COMPANY PROFILE OF NIKEFOUNDED: Bill Bowerman, Phil KnightFOUNDED ON: 25-Jan-1964 (Blue

Ribbon Sports) 30-May-1971(Nike Inc.)

Headquarters: Oregan, USCEO: Mark ParkerRevenue: US$ 25.3 billionNo.of Emloyee: 44000+Website: www.nickinc.com

SWOT ANALYSISSTRENGHTS:

Offers their product world wide

Have office 45 different countries

More than 44000 employeesEstablish and creditable

brandStrong marketing and sales

engineStrong partnership

SWOT ANALYSISWEAKNESS:

Depends on 3rd party manufacture

High priceLimtted trcking

SWOT ANALYSISOPPORTUNITIES:

Expansion in global market

University sponsershipConnected in eco-

systemGrowth opportunities in

IndiaSegment expansion and

performance leadership

SWOT ANALYSISTHREATS:

Operatig business internationally

CompetitionReliance on 3rd partyGrowing countefeit

goods market

CONCLUSIONIt is American multinational company

corporation that is engaged in the design, developmant, manufacturing and word wide marketing and selling of footwear, apparel,equipments accessories and services

REFERENCE

http://www.marketingteacher.com/nick_swot/