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Transactional Model of Communication
SPCH COMM HCC Northwest Fall 2011
Today’s Objective Continue to explore the communication
modeling process
Connect our knowledge of roles and actions in the linear model to the transactional model
Recognize and apply concepts of the transactional model to our own communication episodes
Pages 7-12 of your textbook. Model is Fig 2., page 9
Warm Up
Recall what we learned about the linear model of communication Shannon and Weaver; 1949; scholarly
dialogue in business, communication, education, psychology & sociology.
Transition to Transaction
Critique of S&W’s linear model
Process explained Highlights information transfer Identification of roles, roles are rigid Opens up process for questions about
people
21 years later a more dynamic model emerged
http://www.youtube.com/watch?v=c4RDCy7nBJI&feature=related
Barnlund’s Transactional Model of Communication
Dean C. Barnlund submitted this model in 1970
Barnlund’s Transactional Model of Communication
The language of communication
Two-way, continuous transaction
Communicator
Environment
Noise
Meaning
In a transactional model . . . We activate a dynamic, simultaneous
process
Participants are ‘sending’ and ‘receiving’ at all times
Encoding and decoding can and will happen unconsciously
Communicators give and get simultaneously
Communicators come into the episode with personal experiences, personalities and traits, cultural backgrounds and relational histories
The background details, along with the physical location, comprise the environment of the episode
Communicators and Environment
Noise, Noise, Noise
Three types of noise impact communication in the transactional model
External Noise: Auditory interference
Physiological Noise: Biological interference
Psychological Noise: Internal noise , thought interference
Factors which impact meaningChannelsCommunicatorsEnvironment
Overlap of Communicator understanding
Shared Meaning *Friday’s Angel Chat Topic, 7pm*
In 1970 Barnlund put forth the Transactional Model of Communication, a two-way, communicator and meaning centered model
Some concepts are revised from the linear model, including simultaneous roles, impact of channels, types of noise, communicator background and shared meaning.
HANDS ON! Grab a partner. Your team is
making a visual metaphor.
Take This Home, Do This Now