Upload
iris-henry
View
213
Download
1
Tags:
Embed Size (px)
Citation preview
Soybean Checkoff ReportMarc Curtis, Chairman
United Soybean Board (USB)to the
American Soybean Association (ASA)July 12, 2011
Washington, D.C.
Soybean Checkoff Report
Soybean Checkoff Report
Soybean Checkoff Report
USB/ASA Memorandum of UnderstandingCode of Conduct
USB/ASA Memorandum of UnderstandingCode of Conduct
Approved by ASA in March
Approved by USB in June
Soybean Checkoff ReportExamples of USB Support of ASAExamples of USB Support of ASA
Global Opportunities (GO) program research/studiesSoybean farmer crop insurance surveyAnalyze farm program options for soybean farmers
Resources to attend/provide input in all USB Committees
Co-sponsor Conservation Legacy Awards competition
Gold sponsor of Commodity Classic
Co-sponsor SoyStats, REAP farmer exchange
Paid contributions to Leader Letter, ASA Today
Soybean Checkoff Report
New USB Long-Range Strategic PlanNew USB Long-Range Strategic Plan
11 USB farmer-directors on Strategic Planning Team
Complete overhaul
Reviewed, approved by USB at Summer Meeting
3-5 years w/annual review, updates if necessary
Soybean Checkoff Report
New USB Long-Range Strategic PlanNew USB Long-Range Strategic Plan
Highlights
added Preamble
included Core Value
new Mission, Vision, Strategy
new, specific Strategic Objectives
Soybean Checkoff Report
New USB Long-Range Strategic PlanNew USB Long-Range Strategic PlanStrategic Objectives
U.S. Soybean Mealincrease value
U.S. Soybean Oilincrease value
Freedom to Operatefreedom and infrastructure for us to operate
Customer Focusquality U.S. soy products and services
Soybean Checkoff Report
Current USB Priority IssuesCurrent USB Priority Issues
Determined by board in February
Short-term opportunities, challenges in need of immediate attention by checkoff
1.Protect & Support U.S. Animal Ag
2.Transportation Infrastructure
Soybean Checkoff Report
USB Organizational Assessment Task ForceUSB Organizational Assessment Task Force
Don Latham, Chair, former USB Chairman
Victor Bohuslavsky, NE QSSB Executive
Keith Dunn, USB Director, VA
Dwain Ford, USB Director, IL
Bob Haselwood, USB Director, KS
Jerry Slocum, former USB Chairman
Soybean Checkoff Report
USB Organizational Assessment Task ForceUSB Organizational Assessment Task Force
Soybean Checkoff ReportUSB Impact ProjectsUSB Impact Projects
1. Identify Genes Affecting Yield
2. Export Market Diversification
Challenged USB Program Committees in Feb.
Five considered by board in June, two selected
Soybean Checkoff Report
105 California Ave., Leland, MS
Soybean Checkoff Report
Questions?
Thank You