CHEVROLETType : DivisionIndustry: AutomotiveFounded : Nov-3-1911Founder : Louis Chevrolet & William C DurantHead quarters : Detroit ,Michigan , USArea served : World wideProducts : Automobiles ,commercial vehicles,

trucksServices : Vehicle financing ,vehicle insurance ,

vehicle repair , vehicle sales, oil changes

Owner : GENERAL MOTORS COMPANYWebsite : http://www.chevrolet.com

Strengths1. Global presence2. New vision and strategy3. Strong brand and portfolio4. Strong presence in China5. Knowledge of home market6. Well performing brand

Weaknesses1. High cost structure2. Brand dilution3. Bureaucratic culture4. Car recalls

Opportunities1. Positive attitude towards “green”

vehicles2. Increasing fuel prices3. Change in customer needs4. Growth through acquisitions

Threats1. Fluctuating fuel prices2. New emission standards3. Rising raw material prices4. Intense competition5. Exchange rates

ConclusionChevrolet is an American automobile

division of the American manufacturer General Motors company .the main products of the company are automobiles ,commercial vehicles and trucks. The main aim of the project is to highlight the major strength ,weakness ,opportunities and threat of the company

REFERENCEShttp://www.chevrolet.comhttp://www.wikipedia.org/wiki/chevrolethttp://www.wikipedia.org/wiki/chevrolet-sw

otanalysis