PARTNERSHIPGUIDE

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Who We Are. . .The Southern Maryland Blue Crabs professional baseball team made our debut in 2008. We welcomed our 1 millionth fan through the gates of Regency Furniture Stadium. Southern Maryland baseball continues to maintain a high standard in providing quality baseball at affordable prices, offering memorable experiences with something for everyone, one that we expect will continue for years to come.

Where We Play. . .The Blue Crabs play at fan-friendly, Regency Furniture Stadium in Waldorf, Maryland. This beautiful and modern ballpark features a capacity of over 9,000 people, which is comprised of our seating bowl, 16 Luxury Suites, upscale Legends Club, a 500-person picnic area and lawn seating for up to 1,500 fans.

Five Seasons • Four Playoff Bids • One Million Fans

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Five Seasons • Four Playoff Bids • One Million Fans

DEMOGRAPHIC PROFILES

Gender Demographics •Men ......................................... 52% •Women .................................... 48%

Age Demographics •Under18 ................................. 10% •Betweenagesof19-24 ........... 22% •Betweenagesof25-39 ........... 29% •Betweenagesof40-54 ........... 24% •Over55 ................................... 15%(53% of our fan base, over half, is between the ages of 25-54)

Household Income (Annual) •Student .......................................9% •Lessthan$30,000 .................. 10% •Between$30,000-$49,999 ..... 21% •Between$50,000-$74,999 ..... 28% •Between$75,000-$99,999 ..... 17% •Between$100,000-$149,999 .. 8% •Over$150,000 ...........................7%

How Far Do Blue Crabs’ Fans Travel To See A Game At Regency Furniture Stadium? •Lessthan5miles .................... 19% •Between6-15miles ............... 57% •Between16-30miles ............. 19% •Over30miles ............................5%

With whom do Blue Crabs’ fans attend games? •Alone ..........................................2% •WithBusinessAssociates ..... 14% •AsPartofaGroup ................. 16% •WithFamily............................ 43% •WithFriends .......................... 15% •WithFamily&Friends ......... 10%

How You Can Benefit. . . The Southern Maryland Blue Crabs offer marketers the critical elements that make sponsorship at Regency Furniture Stadium a powerful and unequaled brand and business builder. Your company name, product and services can be showcased in places where your competition does not exist. Engaging our fans in one of our multi-layered marketing campaigns with your company’s message will leave a lasting impression on your expanding base.Does your advertising have emotion? Does it create memories for your audience that they take with them? While emotions are running high, your business is in front of a target audience that will associate your company name and message with entertain-ment and fun. You will have countless impressions that impact critical areas beyond the bottom line.

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Stadium SignageFor exposure to a captive audi-ence, ballpark signage offers your company an unparalleled visibility and the opportunity to reach several hundred-thousand potential customers each year. From the video board to unique placements such as the foul poles, there are a myriad of opportuni-ties to increase your company’s top-of-mind awareness. These image-building forms of marketing are always in high demand and provide value and prestige for your business.

Print & MultimediaThe Blue Crabs produce several printed promotional materials that provide sponsors with the ideal outlet to effectively convey their messages. Game-day pro-grams, ticket backs, flex books, mini-plans, ticket envelopes, sea-son tickets, promotional pocket schedules – all can be used as a bounce-back coupon or to drive traffic directly back to your busi-ness. The Blue Crabs also have options for your company to be a part of our website, which has proven to be our fans’ number one source for all things related to the Blue Crabs.

Stadium Signage Opportunities

•AdWall16’x20’•HomeRunWall7’x28’•InformationBoard2’x4’1”•Concourse4’1”x6’•Mezzanine3’10”x10’•HomePlateWall3’x8’

Print & Multimedia Opportunities

•Playbills•PocketSchedules•TicketBacks•Will-CallEnvelopes•ExitFlyers•Website

somdbluecrabs.com

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In-Game PromotionsIn-game promotions are an emotion-filled way to bring your sponsorship to life by engaging in fan interaction, ex-citement and brand recognition for your company! In-game promotions are remembered and spoken about long after fans leave the ballpark, produc-ing goodwill and valuable word-of-mouth advertising for your business. Whether it’s the T-shirt Toss, the Mascot Race, Catch of the Day or Sumo Wrestling, an interactive fan experience will have all eyes focused on your company name and logo every Blue Crabs home game.• Inning Sponsorship An inning sponsorship is a great way to

take advantage of our captive audience and gain consistent com-pany branding on a nightly basis. For every Blue Crabs home game(72total),duringone(1)specifichalf-inning,yourlogo/message will be displayed on our centerfield video board for the ENTIRE length of your top half-inning.

• On-Field GamesOn-fieldgamesarealwaysafanfavorite; some of the most popular include Sumo Wrestling, Musi-cal Chairs, etc.

• In-Crowd ContestsOneofthebestwaystooffera giveaway is via the in-crowd contests, which include Trivia Contests, Smile Cam, etc.

• In-Game Specialties This form of advertis-ing appeals to fans as they are enthralled by thegame;someexamplesincludeCalltotheMound, K-Batters, etc.

• PA Announcements Oneofthemostpopu-lar forms of advertising in all of minor league baseball,PAreadsaregenerallybetween15-30seconds and include video board support.

In-Game Promotion Opportunities •InningSponsorship•On-FieldGames•In-CrowdContests•In-GameSpecialties•PAAnnouncements

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Event SponsorshipEvent sponsorships with the Southern Maryland Blue Crabs provide your company with a platform to make a lasting impres-sion and obtain maximum exposure in a unique and creative way. We can custom fit an event to match your company’s marketing objectives through giveaway items, entertaining acts, themes and special events.

Lasting Impressions•GiveawayItems:Fanslovegiveawaysandyourcompany’slogo

would be front and center. Some of the most popular items are T-shirts, bobble heads, glasses and mugs.

•EntertainingActs:Localandnationalactsalwaysbringanextralevel of excitement to the ballpark. Fan favorites are the May-berry Deputy and Zooperstars.

•FireworksandThemeNights:Thesenightsareagreatwaytoendear our fans to your product or cause. It’s a win-win for ev-eryone when you team with the Blue Crabs to make one of our games an even bigger event.

Presenting Sponsor Receives•Yourcompany’spromotionfeaturedonallpre-

event media and event calendars. •Pre-gamedaymarketingexposuretothousands

of fans inside and outside the ballpark through signage, radio, web, and print.

•VideoboardrecognitionandlivePAannounce-ments throughout the game to highlight your business.

•Opportunitytoshowcaseyourbusinessthroughsignage, concourse display and exit sampling.

•Firstpitchprivilegeforacompanyrepresentative.•Ticketstotheeventtoentertainstaff,customers

and colleagues.

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Naming Rights Opportunities •ParkingLot•TheLegendsClub•Skyboxes•PicnicArea•Kids’Park•BumperBoats•TeamStore•FanServiceCenter•BoxOffice•LawnSeating

Naming RightsThere isn’t any bigger way to advertise than to have an entire area of our stadium named after your company or brand. Every time

we say it, print it or broadcast it, the name of your company rides right along with it. Not only will the designated area be named after your company, but you will have the entire space to convey your message to our fans through signage, printed materials, etc.

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Regency Furniture Stadium11765 St. Linus Drive

Waldorf, Maryland 20602301-638-9788

w w w.S oMDblue crabs.com