MEDIA KIT

Southern CrossPart of your Catholic family since 1867

THE

COMMUNICATING IN PRINT AND ONLINE

USAGE

Each issue contains stories and features about what’s happening in the Catholic community in Adelaide and surrounding regional areas.

The Southern Cross in digital and gloss printed versions The Southern Cross is South Australia’s Catholic newspaper serving communities across the State.

The Southern Cross is available in a digital format and a gloss newspaper format, with a core readership of approximately 10,000 through the distribution of the printed version to parishes, subscribers, Catholic hospitals, clubs and agencies.

The digital version is free online, distributed to school students through their family email addresses. Schools play a vibrant and important part in the life of a community. The Southern Cross covers Catholic school news, issues and special events of interest to students and their families. 20,000 digital copies are distributed to schools every month (except January).

The printed version is available in parishes throughout the State at a cost of $2 or is mailed direct to subscribers at a cost of $40 per year.

News articles updated regularly and available 24/7 at www.thesoutherncross.org.au

EDM sent to a network of subscribers digitally, twice per month, directing readers to the website for more content.

Print edition distributed to over 350 locations each month (excluding January). 2 bumper editions distributed in The Advertiser each year (Easter and Christmas news print)

PRINT

EDM

WEBSITE

257mm w x 50mm h

257mm w x 385mm h

151mm w x 150mm h

257mm w x 200mm h

98mm w x 100mm h

151mm w x 200mm h

98mm w x 150mm h

257mm w x 120mm h257mm w x 100mm h

151mm w x 100mm h

PRINT ADVERTISING OPPORTUNITIES

FULL PAGE

FRONT PAGE STRIP

LANDSCAPE

CENTRE SPREAD

LARGE SQUARE

HALF PAGE HORIZONTAL

QUARTER PAGE

VERTICAL

SMALL SQUARE

PORTRAIT

LARGE STRIP

PRINT ADVERTISING RATES

ADVERTISING RATES*Casual Rates (All advertisements are full colour)

Front page strip 257mm w x 50mm h $1,100

Full page 257mm w x 385mm h $1,700

Half page horizontal 257mm w x 200mm h $1,000

Large strip 257mm w x 120mm h $790

Quarter page vertical 151mm w x 200mm h $750

Centre spread 257mm w x 100mm h $700

Large square 151mm w x 150mm h $650

Portrait 98mm w x 150mm h $580

Landscape 151mm w x 100mm h $450

Small square 98mm w x 100mm h $360

Approx. 5,000 copies $1,500

Back page 50%Page 3 to 7 30%Guaranteed right hand page outside EGN 15%

INSERTS

POSITIONAL LOADING

‘GUARDIAN ANGEL’ OF SLOVENIAN MISSION

PAGE 10

NATURE IS CHILD’S PLAY AT ST RAPHAEL’SPAGE 17

NOVEMBER 2019 | $2 inc GST | www.thesoutherncross.org.au | Part of your Catholic family since 1867

THECHRIST THE KING CELEBRATES 60 YEARS – PAGE 19

SENDING A MESSAGE: Members of the St Aloysius College branding project team in front of one of the images in the mural, from left, Angie Vu, Adilya Fitzgerald, Umaima Patni, Cadence Lopresti-Zotti and Fatima Rasuli. Absent: Ruby Cichero and Sophia Smith.

Southern Cross

LINDY MCNAMARA SENIOR JOURNALIST

An impressive new mural brightening two city streets has ‘come to life’ through innovative technology launched last week that showcases the creative skills of local Catholic school students.Over the past 18 months a group of seven students from St Aloysius College has been leading work on a

‘branding’ project to make the wider community aware of the core values of the inner city school. In the middle of the year this culminated with a huge purple and white mural being painted on the walls of the school along Chancery Lane and winding back along Angas Street.Under the banner of ‘Empowering Bright Futures’ the installation includes images depicting growth,

inspiration, friendship and STEM (Science, Technology, Engineering, Maths).To enhance the project the students launched augmented reality videos that provide background and meaning to each image. By uploading the EyeJack program on their mobile phone or portable device people can watch the mural come alive.

St Aloysius’ principal Paddy

McEvoy said the EyeJack technology, which is currently used at UniSA’s MOD futuristic museum, provides a powerful and innovative way for SAC to tell its story to the wider community. “I’m really excited about the augmented reality side of this project as I think that will captivate a totally different audience,” she said.“It tells the world so much more

about who we are than we could have captured in any advertisement or marketing brochure.”Ms McEvoy said the students, from Years 7 to 12, who worked on the project had gained a raft of skills including design, filming, creating storyboards, collaborating as a team, working with external specialists and learning about new technologies.Continued on page 2

Girl power lights up city streets

Pic

ture

: Nat

Ro

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s

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THE

DECEMBER 2019 | www.thesoutherncross.org.au | Part of your Catholic family since 1867

Southern Cross

DEMAND FOR FLEXIBLE LEARNING INCREASING PAGE 8

HERITAGEBELLTOWER SAGA

REVEALEDPAGE 9

FOR TUTTISTARS

NEW HORIZONS

Pic

ture

: Rus

sell

Mill

ard

ON THE MOVE: After outgrowing its premises on the Minda campus at Somerton, TUTTI Arts is moving next year to the vacated St Teresa’s Primary School at Brighton. Dougie Jacobssen, Jane Hewitt, and Joanne Zhou. Story page 7

CHRISTMAS MASS TIMES AROUND THE STATE – PAGES 12-13

Book a tour of your local Catholic school...• Over 100 schools in SA• Mid-year intakes for Reception students

• New campuses opening at Hove (2020) and Two Wells (2021)

• Catholic School at Murray Bridge extending to R-9 (from 2022)

www.cesa.catholic.edu.au

WEBSITE ADVERTISING OPPORTUNITIES

EDM ADVERTISING OPPORTUNITIES

TOP BANNER

BOTTOM BANNER

WEBSITE AND EDM ADVERTISING SPECIFICATIONS AND RATES

Ad type Home Page & NewsMasthead Billboard $115

Masthead Leaderboard $90

Leaderboard $65

Medium Rectangle $75

Half Page $80

WEBSITE ADVERTISING RATES per month

WEBSITE ADVERTISING SPECIFICATIONS

* Advertisements go live 2am on the 1st of the month until 2am on the first day of the next calendar month.

Ad type Desktop Mobile DPIMasthead Billboard 970 x 250px 320 x 50px 72

Masthead Leaderboard 728 x 90px 320 x 50px 72

Leaderboard 728 x 90px 320 x 50px 72

Medium Rectangle 300 x 250px – 72

Half Page 300 x 600px – 72

EDM

Ad type Per month Dimensions (px) DPITop Banner + Bottom Banner $600 728 x 90 72

Medium Rectangle 1 $300 300 x 250 72

Medium Rectangle 2 $200 300 x 250 72

* EDM ads appear in 2 editions per month, based on same artwork per edition.

Production cost of $200 + GST applies to ads built by Solstice Media.

Distributed twice per month

WEBSITE AND EDM DEADLINES

PRINT DEADLINES

Month Booking deadline

Complete material

Distribution Date

February

Edition 1 20/01/20 28/01/20 10/02/20

Edition 2 20/01/20 28/01/20 24/02/20

March

Edition 1 10/02/20 17/02/20 02/03/20

Edition 2 10/02/20 17/02/20 16/03/20

April

Edition 1 09/03/20 16/03/20 06/04/20

Edition 2 09/03/20 16/03/20 20/04/20

May

Edition 1 15/04/20 20/04/20 04/05/20

Edition 2 15/04/20 20/04/20 18/05/20

June

Edition 1 11/05/20 18/05/20 01/06/20

Edition 2 11/05/20 18/05/20 15/06/20

July

Edition 1 09/06/20 15/06/20 29/06/20

Edition 2 09/06/20 15/06/20 13/07/20

August

Edition 1 13/07/20 20/07/20 03/08/20

Edition 2 13/07/20 20/07/20 17/08/20

September

Edition 1 10/08/20 17/08/20 31/08/20

Edition 2 10/08/20 17/08/20 14/09/20

October

Edition 1 14/09/20 21/09/20 06/10/20

Edition 2 14/09/20 21/09/20 19/10/20

November

Edition 1 19/10/20 26/10/20 09/11/20

Edition 2 19/10/20 26/10/20 16/11/20

December

Edition 1 20/11/20 27/11/20 21/12/20

Month Booking deadline

Complete material

Distribution Date

February

20/01/20 28/01/20 09/02/20

March

10/02/20 17/02/20 01/03/20

April

09/03/20 16/03/20 05/04/20

May

15/04/20 20/04/20 03/05/20

June

11/05/20 18/05/20 31/05/20

July

09/06/20 15/06/20 29/06/20

August

13/07/20 20/07/20 02/08/20

September

10/08/20 17/08/20 30/08/20

October

14/09/20 21/09/20 04/10/20

November

19/10/20 26/10/20 08/11/20

December

20/11/20 27/11/20 13/12/20

Prices subject to change without notice Production costs of $200.00 + GST applies to advertisements built by Solstice Media. Publication times and booking deadlines are subject to change

Website advertisements go live on the 1st of the month.

EDM SCHEDULEPRINT SCHEDULE

2021October

14/09/20 21/09/20 04/10/20

November

19/10/20 26/10/20 08/11/20

December

20/11/20 27/11/20 13/12/20

SPECIFICATIONS RICH MEDIA SPECIFICATIONS

Print edition distributed to over 350 locations each month (excluding January). 2 bumper editions distributed in The Advertiser each year (Easter and Christmas)

PRINT

IMAGE SUPPLY

HTML5 ADVERTISEMENTS

FLASH “CLICKTAG”* ADVERTISEMENTS

IMAGE SUPPLYAll imagery & logos must be supplied in high resolution jpg, tif, eps. If specific colour is required for advert being built, please supply CMYK breakdown.

No spot colours.

FINAL ARTWORKSupplied in hi-res PDF with all fonts embedded/outline CYMK Process only. No spot colours. Black type must be

100% black, not made up of CMYK.

DELIVERY METHODS Email press ready PDF to production@solsticemedia.com.au

WEBSITE + EDM

DIGITAL ACCEPTED FORMATS• PNG, GIF, JPG, HTML/HTML 5, Third Party Vendor Tag

• RGB format

• Embedded video must be set to autoplay/mute

• No Flash

• Maximum file size 150KB

EDM ACCEPTED FORMATS

• Static PNG or JPG only

• Tracking URLs accepted

WEBSITE

• All HTML5 assets to be hosted externally

• Supply creative in individual ZIP files per creative size

• Recommended length is 15-30 seconds or less.

• Click through link must be properly implemented in the code, for example: getURL(clickTag,”_blank”) on (press) { getURL(clickTag,”_blank”) }

WEBSITE

• Click through links must open in a new tab or window

• Supply a backup .gif with all flash ads

• Supply on site click tags in one .txt file

EDM

• 728 x 90 static image (JPG or GIF) to be supplied with appropriate link

• Flash will not be accepted for EDM advertising - only image files can be served.

EDM

• 728 x 90 static image (JPG or GIF) to be supplied with associated click tag for the date/s the campaign is booked to run on the EDM

• Flash will not be accepted for EDM advertising - we can only serve image files

• Supply EDM specific click tags in separate .txt files

* Also referred to as Third Party Vendor tags

ADVERTISING

EDITORIAL

08 8224 1622 | 0408 740 577 southerncross@solsticemedia.com.au

08 8224 1600 | 0401 527 874 southerncross@solsticemedia.com.au

08 8210 8147 jbrinkworth@adelaide.catholic.org.au

Emma Barnes

Kiara Tainton

Jenny Brinkworth

Southern CrossPart of your Catholic family since 1867

THE

southerncross.org.au