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10/21/2013
1
Trignano Consulting, LLC
www.trignanoconsulting.com
973-722-9961
Speak and Be Heard—
Tips for Meaningful
Communication
10/21/2013
2
Natural LeaderNatural LeaderNatural LeaderNatural Leader
People People People People
ConnectorConnectorConnectorConnector
Tech Savvy
Hard WorkerHard WorkerHard WorkerHard Worker
Problem Problem Problem Problem
SolverSolverSolverSolverDependableDependableDependableDependable Collabora
tor
Team Player
is your unique value promise.
Your
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How you speak How you
appear
Your Online Image
3 Ways to Catch the Attention of Others
Communication includesCommunication includes::
Voice
Body
Face
Mind
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Communicating the MessageCommunicating the Message
Words Voice Body Language
7%
38%
55%
93% non verbal
Your Unique Selling Proposition
• Express what makes you unique and different from others.
USP
• Define who you work with and how you help them.
1-2 Sentences
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Crafting Your Brand Crafting Your Brand Statement (USP) Statement (USP)
�Short – no more
than 60 seconds
�Easy to understand
�Have a hook to
attract listeners
�Convincing
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• We each have our own unique style of communicating
• DiSC©
• Dominance
• Influence
• Steadiness
• Conscientiousness
Your Communication StyleYour Communication Style
Non Verbal CommunicationNon Verbal Communication
Should convey a strong message
Must be in sync with your words
Remember, body language speaks too
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7
First Impressions Matter!
• You only have one chance
to make a good first
impression.
• It takes as little as 7 – 10
seconds.
• It is difficult to reverse a
bad first impression (if at
all possible).
Make a Great First Impression
Use other person’s name
Body language congruent with
your words
Good solid handshake
Attend to your personal
appearance
Smile
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8
Don’t ignore your online image!
Utilize a Variety of Social Media Channels
to Convey Your Image
TwitterBlogs
• You can and should
control your online
image
• Digital footprint
• Visible to others
• Demonstrates your
knowledge of social
media
and other sites
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Maximize Your LinkedIn Profile
�Optimize keywords
�Write in the 1st person and
have a compelling story
�What differentiates you?
Why connect with you?
�Utilize and initiate contact
with your network often
Powerful Tools to Use
• Attention-grabbing
introduction
• Style and appearance
• Body language
• Surroundings
• Presentations
• Personal website (name)
• Social media
• Email signature
• Phone greeting
• Voice mail/message
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10
Speak So Others Listen
What makes
your skills
unique?
Before you speak about yourself answer
these questions:
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Thank you!
www.trignanoconsulting.com
www.linkedin.com/in/lindatrignano
www.twitter.com/lindatrignano