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Entice. Encourage. Elevate!: Mentorships, Internships, and Promoting Careers in Spa & Wellness
Inspired by the Global Spa & Wellness Summit
September 10, 2014
Overview Mentorships (ENCOURAGE)
Internships (ELEVATE)
Promoting Spa & Wellness Careers (ENTICE)
Group Introduction Please share your…
1. Name
2. Company
3. Where you are from
4. One word to describe yourself
Mentorships (Encourage)
2015 Mentorship Pilot Program January-March & April-June
2014 Mentorship Initiative Committee
5
Anna BJURSTAM (Task Force Chair) Managing Director, Raison d'Etre Sweden
Geeta MORAR CEO, SVA Spas United States
Shahida SIDDIQUE Owner & CEO, Spadunya Color Experience United Arab Emirates
Deborah A. SMITH Principal Smith Club & Spa United States
Jean-Guy de GABRIAC (Committee Leader) Owner, TIP TOUCH International Belgium
2014 Objectives
Build on the 2013 Global Education Committee (& SRI report 2012)
Submit guidelines (Code of Conduct) to launch a global Mentorship initiative
Suggest a list of elligible international Spa Directors/Managers or GMs (5 years +)
for the 1st promotion of Mentors
Test the concept with a pilot program in 2015
What is Mentorship?
Enables a PEER TO PEER, personal and confidential dialogue between
Spa Managers & seasoned Spa Directors
Mentees can grow skills and strategies to deal with stress, time-management,
priority-sorting and decision-making
Mentors serve as stable, experienced and trusted advisors who make
Spa Managers’ professional journey easier through active listening, questioning,
and serving as a “sounding board”.
What Mentorship is Not
A Mentor does not do the homework, consult for, or make decisions for a Mentee,
but rather suggests, guides & inspires.
As opposed to a leader who must stand ahead and call others forth,
a Mentor “stands beside and calls forth from within” (Ralph Cioffi)
Instead of answering all the operational questions that a Mentee would have
(HR, Finance, Marketing, Administrative…), Mentors would rather help the Mentee
assess the different options at hand and question by himself/herself the best
possible solution given the circumstances & environment.
Mentors should not be considered as « free » consultants.
Mentorship Pilot Program
Trial period to test the concept:
•GSWS can support & promote, but not host & administrate •Evalutate the time needed for administrative supervision
•Learn to walk, before we run & take-off
2015 Mentors - USA
10
Cynthia BELL Spa Director
Acqualina Resort & Spa
David ERLICH Spa Director
Glenwood Hot Springs
Angela CORTRIGHT General Manager
Spa Gregories
Jennifer WAYLAND-SMITH Spa Director
Mandarin Oriental
2015 Mentors – Middle East, India & Asia
11
Christian KIEFER Director of SPA & Leisure
St. Regis Hotel (Abu Dhabi)
Geeta MORAR CEO
SVA Spas (India)
Mark SANDS Area Director
Six Senses (Thailand & Vietnam)
Kent RICHARDS Area Director
Six Senses (Asia Pacific & China)
Francisca ATUNES Area Director
Six Senses (Middle East & Africa)
Neil HEWERDINE Vice President Spa Services Kerzner International
Atlantis The Palm (Dubai)
2015 Mentors - Europe
12
Paris KOUNOUDIS Spa Director
Le Meridien President Cyprus Spa Association (Cyprus)
Morgan LEFRANCOIS Corporate Spa Business Development Manager
Clarins (France)
Adilia OLIVEIRA Spa Director Caudalie
The Yeatman (Portugal)
Hans-Peter VEIT Spa Development Director
Oetker Collection (Germany)
Fabrizio PALMITESSA Spa Director & Coordinator
JSH Hotels & Resorts (Italy)
Larisa MARINICA Spa Director Pürovel Spa & Sport
Swissôtel Bosphorus (Turkey)
Mentors’ Skills
• Leadership and Management • Human Resources • Marketing • Operations • Entrepreneurship • Strategic & Business Planning • Front Desk and Client Management • Retail Management • Financial Management
ISPA’s Body of Knowledge:
• Risk Management
• Facility Design and Maintenance
• Hospitality Management
• Food & Beverage
• Product Knowledge and Vendor Relations
• Spa Modalities/Treatments
• Fitness
• Wellness Tourism
Next Steps
SEPTEMBER 2014: Official launch at GSWS Marrakech
OCT / NOV 2014: Announcement in Professionnal publications (Print & Online)
Applications sent until Nov, 30.
DECEMBER 2014: Selection of Mentees by Mentors
JAN - MARCH 2015: 1st Mentorship Program
APRIL - JUNE 2015: 2nd Mentorship Program
JULY - AUGUST 2015: Analysis & Recommendations for 2016
How You Can Help…
BECOME A MENTOR
HELP WITH ADMINSTRATIVE SUPERVISION OF MENTORS
RECOMMEND OUTSTANDING SPA DIRECTORS AS ELLIGIBLE
MENTORS
SPREAD THE INFORMATION (national publications Print & Online,
Spa Associations…)
BECOME A SPONSOR
Let’s Make it Happen!
For More Information on Mentorship Program
Anna BJURSTAM
GSWS Board Member
Task Force Chair on Global Spa Education
Jean-Guy de GABRIAC
Leader Mentorship Committee
Internships (Elevate) Current State of Spa Internships
Why Provide Internships
How to Create an Internship Program
Mary Tabacchi – School/Company Partnership
Discussion
Time to Stretch!
Overview
Mission
Market Gaps
Problems
Solutions
2014 Accomplishments
Next Steps
How You Can Help
Promotion (Entice)
Mission Statement Our mission is to produce a positive and inclusive
public relations/marketing campaign including a website and video(s) to promote spa careers and education in order to ultimately encourage people to join the spa and wellness industries.
Spa Management Market Gap There are currently 130,000 - 180,000 spa managers and
directors worldwide. However, there are only 4,000 students are currently enrolled in spa management-related degree programs worldwide.
- SRI International, GSWS 2012 Report
Spa Employee Market Gap ISPA SnapShot Survey, August 2014
2014 ISPA Annual State of the Industry Survey
There are 35,100 full and part-time unstaffed service provider positions* in spas in the United States**
* Includes massage therapists, estheticians and nail technicians. Does not include spa management.
**Confidential stat with approval to share only during this presentation. This figure is subject to final revision, and will be officially released in the full report from the International Spa Association (ISPA 2014).
Problems We Face #1 – Low Supply vs. High Demand
#2 – Lack of Awareness
2014 Promoting Spa & Wellness Careers Committee
CG Funk, Co-Chair VP of Industry Relations & Product Development, Massage Envy Spa, USA
Lori Hutchinson, Co-Chair Founder and Co-Owner, Hutchinson Consulting, USA
Stacy Conlon, Website Chair Founder & CEO, The Zen Media Group, LLC, USA
Veljko Savic, Director of Spa & Retail for the Ritz-Carlton, Sarasota, FL USA
Debra Locker-Griffin, PR Chair Principal, Locker Public Relations, Kentucky, CA USA
Jason Parmer, Video Chair Founder, Dapper Agency, Lexington, KY USA
2014 Accomplishments Assembled Advisory Panel
Purchased URL www.SpaAndWellnessCareers.com
Created Website Mock-Up
Created Videographic “The Future of Spa and Wellness”
2014 Advisory Panel Members Anna Bjurstam, Task Force Chair Managing Directior, Raison d’Etre, Sweden
Jeremy McCarthy, Group Director of Spa, Mandarin Oriental Hotel Group, Hong Kong
Nancy Griffin, Principal, Contento Marketing Group, USA
Joanne Berry, Founder, Spa Remedies, LLC
Mary Bemis, Founder & Editorial Director, Insider’s Guide to Spas, USA
Elena Bogacheva, Founder and President at Spa & Wellness Int’l Council, Russia
Ryan Crabbe, Senior Director, Global Spa, Hilton Worldwide
Su Gibson, Lecturer, Conrad Hilton College at the University of Houston, USA
Julie Keller Callaghan, Editor-in-Chief/Publisher, American Spa Magazine
Mia Kyricos, Chief Brand Officer, SpaFinder Wellness, Inc., USA
Jim Root, President & CEO of Glen Ivy Hot Springs, USA
Kate Sornson, Spa & Wellness Professional
Michael Doneff, Founder, M Collective, California, USA
Sonee Singh, Spa & Wellness Professional
Website Resources Infographic/Videographic
Current Job Openings
Educational Centers
Internship Connection Hub
Mentorship Opportunities
Industry Associations
Career Paths & Advice
Success Stories
Employer Tools
Sponsorship Opportunities
Join Together, Shape the Future Inspired by the GSWS
Individual companies can do this on our own, but we believe that we can make bigger, faster strides as a team
Ways You Can Help
Technology
Financial
Volunteer
Digital Strategy
Creative/Design
PR/Social Media
Mentorships
Internships
Next Steps… September 2014: Introduction of the Spa & Wellness
Careers Website and Internship Materials
Oct / Nov 2014: Announcement in Professional Publications (Print & Online)
December 2014: Select volunteers for 2015’s efforts on Education Task Force
Jan – Aug 2015: Active committee work on Internships & Promoting Spa & Wellness Careers
GSWS 2015: The results of work are showcased and examined, plans for 2016 discussed
Thank you for your participation!
For more information, please contact:
CG Funk, Co-Chair VP of Industry Relations & Product Development, Massage Envy, USA [email protected]
Lori Hutchinson, Co-Chair and Internship Committee Leader Founder & Co-Owner, Hutchinson Consulting, USA [email protected]
Stacy Conlon, Promoting Spa & Wellness Careers Committee Leader Founder & CEO, The Zen Media Group, LLC, USA [email protected]
Jean-Guy de GABRIAC, Mentorship Committee Leader Owner, TIP TOUCH International, Belgium [email protected]
