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Spark Joy
Close the Opportunity Gap
2017 Storybook Gala Sponsorship Packet
May 17, 2017
Our VisionEngaged communities
where all families are empowered to support their young children’s early learning and future success
Our MissionTandem partners with families, educators, and
communities to surround young children with interactive learning opportunities that build early language and
literacy skills, strengthen social and emotional skills, and foster a lifelong love of learning.
2017 Storybook Gala: Mirrors, Windows, and Doors
Windows provide a way for children to experience lives, situations, and events that they may never be exposed to in everyday life. These books build a child’s imagination, critical thinking skills, and empathy.
Children’s literature plays a powerful role in shaping
childhood experiences and children’s self-image.
Mirrors are important to validate a child’s self-worth by showing characters that look like them, and situations that they experience. These stories help all children know they are important, worthy, and valued.
Doors are the opportunities that open up when a child reaches school ready, in love with books and learning and strong in their self-confidence and empathy for those around them.
ABOUT THE EVENTJoin Tandem for an evening celebrating the joy of stories.
• Held at San Francisco’s historic City Club
• Enjoy hors d’oeuvres and cocktails at the reception hour, followed by a three-course meal and silent auction.
• More intimate than the traditional gala, Tandem’s event will bring the magic of books and storytelling to every table.
• A children’s book author or illustrator will be the special guest at each table, offering a unique opportunity for rich conversation about the importance of children’s books and literature.
Confirmed children’s book authors and illustrators
InnosantoNagara
Maya Christina Gonzalez
Mac Barnett
Jim Averbeck
FEATURED GUESTS
Confirmed children’s book authors and illustrators
Kathryn Otoshi
Annie Barrows
Isabel Campoy
Elisa Kleven
FEATURED GUESTS
Confirmed children’s book authors and illustrators
JaNayBrown-Wood
Marcus Ewert
Kate Schatz
MitaliPerkins
FEATURED GUESTS
WHAT WE DOTandem’s three program streams weave together to foster a rich community ecosystem where parents and families who most need reinforcement to engage their children in literacy-rich experiences encounter support wherever they go.
StoryCycles®A school-to-home book-sharing program providing young children with a rich collection of high-quality, multilingual books.
Community Capacity BuildingLeverages the work of our community partners, who are already serving high need families, by training their staff in early literacy knowledge and skills.
Literacy ChampionsTrain and empower parents to become early learning peer ambassadors in their own communities.
Grace BhairoBank of the West
Chris BrownVeritable LP
Sara ChiecoPresence Product Group
Allyson DerapsThe Burning Man Project
Donna Dolislager-Johnson, MDRetired
Lisa DunwellWells Fargo
Laurie EdelsteinSteptoe & Johnson, LLP
Rebecca HaskellJust Design Consulting
Vijay KanalStinson Capital and OrionX
Katherine RitcheyKaiser Permanente
Mari RutkinSan Francisco Unified School District
Jackie Schmidt-PosnerLeavey School of Business, Santa Clara University
Kirsty TraillHootsuite
Jerry TungBitWall
Molly WertzTandem, Partners in Early Learning
Laura ZellerbachKatherine Michiels School
Travis ZimbelmanGoogle, Inc.
Gala Host CommitteeCharlotte Burchard Jackie Schmidt-Posner and Barry PosnerSupervisor Mark Farrell The Brown Family Kirsty TraillSummer Laurie Jakob Rosenberg Sylvia Yee
WHO WE AREBoard Members
SPONSORSHIP OVERVIEW
Event Sponsors raise awareness about Tandem’s mission, bring new supporters into the fold, and show true
commitment to improving the educational outcomes for children in the highest need communities.
For more information about Tandem, please visit www.tandembayarea.org to view our Annual Report
WHY SUPPORT TANDEM?At Tandem, we engage the whole community to ensure all families have the knowledge, skills, and confidence they need to give their children every opportunity to be kindergarten ready.
• 500+ school sites and partner agencies participate in training
• 800+ participating classrooms
• 1,000+ book titles available in 10 languages
• 4,400+ trained educators and childcare providers
• 65,000+ books circulating from school to home each week
• 100,000+ children and families served
For Them:The Need
61% of low-income families do not have age-appropriate books in their homes -putting them at risk of beginning school behind their more affluent peers.
By third grade, half of Bay Area children are unable to read at grade level. When children are unable to read at grade level by third grade, they are four times more likely to drop out of high school; those without diplomas are seven times more likely to be persistently poor as adults.
For You:Tandem’s Marketing Reach
Twitter - 857 followers; 15,816 monthly impressions/reach
Facebook - 861 followers; 7,169 monthly impressions/reach
www.tandembayarea.org:
1,264 average visits/sessions per month. Each month, over 60% of visits to the website are new visits;
Email – List size – 2,500+ subscribers
Average open rate - 24% (compared to nonprofit industry average open rate of 19%)
WHY IT MATTERS
SPONSORSHIP LEVELS
Children’s Champion $10,000
• Premier table location for 9 guests (one seat reserved for guest author/illustrator, whom you choose from our attendee list!)
• Tandem workshop or volunteer activity for up to 25 people at your office• Feature in ¼ page Tandem ad in Business Times March 31st
• Full color ad on the back cover of printed program book and in looping slideshow• Two-minute speaking opportunity during program• Logo in print, online, and email invitations for 2500+ impressions • Logo on photos taken at event, uploaded onto social media for thousands of
impressions• Feature funder story on website prior to event • Verbal recognition during event program • Prominent placement of company logo on our website and printed event program
Sponsorship recommended by March 17for inclusion in all materials as listed above.
SPONSORSHIP LEVELS
Literacy Lover $5,000
• One table for 9 guests (one seat reserved for guest author/illustrator)• Tandem workshop or volunteer activity for up to 25 people at your office• Inclusion in ¼ page Tandem ad in Business Times March 31st
• Black and white half-page ad in printed program book • Logo in print, online, and email invitations (approximately 2500 + impressions)• Logo on event signage• Logo on photos taken at event, uploaded onto social media for thousands of
impressions• Verbal recognition during event program• Prominent placement of company logo on our website and printed event
program
Sponsorship recommended by March 17for inclusion in all materials as listed above.
SPONSORSHIP LEVELS
Reading Rock Star $2,500• Four tickets to event• Company name on event signage• Verbal recognition during event program• Inclusion of company logo on our website and in printed event program
Storybook Supporter $1,000• Two tickets to event• Inclusion of company name on our website and in printed event program
Sponsorship recommended by April 20for inclusion in all materials as listed above.
Past Tandem Events
READY TO SPONSOR?
Contact Julie Barton:
(510) 296-5462
Tandem, Partners in Early Learning®
1275 Fairfax Ave, Suite 201, San Francisco CA 94610
1330 Broadway, Suite 1800, Oakland, CA 94612
1035 Detroit Avenue, Suite 600A, Concord, CA 94518
www.tandembayarea.org
