SPE Recommendations for App / File-Based Solution

2013/9/27

1

To create a “general purpose platform” that can play UHD content across multiple delivery methods - Immersive experience with enhanced quality

(High Dynamic Range, Extended Color Gamut, High Frame Rate, 4K)

- Optimized experience across multiple devices

- Continuously improving value proposition of devices and content

2

Sony must be at the forefront of defining the UHD Experience

Proposal : App/File-based solution

SPE Proposal made in Sony-TC

(6/20 JST)

Apps

DigitalPhysical

• Interactivity• Adaptability

• Convenience

• Instantaneous

• Best Video Quality

• Availability

• Multi-Screen• Any Device

• Combine the best features of what Apps, Physical and Digital provide today

• The combination makes possible uses that were impossible individually

Format Convergence

App / File-Based Format

Electric Sell Through

• File Format• DRM• Packaging (recognition/render)• Inter Device Control Protocol, etc.

Apps/File-based content distribution

Download movie apps

• Click to edit Master text styles– Second level– Third level

• Fourth level– Fifth level

Use case 1: Multi Devices

7

Subtitles

LanguagesSpecial

FeaturesAudio CommentaryMovie Data

Feature Film

2: Download 4K/UHD file to X1 Box.

3: Watch HD version on Tablet (HD file is pre-included)

1: Download MIB3 movie from SEN .

4: Auto sync via WiFi

Use case 2: Second Screen

8

While watching UHD content on TV - Check actor/actress info on tablet- Listen to audio commentary on tablet- Listen to another language on tablet- Comment on Facebook, Twitter, etc.

Watch special features on Xperia phone when commute next morning.

Next morning, on the train

Use case 3: Additional PurchasesEach retailer can design their video apps to create more business opportunities. (e.g.) Customer buy movie toys, music, etc. while/after watching movie via Amazon apps.

Market Adoption

Action Plan: “Deployment before Standards”

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CY 2013

2014 2015

based on existing standards

“One Sony” Demo @STEF

(SPE/SEL/SNEI/DADC)

Sony WG / Implementation

SPE

Sony

Manufacturer/ Studio Joint

Panasonic and/or Samsung

HollywoodStudios

1. Define UX & format design based on existing standards, create demonstrable implementation2. Obtain key manufacturer/studio support, then bring full specs to each standardization body

- Proceed with key companies, minimize time/resource waste in standards negotiation

- Successful video formats (e.g. DVD, Blu-ray) were all made by a few key companies - Lead BDA in file/app-based solution proposal/adoption

3. Make specs open to expand use of file/app-based solution beyond BDA (e.g. internet co’s, etc)

Manufacturer/Studio/Retailer

BDA Strategy Proposal

Many ppl are still not clear re: how BDA discussion is related to file/apps-based solution discussion

• What happened in BDA

• Where we are

• SPE’s proposal– We don’t want to have a format war

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Internal/External Partners

SONY INTERNAL

• Format Design

– SPE

– Sony Corp experts in key technology area (ref. next page)

– Relevant Sony group companies

• Format Implementation/Demo/Deployment

– Sony Mobile (Xperia phones and tablets)

– TV

– BD Players / Media Players

EXTERNAL

• Hollywood Studios: SPE to lead discussions w/ other studios

• CE Companies (Panasonic and/or Samsung): Sony to lead discussions

• Standardization Bodies - MPEG, SMPTE, ITU-R, DECE, BDA, etc. 13

Solution Components

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Digital Inputs A/V Link

Video Format Display

Transforms

Video Container Format

Download & StreamingProtocols

Content Package

Interactivity Video Codecs

Picture Format

Physical Disc Format

Two Screen Experience

Management

Content Protection

Existing Standards Standard Requires Extensions

New Standards / Specifications

Key Format Components Details

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Component Candidate Standards / Specifications Action Plan

Existing

Standard

s

Digital Inputs Ethernet, WiFi, USB, Flash Memory, BD ROM drive.

Content Package W3C Packaged Web Apps: http://www.w3.org/TR/widgets/Android APK: http://en.wikipedia.org/wiki/APK_(file_format)

Sony WG to study existing standards

Interactivity HTML5, Android Platform Sony WG to study existing standards

Download/Streaming Protocols

MPEG-DASH, HTTP Sony WG / DECE should define MPEG-DASH profile (e.g. DECE’s CSF)

Requires Extensions

Video Container Format CFF (Common File Format): http://www.uvvu.com/docs/public/tspec/CFFMediaFormat-1.0.5.pdf

Sony WG / DECE to create 4K UHD extension

Video Codecs AVC and HEVC MPEG WG to specify extensions

Audio/Video Link HDMI, Miracast, MHL each with HDCP2.2 Sony should drive extensions for picture format.

New Standard

s Specifications

Picture Format Movielabs Next-Gen Video Requirements MPEG, SMPTE, ITU-R each have work to complete

Video Format Display Transforms

To implement new MPEG, SMPTE and ITU standards (XYZ, rec2020, HDR)

Sony WG to study

Physical Disc Requirements BDA (25, 50, 66, 100 GB) Sony should work with BDA

Content Protection Movielabs Best Practices for Enhanced Content Protection

Sony should lead industry to define

Two Screen Experience Management

Open version of Chromecast (DIAL, HTML5, etc.)

Sony should create open standard similar to Google Chromecast

http://www.w3.org/TR/widgets/http://en.wikipedia.org/wiki/APK_(file_format)http://www.uvvu.com/docs/public/tspec/CFFMediaFormat-1.0.5.pdf

Advantage / Benefit

Sony’s Advantage: • Expertise in every part of the solution from camera to screen

• Ability to provide “best of breed” implementation

• Ability to be first to market

• Highest quality video experience

• Ability to enable advanced user experience

Benefit for Sony: • Focus on one solution to leverage across multiple delivery channels

• Amortize development costs across all business units

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Thank you

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Slide 1Slide 2Slide 3Slide 4Slide 5Slide 6Use case 1: Multi DevicesUse case 2: Second ScreenSlide 9Slide 10Action Plan: “Deployment before Standards”BDA Strategy ProposalInternal/External PartnersSolution ComponentsKey Format Components DetailsAdvantage / BenefitThank you