11
10/21/2013 1 Trignano Consulting, LLC www.trignanoconsulting.com 973-722-9961 Speak and Be Heard— Tips for Meaningful Communication

Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

1

Trignano Consulting, LLC

www.trignanoconsulting.com

973-722-9961

Speak and Be Heard—

Tips for Meaningful

Communication

Page 2: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

2

Natural LeaderNatural LeaderNatural LeaderNatural Leader

People People People People

ConnectorConnectorConnectorConnector

Tech Savvy

Hard WorkerHard WorkerHard WorkerHard Worker

Problem Problem Problem Problem

SolverSolverSolverSolverDependableDependableDependableDependable Collabora

tor

Team Player

is your unique value promise.

Your

Page 3: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

3

How you speak How you

appear

Your Online Image

3 Ways to Catch the Attention of Others

Communication includesCommunication includes::

Voice

Body

Face

Mind

Page 4: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

4

Communicating the MessageCommunicating the Message

Words Voice Body Language

7%

38%

55%

93% non verbal

Your Unique Selling Proposition

• Express what makes you unique and different from others.

USP

• Define who you work with and how you help them.

1-2 Sentences

Page 5: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

5

Crafting Your Brand Crafting Your Brand Statement (USP) Statement (USP)

�Short – no more

than 60 seconds

�Easy to understand

�Have a hook to

attract listeners

�Convincing

Page 6: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

6

• We each have our own unique style of communicating

• DiSC©

• Dominance

• Influence

• Steadiness

• Conscientiousness

Your Communication StyleYour Communication Style

Non Verbal CommunicationNon Verbal Communication

Should convey a strong message

Must be in sync with your words

Remember, body language speaks too

Page 7: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

7

First Impressions Matter!

• You only have one chance

to make a good first

impression.

• It takes as little as 7 – 10

seconds.

• It is difficult to reverse a

bad first impression (if at

all possible).

Make a Great First Impression

Use other person’s name

Body language congruent with

your words

Good solid handshake

Attend to your personal

appearance

Smile

Page 8: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

8

Don’t ignore your online image!

Utilize a Variety of Social Media Channels

to Convey Your Image

LinkedIn

TwitterBlogs

• You can and should

control your online

image

• Digital footprint

• Visible to others

• Demonstrates your

knowledge of social

media

and other sites

Page 9: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

9

Maximize Your LinkedIn Profile

�Optimize keywords

�Write in the 1st person and

have a compelling story

�What differentiates you?

Why connect with you?

�Utilize and initiate contact

with your network often

Powerful Tools to Use

• Attention-grabbing

introduction

• Style and appearance

• Body language

• Surroundings

• Presentations

• Personal website (name)

• Social media

• Email signature

• Phone greeting

• Voice mail/message

Page 10: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

10

Speak So Others Listen

What makes

your skills

unique?

Before you speak about yourself answer

these questions:

Page 11: Speak and Be Heard— Tips for Meaningful Communication...Maximize Your LinkedIn Profile Optimize keywords Write in the 1 st person and have a compelling story Whatdifferentiates you?

10/21/2013

11

Thank you!

www.trignanoconsulting.com

[email protected]

www.linkedin.com/in/lindatrignano

www.twitter.com/lindatrignano