56 PULSE � October 2015

Along with ISPA which turns 25 this year, many otherISPA members are also marking a milestone withmore than two decades in business. What was it likewhen they first opened their spa or business? Whatwere the struggles and victories? How have theywithstood the test of time?In this special anniversary series, discover the

lessons and stories behind some of the spa industry’smost enduring spas and companies.

EDITORS’ NOTE: Are you celebrating your 25-year or more

anniversary this year? Email us at ispa@ispastaff.com for an oppor-

tunity to be highlighted in this special anniversary series in Pulse.

SpecialAnniversary

Series

BY ALEXANDER MENRISKY

October 2015 � PULSE 57

ELEMISLondon W1K 5EX, United Kingdom

In the 25 years since its founding,Elemis has grown into a reputedBritish skin-care and spa line. Thecompany serves over an

estimated six and a halfmillion clients in 60 coun-tries, bringing togethernature, science and aromat-ics through aromatherapyand body care.

“Elemis has always been a treatment-led brand, using a combination ofrigorous clinical trials and feedback fromtherapists to perfect formulas,” saysChief Marketing Officer Oriele Frank.

The brand has long been dedicatedto international growth and hasexpanded enormously outside its U.K.base, learning how to operate differentlyin various countries across a variety ofcultures and skin types. In recent years,the brand has embraced the digitalmarket and continued its internationalpush, branching out into travel spas andcruise ships, while maintaining its retailsuccess.

“To support our ever-growingnetwork of international Elemis thera-pists, we plan to open new trainingacademies across the world to delivertherapy training and business skills thatultimately help make spas a successfuland profitable business,” Frank says.“We have also invested in our online

training center so that therapists canbuild on their knowledge in the work-place or at home.”

To celebrate its 25th year, Elemis hasrolled out numerous changes and spe-cials, including three anniversaryproducts—a super-sized Pro-CollagenCleansing Balm, a silver-embossed Pro-Collagen Marine Cream and itscelebratory silver Cellular Recovery SkinBliss Capsules. The House of Elemisopens with a new treatment menu and arefreshed brand, including newlydesigned modern packaging with clearlycommunicated product benefits.

“Our biggest and most exciting newtreatment launch is BIOTEC Facials,”

Frank says. “The power of actives, tech-nology and touch are combined todeliver clinically proven results.”

The company’s upcoming rebrandingcampaign and The House of Elemislaunch are new contributions to a longlist of what Frank considers to be majorturning points for Elemis. Frank, along-side Elemis’ two other co-founders,Noella Gabriel and Sean Harrington,especially remembers the launch of thecompany’s Pro-Collagen Marine Creamin 2003, which placed Elemis on themap in anti-aging skin care.

“At the heart of the brand, we willalways stay true to our belief that itmust have an incredible texture, aromaand experience, while delivering the bestresults,” Frank says.

LONGEVITY TIP: “Always aim todeliver the best in what you do. Liveand breathe your brand from yourhead office to the customer’s journey.Don’t be afraid to make changes,embrace it and drive it. Listen to yourclients and customers and enjoy therelationships.”

25YEARS!

Clockwise: The Elemis team at The House of

Elemis located in the United Kingdom; Elemis

Men's Skin-Care line and Elemis Chief Marketing

Officer Oriele Frank.

58 PULSE � October 2015

(CONTINUED ON PAGE 60)

GLEN IVY HOT SPRINGSCorona, California

Glen Ivy Hot Springs is one ofthe oldest and most esteemedspas in the United States. Itopened its doors 155 years

ago in March of 1860 as TemescalHot Springs. To put that age intosome perspective, Billy the Kidwas still Billy the Baby whenGlen Ivy started taking customers.Over the first few decades of itsoperation into the 20th century, Glen Ivyexpanded its property and services, finallytransforming into the modern destinationresort it is today in the prosperous post-war economy of the late 1940s and 50s.

A change of ownership in 1977resulted in several exciting new develop-ments. The Lounge Pool was added in1984, the Bath House in 1999, theRoman Baths in 2001, The Grotto in2002 and Under the Oaks in 2007. Thefacilities currently house 72 rooms andstations in five buildings, and the spa’streatments use both organic and luxuryingredients to complement personalwellness healing services such as yogaand fitness activities.

“The Glen Ivy experience aims toinspire an approach to personal healththat comes with the integration ofcertain timeless values that can be found on the Wheel of Wellness,” saysCEO and President Jim Root. “WithGlen Ivy Hot Springs at its most progressive point to date, 2015 isgearing up to usher in a new era of wellness for this acclaimed property.”

To commemorate the 155th anniver-sary, Glen Ivy Hot Springs is offeringguests a special package for USD$155 that

includes a 50-minute service, Grotto and“Taking the Waters” admission, and achampagne toast. The spa is also hostinga 155th Anniversary Media Event for spaand wellness writers, bloggers and socialmedia influencers to celebrate the organi-zation’s rich history, development and itsnew directions.

“In the next 25 years, we’re headed‘back to the future.’ Glen Ivy will onceagain be a true wellness destination withovernight accommodations, programs, aworking farm and access to the wondersof the Santa Ana Mountains as was firstavailable in our founding year of 1860,”Root says.

LONGEVITY TIP: “Honor [your] spa’s rich history and look forward to a future ofserving generations of guests and providing memorable, meaningful and enjoyableexperiences to everyone, every day.”

155YEARS

!

Top: Glen Ivy Hot Springs in its early years as a

pioneering wellness destination. Right: Guests

enjoy a detoxifying mud bath. Below: The desti-

nation spa's lounge pool was added in 1984.

60 PULSE � October 2015

MARKING A MILESTONE

(CONTINUED FROM PAGE 58)

(CONTINUED ON PAGE 62)

JURLIQUESanta Monica, California

What started as an idea inSouth Australia in 1985has grown into the majorglobal brand

that Jurlique is today,thanks to its unrelentingcommitment to thefounders’ vision: pureand effective skin careborn out of the application ofmodern technology to time-honoredorganic formulations.

“The core of the brand is the same asit always has been,” says RoseFernandez, vice president of sales andmarketing, North America. “We main-tain our farm in the Adelaide Hills ofSouth Australia and our own manufac-turing facility is just up the road fromthe farm. It is exciting to note that weare undergoing a major expansion in the area. Proudly, we do this with the latest global sustainability and operational standards.”

As a global brand, Jurlique has astrong presence in Asia, Europe, NorthAmerica and Australia. The year 2014proved to be a milestone year for Jurliquefor the launch of its latest technologycalled Nutri-Define.

“Nutri-Define is a real milestone innatural as it touts patent-pendingtechnology with Biosome5 anddelivers unexpected textures,efficacy and scents in a sophisti-cated and luxurious range,”

Fernandez says.This year, Jurlique marks its 30th

anniversary by launching a limitededition version of its best-sellingPrecious Rose Hand Cream.“Understanding the process for how wedeveloped this hand cream is integraland speaks to the authenticity of our

brand,” Fernandez says. “In crafting thePrecious Rose Hand Cream, weemployed an innovative method of col-lecting precious rose water from pureAlchemist Roses through a dehumidify-ing process.” The roses, she furtherexplains, were carefully picked by handand placed in a drying shed where dehu-midifying is used to preserve and extractpure Rosa Gallica flower water.

“These roses have been tenderlygrown, meticulously nurtured and hon-orably harvested by Jurlique in theAdelaide Hills for 30 years.”

LONGEVITY TIP: “Stay committedto your truth, even if your thinkinghas not caught on yet.”

30YEARS!

From far left: Jurlique Vice President of Sales and Marketing, North

America Rose Fernandez. Jurlique marks its 30th anniversary with the

launch of its Precious Rose Hand Cream.

62 PULSE � October 2015

MARKING A MILESTONE

(CONTINUED FROM PAGE 60)

THE MARSH, A CENTERFOR BALANCE ANDFITNESSMinnetonka, Minnesota

After a year of careful planningand building, The Marsh, ACenter for Balance andFitness opened in

1985, the culmination of ownerand Executive Director RuthStricker’s 58 years of work inhealth education. Combiningprivate membership with publicaccess and blending Western medi-cine with holistic therapies, The Marshhas remained true to its mission while stilldeveloping innovative treatments.

“We refer to The Marsh as ‘a place, acommunity and an attitude,’” Stricker says.“It has stayed true to its philosophy andmission of addressing the whole person,practicing life lessons, not perfection.Given that there is always change, itsmission has remained relevant and appli-cable.”

The Marsh began with a cardiologistand acupuncturist working side-by-side toemphasize its mission. Eight years after itopened, The Marsh underwent a majorexpansion, doubling its treatment spaceto 67,000 square feet. This expansionallowed the center to grow its staff to 200and provided room for growth in program-ming and services with a full spa, seconddining room, water therapy pool, medita-tion tower, mental gym, conference centerand overnight accommodations. Physicaltherapy personnel were added to the staff,and the gym tripled in size to accommo-date new services such as Pilates classes.

In May 2015, The Marsh celebrated its30th anniversary with the theme “ThePower of Community,” reflecting on the

diversity of people in the community andfocusing on living healthier lives in differ-ent ways. Every The Marsh anniversaryhas hosted a visiting speaker who pres-ents a topic on health and well-being.This year, the spa offered a series ofevents and activities, some continuingannual traditions, such as giving back tothe earth with tree-planting events. All ofthese activities are designed to simultane-

ously celebrate The Marsh’s past as wellas look forward to its future.

“We envision growing the ranks of ourhealth and well-being services with additional mental and health service specialists, and also establishing a lifestyle foundation,” Stricker says.“Overall, it is most important for us tomaintain and protect our warm andunique The Marsh culture.” �

LONGEVITY TIP: “Have a deep sense of integrity—know who you are, your purposeand mission. Be willing to be unique. Take risks. Follow where the people are. Read thefront page of the newspaper, not just the industry publications. Be part of the commu-nity. Create a place where people can just be.”

Clockwise: Front entrance of The Marsh, A Center

for Balance and Fitness. Guests enjoying the

scenic view while lounging at the spa. The Marsh

owner and Executive Director Ruth Stricker.

30YEARS!