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LCmediaHouse Social Media Case Study for

Speak well

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LCmediaHouse

Social Media Case Study for

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Hi we are LCmediaHouse

• Social Media & Online Promotions

• Promo Conceiving and Execution

• Events & Campaign

• Corporate Branding

• Advertisements

what we do?

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Target Group

• Schools

• Colleges

• Housewives

• Establishments (SMEs)

• Job Seekers

• BPOs

• Social Media Crowd

• Corporates

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Campaigns for social media. Why ? Really ?

Platforms are free, Why differ on treatment?

• Ready accessibility

• Extremely high opportunity window for engagement

• Defines public relations on a new level

• Customers feel to be a part of the brand than being general users

• Low at cost

• Huge population of prospects and users available already on the platform

• High interaction rate and referrals possible

• Your future user base plays more with an FB app than it used to play with the remote in earlier times

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Competitors Analysis…

• In current Scenario LetsTalk is actively participating in the spoken english

course market

• As far as we are concerned, we can find engaging presence of Lets Talk on

social media platforms wherein equal importance is given to product

promotion along with customer engagement

• Lets Talk has 2 websites. One offers course info and other`s like a microsite

that offers stuff that one help understand their own english speaking skillsets

and other interactive platforms, forums etc

• Their FaceBook page is quite active with relevant posts being made, shared

and liked by the audience in every 4-5 hrs

• Twitter Handle is used as a customer feedback channel to gather info from

students, applicants and to improve on them if needed

• YouTube is again used wisely with videos shot in raw format that help

connect with the audience and generate virality

• FourSquare is also used for notifying friends of students and staff about their

coming and leaving from Speakwell

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• Daily activity & posting through Facebook, Twitter, YouTube and other relevant platforms

• Running product promotions with help of proper visual artworks that help the brand to connect with its audience

• Notifications, updates, wishes, events can be covered and Speakwell services can be cross promoted through the same

• Branch level discounts or Daily Discounts schemes can be launched for people to get onboard and engage with your brand

• Promote instant offers or family packages

• Cross support activities happening over other platforms

Daily Activity Set (evolving)

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Behind the Scenes Campaign Daily activities that occur in the backdrop while running such an institute will be covered and posted on social media platforms

Scribble game Games of scribble will be attached with your social media profiles for making people understand the need for English and to communicate goal of our existence

Wow campaign Share things with us which makes you say WOW on twitter and one who gets max wows in return shall be presented with some co branding merchandize in return

Say it my style Translate proverbs of your mother tongue into English and see how funny it sounds..

Vocab store To make people use different and new words in their day today life. This campaign will help people improve their vocabulary. Give a simple English word and ask people to give maximum synonyms of that word and use it differently in any of the conversation on Facebook and twitter .

Generic Campaigns (many more to come…)

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Major Social Media Campaigns !

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Hello ! Campaign…

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Objective:

To propagate LONG TERM benefits associated with services of Speakwell and to clear the misconception that Speakwell services can only be utilized by vernacular medium people in an indirect manner by focusing on services such as Telephone Handling, Time Management, Personality Development, Train The Trainer, etc.

Idea:

Run a viral video where different people say Hello in different way with different expressions e.g. surprised, questioning, angry, greeting etc. Through this campaign we will try to educate and make audience aware of the services other than English Speaking course.

Process:

• Shall be a 30 days campaign

• FB & Twitter shall be used to develop a series of greeting new people on Facebook and twitter

• A viral video will run on YouTube of people saying hello with different expressions

• Ask people to participate in the My Favorite Personality contest where they would be asked to post their favorite personality’s picture with the reason.

Hello ! Campaign…

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Impact Expected:

• Increase not only in the number of likes but also on customer generated content posting and sharing

• Will create fun platform for the social media followers to actually understand about the various services of Speakwell in an interactive manner which they are normally used to hear about only when they enquire.

• Resultant participation from followers will lead to content sharing and posting in their own profiles which shall further create a chain of followers and likes for Speakwell.

• A need would be created for personality development when the participants will talk so much about their favorite Personalities also a niche for Motivational programme.

Hello ! (Campaign contd..)

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English is EASY campaign !

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Objective:

To create awareness for the different services of Speakwell and their benefits for the candidates and also to abolish certain hesitations associated with the idea of joining an English Speaking Institute. This campaign will also try to eliminate the extensive use of “Hinglish” in our country which hampers the fluency of communication. This campaign will highlight few of the Speakwell services such as Accent Neutralization, Grammar correction and English for global workforce.

Idea:

Through short videos and art works we will show that common Indian people such as milk man, grocery Shopkeeper, people selling vegetables and fish in the market are conversing in fluent English with their customers while the customers are surprised to hear them. Also participants on Facebook would be asked to teach a sentence in English to any one unexpected person and post the video of it on Speakwell Facebook profile.

Process:

• Shall be a Monthly Campaign

• Posting of User made 1 minute videos on Facebook which shall be re-shared among the followers of Speakwell through twitter, YouTube and Pinterest

• We suggest doing YouTube Advertisement for this initiative (interactive one) to garner interest and activity

• Merchandize, else can gift a video camera with the co-branding partner to the winning entry

English is Easy Campaign…

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Impact Expected:

• Customer engagement would be high

• People would appreciate this campaign as a PR activity more than as a promotional activity thus gathering maximum amount of participation and goodwill generation for Brand Speakwell

• Such initiatives have the potential to gather maximum attention from the people monitoring social media initiatives wherein CSR activities are clubbed with media campaigns giving us a lot of exposure and lending value addition to our online, social or offline media profiles

English is Easy (contd..)

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No PENs day Campaign !

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Objective:

To promote Spoken English through user engagement and participation on a physical level. We believe that Spoken English is the core function of Speakwell too at this moment

Idea:

This would be an offline campaign which shall be promoted more like a CSR activity that shall be celebrated every year as NO PENS DAY. We in India for that will make sure we use any of the mediums available except pen to voice our opinions because today we believe PEN has not remain the mightiest of all the mediums to raise our voice. Like JAAGORE

Process:

• Shall be a Yearly Initiative

• National Participation is expected along with support from other PR firms and Co branders

• People can post videos, voice clips or anything that is not utilising pen to protest against the untardy functioning of anything in the existing system

• Will be also covered through Facebook, YouTube and Twitter post-event

No Pens Day Campaign !

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Expected Impact:

• It WILL CHANGE how people, staff, applicants, management and aspirants look at speakwell !!

No Pens Day Campaign (contd..)

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Tweet Me back Oh Celeb Campaign…

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Objective:

To make something go viral on twitter

Idea:

Ask people to tweet something while making sure that the tweets are tagged with the handles of their favorite celebs from all walks of life, which must result into a retweet from the celeb him/herself. More the number of re-tweets, more the chance of a person winning the contest

Process:

• Shall be a one or two day initiative

• Introduction messages are spread across through Facebook and twitter itself asking for people to participate

• Twitter followers shall be asked to paste #Speakwell-Star across their tweets

• Tweets can contain anything which makes a celeb take notice of the same and re-tweet

Tweet me Back ! Oh celeb… campaign

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Four Square Based Campaign…

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Objective:

To make people check-in via their own foursquare account for Speakwell initiatives, in a way they would further influence people within their own social circles to do the same.

Idea: To make each individual passing through any outdoor ads of Speakwell, to check-in through their foursquare account to authenticate that they have seen the AD. The IDEA is to get maximum number of check-ins in a day by finding different OUTDOOR ads posted by Speakwell in a region by a Four-square user. The person who gets maximum number of check-ins will be rewarded with Daily Prizes of nominal value those can redeemed in a weeks time. I.E movie tickets, restaurant passes etc.

Process:

• Shall be a bi-weekly campaign. Can also be extended to a month or more if needed

• Tie-ups with co branding partners to provide with movie tickets, merchandize and passes

• Billboards and hoardings all those are of Speakwell will be MARKED on foursqare mapping system to provide easy access for the foursquare users to authenticate and validate their check-ins

• The numbers of check-ins will be counted each passing day/week and the prizes shall be dispatched next day

Four-Square based Campaign…

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Impact:

Many People passing by HOARDINGS put up by Speakwell would actually take notice of the same. Not only would they end up participating in the contest for their own gains, but as they shall be making check-ins through FourSquare, which will further post their check-ins on other social media platforms, Thus creating a chain of updates that would help in making Speakwell outdoor initiatives go viral. Such a campaign would create a sense of FUN factor association with brand Speakwell for the youths to participate in and it would be no where looked as something rudimentary from the participants perception.

Four-Square based Campaign CONTD…

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BINDAAS BOL…

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Bindaas Bol!!!

Objective:

The objective of this campaign is to come face to face with the day to day problems faced

by common people. Through this campaign people will connect with the scenarios which

they go through and to create the urge for learning English and over come their fears.

Idea:

Through this campaign we will tap different targets of the society who usually are weak in spoken English. These groups can be house wives, parents, vernacular students, customer care and sales force etc. through ads, art work, contests, competitions and games.

Process:

• It shall be a quarterly campaign. Every targeted group would be engaged in a quarter.

• Skits and plays in English would be carried out as competition.

• Create a platform on facebook, twitter and YouTube for people and ask them to speak boldly about anything they are against of. The theme of this movement will be based on speak up, speak out, speak well!!!

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THANK YOU :D