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FROM IDEATION TO CREATION: THE PRODUCT LIFE CYCLE
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solidprofessor.com
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IDEAHOW ARE YOU GOING TO SOLVE A PARTICULAR PROBLEM?
I’m creating a GPS-enabled collar so I always know where my cat is.
RESEARCHWHAT IS THE MARKET FOR THE PRODUCTYOU WANT TO CREATE?
My product would be ideal for the approximately 36M cat owners in the U.S.
PLANNINGHOW ARE YOU GOING TO MAKE YOURPRODUCT BETTER THAN THE COMPETITION?
The collar will also collect the cat’s vital signs, like heart rate.
PROTOTYPINGCAN YOU CREATE A PROTOTYPE, OR TEST MODEL, OF YOUR PRODUCT?
I 3D printed a prototype of the GPS tracker for my cat to test out.
ENGINEERINGIS YOUR PRODUCT DESIGN MANUFACTURABLE?
The band is manufacturable but the GPS device will make it bulkier than expected.
DESIGNWHAT WILL YOUR PRODUCT LOOK LIKEAND WHAT FEATURES WILL IT NEED?
I want the collar to be thinand sleek so it doesn’t disrupt the cat’s activities.
BRANDINGHOW WILL YOU MAKE YOUR PRODUCTSTAND OUT IN THE INDUSTRY?
Our product is for adventurous cat owners who expect the unexpected.
MANUFACTURINGCAN YOUR PRODUCT BE MANUFACTUREDIN A COST-EFFICIENT WAY?
The GPS portion must be made with more affordableplastic to be cost-efficient.
PRODUCTIONDOES THE PRODUCT MEET QUALITYSTANDARDS WHEN MASS PRODUCED?
The latch breaks easily when mass produced, so we have to update the design.
TRIALSDOES YOUR PRODUCT COMPLY WITH THE REGULATORY REQUIREMENTS FOR ITS INDUSTRY?
The collar was approved by the American Pet Products Association.
DELIVERYHOW WILL YOU GET YOUR PRODUCT OUT TO YOUR CUSTOMERS?
I will start by manufacturing 1,000 units to be sold through my online store.
