SPAMPresented by:Hồ Nguyên Thanh Tâm ID: 5408678

SPAM?

I – Review What is SPAM? What is there purposes? Basic Techniques of SPAM?

II – Introduce another techniques III – Compare SPAM between Western and Asia IV – Conclusion

I – Review

What is SPAM?

SPAM

tupidointlessnnoyingessages

I – Review

What is there purpose? "

o Earn Money??? o Build-links??? o Advertising???

I – Review

Basic Techniques of SPAM?

•Email Spam •Messaging Spam •Newsgroup Spam •Forum Spam •Mobile phone Spam •Social Networking Spam

•Spamdexing ✓Hidden or invisible text ✓Keyword stuffing ✓Hidden links ✓Doorway pages

II – Introduce Another Techniques

❖Cloaking

II – Introduce Another Techniques

❖Cloaking ➢A technique that make the content of the site

that user can see different with what “spider” see. "

❖How they do it?

II – Introduce Another Techniques

❖5 types of Cloaking: "• User Agent Cloaking • IP Cloaking • IP & Agent Cloaking • Cloaking based on Referrer • Cloaking based on Session

II – Introduce Another Techniques

"• User Agent Cloaking: "

➢ Cloaking for each individual User Agent of each Search Engine based on its identifying characteristics… "

➢ To display different content if it detects access from the User Agent of Search Engines.

II – Introduce Another Techniques

"• IP Cloaking: "

➢ Check device IP to display different contents. "Ex: Check IP of Toshi and Johan computer. => IP from Japan => Show the content in Japanese.

II – Introduce Another Techniques

"• IP & User Agent Cloaking: "

• Cloaking based on Referrer : • It is used to prevent the contents on your website which are

sent to another website, "

• When it see Referrer from another website to your website, that contents will be change to another content or default.

II – Introduce Another Techniques

"• Cloaking based on Session: "

• Tracking of visitor sessions (IP, Cookie ....) and then display the content you want.

II – Introduce Another Techniques

http://www.amazingcloaker.com/ http://www.warriorforum.com/internet-marketing-product-reviews-ratings/323663-any-good-free-link-cloaking-

software-out-there.html

II – Introduce Another Techniques

Scraping SEO

II – Introduce Another Techniques

Scraping : ➢ It’s the action of taking contents from one website to use on another. "There are really just two ways that your content will be scraped: "

➢ Manually - by simple copy and paste by one of your readers "

➢ Automatically - by a tool or program (commonly called a "bot") created to crawl the web and harvest all content that fits within certain parameters. "http://www.mozenda.com/web-scraping-software

II – Introduce Another Techniques

Exchange Link & Cross-Linking: "

Two or more partners link to each other with benefit. "Ex: A link to B, B link to C, C link to A.

II – Introduce Another Techniques

Trackback Spam "Trackback facilitate communication between blogs. "Ex: As a blogger writes a new entry or comment or not to refer to other blog entries, the commenting blogger can notify the other blog with a Trackback ping. The blog received will display summary and links to all the comments section below the root. " Trackback spam is when Trackback ping to a website directed viewers to a completely unrelated URL or repeat pinging of one's server even at hundreds of times an hour by spammers.

III- Compare Spam between Western & Asia

❖ What are different? "

❖ Why?

http://www.trendmicro.com/us/security-intelligence/current-threat-activity/global-spam-map/index.html

❖ Punishment Policy? "

❖ Conscious? "

❖ Education? "

❖ Ethics? "

❖ Laws?

III- Compare Spam between Western & Asia

➢Financial theft "➢ Identity theft "➢Data and intellectual property theft "➢Virus "➢Malware infection "➢Child pornography "➢Fraud "➢Copyright "➢Privacy "➢Deceptive marketing.

III- Compare Spam between Western & Asia

IV- Conclusion

SPAM

IV- Conclusion

❖Spam's direct effects include: "

➢Consumption of computer and network resources "

➢The cost in human time and attention of dismissing unwanted messages.

IV- Conclusion

Don’t SPAM ""

Be A Man, Do The Right Thing!

Thank You For Your Attention!