for standard and Blu-Ray 3D playback. With its eye catching design, sleek dimension and unique touch sensitive button controls, the Qumi Q7 attracted the attention of CES visitors and buyers alike.

1︱ DPC President Mr. M.S. Huang presenting Delta to the international media

2︱ Delta presenting brand spirit and integration solutions for the first time at CES

3︱ Enhanced brand spirit design at the Innergie booth.4︱ Vivitek demonstrating its full product range

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Delta attends SPS/IPC/Drives 2012 in GermanyDelta just attended last year's SPS/IPC/Drives show in Nuremburg, Germany, on November 27th - 29th. Along with its latest energy-saving industrial automation products and solutions, Delta presented its new brand promise "Smarter. Greener. Together."

Delta displayed its green solutions in packaging, elevator energy-saving systems, and power management during the show. Packaging solutions were composed of Delta ASDA-A2 Series AC servo motors, DVP Series PLCs, and DOP-B Series HMIs. The ASDA-A2 Series fulfills customer needs for high-speed, precise and energy-saving operation, while the DOP-B Series provides users with a user-friendly, multi-function operation interface for various applications. Many visitors to the booth were impressed by Delta's efficient energy-saving solutions and showed great interest in receiving more information.

At the exhibition, Delta displayed a full range of Delta's industrial automation products, including the C2000 Series AC motor drives, ASDA-A2 Series AC servo motors, DVP Series PLCs, DOP-B Series HMIs, and more. The C2000 Series AC motor drives in various power ranges (0.75~355kw) were the most highly adaptable and focused products, and quickly became the most inquired about products.

Delta cooperated with BZT, a local customer in Germany, to give an in-depth introduction on industrial automation products and to display a milling machine that performed the milling process at the tradeshow. The milling machine integrated Delta's VFD-E Series AC motor drive and ASDA-B2 Series AC servo motor for precision control.

The SPS/IPC/Drives show is Europe's leading automation exhibition that attracts world-leading companies to display their latest products and technologies. Mr. Simon Chang, the general manager of Delta's Industrial Automation Business

Group said, "At this year's SPS/IPC/Drives, we see the latest global market trends for industrial automation. Delta directs our industrial automation to global markets, and our high-precision, high-speed, slim, and user-friendly products meet the demand for high-end solutions."

Last year, Delta's Industrial Automation paid much effort to the industrial markets in Germany by setting up a new sales office and attending industrial exhibitions, including Hannover Messe 2012 in April, which was a great success, and the SPS/IPC/Drives show. In the future, Delta hopes that continued appearances at industrial tradeshows in Germany will help Delta promote its high-efficiency, high-precision and energy-saving products and solutions to European and global markets, and to realize our "Automation for a Changing World".

1︱ Delta's blue and white booth at the SPS/IPC/Drives show in Nuremburg presents Delta's brand spirit: "Smarter. Greener. Together."

2︱ The branding ads of Delta appeared at the SPS / IPC /Drives for the first time

3︱ Mr. Simon Chang (fourth from the left, first row) and Delta's service team celebrate the great success of this year's SPS/IPC/Drives show

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Delta LED makes TCPAC stunning!The Taoyuan County Performing Arts Center (TCPAC) Exterior Lighting Project undertaken and implemented by Delta was completed right before the end of 2012 and joint participated in the countdown welcoming 2013. After the commissioning start, the lighting show will officially start at the beginning of 2013.

In the concept of a "flying ribbon", the building and landscape lighting design of the TCPAC incorporated the three dimensions of city, street, and pedestrian for the best visual effects. The skyline of the TCPAC outlined by LED light bars and wall-washed facades by LED flood lights together perform a rhythmically colorful light show bringing expectations and surprises.

The project started in mid-July, 2012. Over a term of five months, more than 1,500 different types of LED lights were installed, including the contour, flooding, contour flooding, and projection lights. With programmed control, these lights deliver comprehensive lighting effects for different moments and festivals, so as to mark out the delicacy of the building texture and to make this art and culture zone more lively and energetic.

In the future, the theme light will change each day from among red, orange, yellow, green, blue, indigo, and purple; i.e., one day/one color. These lights go on from 18:00 till 22:00 every day, with a 5-minute show every hour. The show presentation is adjustable with great flexibility in combination with sound effects on special days, holidays, or festivals.

Sneak preview on Delta at TIMTOS 2013Delta will showcase the latest technologies and solutions for machine tools at Taiwan International Machine Tool Show (TIMTOS) 2013 during 5th~10th March, 2013, at booth no. B0620, 1F, Hall 1 in Taipei World Trade Center.

TIMTOS is a bi-annual event and the leading machine tool tradeshow in Taiwan. Delta Industrial Automation will present its latest CNC system, ASDA-M Series servo system, CH200/C200/REG2000 Series AC motor drive and DMV series machine vision system, as well as three live demos of large machine tools.

In order to give visitors a thorough idea of Delta solution’s high-speed and high precision, Delta Industrial

Automation will also display three live demos: tapping machine center, vertical drilling machine center, and vertical multi-tasking machine center.

We sincerely invite you to join us at this outstanding event in March.

Delta designed the LED lighting for the TCPAC as concept of a "flying ribbon"

TIMTOS Floor Plan

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Delta MCIS is the power behind the most competitive companies around the globe

Positioned as "The power behind competitiveness", Delta’s MCIS (Mission Critical Infrastructure Solutions) business unit plays an important role in making our customers' businesses more competitive. Our mission is to provide highly reliable and efficient power management products and datacenter infrastructure solutions to ensure the continuity of our customers' mission critical operations across a variety of vertical markets around the globe. The companies mentioned below are leaders in their industries and have chosen Delta as a par tner to help them outper form the competition.

● Computing Services● A well-known American multinational electronic

commerce company's branch in India ● The biggest internet service provider in Russia

and the CIS● The most important computing center of China's

capital

● Telecom● A branch of one of the world's leading mobile

telecommunications companies in India● The largest telecom company in Taiwan● The largest fixed-line operator in Poland● The top three telecom carriers in China

● Transportation ● The leading metro system in Taiwan● Russia's state-owned railway company which

owns the world's 2nd longest railway● The national airline of Turkey● Metro systems in numerous cities in China

● Manufacturing● The world's no. 1 semiconductor foundry ● A branch of one of the world's largest consumer

goods companies in South America● The India subsidiary of one of world's top 10

consumer packaging companies● The largest petrochemical group in Taiwan

The Mission Critical Infrastructure Solutions Business Unit (MCISBU) of Delta is the major partner of a host of successful enterprises

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● The manufacturing base in Thailand of world leading provider of flash memory technology

● Government/public sectors● Taiwan's national health insurance bureau● India's national oil and natural gas corporation● The 2010 Shanghai World expo in China● The 2011 Universiade in Shenzen, China.

● Education ● The largest economic management institute in

northeast China● One of the leading private universities in Taiwan

● Finance ● A major bank in Peru● One of the largest commercial banks in Tianjin,

China● The largest listed and highest rated gold loan

company in India ● Healthcare

● One of the leading children's hospitals in Russia ● The largest hospital in northwestern China● One of the largest hospitals in Taiwan● One of the largest global pharmaceut ical

companies based in India● Broadcasting

● The largest broadcasting station in ShanXi, China

Delta is honored to be selected as a key partner for all of the successful companies mentioned above. We are committed to our customers' continuous business growth and competitiveness. We will also continue to provide the best solutions and services and be the power behind their competitiveness.

MCISBU product branding and solutions widely recognizedOver the past years Delta's MCIS business unit has continued to win awards recognizing superior product branding and solutions. In 2012 and 2011 we received the "Best Practices in the UPS Industry with Superior Performance & Outstanding Achievement", "Most Innovative and Energy Efficient UPS", "Top 10 Brand in the Power Industry", "Green Product of the Year", "Industrial Innovative Product Award", "Outstanding Partner Award" and more.

Delta is dedicated to providing our customers with better products, solutions, and services and to maintaining the highest standards of ef f iciency, reliability and engineering excellence, as we strive to be the power behind their competitiveness.

Credits and awards of MCISBU in 2011 and 2012

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Report on Delta Energy Solutions Day event hosted by Delta Americas and Delta Electronics Mexico

Delta has built several Energy Solutions around Solar Solutions kits, Building Energy Management System, Solar Carport with EV Charging Stations, LED Lighting, etc. in Delta Tijuana Facility. To showcase the latest green technologies to our regional customers and partners, Delta hosted a "Delta Energy Solutions Day" on Nov. 28, 2012. The feedbacks from customers were extremely well. Delta has had several solid projects such as off-grid telecom cell site renewable system, 1.3MW solar system, solar carports for new bus station in Tijuana, HVAC Energy Efficiency, green demo sites in discussion with partners and customers and will realize those projects next few months.

Systems Showcased in the event:

● Building Energy Management System (BEMS, HVAC control, Solar Monitoring, EVCS Monitoring)

● 63.36kWp Rooftop Solar Kit (5.28kW as one modular kit with Delta 5kW Inverters, energy dashboard, and DelSolar PV Modules)

● 5.76kWp Carport Solar kit with 2 EV Charging Stations, solar, and LED lighting), LED Lighting Fixtures

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1︱ DPC President Mr. M.S. Huang welcoming guests to the event2︱ DPC Energy Solutions Director Mr. Mike Lin introducing Delta Energy Solutions3︱ Mr. M.S. Huang being interviewed by media with Delta Mexico President Mr. Andy Yu4︱ Guests paying attention to solar carport & EVCS presentation

View of the rooftop solar panel installation

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Delta builds security surveillance solutions for reliable city at 2012 Security China

At the end of 2012 China International Exhibition on Public Safety and Security (2012 Security China), Delta GreenTech exhibited a wide variety of products and solutions in the theme of “Safeguarding City Safety with Intelligent Display Control”, including the third-generation LED-light-source DLP display featuring the patented powered front-serviceable 55” ultra-slim edge LCD large-screen system.

This was the first time for Delta GreenTech to exhibit its three major software system solutions at the same time, including: the world’s first distributed vision control system (DVCS), Delta’s intelligent power energy management system (iPEMS), and intelligent video monitoring system. Delta GreenTech also built a safe city command platform to demonstrate the application scenarios of these solutions.

Delta’s DVCS also won the Excellent Innovation Product Award from the 2012 China Security, which is the only award-winning large-size touch screen of the event. Next, Delta GreenTech will continue to explore the needs of the security industry, hoping to provide security businesses with increased leading edge, stable, and reliable intelligent display control solutions.

1︱ A simulation of the safety city surveillance command platform of the safe city

2︱ Delta employees presented the powered front-serviceable feature to viewers

The DVCS won the Excellent Innovation Product Award of the 2012 Security China

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Delta Moscow office has its first press conference introducing "Smarter. Greener. Together."The first open Delta Moscow office press conference took place on 23rd in November the centre of Moscow city. Business mass media/ news agencies and representatives of branch editions, IT, Telecom and Energy sectors were invited. In total there were nearly 20 guests from 15 editions present.

Three presentations were given during the press conference; Mr. Jackie Chang presented the general information considering Delta, its worldwide market position, product portfolio and main achievements. Moreover the overview of company's strategy: focus from products to solutions was given. Also Delta’s brand sprit – "Smarter. Greener. Together." was presented. Mr. Marat Fayrushin, President Delta Moscow office, devoted his presentation to the Delta Electronics activity in Russia : history of the Russian office, the range of products represented on the Russian and CIS markets, geographical coverage of the Delta RC team activities. The main points considering development strategy were devoted as well. Mr. Mikhail Grebennikov, sales director of UPS & data center solution in Russia, presented the information regarding the MCIS strategy–the general information, major specializations. The main highlights were emphasized on the achievements of the activities of the MCIS direction, partner strategy and successful projects on the Russian market of the last 5 years.

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Delta EMEA President and GM Jackie Chang introduced Delta to media

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The prize presentation ceremony of the “2012 Textile Machinery Automation Conference” and “Delta Cup 2012 Textile Machinery Automation Technology Composition Contest” was held last November at the Tongli Lakeview Hotel. Attended by nearly 100 famous experts and technology and management elite of textile machinery, the presentation was organized by Delta in collaboration with the Textile Machinery Committee of the China Textile Engineering Society, Textile Machinery Magazine, and Automation Today.

At the conference, guests discussed the latest movements and problems of textile machinery development this year and exchanged opinions on the development trends of 2013. Textile Machinery Manager Wei FENG of Delta GreenTech was invited to present a keynote report at the conference. In his report, “Building Transparent, Intelligent, and Green Textile Factories,” Manager Feng introduced the latest textile machinery R&D outcomes from Delta GreenTech, which aroused the interest of attendees.

Since the official start last June, the composition contest has aroused the high attention of people in the textile machinery industry, and received nearly 100 excellent application works from technologists of the textile industry and textile automation industry. Nearly 20% of contestants are users of Delta products and systems, and one of them won the second prize for the use of Delta’s advanced energy-saving solution, which won critical acclaim from the jury.

Textile machinery automation event at Delta

Delta GreenTech: new trademark since 2013On January 1, Delta GreenTech officially began using the new corporate identity (CI) made up of the company name Delta GreenTech (China) Co., Ltd. and the trademark of Delta. This new CI represents unification and collaboration, change and development; and suggests that Delta GreenTech will continuously improve its services for customers and continue its customer-focus and market-demand-oriented work with the full support of its parent company Delta Electronics.

Established in Shanghai in 1992 and began operations in 1994, Delta GreenTech has been maintaining a rapid annual growth at 35.5% on average to provide industrial users (e.g., telecommunication, electricity, petrochemical, railway, and industrial automation) with high-performance and reliable power, display, industril automation, and energy management solutions. In the telecommunication power supply market, Delta GreenTech has the highest market share in China. In video display and industrial automation solutions, Delta Greenteach is a market leader.

According to General Manager Donald Yu, of Delta GreenTech, the new trademark further promotes the brand image and represents a milestone of Delta Greetech. From now on, Delta GreenTech will work more closely to the development strategy of Delta: Focus on products and solutions based on customer demands to continuously enhance the brand value of Delta. Apart from increasing brand cohesion and expanding the integrated synergy with Delta, Delta GreenTech will continuously cultivate the most important China market and to provide industrial users with high-performance and reliable energy-saving solutions.

New trademark applications of Delta GreenTech

1︱ Textile Machinery Manager Wei FENG of Delta GreenTech presented a keynote report at the conference

2︱Visitors were enjoying the video of Delta's textile machinery automation solutions

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Delta GreenTech conferred "Excellent Taiwan Investment Enterprise 2012"At the 19th annual congress of the Shanghai City Association of Taiwan Compatriot Investment Enterprises held at the Shanghai International Convention Center (SICC) on 12 December 2012, Delta GreenTech was conferred the title ‘Excellent Taiwan Investment Enterprise 2012’.

The aim of the event is to reward Taiwan-invested enterprises that have been operating with integrity and honesty, paying taxes, repaying society, and aggressively promoting cross-strait relations and the economic and social development of Shanghai City over time. Over the past two decades, Delta GreenTech located in Pudong New District in Shanghai City has been expanding with innovative development concepts, advanced management models, and dedicated teamwork. Apart from maintaining a rapid annual growth at 35.5% on average, the company has won numerous recognitions from the Shanghai City Government and different parts of society. It has been rated as an “Outstanding foreign invested enterprise”, “Credit A enterprise”, and “Famous Shanghai City trademark”.

Over the years, Delta GreenTech has provided users with complete product lines and perfect technical service through its meticulously laid service locations and network. By 2012, it has created a corporate value nearly RMB3.6 billion, making it a new force of Shanghai’s economic development.

Delta GreenTech awarded "CSR Benchmark Enterprise in Pudong New District"In January 2013, the Corporate Social Responsibility (CSR) System Joint Seat Committee Office of Pudong New Zone, Shanghai City awarded the CSR Benchmark Enterprise in Pudong New Zone certificate to Delta GreenTech. The present rating underscores the enterprise’s responsibility for rights, the environment, credit and harmony over the past two years. After the integrated assessment combining enterprise self-assessment, credit investigation, on-site assessment and online publication, the honor proves that Delta GreenTech has established a good image in voluntary CSR of enterprises.

Delta GreenTech aggressively participates in such public welfare activities as education, technology, environmental protection and urban development. Through the Delta Environmental and Education Foundation, Delta GreenTech aggressively supports electrical and electronic technology research and development and promotes environmental protection and energy conservation in order to rejoin and promote the concept of sustainable development. At the same time of pursuing economic growth, Delta GreenTech also maintains and improves the living quality of its employees and the general public to realize and fulfill the social responsibility assumed by enterprises.

In the future, Delta GreenTech will steadily establish and optimize its CSR management framework, and will aggressively fulfill its corporate social responsibility to achieve the following goals starting from supplier’s

management: to enhance the CSR awareness of supplier management; to help suppliers establish a management mechanism to manage CSR; and to ultimately enhance the CSR of the entire business and society through the concerted efforts of Delta GreenTech and other enterprises.

Excellent Taiwan Award of Investment Enterprise 2012

1︱ Delta GreenTech GM Donald Yu welcoming the expert team at the review

2︱ The expert team visit the new product lines of Delta GreenTech

3︱ Director Qizheng Chen explaining to the expert team how Delta GreenTech combines environmental protection with green building

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DVS Business Unit of Delta GreenTech smoothly holds 2013 annual meeting in HarbinThe Digital Visual System Business Unit of Delta GreenTech held its 2013 annual meeting in the Harbin City of Ice. Aiming to build a stronger management team, the DVS Business Unit invited officers of Delta GreenTech and parent company Delta Electronics to the meeting. Employees of the DVS Business Unit, coming from different parts of China, gathered at the event to share their experience of success in 2012 and to discuss the strategy for 2013. Teams and employees with outstanding performance in 2012 were rewarded.

In his address, Delta GreenTech General Manager Donald Yu said that members of the DVS Business Unit demonstrated great courage in 2012 to enhance brand value and promote sales to focus industries at full steam with outstanding achievements. He also expected that employees should continue this trend to create greater achievements in 2013!

In 2012, the DVS Business Unit focused on promoting display control solutions and aggressively promoted brand value as the leader of global display control. Apart from launching the third-generation DLP display DVS and the 55" ultra-slim edge LCD large-screen system LVS-55, which have received heated market feedback, the Video Business Unit has created great achievements in the electricity, public security, and coal industries. The distributed video control system (DVCS) even won the highest honor of the 2012 Security China: Excellent Innovation Product Award.

Delta SDC celebrates 10th anniversaryOn 18 January 2013, the Delta Shanghai Design Center (SDC) held the “SDC: An Unusual Decade” at its headquarters in Pudong. Dr. Jinfa CHANG, head of the SDC, the SDC management team, more than 280 SDC employees, and guests participated in the event. After taking a photo together, all participants signed the memorial book of the event to present their best wishes to the 10th anniversary of the SDC.

Dr. Chang shared with participants the history of the SDC. Dr. Chang was thankful to employees for their dedication and contribution over the decade. He further encouraged employees to continue their efforts to

create another unusual decade for the SDC. Design department heads also introduced the history and future planning of their departments with DV. Later on, after the “Every Day in My Life” presented by department heads, the art performance began. The performances were terrific and spectacular, including singing, dance, scenario drama, video, etc. The whole event was exciting and the morale of employees was high. At the event, contribution awards were also presented to employees who have been working at the SDC for five and ten years. Apart from the great performances, the event allowed employees to be thankful and to get together.

Photo of the SDC team

1︱Delta GreenTech GM Donald Yu in a speech2︱Photo of all participants of the annual meeting

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Integrating Resources, Encouraging SynergiesDonald Yu, General Manager of Delta GreenTech, talks about the company’s growth and challengesWhen Delta Group’s annual strategy meeting was held at the end of May, 2012, Mr. Yancey Hai, emphasized the four strategic aspects of Delta's future development: "Reinforce current market leadership in ODM", "Develop the branded and solutions business", "New business to take hold of market timing and profit", and "Develop and cultivate regional markets". Among them, the “regional market development” and “branded and solution business” are intertwined. Starting this year, Delta’s Brand News Bi-Monthly presents a new column that features in-depth interviews with key figures in Delta's branded business and shares their abundant front-line experience in different regional markets with all Delta colleagues.

The column starts with Delta GreenTech (DGC), a Delta subsidiary that has been cultivating China market for more than 20 years.

Embracing business transformation with step by step planningMid of December, the busiest time of 2012 for DGC, Donald Yu, General Manager, was running a fully packed schedule with meetings, planning, setting goals and making concluding remarks. Everything seemed to be falling into place in a steady pace. 2012 was a critical milestone for Delta’s resource integration and brand transformation in China market, as DGC was confronting with new opportunities and challenges. Mr. Yu shouldered the responsibility of rapidly directing DGC on the new development path. Honestly, he said, he had to go full throttle.

"Nowadays al l industr ies talk about meet ing customer needs, solution centric services, and so on, because we're all aware that the era of “one-product-fits-all” has passed. As technologies mature and expand towards universal application, customers cares about not only their needs but also overall performance. To comprehensively understand customer needs and integrate products into appropriate solutions is the most important task. We started doing this early on, and it's an honor to share our experiences with our Delta colleagues via this internal communication platform."

Clarifying role and responsibility to master all aspects of market demandsCustomer needs can change anywhere and at anytime. To deliver comprehensive services, DGC must restructure its human resource allocation, establish positions for cross team collaboration, and research the market from different point of views - all for the purpose of serving customers better. The Region Manager is in charge of handling primary local industries, key accounts and their needs, and mastering market trends at the field. The Application Manager is in charge of mastering industry niches and demand and then integrating industrial applications. Product Manager,

Mr. Donaold Yu, GM of Delta GreenTech, shares his China experiences

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who works closely with business units, coordinates product development, introduction and promotion, and introducing combined products to meet customer requirements.

"This is a structure that has taken shape only after more than 20 years of trial and error at DGC. However, past growth path will not meet the challenges of the future. We have to change as market evolves and adjust quickly accordingly." In 2012 DGC decided to establish key account service teams and create key account service centers in each business unit. On top of the “3M (RM, AM, PM)” functional structure, a Solution Manager was added to strengthen solution centric services, which lead to further market development and potential business opportunities. Mr. Yu pointed out that, "The only way to create competitive advantage together with our customers is to focus on them needs, grow with them, and become their strategic partner."

Customized solutions to meet different customer needs respectively"Perhaps you can call it a benefit that I get to travel so often, from north to south," says Mr. Yu jokingly. At his position for more than a year, he has spent most working hours on airplanes or trains. His purpose is to gather first-hand observation of the market, and as a result, he has gained a deeper knowledge of culture, geography, and on-site customer application all around China.

Recently DGC completed its 3.6Mwp PV system demonstration project for Haining Leather Town, located in the rich and populous province of Zhejiang. For this crowded city where land usage is always meticulously planned, DGC proposed to launch a rooftop solar power generation system using limited available space. The project

started in July, 2012, and was officially launched in October the same year. Annual power generation is estimated to reach 3.96 million kilowatts and to meet almost half of the electricity demands of the town. It is also DGC’s first success story for distributive on-grid power generation.

In the Ali area of Tibet, demands for solar energy are of a completely different nature when compared with Haining Leather Town. The population is sparse, as buildings are remote and located far apart. DGC’s proposal was for an off-grid solar power generation solution in which independent systems can be installed in different places and not affect one another. Eight off-grid solar power stations are to be built to generate a total power of 310 kW - a project which was ultimately approved and recognized by the client.

Total solutions, a challenge for collaborationDifferent from OEM model that focuses on sales, total solutions require iDifferent from the OEM model that focuses on sales, the solution centric service requires integration of products and then being developed into a solution that involves participation of several business units. From the size, color, coating, configuration of the product, signal connections, the direction for opening data center doors, to the location of the logo - everything must be adjusted on site to meet customer expectations. This is an enormous challenge for front-line sales representatives, product designers and developers, the FAE team involved in the project, as well as for customized production at the factory. Should there be one single mistake in any part of the chain; the solution would not be complete. "I often remind my colleagues not to underestimate their contributions. Each position in the company comes with its own unique value, and it is only when everyone unleashes their own value that DGC delivers its value to customers." This is how Mr. Yu encourages his teams. At DGC, cross-functional communication and collaboration is very important as well as setting up standard operation procedure to accelerate the launch of integrated solutions.

Providing comprehensive services to ensure business continuity"I just returned from Harbin last week. I was there to survey the operation of Delta's outdoor power system station. The temperature was -30°C, whereas in southern China the temperature could be over 40°C degrees in the summer. So I had a question: Would Delta's equipments operate normally and overcome such a huge temperature variation?" Mr. Yu confirmed the answer as yes to the editorial team.

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Delta's solar power solution for Haining Leather Town, by estimate, will fulfill 50% of local power needs annually

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DGC features comprehensive pre-sale services with localized solutions that ensure continuous operations of user facilities and enhance post-sale services. The Delta service teams, located all around China, are most valuable assets for DGC. With quick response to customer needs, these teams fulfill most customer service needs immediately. "Of course there is still room to improve. In 2013, the customer service and technology support units at DGC will transform from 'cost-oriented' to 'profit-oriented' units. That is, we will improve service quality by creating the value of our service. This is just the beginning. In the next few years the completed service system will be the priority of DGC's continuous efforts."

Resource integration within the group to expand markets throughout ChinaIt was at the China International Industrial Fair held in Shanghai at the end of 2012 that DGC first collaborated with Delta group at exhibition and demonstrated Delta's capabilities with diversified system solutions. Most of Delta’s top management team participated this milestone event. In the past year, DGC also worked closely with business units in the group for resource coordination.

"As the saying goes, supplies always arrive ahead of the army; the resources of Delta’s BG/BUs are like our combat supplies. Only after we thoroughly grasp customer needs can the DGC army be fully supported and ready to compete in the China market." Mr. Yu stresses the importance of "communication". Since DGC knows the China market very well, it must guide Delta’s BG/BUs in allocating resources in the right spots for the right projects. "We are more than willing to increase involvement of BG/BUs in various events held by different BG/BU. They also spontaneously follow our sales teams to meet with users and further understand the market as well as customers, so they can solve customer problems."

New CI System starts a new page for brandingOn January 1st, 2013, the new logo for DGC was officially launched, symbolizes the acceleration of integration with Delta Group. It was also another milestone for Delta’s branded business in China.

No matter which DGC office you visit, the new logo is ever present. The primary task for DGC during the latter half of 2012 was integration with the Delta brand. Thanks to thorough discussions with Brand Management Office, DGC gradually prepared for completely replacing its corporate ID and trademark. On January 1st, 2013, external corporate identity of DGC was officially upgraded, and now there is only "One Delta" to be seen from name cards to mobile offices.

"When entering the branded business, you must be determined that there is no turning point," says Mr. Donald Yu firmly. "In the past, our sales teams spent much time explaining the connection between Delta and DGC. With the self-explanatory new logo, sales teams have given very positive feedback and customers have responded positively too."

Speaking of experience in brand integration and promotion, Mr. Yu stressed that "Straightforward brand integration means a great deal to the company. Pay attention to communication and preparation in the preliminary stages, design comprehensive action plans, and implement it rapidly, and you'll see instant and amazing results."

Envisioning 2013, embracing change and innovation Although there are still uncertainties in the global economy that might impact the China market, domestic demands are not to overlooked. Reviewing 12th five-year development plan of China, "energy-saving" is one key trend. Mr. Yu looks forward to DGC demonstrating its energy-saving solution capabilities.

"Operate with integrity and honesty, communicate and create profits, focus on implementation" is what Mr. Yu expects from DGC employees in 2013. Extending the 2012 statement of "change, innovate, and fly high into the wind", Mr. Donald Yu aims to share the responsibility of Delta’s brand and succeeding in the Chinese market together with DGC!

Brand People

Mr. Donald Yu surveys a Delta server center, built for a local mobile company, in Harbin under a minus-30-Celsius-degree weather

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Creative industrial design that touches your heartIndustrial design, simply put, is a process of designing and defining to make product functions useful and appearances beautiful.

To enhance the competitive advantages of Delta products, Delta has invited Duck Xie, the international award-winning designer (90+ awards) and CEO of the GIXIA Group, to share his designs, success cases, and innovative ideas.

In the early days, says Xie, ODM/OEM dominated the local industry in Taiwan. Product development focused on specifications and client demands. After establishing their own brands in the market, enterprises should pay attention to consumer behavior, provide innovative business concepts and services, and develop and design with people in mind. It is also important to integrate innovative design into daily operations.

To increase brand value and prof its designers should rely on their imaginations to make breakthroughs, combine sense and sensibility, and implement creativity in product development.

Besides aesthetics, Xie also emphasizes materials and the essence of technological innovation. His core values in innovation include "touching symbols", "visionary technology" and "innovative techniques". He is also inspired by natural elements to design products that speak to people.

Innovative design is all around usCreative products are abundant in our lives. Recently, Xie designed a widely praised limited edition rice cooker for the 50th anniversary of the Tatung Company. This 50-year anniversary product provides a new interpretation and appearance of the traditional rice cooker.

The elegant gold cover refers to the “golden anniversary” of a marriage. The new ring-like handles enhance design and quality and it’s easier to use. The surface is treated with a nano-ceramic and infrared light to stabilize color, resist corrosion, and maintain flavors.

Defrosting is a common process in the culinary ar ts. Traditionally it ’s done with water, room temperature or microwave, and is both time and energy consuming. GIXIA

utilizes an aluminum alloy and heat exchange pipe, which are often used in technology for their private-brand defroster. Besides enjoying convenience empowered by high technology, consumers can include aesthetic design in their life.

Designers anticipate people's dreams, and realize them through sharp observation and design, says Xie (note)

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Zero energy-consumption GIXIA defroster restores food flavor, fast and fresh (note)

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Delta's excellence in industrial designDelta dedicates enormous effort to innovative design. The following cases demonstrate how Delta implements innovative design into product development.

QUMI: Stylish and funQUMI projectors, designed by Delta’s Display Solutions Business Unit (DSBU), feature not only stylish and elegant design, but also superior functions, and are distinguished among competitors in the mobile business projector market.

Recently, inspired by classic sports cars, the QUMI-Q5 comes with five vivid colors, including black (Porsche), white (Maserati), blue (BMW), yellow (Lamborghini), and red (Ferrari). This approach is never seen before in the projector market. It not only provides more options for consumers, but also elaborates on youthful and vivid images for the brand.

Heat sinks in the QUMI-Q5 are equipped with hive-like metal nets. The idea comes from radiator covers in vehicles, which corresponds to the classic sports car concept and prevents particles from entering the interior. Simple and instinctive touch buttons, LED back lights, and button sounds are all designed for dim environments. User-friendly interface, wi-fi, and wireless transmission functions create a refreshing and pleasant experience.

Innergie: Innovative technology for your needsThanks to its small size, the PocketCell™ can be carried in a pocket and be as mobile as consumers. Five protective mechanisms ensure device and user safety. High recharging efficiency can provide instant and necessary power.

Product cables are compatible with the Mini USB, Micro USB, and Apple, making it convenient for the recharging and synchronization of smartphones, tablets, iPod, iPhone, iPad and other mini or micro USB devices.

Since i ts launch in 2008, Innergie has received 22 international product design awards.

DSBU Design DSBU Design

MPBG- Innergie Design

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EV AC Charger: Just like home appliancesDesign, from the very beginning, should respond to safety concerns in recharging. Simplicity and a stylish appearance become key factors. Reducing pollution and carbon footprint in production should also be considered.

Product specifications are finalized after numerous tests, simulations, reviews, model adjustments, and communications. Height, angle, buttons, easy instructions, bright LED lights are all designed for convenience. It’s easy to recognize recharging levels from a distance.

Slight curves and round corners constitute a simple style. The front cover is white with half-transparent black display. The back cover is designed with elegant patterns for aesthetics, and it portrays an image of high efficiency and high technology. Black, grey and white correspond with stylish undertones, combining art and technology. This recharging device looks like a home appliance, revolutionizing the cold, industrial exteriors of the past.

New efficient and energy-saving LED bulbsA6DF LED bulbs are highly-efficient, energy-saving, environmentally-friendly, and provide 270-degree lighting. Inspired by traditional Chinese Meiping (plum vase), it uses white porcelain corresponding to the blue-and-white porcelain of the 13th century. The mechanical structure for the heat sink is lighter and softer, while maintaining high-level functionality.

Special coating and surface treatment ensure high quality and efficiency, while the light cover plastic atomization process helps to strengthen durability. A6DF bulbs are much better than competitors, and offer a five times longer life cycle, while 90% of its materials are recyclable. At the R&D stage, it completed comprehensive and strict safety checks.

Meiping is the symbol for safety and fortune, just as LED lights will offer an energy-saving, economical, safe and convenient experience.

High-Level Magnetic Vector Drive C2000: A human-centered designAt the initial R&D stage, operation convenience and pollutant reduction was a priority.

The design emphasizes dark grey curves and polished corners to avoid injuries from sharp corner. For smooth operation, it provides user-friendly pull-out type keypad, modular design for easy assembly and maintenance, and clear warning signs enhance operation safety. These features have been recognized in international contests, and have received the 2010 Red Dot Award in Germany, the 2010 Golden Pin Design Award in Taiwan, and the 2011 Taiwan Excellence Award.

IABG Design

Note: Image from GIXIA Group

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SLBU Design

CMBD Design

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Delta Group officially launched its Shanghai Operations Center and R&D Building in November, 2011. It is a significant milestone in greater China region. The new building serves as a hub to integrate Delta’s marketing and services networks, to rapidly respond to market demand and to further

Japan Invests in Carports to Promote Electric VehiclesAs it needs nearly ¥5 million to build a carport, carports are not popular in either quantity or location terms. As a result, the popularization of electric vehicles (EV) has slowed in Japan. The Ministry of Economy, Trade and Industry of Japan thus plans ¥5 million to subsidize carport facility suppliers to build carports. If the policy is enforced, the Japanese government will subsidize about 50% of the charging equipment cost of each quick-charge carport (charges an EV within 30 minutes) built by suppliers. It is expected that the policy will encourage suppliers to build more carports, accelerate EV popularity, and make the environment greener.

Taiwanese and Japanese Industries Team Up to Capture EV Market

Although world-leading lithium battery manufacturers Sanyo and Sony have been the market leaders over time, a negative impact has been seen in the electric vehicle (EV) market with the rise of Korean lithium battery manufacturers, the increasing competition on the EV market, and the collaboration of global component suppliers targeting at the EV market. Eyeing a manufacturing advantage, Sanyo and Sony intend to team up with Taiwanese battery manufacturers to promote the development and manufacture of EV lithium batteries and thereby enforce the integration and development of system modules through collaboration.

Voice Recognition Expected to Replace Touch PanelsThe Perceptual Computing Department of Intel predicts that voice recognition will compress the growth of touch panels in the next 3-5 years. At present, Intel is working with partners and aggressively building a complete industrial ecosystem to develop software, hardware, and camera lenses with perceptual computing. TechNavio, a technology market survey organization, also predicts

a 22.97% compound annual growth rate (CGAR) of the voice recognition market. The demand for voice biometric recognition technologies and the voice recognition function in mobile devices are two major factors. The future of the voice recognition market is promising. Focus suppliers including Nuance Communications Inc., MModal Inc., and ValidSoft Ltd. are aggressively developing all potential voice applications.

New Opportunities for ICT from Intelligent Green BuildingsThe awareness of environmental protection has been r ising in recent years due to climate change and petrochemical energy depletion. According to expert predictions, more than 70% of the global population will live in urban areas by 2050, and the demand for urban infrastructure thus augments. At present, there are 3,600 green buildings in Taiwan, the highest density in the world, making a great contribution to energy conservation and emission reduction. The rise of intelligent green buildings allows ICT to transform from a supporting character of buildings into the leading character and to turn the system integration, integrated wiring, and facility management of intelligent infrastructures into “building materials”. This will help to promote energy conservation and emission reduction, improve the living quality of the public, and increase the value of the architecture, construction, and ICT industries in Taiwan. To the ICT industry, this will help the industry to rid the profit reducing trend and create new opportunities for ICT development.

CES Focus: Home Electrical with Wi-Fi NetworkingPhilips Electronics has launched the lighting system HUE. With the Wi-Fi function on iOS-based or Android smartphones, users can control LED lights connected to the Hue. Apart from LED lights, smart products equipped with WiFi such as automatic thermostats, alarm systems, and large appliances, like washing machines and vacuum cleaners, can be accessed from smartphones via Wi-Fi and will be showcased at CES.

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To encourage the practice of environmental protection with innovative thinking, Delta Electronics organized an outdoor visual competition event called “Temple – New Vision: Maya Temple 3D Projection Mapping” on doomsday night (21 December 2012 according to the Mayan prophecy).The contest was held in collaboration with the National Museum of Natural Science (NMNS) in Taichung, the first of its kind held in Taiwan. Utilizing the 9-meter high mockup at center of the museum, this outdoor pyramid mimicking the appearance of Chichen Itza pyramid in Mexico. The four surfaces of the pyramid was then used as the projection canvas. University students majoring in Visual Communication and Computer Animation were invited to the contests to interpret predetermined topics like environmental protection, astronomy, doomsday prophecy and Mayan culture

When the animation was casted its gigantic and magical architectural perspectives on the four surfaces of the pyramid demonstrating the beauty of gradational changes along the staircases of the temple, the entire Mayan temple was given a new life and danced in front of the audience. The live visual and sound effects were so sensational amazed the audience, commenting: “This is far cooler than any 3D film in the cinema!”

3D projection mapping has become the new favorite of outdoor visual art in recent years, the need for meticulous design and technology requirements are very demanding. In consideration of the large projected area, throw distance, and building height, the difficulty and cost of hardware installation and the animations aligned on the four façades of the temple,, a team with various skills is required to encompass event like this. At the event, the display solution team of Delta Electronics successfully visualized the custom design - “Quad-side Alignment” for animated contents synchronized and playback with four sets of 30,000 lumen high definition projectors. This event served as an excellent visual performing art demonstration equivalent to the high standard offered by many overseas performances.

Taiwan’s first outdoor 3D projection mapping competitionDelta opens new projection horizon on doomsday night

1-3︱More than 500 people gathered outside the NMNS to appreciate the 3D Projection Mapping of the Mayan temple

4︱ Charlie PAI (left first), Director of Delta Display Solutions and Wim CHANG (right first) ,Deputy Executive Director of Delta Electronics Foundation presented the cash prize of NT$150,000 and the cup to the champion: National Taichung University of Science and Technology

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