Speaker: David Allison, President, Braun/Allison Inc.

CONTEXT

The Perfect Storm

Five root causes of the marketing revolution

First, Build Good Things

A great product is essential

Sell The Truth

The rise of marketing journalism

A Stadium of Enthusiastic Fans

A brand new analogy

It’s Not Just What You Say, It’s How You Say It

Writing & design are the new secret weapons

Replacing the Funnel with a Hose

Why you want fewer sales leads

EXAMPLES

1021 WEST HASTINGS — MOBILE WEBSITE

PROPOSED LAYOUT + DESIGN // PROOF #1

Mobile Site Objective: The objective of the mobile site is to provide accessible and relevant information to brokers and potential tenants in an PDA optimized manner. Your mobile site should represent great functionality over design. It should allow for easy contact from a mobile device, (i.e call directly functionality) and have a strong call to action to view the full site for more information.

Landing Page: 3 – 4 image slideshow withrotating captions. Click to enter.

Home Page / Main Navigation: Scrolling navigation. Large buttonsfor ease of use & visual impact.

Secondary Navigation: Scrolling navigation allows for multiplelevels of content. Back button andsite path populate.

Information Page : Allows for large image or copy blocks.Links to other sections within site.

Designed by architects Kohn Pedersen Fox, 1021 West Hastings will

have the last true waterfront views in downtown Vancouver from floors

5 to 35. It will rise as a striking glass crest to frame The Marine Building

to the east. At ground level, it will retain the historic University and

Quadra Club façade, while a prestigious entrance will be created within

a newly landscaped public green space.

1021WEST HASTINGSVANCOU VER

A VISION STATEMENTStretch this dust jacket across the back of your desk, push back

your chair and imagine looking at the real thing. Every day.

1021 West Hastings Street, Vancouver.

A vision statement.

TRY YOUR

V IE W

Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E.

OPENTO

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BELOW

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FREIGHTELEV

UNIT L1BASEMENT MEZZANINE 4,112 sq ft (approx.)

Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E.

OPENTO

BELOW

OPENTO

BELOW

ELEVDN

TEL

DNUP

DN

FREIGHTELEV

BASEMENT MEZZANINE4,112 sq ft (approx.)

Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E.

#200

#203

#205

ELEV

DN

UP

DN

UP

ELEV

FREIGHTELEV

UNIT 203SECOND FLOOR 2,234 sq ft (approx.)

LEASED LEASED

NOTICES CALENDAR

REFERENCES SERVICE REQUEST

DIRECTORY

F R I D A Y , M A R C H 1 1 , 2 0 1 0

Lobby Renovations OngoingSed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, aperiam, eaque ipsa quae ab illo inventoreP O S T E D B Y P H I L A T 4 : 3 2 8 7 C O M M E N T S

Vestibulum id ligula porta felis euismod semper. Etiam porta sem malesuada magna mollis euismod.Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

T U E S D A Y , M A R C H 1 4 , 2 0 1 1

Elevator Repair UpdateSed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, aperiam, eaque ipsa quae ab illo inventoreP O S T E D B Y P H I L A T 4 : 3 2 8 7 C O M M E N T S

TENANT NOTICESTENANTS ONLY

NOTICES CALENDAR REFERENCES SERVICE REQUEST DIRECTORY

BACK TO MAIN SITE

About Beljan Homes Masterplan Sylvancroft Ten The Original Archive

REGISTER HERE

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An opportunity that only comes around once every hundred years. Just ten lots available.

Beljan Development and The House Company are creating a collection of original homes on the grounds of the Sylvancroft Estate, just off Stony Plain Road, Edmonton.

About Beljan Homes Masterplan Sylvancroft Ten The Original Archive

Ten original thoughtsfor ten original thinkers.

Hidden in the trees for 100 years, this is a unique corner of Edmonton’s heritage. Beljan development believes that it can set the standard for new homes in the city for the next generation. There are just ten lots available here, eight for new original homes and the two which make up the existing Sylvancroft Mansion.

SCALE 1 .0” = 1 .0 ’Hoarding Sec t ion: 1

_ PANELS = _ ’

5’.0”

6’.0”

YOU GOT TO GET IT WHILE YOU CAN.

JANIS JOPLIN | SINGER-SONGWRITER

evexperience.com/first

I DECIDED TO START ANEW, TO STRIP AWAY WHAT I HAD BEEN TAUGHT.

NEW CONDOS FROM STUDIO TO 2 BED PLUS DEN.

403.263.8144

DEVELOPED BY

FRANK LLOYD WRIGHT | ARCHITECT

THE ART OF STARTMARK TWAIN | AUTHOR

THE WORLD OWES YOU NOTHING. IT WASHERE FIRST.

I JUST SHAKE THE BUILDINGS OUT OF MY SLEEVES.

GEORGIA O’KEEFE | PAINTER

THE NEWCALGARY

SCALE 1 .0” = 1 .0 ’Hoarding Sec t ion: 1

_ PANELS = _ ’

5’.0”

6’.0”

YOU GOT TO GET IT WHILE YOU CAN.

JANIS JOPLIN | SINGER-SONGWRITER

evexperience.com/first

I DECIDED TO START ANEW, TO STRIP AWAY WHAT I HAD BEEN TAUGHT.

NEW CONDOS FROM STUDIO TO 2 BED PLUS DEN.

403.263.8144

DEVELOPED BY

FRANK LLOYD WRIGHT | ARCHITECT

THE ART OF STARTMARK TWAIN | AUTHOR

THE WORLD OWES YOU NOTHING. IT WASHERE FIRST.

I JUST SHAKE THE BUILDINGS OUT OF MY SLEEVES.

GEORGIA O’KEEFE | PAINTER

THE NEWCALGARY

HOW?

Explain Yourself

What are you trying to do here?

Pick Your Friends Precisely

New standards for audience definition

Big, Deep and Wide

Stories build a strong foundation

Paris Hilton or Dan Rather

How to determine your brand personality

Packed With Facts

The marketing journalism approach to websites

Something Old. Something New.

Why a blended media approach makes sense

My ProspectsDon’t Use

Social Media.

The Golden Rule of Social Media

The one thing every marketer needs to know

Speaker: David Allison, President, Braun/Allison Inc.