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Sparking Creativity Fostering Innovation & Webinar brought to you by BizLibrary

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We know innovation is important. In this new webinar, you'll learn about the critical elements to an "innovation ecosystem" that - if present and nurtured - will enable your organization to encourage the creativity of your employees and foster a culture where innovative ideas turn into profitable solutions.

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Page 1: Sparking creativity and fostering innovation   biz library webinar

Sparking Creativity Fostering Innovation

& Webinar brought to you by BizLibrary

Page 2: Sparking creativity and fostering innovation   biz library webinar

Webinar Presenters

Jessica Batz

Marketing Specialist

[email protected]

Chris Osborn

Vice President of Marketing

[email protected]

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What we’ll cover today • Value of Innovation as Core

Organizational Value & Competency

• Innovation Ecosystem

• Definition of Innovation

• Types of Innovation

• Characteristics of Innovative Organizations

• Innovation Competencies

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why? innovate

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Every organization - not just business - needs one core competence: . Peter F. Drucker 1909 - 2005

innovation

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The way you will thrive in this

environment is by innovating --

innovating in technologies,

innovating in strategies,

innovating in business models.

Samuel J. Palmisano

CEO IBM (2006)

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• Reduced market share • Lower Market Cap • Loss of industry

leadership

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Most Innovative Companies 2011 • Increased market

share • Higher Market Cap • Industry leadership

50 click logo to see entire list

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more more 2

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Innovation Ecosystem

Research

Development Application

Closing the Innovation Gap

Judy Estrin

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Innovation Ecosystem

•Funding •Leadership •Culture •Education •Policy

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Just as there are basic laws that

underlie biological ecosystems, there

is a set of core values that must work

in balance to support innovation:

questioning, risk taking, openness,

patience and trust.

Judy Estrin

Closing the Innovation Gap

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What is “Innovation”?

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Innovation is the productive implementation of strategic creativity.

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Innovation Elements

Creative Strategic

Transformational

THIN

KIN

G

The Seeds of Innovation

Elaine Dundon

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Evolutionary & Disruptive

MP3 The Innovator’s

Dilemma Clayton Christensen

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We will now discuss in a little more detail the struggle for existence. Charles Darwin The Origin of Species

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Characteristics of Innovative Organizations

Embrace new things

Decisive & forward looking

Collaborative

Right people & Systems

Leadership

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Innovative Systems

• Web site: customer communication & transactions

• Logistics: overnight delivery made possible

• Innovation is a core value

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Innovative Model

• Assemble your own toy • Personalized • Complete experience • Customers & employees

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What happened to this extremely strong glue?

How might we use this lousy glue we just made?

Failure or Success?

or

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Microsoft missed these boats . . . .

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What happened? Unlike other companies,

Microsoft never developed a true system for

innovation. Some of my former colleagues argue

that it actually developed a system to thwart

innovation. Despite having one of the largest and

best corporate laboratories in the world, and the

luxury of not one but three chief technology

officers, the company routinely manages to

frustrate the efforts of its visionary thinkers.

Dick Brass

VP at Microsoft 1997 – 2004

Microsoft’s Creative Destruction, NY Times, 2/4/2010

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I think Microsoft did a lot of interesting work on the tablet. What we’ve done is not compete with what they did. You know, they’re completely stylus based. What we said was, if you need a stylus, you’ve already failed.

Steve Jobs

The iPad: Past Present, Future

Wall Street Journal, June 7, 2010

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Market Cap : 2006 to Q1 2011

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Characteristics of Innovative Organizations

Embrace new things

Decisive &

forward looking

Collaborative

Right people & Systems

Leadership

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The intuitive mind is a sacred gift and the rational

mind is a faithful servant. We have created a society

that honors the servant and has forgotten the gift.

Albert Einstein

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Edison’s Five Competencies of Innovation

• Solution focus

• Kaleidoscopic Thinking

• Full-Spectrum Engagement

• Master-Mind Collaboration

• Super-Value Creation

Innovate Like Edison

Gelb & Caldicott

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I didn’t fail. I just found 1000 ways

not to make a light bulb.

Thomas Edison

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Why? Why? Why?

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How might we . . .

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It is better to have enough ideas for some

of them to be wrong, than to always be right

by having no ideas at all.

Dr. Edward De Bono

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Creativity

Bloomberg Business Week Survey - May 18, 2010

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Creativity? Creativity is the

discovery of a new idea or connection.

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Competencies for the Conceptual Age • Design • Story • Symphony • Empathy • Meaning • Play

6

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• No lists - mind maps

• Keep a journal

• Ignite your curiosity

• Hang onto every idea

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Curiosity Optimism

Open to new ideas Collaborative

See and make connections

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If stupidity got us into this mess,

then why can’t it get us out?

Will Rogers

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To view the schedule & register for upcoming

webinars click here

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Innovation Rut Checklist • Agree (!) Statement • 1 ______ Our products or services have lost their competitive edge. • 2 ______ We lack consensus on what we would like to see happen within our organization in the next few years. • 3 ______ We spend more time on discussing the present and the past than we do on looking to the future. • 4 ______ We spend more time on internal issues than in pleasing our external customers. • 5 ______ We rarely acknowledge and discuss our weaknesses. • 6 ______ We rarely invite “outsiders” in to give us another perspective. • 7 ______ We’ve stopped challenging the “way it’s done around here.” • 8 ______ Valuable information is being held too tightly and not shared. • 9 ______ Our planning process is inadequate for today's marketplace. • 10 ______ We don’t take the time to discuss alternative approaches or options for improvement. • 11 ______ We think too small when we could be thinking BIG. • 12 ______ We don’t spend enough time identifying new ideas. • 13 ______ We don’t spend enough time developing new ideas. • 14 ______ Great ideas often get blocked in our “system.” • 15 ______ Most of our ideas are incremental ideas or very small changes in what we are already doing. • 16 ______ Our decision-making processes are too slow. • 17 ______ I am unsure how decisions are made. • 18 ______ Our organization is bureaucratic and has too many layers, rules, and policies. • 19 ______ Good ideas are often under funded. • 20 ______ Good ideas are often understaffed. • 21 ______ People complain that our organization is not very innovative. • 22 ______ Innovation efforts are not rewarded or recognized. • 23 ______ Good people are leaving our organization for better opportunities elsewhere. • 24 ______ There is too much internal competition. • 25 ______ People aren’t really enjoying their work. • Total number of checks = ______

• Lower Better • 0 - 8 = Innovative Culture • 9 - 17 = Could benefit from some changes • 18 and over = Innovation Rut

Source: The Seeds of Innovation. Elaine Dundon

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Books: The Seeds of Innovation, Elaine Dundon Closing the Innovation Gap, Judy Estrin Innovate Like Edison, Michael J. Gelb and Sarah Miller Caldicott The Innovator’s Dilemma, Clayton M. Christensen The Innovator’s Guide to Growth, Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman Winning Through Innovation, Michael L. Tushman & Charles A. O’Reilly III A Whole New Mind & Drive, Daniel Pink E-Learning courses: Creativity and Innovation in the Workplace Simulation The Foundations of Creativity and Innovation Generating Creative and Innovative Ideas Evaluating Creative and Innovative Ideas Implementing Creative and Innovative Ideas Blogs & Articles: The Innovator’s DNA, Hal Gregerse, Harvard Business Review, December 2009 Three Critical Innovation Lessons from Apple, Scott Antony, Harvard Business Review, blog May 18, 2010 “You’ve Got to Find What You Love,” Jobs Says, text of Steve Jobs’ Apple

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