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Microsoft Name : Microsoft Corporation Industry : Computer software ,consumer electronics &

Computer hardware

Founder : Bill Gates , Paul Allen Founded :Apr ,!"#$ ,Al%uuerue ,New Me'ico

,()

*ead uarters : +edmond , ashin-ton

Product : Microsoft indows line of .) ,M) ./ce,

Internet e'plorer

+e0enue : ()123425 %illion

e%site : http:66www4microsoft4com

7ey persons : 8ohn 9hompsonchairman; , )atya

Nadella C

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)tren-ths!4 Brand loyalty

>4 Brand reputation

54

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ea@nesses!4 Poor acuisitions and in0estment

>4 ependence on hardware

manufacturers54 Criticism o0er security aws

4 Mature pc mar@ets

$4 )low to inno0ate

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.pportunities!4 Cloud %ased ser0ices

>4 Mo%ile ad0ertisin-

54 Mo%ile de0ice industry4 Growth throu-h acuisitions

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9hreats!4 Intense competition in software

>4 Chan-in- consumer needs and

ha%its54 .pen source proects

4 Potential lawsuits

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conclusionMicrosoft Corporation is anAmerican multinational companyheadquartered in Redmond ,Washington. It is one of the majorsoftware developer in the world. hecompany has strong mar!et position

in the software industry. his projectemphasis on "W# Analysis$strengths ,opportunities ,wea!nesses and threats% ofMicrosoft corporation.

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