7/31/2019 Spa School - Case Study

1/2

Tmk qt`llviij ~`q ` aie|kvtkd

ac`qqviij# cia`tkd ie ` eioqy aivvodiv#

tii qj`cc ti `aaijjid`tk tmk ~mick

qt`ll `t iek tojk# j`hoen ot dola{ct

liv qt`ll ti livj vkc`toieqmorq ~otm iek`eitmkv% Amocdvke ~`edkvkd oe `ed i{t#

no|oen qt`ll cottck irrivt{eoty ti t`hk

fvk`h d{voen tmk qamiic d`y%

Qtvkqq ck|kcq ~kvk monm% ^mock tmoq oq eit

{eaijjie oe qt`ll ~ivhoen ~otm yi{en

rkirck ~otm aijrck} ekkdq# tmk qamiic

m d cot t ck oe t mk ~ y il livj c ricoaokq

iv rviakd{vkq# qi j`ey qt`ll ~kvk

qojrcy vknmtoen ie ` d`ocy f`qoq%

Tk`amkvq ilt ke m`d ti am`enk ac`qqkq

ti j`e`nk dola{ct qot{`toieq vkc`toen

ti r{roc fkm`|oi{v% Qt`ll lkct tmky ~kvk

eit no|ke kei{nm eitoak liv r`vketq

k|keoenq iv jkktoenq# j`hoen ot dola{ct

ti j`e`nk tmkov ~ivhci`dq% @e Ilqtkd

vkrivt oe k`vcy 622># dkkjkd tmk qamiic

ti fk q`toql`ativy# f{t odketokd `

e{jfkv il `vk`q ~mkvk tk`amoen `ed

ck`veoen ai{cd fk ojrvi|kd%

Kaackq ed Dkr{ty Mk`d Kockke Iocck{w#

~mi ~`q cqi ek~ ti tmk qamiic#

vkaineoqkd tm`t ol tmky ~`etkd tmk

qamiic ti ojrvi|k# tmky ekkdkd ti

keq{vk qt`ll ~kvk m`rry t ~ivh%Tmk ^ivhcolk Q{rrivt ^kcc*Fkoen

Rvinv`jjk qkkjkd cohk ` qtkr oe

tmk vonmt dovkat oie%

Tmk ^kcc*Fkoen Rvinv`jjk

Fkoen r`vt il tmk ^kcc*Fkoen

Rvinv`jjk qoeak 6224 m`q jk`et

tmk qamiic m`q fkke `fck ti tv`ah

otq rvinvkqq i|kv ` e{jfkv il yk`vq#

tmvi{nm tmk iecoek q{v|kyq% Qt`ll cqi

vkako|kd oedo|od{`c d|oak ed q{rrivt

tmvi{nm ^ivhcolk Q{rrivt liv yi{# tmk

Kjrciykk @qqoqt`eak Rvinv`jjk -K@R/#~moam rvi|odkq rvilkqqoie`c vkqi{vakq

`ed q{rrivt lvij tv`oekd ai{eqkccivq

`ed d|oqivq%

^ivhoen ke|oviejket

Tmkvk m`|k fkke j`ey am`enkq t tmk

qamiic# oeac{doen ek~ qt`llviij#

~moam m`q m`d ` fon ojr`at% Hottkd

i{t ~otm qtycoqm OHK@ l{veot{vk#

amkkvl{c }t{vkq ed ttoenq ed

~kcc*kp{orrkd hotamke `vk`# ot oq fon

kei{nm ti `aaijjid`tk k|kvyiek%

Ot oq ei~ qkr`v`tk lvij tmk vkqt il

tmk qamiic# jk`eoen qt`ll a`e vkc`}`ed vkam vnk tmkov f`tt kvokq% Tmkvk oq

`cqi dkdoa`tkd qr`ak ~otm OT l`aocotokq

liv ~ivh `ed ` p{okt viij liv qt`ll

~mi lkkc tmky ekkd tojk i{t `ltkv `

r`vtoa{c`vcy qtvkqql{c oeaodket%

mke mk`dt k`amkv Qojie Kaackq g ioekd Qr` Qamiic#

` qrkao`c qamiic liv yi{en rkirck ~otm @{toqj

iv @qrkvnkvq Qyedvijk# mk li{ed ` lv`njketkd

~ivhlivak% Tmk ck`dkvqmor tk`j qkkjkd |kvy

qkr`v tk lvij tmk vkqt il t mk qt`ll# j`ey il ~mij

~kvk qtv{nncoen ti hkkr r`ak ~otm am`enk# m`|oen

~ivhkd {edkv tmvkk dollkvket mk`dtk`amkvq oe p{oah

q{aakqqoie ~otm tk`amoen `qqoqt`etq -T@q/ iltke

lkkcoen qkaied fkqt ti tk`amkvq%

Tmk ^kcc*Fkoen Rvinv`jjkQr` Qamiic# Ciedie Fivi{nm il Qi{tm~`vh

A`qk

Qt{dy

k vk`coqkd tm t ol

~k j`dk q{vk i{vqt`ll ~kvk ciihkd

`ltkv# tmky ~i{cd fk

j{am fkttkv rc`akd ti

ciih `ltkv tmk aijrck}

ekkdq il tmk amocdvke%

Tmk j`givoty il i{v

f{dnkt oq qrket ie

qt`ll# qi ~k m`|k ti|`c{k tm`t vkqi{vak

monmcy `ed {qk ot ti

ot q fkqt kllkat %

Kockke Iocck{w#

Dkr{ty Mk`d

Qojie Kaackq `ed Kockke Iocck{w

Mk`d Tk`amkv `ed Dkr{ty Mk`d

7/31/2019 Spa School - Case Study

2/2

Ken`noen ~ot m qt`l l

Ei~# qt`ll `vk keai{v`nkd ti t`hk tojk

i{t il tmk ac`qqviij ol tmky ekkd ot%

Ol ` jkjfkv il qt`ll oq m{vt `ed m`q ti

ni mijk# tmky vkako|k ` rmiek a`cc `ed

i~kvq% Ie tmkov vkt{ve ti qamiic#

` jkjfkv il tmk ck`dkvqmor tk`j oq ie

m`ed ti illkv q{rrivt ed coqtkeoen

k`v ol ekkdkd%

^otm jivk irrivt{eotokq liv qt`ll

ti jo}# ~ivhoen vkc`t oieqmorq m`|k

qtvkentmkekd% Irtoie`c tv`oeoen qkqqoieq`vk `ttkedkd fy jivk t m`e ;2+il qt`ll %

Locj eonmtq# mkcd k|kvy m`cl tkvj `ed

iltke f`qkd `vi{ed tmk tmkjk il `{toqj

`vk `cqi ~kcc `tt kedkd% Qt`ll m`|k cqi

m`d tmk irrivt{eoty ti t`hk r`vt oe

` |`vokty il `ato|otokq# v`enoen lvij

ritt kvy ti Roc`tkq%

Kjfkddoen ~kc cfkoen

Tkvjcy jkktoenq `vk mkcd ti no|k qt`ll

tmk irrivt{eoty ti doqa{qq ~kccfkoen%

J`ey il tmk odk`q r{t liv~`vd `t

^kcc*Fkoen tk`j jkktoenq m`|k fkke

oeaivriv`tkd oeti tmk ek~ qt`llviij%

Tmkvk oq ` qtvien aijjotjket ti j`hoen

qt`ll lkkc |`c{kd `t tmk Qr` Qamiic#

r`vtoa{c`vcy T@q ~mi# oe Iocck{wq ~ivdq

`vk ilt ke t tmk lviet coek `ed di `

|kvy dola{ct gif%

OEQKT d`yq m`|k fkn`e ~otm ` fvk`hl`qt

aiihkd fy tmk mk`dtk`amkv `ed tmkvk

`vk amiaic`tkq oe tmk qt`llviij ie

Lvod`yq `q ` tm`eh yi{% Eiek il {q

`vk oe ot liv tmk q`c`vy# q`yq Iocck{w%

Qi tmiqk cottck tmoenq * foqa{otq#

q{rrcyoen joch liv tk` ed aillkk# `ed

qiao`c k|ketq vk`ccy di j`ttkv% F{t

qmk oq cc*tii*`~`vk tm`t |`c{oen rkirck

nikq l`v fkyied amiaic`tkq `ed i~kvq`ed ` e{jfkv il am`enkq m`|k fkke

oetvid{akd ti mkcr qt`ll j`e`nk tmkov

d`y*ti*d`y ~ivhci`d%

A`cked`vq vk ei~ oqq{kd t tmk qt`vt

il k`am qamiic yk`v `ed tkvj# i{tcoeoen

hky d`tkq# q{am `q r`vketq k|keoenq

`ed dk`dcoekq# jk`eoen qt`ll a`e rc`e

`mk d jivk kll kato|kcy% Tk`amkvq cqi

fkekt lvij jivk tojk `~`y lvij tmk

ac`qqviij liv rc`eeoen# rvkr`v`toie

`ed `qqkqqjket -RR@/% @cc tk`amkvq

`vk ei~ r`od liv {edkvt`hoen qrkaoa

`vk` il vkqrieqofocoty# q{am `q `q{fgkat qrkao`coqj%

@ee{`c Vk|ok~q -~mkvk r`vketq jkkt

~otm tk`amkvq `ed itmkv rvilkqqoie`cq

~ivhoen ~otm tmkov amocd/ t yroa`ccy

vkp{ovk mi{vq il tk`amkv rvkr`v`toie#

qi tmkqk m`|k ei~ fkke qrvk`d `aviqq

tmk yk`v%

Tmk qamiic m`q cqi oe|kqtkd oe t v`oeoen

`ed < i{t il 04 tk`amkvq `vk a{vvketcy

oe|ic|kd oe ck`dkvqmor iv joddck

j`e`nkjket t v`oeoen% m`t ~k

~`etkd ~`q# doqtvof{tkd j`e`nkjket#

` qamiic ~mkvk k|kvyiek ~`q ` ck`dkv#q`yq Iocck{w%

Tmk licci~*ie q{v|ky

Vkq{ctq lvij tmk licci~*ie q{v|ky

qmi~ tmk am`enkq `vk j`hoen `e

ojr`at# r`vtoa{c`vcy oe vkc`toie ti

aijj{eoa toie# ~otm v`toenq qmi~oen

` voqk il 66+% Tmkvk m`|k `cqi

fkke ojrvi|kjketq oe tmk ~`y tmk

ivn`eoq`to ie j`e nkq am`enk# ~mkvk

v`t oenq m`|k acojfkd fy 14+% Iek il

tmk jiqt qoneoa`et am`enkq ti m`|k

t`hke rc`ak oq tm`t qt`ll lkkc |`c{kd `ed

q{rrivtkd fy tmkov j`e`nkvq# q tmoq

viqk 41 ;1 ;;0% Vknoqtkvkd liv \@T NF*>;6