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SOWT analysis of Cheverlet automobile
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CHEVROLETType : DivisionIndustry: AutomotiveFounded : Nov-3-1911Founder : Louis Chevrolet & William C DurantHead quarters : Detroit ,Michigan , USArea served : World wideProducts : Automobiles ,commercial vehicles,
trucksServices : Vehicle financing ,vehicle insurance ,
vehicle repair , vehicle sales, oil changes
Owner : GENERAL MOTORS COMPANYWebsite : http://www.chevrolet.com
Strengths1. Global presence2. New vision and strategy3. Strong brand and portfolio4. Strong presence in China5. Knowledge of home market6. Well performing brand
Weaknesses1. High cost structure2. Brand dilution3. Bureaucratic culture4. Car recalls
Opportunities1. Positive attitude towards “green”
vehicles2. Increasing fuel prices3. Change in customer needs4. Growth through acquisitions
Threats1. Fluctuating fuel prices2. New emission standards3. Rising raw material prices4. Intense competition5. Exchange rates
ConclusionChevrolet is an American automobile
division of the American manufacturer General Motors company .the main products of the company are automobiles ,commercial vehicles and trucks. The main aim of the project is to highlight the major strength ,weakness ,opportunities and threat of the company
REFERENCEShttp://www.chevrolet.comhttp://www.wikipedia.org/wiki/chevrolethttp://www.wikipedia.org/wiki/chevrolet-sw
otanalysis