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AMERICAN EXPRESS COMPANY PROFILEAlso known as AMEXAmerican multinational financial companyHead Quarter: Newyork, USAFounded In : 1850Special features : Trust, Integrity, Safety, Quality, Customer service

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SWOT ANALYSISGeographically Deverse BusinessGlobal Market LeaderGood hold on MarketAsset leverge American ExpressSize advantageCustomer LoyaltyUnique Financial ProductsSTRENGTHS:

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SWOT ANALYSISCustomer relation needs to improveTravelers check business is decliningLack debit cardsWEAKNESS:

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SWOT ANALYSISInternational expansionWorld wide acceptanceGreater financial liverageOPPORTUNITIES:

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SWOT ANALYSISCredit market crisisIncrease competitionsChanging financial tastesNew govt. regulationsTHREATS:

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CONCLUSIONThe AMEX serves consumers, small nusonesss, market companies and business institution around the world as a payment network,travell and pinlishing company. It offers credit cards, travellers check etc

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REFERENCEwww.marketingteachers.comwww.stategicmanagementinstitution.com

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