Lois CastilloRosaura Sanchez

Lauren WrobelBethany

PatReggie Williams

Special Events and Marketing Campaign

DALLAS MAVERICKS

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Focus Group Questions: How important is community involvement to you? What would attract you to attend events? How do you follow the Dallas Mavs or other basketball teams? What is your perception about the NBA players and owners? How do you think it can be improved?

Results: From the responses of the people who participated in our focus group, we came to the conclusion that fans want more interaction with the players. People are also open to the idea of neighborhood events. Facebook and other forms of social media are not the first medium in which fans keep up with The Dallas Mavs. Most people use television and apps such as ESPN to get their sports news. We believe our events and marketing plan would be successful because we will provide the city of Dallas with a wide range of family community events, as well as give them the chance to interact with the Dallas Mavs players and organization.

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Half-Court Shot Fundraiser

The Dallas Mavericks along with 7-Eleven, 1310 The Ticket, and Children’s Medical Center are raising money through a Half-Court Shot Contest by selling

raffle tickets for $5 each.

On Tuesday night, April 01, 2014, one lucky ticket will be drawn, and that ticket

owner will be given a chance to make a Half-Court Shot worth Maverick season

tickets. The ticket owner will also receive a guaranteed prize of 4 tickets to

Mavericks Back-to-School Carnival and 2 tickets to the “Players” meet and greet.

The contest is scheduled for Saturday, April 12, 2014, at the American Airlines

Center during halftime of the Maverick against Suns. Tickets are on sale now and

can be purchased at all homes local Seven Elevens as well the Maverick Box

offices. You can also purchase tickets by coming to 1310 The Ticket Radio/Ad

Venture Marketing located 3090 Olive Street Suite 400.

Join us as we continue to help raise funds to Children’s Medical Center from a

dream to reality.

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Maverick Carnival Whether young or old, we have all attended carnival fundraisers and experienced cotton candy sugar spells, the dizzying effects of spinning rides, the victory of winning the horseshoe toss, and laugh-out-loud clown comedy. Carnivals are a great way to bring families and communities together in a fun atmosphere while raising money for Children’s Medical Center.

Location

Held in the American Airlines Center Parking Lot

Sponsors7-11- a Dallas based company will serve as one of our official sponsors. In order to promote social engagement among our fan base, 7-11 have its own concession stand at our stadium. Every time the Dallas Mavericks win, each fan will get a coupon for a free large slurpee. 7-11 will also be making an appearance at our Dallas Mavericks Carnival where they will have a 7-11 photo booth and fans will get free photos and coupons for free slurpees when their photo prints out!

Children’s Medical Center Dallas- We will partner up with the local children’s hospital to bring on positive PR engagement for the Dallas Mavericks. Maverick basketball players such as Dirk Nowitzki, and Samuel Dalembert will visit with children and bring positive cheer and delight to them. Families of the children patients staying at the Children’s Medical Center Dallas will receive free court side tickets to games as well as an exclusive meet and greet opportunities to connect with players and coaches.

American Airlines- American Airlines serves as our official name to our stadium. In order to get fans excited about the brand, we will have an exclusive American Airlines lounge where fans can watch the game from a great view, order drinks, and fine meals. We also will have a mock airplane that serves as a lounge area for fans to sit and relax .Every drink purchased at the American Airlines lounge enters the fans into an exclusive contest for a chance to win Visa gift cards, Free plane tickets, hotel stays, and travel packages.

Volunteers

All the Maverick staff and players will volunteers. The Players will operate all the rides and games. The personal staff will be in charge of all food stands and raffle ticket booths. Top Player, Coach and Owner Mark Cuban will all have schedule time in the Dunk Tank.

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PublicityThe key to a profitable fundraiser is a well-publicized fundraiser. To get the word out about the carnival fundraiser we will use Social Networking Channels such as;

E-mail Blasts Facebook Posts Community Flyers Twitter Posts Street Banners Phone calls to Family and Friends We will also have the Dallas maniacs make appearances throughout the city of Dallas

including schools, malls, and popular tourist areas.

Social MediaSocial media would be a very strong promotional component. We will raffle tickets via facebook and twitter contest. We will also use instagram to post pictures of our events. Our ultimate goal is to have as much fan interaction with the team and players.

We will take advantage of the different social circles that our volunteers are a part of. To ActivitiesThe activities at the carnival will scream FUN! The carnival-goers will spend more money on carnival tickets if the activities are things they genuinely want to participate in.  Adult-friendly carnival activities include:

Dunk Tank Pie in the Face Karaoke Bean Bag Toss Dart Board Ferris Wheel Jugglers Fortune Teller Photo Booth Basketball Toss Horseshoe Game Auction

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The carnival will meet the needs of both adult and kid interests. There will be a kids in Kid’s Corner” areas to create a more kid-friendly space where younger kids can thrive and parents feel comfortable with their kids at play. Kid’s Corner activities include:

Face Painting Cake Walk/Stuffed Animal Walk Bounce Houses Pony Rides Bubble Blowing Arts and Crafts Booth

FoodPeople LOVE food, and a carnival is no exception. Delicious carnival foods sold will be:

Cotton Candy Hot Dogs Buttered Popcorn Various Refreshments Root Beer Floats Seven Eleven Slurpee Candied Apples Funnel Cakes Lemonade Snow Cones

Have fun! We here in the Maverick Family plan to have fun with this carnival fundraiser! Are goal is to create an experience your community’s families will remember, and more importantly, have a blast while raising money for the Children’s Medical Center

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Meet and Greet

For the meet and greet, we look to entertain the fans. It would be held at American Airlines Center. This event would be open to all Mavs fans and also give other members of the community a chance to be introduced to them. There would be a highlight presentation of the team beforehand, and then a meet and greet where people could take pictures with the players and get autographs. We would look to hold this event before the All-Star Break, possibly around the first of February. It would take place between the hours of 2p.m.-6p.m.

Children’s Hospital

For this event we look to build community and team connection. A select number of players (possibly the starting 5) will make an appearance to visit the children. The will spend the day with the kids, in an effort to boost their morale. Take pictures, play games and give autographs. The kids will also be given the chance to collaborate on a design of a shoe, which the team will wear in their home opener the next season and also a select few games down the line as a way to raise awareness for the hospital. The shoe will also be released to the public at a later date.