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sparkzmedia
proudly presents
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WebbliWorlds apart from anything that’s gone before.
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The Aardman Magic
WebbliWorld has been brought to life by one of the world’s best-loved and most successful animation companies – Aardman Animations – creators of the award-winning Wallace and Gromit and, more recently, Flushed Away.
They bring a wealth of expertise and creativity to this project. And their understanding of our target audience is second to none – their characters are beloved by children and adults across the globe.
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The Vision• to be the world’s leading search station for kids
• to entertain and inform
• to build a global, supportive on-line community
• to promote positive values
• to bring the vast resources of the internet to life
• to be trusted by parents
• to provide smart companies with a direct route to market
• to foster brand loyalty
• to push the boundaries of new technology
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In September 2003, kids aged 2-11 spent an average of six hours and 39 minutes on line
In September 2006 this average had increased by 41% to nearly 9 hours and 24 minutes.
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The Opportunity
• to promote your products or services to a global audience of children through immersive marketing and positive sponsorship
• to promote family oriented products and services to a global audience of parents
• to develop a strong, long lasting relationship with your target audience
• to associate your company with a brand that promotes positive values
• to directly benefit from the huge amount of positive PR that will surround the launch of WebbliWorld
1 billion people around the world are connected to the internet.
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Why kids will love WebbliWorldWebbliWorld is home to the webblis - an irresistible and quirky gang of World Wide Wanderers - characters that reflect a range of personality traits so there is always at least one with which every child can identify . These unique inhabitants of cyberspace are fun and mischievous, responsible and caring and are waiting to take you on the most exciting journey of your life!
Their compelling stars, Wez, Wanda and Wij will become your search buddies and guide you safely through the mind-boggling maze of the world wide web.
90% of children aged 5-16 have a computer at home.
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The fun begins as soon as you register. Before you can go any further, you have to join the gang and become a webbli too - by creating your own unique avatar that reflects the person you are or the person you’d like to be!
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You’re then free to join the world’s coolest gang in the world’s biggest playground – surfing through time, space and the universe – visiting places you never knew existed and meeting people you never knew were there.
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And what’s more you even get your own personal webblistak – your private virtual archive where you can store your favourite movies, books, tunes and friends. The more stuff you add, the taller it grows - and the more unique it becomes.
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Explore, participate, belong..In WebbliWorld kids aren’t part of the audience, they’re part of the action.
Interactive, vibrant and highly graphical, its an imaginary, ever-changing playground where they live out their fantasies and dream their dreams.
There’ll be stories and games, films and music, arts and crafts. As well as swapping and shopping, news and reviews, facts and fiction. WebbliWorld will actively encourage kids to leave their computers and explore the world around them.
Travel from the Amazon to Africa, Bradford to Baltimore, Christchurch to China, - and still be back in time for tea!
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WebbliWorld makes surfing the internet easy and exciting.
Webbles - kids earn them every time they visit the site and as they progress through the site. Importantly, they will also earn webbles when they visit your site. These will go into their webblibank and can be used to improve and augment the design of their webbli avatar. webbles could also be converted and used to purchase your products.
This is a world without international borders - a supportive community that fosters a real sense of belonging to which children will return again and again as they forge new friendships and build thriving communities. And as children forward the site to friends and discuss their avatars in the playground, numbers visiting WebbliWorld will grow dramatically.
Why kids will keep coming back
All 6-10 year olds play electronic games
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They will support WebbliWorld’s commitment to positive values such as healthy eating, fitness and caring for the planet.
They will trust WebbliWorld as the safe gateway to the internet, where their children can play, learn and explore.
The Aardman animations will appeal to parents and children alike.
Why parents will love WebbliWorld
More than 7 out of 10 parents worry about their offspring seeing inappropriate material.
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“the internet is not diminishing community activity but simply transferring it to online communities. … Involvement might not take place in the school or gymnasium or around the campfire but instead in online communities in the glow of computer screens”. Justine Cassell, Northwestern University, Illinois
Social networking sites are used by more than 70% of young internet users.
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• Self-seeding - children will become the site’s own ambassadors, spreading the word virally as WebbliWorld’s online community rapidly grows.
• Digital marketing - we will fully exploit this by seeding the WebbliWorld Aardman animations across emergent channels.
• Competition - an immediate and powerful way to drive traffic to WebbliWorld. The prize will be an Aardman animated short film featuring the best avatar created on the site – to be premiered on WebbliWorld!
• Global PR via specialist PR companies along with Aardman’s existing and extensive network.
Spreading the Webbliword
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Savvy marketers are successfully integrating brand loyalty initiatives via engaging web
sites that provide kids with interactive, kid-friendly destinations featuring their
favourite characters, keeping kids focused on their websites. - Charles Buchwalter, vice
president of analytics, Neilsen/Net Ratings.
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WebbliWorld will be a constantly evolving and expanding environment that will offer an exciting and growing range of marketing options. The immediate opportunity is via product placement within the site. In the future, an animated feature film, a television series, books and merchandising are all planned projects that will allow advertisers to grow their audience with WebbliWorld.
As audiences become more fragmented and restrictions grow on television advertising to children, WebbliWorld offers an alternative marketing opportunity - a global platform where advertisers can form lasting relationships with an audience that is becoming increasingly hard to reach.
A WebbliWorld of marketing opportunities
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WebbliWorld will create a buzz in the playground, the home and the office.
It will be respected by educators, trusted by parents and, above all,
loved by children.
