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SPEDriving engagements with StartupsDriving engagements with Startups
Feb 2014
Growth Ventures & Innovation (GVI) GroupSony Corporation of America
Our Mission: Bridging Sony with Venture backed Innovation
Strong alignment with groups across Sony and deep understanding of Sony’s
Sony GVI Group
understanding of Sony s corporate and Biz Unit’s strategy and needs
+
Incubators/ Venture Startups Universities
GVI Embedded into the innovation ecosystem with strong strategic relationships with top-tier VCs, entrepreneurs and
2 SONY CONFIDENTIAL Growth Ventures & Innovation Group2014/2/7
Accelerators CapitalistsStartups Universities , pindustry visionaries.
.
Typical tasks• Understand BU’s needsUnderstand BU s needs• Identify New trends• Filter startups based on needs• Develop Biz casep• Identify value proposition• Competitive Analysis• Market Analysis• Strategic Advisory
Help in Licensing/Co-Development/Co-Marketing/Distribution agreements or warrants/Equity investment or M&A
3 SONY CONFIDENTIAL Growth Ventures & Innovation Group2014/2/7
Our typical processKey value add
Market TrendsBU Needs
Strategic AdvisoryLicensing/Co-Development/Co-Marketing/Distribution agreements Warrants/Equity investment or M&A
• Develop Biz Case• Identify Value Proposition• Competitive Analysis• Market Analysis Warrants/Equity investment or M&A• Market Analysis
2. Evaluation- Initial Discussions -
3. Evaluation- Testing-
4. Engagement- contracts-
5. Engagement- Implementation-
1. Filter- Introduction -
0. Radar- Scan-
500+ 100+ 40+ 30+ 20+ 15+
4 2014/2/7 Growth Ventures & Innovation SONY Confidential
The Need
There remains a substantial disconnect between technology startups and old media
Innovators & industry disrupters Traditional Media companies+There remains a substantial disconnect between technology startups and old media companies. The two continue to exist in fundamentally different worlds and at time have contentious relationship
G S f &Goal: Help SPE identify disruption early& engage with startups
5 SONY CONFIDENTIAL Growth Ventures & Innovation Group2014/2/7
Bridging SPE with Venture backed Innovation
Incubators/ Venture Startups Universities
GVI
6 SONY CONFIDENTIAL Growth Ventures & Innovation Group2014/2/7
Accelerators CapitalistsStartups Universities
Example Cases Across SPE Groups**
Motion Pictures GroupHome Entertainment Television/Crackle
Jim Underwood Rich Berger Lexine Wong Jane Mohon Michael Corcoran
Eric Berger Chris Mansolillo Andree Munoz
Dwight Caine Elias Plishner Michael Fisk Mark Caplan Glenn Gainor
Crackle Live
Corporate Development Lauren Glotzer James Monroe
Pictures Technologies, Production Asset Mgnt. Spencer Stevens
Facilities Group Craig Schwartz
Leadership & Organization Development Martin Lowery
Colin Green
7SONY CONFIDENTIAL
Growth Ventures & Innovation Group2014/2/7
Identify emerging technologies and business opportunities relevant for existing SPE businesses. Identify and initiate engagements with startups to help SPE accelerate business execution & Innovation.
** All this was done as a side project
Craig Schwartz Martin Lowery
SPE Venture Process - Status1. Introduction
Introduction2. Evaluation
- Initial Discussions -3. Evaluation
- Testing-4. Evaluation
- Proposal -5. Engagement
Contract0. Radar
Scan & Filter - Introduction - - Initial Discussions - - Testing- - Proposal - - Contract -Wymsee: Screengems, Archives
& Collectives, SP Tech Cinemacraft Sony Liv (India)Cognik SPHE
Quantum Media Partner MSM (India): M4E/RS
Wymsee: TV: MJ Fox, Goldbergs, Blacklist,
Nightshift, Welcome to the Family Feature: Heaven is for Real, Kitchen Sink
Lucid: Sustainability& Facilities: Implemented at
Octoshape: SP Tech, CrackleJilion SPHEFlybits MPG
- Scan & Filter -
SPHEFlipboard CrackleICVT/Beamr SP Tech, Crackle,
DADC, SNEI
y pvarious SPE buildingsVue Plus
Sony Liv (India)
Active
Completed/On Hold
Few HundredStart-ups
Completed/ Passed
Trailerpop: SPHE: Digital campaign for Zero Dark Thirty
> 50 ~ 20 ~ 6-8 2 3100’s
8 2014/2/7
Sample case studies
Lucid (Building OS)
Wymsee (Sync On Set)
9 SONY CONFIDENTIAL Growth Ventures & Innovation Group2014/2/7
Lucid – Building OS
10 Growth Ventures & Innovation2/7/2014
Lucid’s Building OS - Online operating system for buildingsServes as a central hub to consolidate meter and building system data across the building portfolio.
Provides instant visibility to such data and drives operational efficiency with intuitive analytics and tools.
Case: Lucid
Status: Sony Growth Ventures & Innovation (GVI) introduced to SPE Facilities team Nov 2012. Initial pilot activities (early 2013). Commercial roll-out of “Building OS” on SPE offices lot (2013/early 2014) Introducing employee facing dashboard and engagement in summer 2014.
Value proposition for SPE: ‘Everything under one system’ (Central hub to consolidate various meter and building system data across building portfolio) Real-time visibility on energy consumption (incl. 14 buildings with previously not connected meters) Analytics & tools to drive energy efficiency process (monthly meetings, heat mapping trouble spots, target building by building) Occupants engagement (starting this summer, via dashboard data visualization, challenges and communication tools).
Costs / Benefits: Initial integration (one time cost): USD 15- 25k; Enterprise license (p.a.): USD 15k
11 SONY CONFIDENTIAL Growth Ventures & Innovation Group2014/2/7
Cloud based building energy management5-10%building energy reduction via increased consumption visibility & occupant engagement
g ( ) ; p (p ) Too early to quantify benefits. Aim at 5-10% building energy reduction.
Lucid – SPE Featured Corporate Customer
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Wymsee (Sync On Set)
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Digital workflow in support of creative departments for the physical production of TV and Features
Case: Wymsee
Sony Growth Ventures & Innovation (GVI) introduced Wymsee at SPE Venture Showcase 2013.
Current Utilization at SPE Productions Wymseee’s Sync On Set SW is already utilized from creative departments at various TV (Michael
J. Fox Show, The Blacklist…) and feature (Heaven is for Real, Kitchen Sink…) productions. Already helped SPE productions to realize savings of assumed > USD 200 k .
Ongoing Discussion RFI/RFP process underway to integrate Wymsee’s digital production workflow SW into SPE’s
asset tracking system (SPE Archives & Collectives; SPE Technologies). Expanding Wymsee feature (i.e. location, set decoration) to utilize as pre‐production tool
(Screengems).
Future Potential Metadata workflow from production to distribution. Monetization of product metadata (T‐Commerce, Social TV)
14 Growth Ventures & Innovation2/7/2014
Digital workflow for the physical production of TV and FeaturesFrom production cost savings towards asset tracking and new ancillary metadata revenue streams.
Michael J Fox – Case Study
“You can learn the app in 15 mins … which is perfect when we have day players and PA cycling in and out” – Ali (key costumer)
“I couldn’t imagine working on another project without Sync On Set”
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I couldn t imagine working on another project without Sync On Set – Derek Moreno (costume supervisor)
Sync On Set assumed savings > USD 50 k
Wymsee – Opportunities to monetize Metadata
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Wymsee – Roadmap of SPE Opportunities Current
Production(expanded feat res)
Pending
Future
Production(current features))
Cost savings &
features)
Cost savings & efficiency gains
Digital Workflow SPE TechnologiesCost savings &
efficiency gains Asset Tracking
Cost savings, compliance)
Metadata
SPE Technologies
compliance)(Ancillary revenue
streams / T-Commerce) SPS Production Asset
Management & Archives
Production Digital Backbone Distribution
17 Growth Ventures & Innovation2/7/2014
Collaborate with Lauren & SpencerCollaborate with Lauren & Spencer
CorpDevelopm
entGVI
CorpTechnologi
es