MCDONALD’S SWOT ANALYSIS

COMPANY PROFILENAME McDonald’s Corporation

Industries Served

Restaurants .Fast Foods

Geographic area served

World wide

Headquarters

USA-Oakland

Current CEO Don Thompson

Revenue $25.56 billion (2013)

Profit $5.46 Billion (2013)

Employees 1,800,000 (2013)

Main Competitors

Burger king, Yum! brand inc, Subway inc

STRENGTH

Largest fast food market share Brand recognition valued $40

million $2 billion advertising budget Locally adapted food menus Partnership with best brands Children targeting

WEAKNESSES

Negative publicity

Unhealthy food

High employee turn over

OPPERTUNITIES

Demand health foodHome deliveryFull adaption of new practicesChange in customer behaviour

and customer group

THREATSSaturated fast food market in the developed countriesTrend towards healthy eatingLocal fast food restaurant chainsCurrency fluctuations

CONCLUSION

McDonald corporation is the largest fast food restaurant in the world. There more than 34000 McDonalds restaurants serving 69 million customers every day in over 121 countries. They mainly serve cheese burgers and hum burgers to customers. Now I thanks to all

REFERENCE

ohttp:// mcdonaldcorporation.comowww.studylecturenotes.com/management/swot-analysis-of-mcdonalds-corporation2013