Southern Automotive Journal March 2013

March 2013

Resonance Please Turn to Page 4

COLLISION NEWS

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DEALER NEWSWith its boldly futuristic aerodynam-

ic styling and fuel-efficient hybrid-electric powertrain, the Nissan Resonance concept proposes an all-new dynamic and edgy design that once again leads the trend for the crossover category. The global concept made its world debut today at the 2013 North American International Auto Show.

Said Francois Bancon, Nissan Motor Co. division general manager, Product Strategy and Planning: "When the designers were first working on conceptualizing the Nissan Resonance, they were inspired by amazing

Innovative Nissan Resonance Concept Crossover Features Bold, Differentiating Style

scientific advancements in technology and material innovations. They also were inspired by the aspirations of those peo-ple who unabashedly embrace innova-tion and are optimistic about the future. It was about serving those people a con-cept vehicle that is forward-looking and fuses style with an athletic ride."

While seen as a concept of global relevance, Resonance was created by

Parts Trader Demonstrates Electronic Parts Ordering System at January GCIA

Meeting

ASA Lauds NASTF Progress

I-CAR Unveils Enhancements To Industry Standard

Platinum And Gold Class Recognition Programs For

Collision Repairers

Hertz Donates Vehicle to Recycled Rides

NADA Selects New President

Nevada Grants Audi The First Automaker Permit To Operate

Autonomous Vehicles On Public Roads

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Southern Automotive Journal March 20134 www.IneedOEMparts.com

Resonance From Front Cover

Nissan Design America, San Diego, CA, under the direction of Shiro Nakamura, senior vice president and chief creative officer of Nissan Motor Co., Ltd.

An Energetic, Premium Exterior Design that Resonates

Light on its feet, the exterior design signals that Nissan Resonance is pushing the crossover segment for-ward.

The energetic surfaces show a counterpoint of dynamic fluidity and pure edginess. Nissan's designers worked to express an aero-dynamic feel that was light-weight yet also protective, and drew inspiration from the futuristic allure of hyper-

sonic travel. The front exterior design shows

the V-Motion, which starts from the front grille, moves through the hood and resonates with the iconic boo-merang shaped headlights. The body is strengthened by powerful surfaces and provocative lines and is accented by the flow through the car to the kick-up shape around D-Pillar. These distinct details give the crossover a very advanced yet spacious impres-sion.

The roof's unique "floating" design is created through the use

of the thin, steeply raked A-pillars, large full-length glass panel and flowing D-pillar design. The effect created gives the impres-

sion of a flowing structure carried by the large windows and overall spaciousness of the cabin.

The body color, named Flare Orange, adds even more energy and warmth to the overall exterior design. Other exterior features include a tint-ed acrylic grille with Satin Chrome accents and 22-inch, full dynamic flow aluminum-alloy wheels.

Inside, a Futuristic VIP LoungeWith the interior, the designers

imagined what the future of first-class space travel might be: Welcoming yet exclusive and high-tech yet pre-

Nissan's Resonance elevates the crossover experi-ence with engaging aerodynamic exterior, spacious and sophisticated interior and advanced HEV powertrain.

Southern Automotive JournalMarch 2013 5www.IneedOEMparts.com

mium. The resulting "VIP lounge," with its light, buttery leather and premium-stitched seats, exudes genuine sophistication.

Thoughtfully con-sidered details, includ-ing sequential welcome lighting, add warmth and drama upon enter-ing the vehicle. The dramatic interior illu-mination highlights the natural wood pattern in the modern cabin.

An advanced instrument panel floats on a generous console, creating a forum where the driver can access all infotainment and com-munication features. Technology is graphi-cally layered to give a holographic experi-ence and visual depth is used to separate information in order of importance.

The open glass roof gives passengers a unique panoramic view of the world and float-ing elements like the roof lining add to the sense of space and airy lightness. The spacious interior atmosphere is enhanced by the sculpt-ed door panels and ele-gant, deep shape of the center console.

Said Bancon: "The Resonance inte-rior reflects the enlight-ened modernity of today's crossover buyer, who values an amaz-ing experience over traditional indulgence. The architecture of the cabin is open and struc-tured. Like the exterior, it redefines and pushes the segment beyond convention."

Sustainably Dynamic Performance

Though Resonance is presented strictly as a design concept, its efficient hybrid electric drivetrain signals the desire by crossover drivers to be respect-

ful of the environ-ment without sacrific-ing driving pleasure. The all-wheel drive Resonance includes Nissan's proprietary "one-motor, two-clutch" system that combines a smaller displacement internal combustion gasoline engine with an elec-tric motor/lithium-ion battery and advanced management system. Resonance also fea-tures Nissan's next-generation Xtronic CVT® (Continuously Variable Transmission).

An Other-Worldly Concept for Real-

World CustomersThe bold

Resonance follows Nissan's longstanding leadership in crossover design, demonstrated by such cutting-edge vehicles as Murano, Qashqai and Juke, while pushing the boundaries of design into another dimen-sion.

C o n c l u d e d Bancon: "Resonance is meant to be pro-vocative, energetic and engaging - even polarizing. Its edgy yet sophisticated design, combined with an environmentally sen-sitive powertrain and intelligent utility pro-vides a clear, exciting view into the future of crossover innovation.

"This design is not meant to appeal to traditional two-box SUV shoppers, but

rather to those whose fashion and design choices make a statement. For Nissan, this concept makes our statement about the future of this segment."n

"The Resonance interior reflects the enlightened moder-nity of today's crossover buyer... Like the exterior, it redefines and pushes the segment beyond convention." Francois Bancon, Nissan Motor Co. Division General Manager

Carvana announces its launch into the used car market following an exclu-sive preview at The High Museum of Art on Jan. 28. The first-of-its-kind in the auto industry, Carvana offers potential car buy-ers the unique opportunity to browse, finance and buy a car entirely online. Carvana.com caters to a wide variety of consumers from car enthusiasts to convenience seekers by simplifying the car buying pro-cess with innovative technology and next day delivery.

Carvana is backed by DriveTime, a company with more than $1 billion in revenue and over 20 years' experience in the car buying and selling market. With a focus on mid-market and luxury vehicles, Carvana will launch its services in the Atlanta metropolitan area; however, with physical plant operations in Winder, Ga. it has the capacity to serve cities through-out Georgia and the surrounding five

Carvana Launches First 100 Percent Online Car Retailer in AtlantaConsumers can purchase vehicles in 30 minutes and receive next day delivery

states. With the support of the 7th-largest used car retailer in the country, Carvana will be able to leverage existing infrastruc-ture, in conjunction with its proprietary technology, to expand rapidly across the United States.

"We have the ambition and fresh perspective of a start-up paired with the experience, infrastructure, and knowl-edge gained from our prior work and partnership with DriveTime," says Carvana President, Ernie Garcia. "We are excited to introduce an entirely new concept into the car industry and breathe new life into the car buying experience."

According to a recent survey con-ducted by Accenture's Automotive

Industry Group, 88 percent of potential car buyers want clearer online pricing and 94 percent would consider purchasing a car entirely online, from search to deliv-ery. Carvana plans to capture this audi-ence by offering a drastically different car

buying experience, one that elimi-nates hours of haggling, waiting and frustration and replaces it with a simple, always on and relaxed process with added savings to the customer.

"Physical car dealerships have high overhead costs that are passed onto the consumer during the car buying pro-cess," explains Garcia. "Carvana eliminates physical overhead and replaces it with a consumer-friendly technology, creating a 360 degree online experience that gives complete control to the customer."

Transparency and technological innovation are two key differentiators between the Carvana experience and the average used car purchase process. Carvana.com features notable advance-ments in photography, by providing high-definition 360 degree interior and exte-rior views, where consumers can take a vehicle for a virtual spin. Carvana's online platform simplifies the financing process by allowing consumers to manipulate down payment and monthly payment options to instantly formulate a payment plan unique to them.

"As the first complete online auto retailer, we pride ourselves on our trans-parency and ease of use," Garcia notes. "Customers can experience our patent-pending, state of the art photography system and benefit from a unique and dynamic pricing and finance model so when they come to Carvana, what they see is truly what they get."

Carvana's Winder facility currently boasts a 150-car inventory with plans to increase this on a monthly basis through-out 2013. All vehicles in inventory are less than three years old and include an Experian Autocheck report. In addition, a majority of the vehicles maintain their original manufacturer warranty and come with full disclosure of any functional or cosmetic damage. All Carvana vehicles are backed by a 7-day, no-questions-asked Test Buy return policy.n

"Carvana eliminates physical overhead and replaces it with a consumer-friendly technology, creating a 360 degree online experience that gives complete control to the customer."


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By Nick Palermo

Georgia Collision Industry Association (GCIA) members got a closer look at Parts Trader, the electronic parts ordering system insurance giant State Farm is implementing at shops partici-pating in its Select Service program, through a demonstration of the web-based application.

Parts Trader representative Dave Sailer explained how the program, which was originally implemented in New Zealand, was adapted for the U.S. and State Farm. Sailer compared Parts Trader to travel websites like Expedia and Travelocity, online marketplaces that allow travelers to purchase tick-ets more efficiently and inexpensively, and that also provide cost savings and potentially increased volume for airlines. "I haven't used a travel agent in twenty years," Sailer told the crowd.

The U.S. version of Parts Trader was developed using venture capital and private investment. Parts Trader controls the product, not State Farm. Sailer cited five criteria used to develop the U.S. program. On these, Sailer said

his team was "unyielding."The first three aspects relate to

the repairers ability to choose: shops must have choice in which OEM deal-ers or suppliers quote parts for a job, which ones they eventually buy from, and when to order those parts. Further, suppliers must get a fair or equal oppor-tunity to quote parts, and repairers' buy prices (for other than recycled parts) must not be provided to anyone other than the repairer.

While Parts Trader is on track to be implemented in all shops participating in State Farm's Select Service program, the application is currently used only in certain test markets: Tucson, Grand Rapids, Charlotte, Birmingham and Chicago.

To set up the system, shops start by entering their preferred suppliers. Parts Trader then contacts the sup-plier and asks it to participate. Shops must invite a supplier; suppliers cannot request inclusion into the program.

Should they choose to partici-pate, suppliers have two choices. They can participate fully, receiving quote requests, sending quotes and fulfilling

Parts Trader Demonstrates Electronic Parts Ordering System at January GCIA Meeting

orders electronically. Alternately, suppli-ers can choose to receive quote requests but send quotes and handle ordering by fax. Currently, Parts Trader has 1,100 active suppliers, with 56% fully partici-pating and 43% using fax.

Once the system is set up, the shop is ready to request quotes from suppli-ers. First, the shop writes an estimate and exports a parts list. Using Parts Trader, the shop then sends a quote request for the necessary parts. Suppliers quote the parts within the time period cho-sen by the shop, which is two hours by default. The repairer then reviews the quotes and orders from the supplier of his choice. The quote selection tool allows the shop to choose either "best repairer cost", which minimizes parts costs to the shop, or "best insurer cost", which minimizes the parts costs to the insurer. The supplier confirms the order through Parts Trader, and the repairer can then update the estimate.

On the supplier side, Parts Trader

Parts Trader Please Turn to Page 13

Dave Sailer compared Parts Trader to travel websites like Expedia and Travelocity, online marketplaces that allow travelers to purchase tick-ets more efficiently and inexpensive-ly, and that also provide cost savings and potentially increased volume for airlines. "I haven't used a travel agent in twenty years," Sailer told the crowd.

Dave Sailer compared Parts Trader to travel websites like Expedia and Travelocity, online marketplaces that allow travelers to purchase tick-ets more efficiently and inexpensive-ly, and that also provide cost savings and potentially increased volume for airlines. "I haven't used a travel agent in twenty years," Sailer told the crowd.

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The new 2013 GS and GS 450h hybrid models com-bine bold, dynamic styling, precise han-dling, innovative technology, and a spacious interior.

“The 2013 GS is the new Lexus,” said Mark Templin, Lexus group vice president and general manag-er. “The whole pack-age comes together in one great looking sports sedan and shows the GS offers the best of all worlds with its performance, connectivity and available options that will suit the needs of many drivers.”

The new GS conveys an enhanced sense of confidence to the driver, with a redesigned chassis and a wide, strong stance that inspires and rewards driv-er participation with crisp and precise handling. Engineers developed a more spacious interior environment while leaving exterior dimensions virtually unchanged to ensure excellent maneu-verability. Richly endowed with world-class features and premium details, the new GS is supported by advanced, performance-enhancing technology that makes it more than just a luxury car. The 2013 Lexus GS 350 is available in rear-wheel drive (RWD) or all-wheel drive (AWD) configurations, and can be equipped with the available Premium, Luxury or F SPORT packages for greater personalization.

The GS 450h was the first hybrid-powered luxury sport sedan to enter the market when it was originally intro-duced for the 2007 model year. Today, it is part of Lexus’ five-vehicle hybrid line-up, more than any other luxury brand.

E n g i n e / Tr a n s m i s s i o n / D r i ve t r a i n /Performance

With a total system power output of 338 horsepower, the GS 450h will accelerate effortlessly from 0-60 mph in

All-New 2013 GS 450h Combines Luxury and Evocative Lexus Design Philosophy

5.6 seconds. Conversely, fuel consump-tion is expected to be improved by more than 35 percent versus the previous ver-sion with projected EPA-estimated rat-ings of 29 mpg city, 34 mpg highway and 31 mpg combined. The GS 450h is expected to be certified as a Super-Ultra Low Emissions Vehicle (SULEV) which has lower emissions than clean diesels. For enhanced driving dynamics, the new GS hybrid also features a Drive Mode selector with Normal, Eco, Sport S, Sport S+ and EV modes.

As with all Lexus hybrid vehicles, the new GS 450h is a full hybrid capable of operating in gas-only or electric-only modes, as well as a combination of both. Its Lexus Hybrid Drive system features an ultra-smooth running, next genera-tion D-4S direct and port fuel injection system with an Atkinson cycle 3.5-liter V6 engine mated to a compact, high-output, water-cooled permanent mag-net electric motor powered by a high performance nickel-metal hydride bat-tery pack. The two powerplants drive the rear wheels both independently and in tandem, as needed.

With one injector installed in the combustion chamber and a second mounted in the intake port, D-4S com-bines the strengths of both direct and port injection, realizing optimum engine efficiency throughout the power band and improving torque across the rev

range, while minimiz-ing fuel consumption and emissions.

The D-4S system features new slit-type injector nozzles with a modified port shape, a higher fuel pressure for more efficient combus-tion, and idle port injec-tion for improved NVH characteristics.

The cooling per-formance of the hybrid system’s Power Control Unit (PCU) helps reduce fuel consumption and has been improved through the adoption

of dual cooling paths and a single-piece, integrated DC/DC converter.

Chassis/Body/Suspension/Tires/BrakesDesigning the new GS 450h to be

both strong and agile was a key focus of the engineering team. They looked to the Lexus LFA supercar for design and dynamic inspiration.

The new platform is more rigid. Engineers conducted extensive test-ing, ultimately increasing the number of spot welds and adding laser welds in very specific locations. The track, wider by almost two inches, works in combi-nation with a revised suspension design to help ensure a more solid stance and superior cornering performance.

The latest generation of Lexus’ unique Vehicle Dynamics Integrated Management system coordinates Lexus Dynamic Handling; the Anti-lock Braking System; Traction Control; Vehicle Stability Control; and Adaptive Variable Suspension (AVS). AVS helps front and rear wheel control and provides agile, sharp and confident driving behavior with a more direct response to the driv-er’s actions. The LDH system monitors vehicle speed and yaw rate, steering angle and speed, and lateral G to cal-culate the required rear wheel steering input, to a maximum rear wheel angle of 2.0 degrees. At most speeds below 50 mph the GS front and rear wheels turn


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in opposite directions. In certain conditions at speeds over 50 mph the GS front and rear wheels turn in the same direction.

The GS fuses distinctive style with engineering function-ality. The signature spindle grille with its trapezoidal contours fully integrates into the aggressive front bumper allowing for effi-cient airflow. Air inlets located on the outer edges of the lower grille serve as cooling ducts. This distinctive Lexus design feature combined with deep-set, high-tech headlamps with a projector beam design and L-shaped LED daytime running lamps further express the vehicle’s dynamic character.

Lexus engineers developed a new advanced coating process that applies multiple coats of paint and bake processes, and will be first utilized on the GS’ Liquid Platinum exterior. This paint pro-cess will appear more radiant as an additional metallic texture gives both strong shading and defined, sharp highlights. This metallic effect makes subtle and defined bodylines more notice-able and the surface appear finely polished.

The finely crafted cabin detail is complemented further by ambient lighting that unobtrusive-ly welcomes and guides the user into the vehicle, providing a care-fully designed experience. New white LED lights are sequentially lit to illuminate the areas around the doors, center console and foot-wells. The driver and front passen-ger will enjoy the clean appearance of the new high-resolution central control display. A new analog clock with LED indicators, carved from a single ingot of aluminum for a smooth consistent look, adds a unique touch, at once both mod-ern and traditional. A few notable differences between the gas and hybrid model include a bamboo steering rim, and bamboo interior accents, which reinforces the sus-tainability of the GS 450h, and the hybrid driving monitor.

Cabin materials include three types of wood specially chosen to highlight the unique flavors of the model variations. Meticulously detailed contrast stitching is used as a visual accent on the instru-ment panel, door trim, center con-sole, shift knob and steering wheel to create a rich, tailored interior space.n


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Parts Managers - We Buy Obsolete NISSAN Parts - Call Jon

Georgia Power is now offering workplace charging to its employees throughout the state. The program is part of ECOtality's Electric Vehicle (EV) Project - a public-private partnership with the Department of Energy that evaluates the effectiveness of EV charger infrastructure. Georgia Power is the first company in the state to participate in the program.

Beginning in January, Georgia Power made 10 smart chargers avail-able to employees at its headquarters in Atlanta to enable EV charging while at work. The company will also add addi-tional chargers at other business loca-tions around the state. Data captured from the chargers will be used to gain insight on workplace charging effective-ness and offer strategies for better use of charger infrastructure assets.

Georgia Power hopes to maximize

Georgia Power Enables Electric Vehicle Charging At Work Locationsemployees' electric vehicle range and encourage adoption of proven transpor-tation technologies among workers and customers. Some employees may be able to double their daily driving range, and for the first time, long distance commut-ers can consider electric vehicles as an option.

"Offering this option to our employ-ees is just another way we're showing our commitment to the electric trans-portation industry," said Mike Hazelton, Georgia Power's vice president of mar-keting. "Our participation in this project allows us to further explore innovative ways to help our customers save money, use energy efficiently and help the envi-ronment."

Hazelton added that it is estimated that in the next 10 years, 5 to 10 percent of new cars on the road in Georgia will

be fueled in whole, or in part, by electric-ity. "It is our belief that this program will serve as a model for the Southeast."

"By installing electric vehicle charg-ing stations at their corporate office, Georgia Power is leading by example in a region where EV adoption will rise substantially over the course of the next few years, said Ravi Brar, CEO of ECOtality, Inc. "We are pleased to work with Georgia Power as they demonstrate their market leadership in the electric transportation industry."

Georgia Power is the largest sub-sidiary of Southern Company, one of the nation's largest generators of electric-ity. The company is an investor-owned, tax-paying utility with rates below the national average. Georgia Power serves 2.4 million customers in all but four of Georgia's 159 counties.n


includes some preferences designed to make the system easier to use. Suppliers can choose their preferred shops and set discounts or margins on specific items. Suppliers can also set different permis-sions for different users and change the way notifications of a new request arrive. Email may be best for a supplier that spends most of his or her time at a desk, while text messages may be better for those on the go.

Sailer discussed some data Parts Trader has collected from shops and suppliers participating in the trial pro-gram. So far, $12 million in parts have been ordered using the system. Of those, nearly three-quarters were processed electronically; the rest were faxed. Sailer said that Parts Trader is in "heavy" use in 140 shops, and that a small number of shops are using the system for more than State Farm work.

What do collision shops and parts suppliers that are using Parts Trader think of the system? Sailer shared those numbers, too. He said 45% of shops rated their satisfaction with Parts Trader at 7 out of 10 or higher. For suppliers, 53% gave Parts Trader a 7 or higher in satisfaction.

Taking questions from the crowd, Sailer addressed the cost of the system, and if industry players would eventually be required to pay to use Parts Trader. For now, the application will remain free for collision shops and parts suppliers. Once the system is used more broadly and a value to suppliers is determined, Sailer expects that suppliers will be charged to participate. That could occur sometime next year.

In the meantime, Parts Trader con-tinues to tweak the system. The current version 1.8 will be replaced by version 2.0 in the first quarter of this year.

One attendee, a collision shop rep-resentative who is participating in the Parts Trader test in the Birmingham area, suggested that State Farm and Parts Trader are coming up short in training users. He remarked that the September GCIA meeting with George Avery of State Farm and Sailer's presentation at this meeting were more helpful to him that the support he got when Parts Trader was implemented at his shop.

Another attendee representing a collision shop had a more existential analysis of Parts Trader. He questioned the necessity of replacing human inter-

action between a shop and supplier with an electronic parts ordering system altogether. "If it ain't broke, don't fix it," he said.

But Sailer clearly sees Parts Trader as beneficial to shops and suppliers, a new competitive marketplace that improves efficiency in the industry. Either way, Parts Trader appears poised to become a requirement for shops par-ticipating in State Farm's Select Service program nationwide. And while sup-pliers will have a choice, joining Parts Trader will likely become essential to continuing to do business with those shops.n

Taking questions from the crowd, Sailer addressed the cost of the system, and if industry players would eventually be required to pay to use Parts Trader. For now, the application will remain free for collision shops and parts suppliers.

Pete Friedland, Regional Collision Center Consultant, Southeast Toyota Distributors, LLC,questioned the shops' order-ing process and parts margins.

Parts Trader From Page 8

Jeff Serio, Anthony's Paint & Body Shop in Pelham, AL, who is currently using the Parts Trader system answered questions and had a few himself.


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Recently, the Federal Register published the National Highway Traffic Safety Administration’s (NHTSA) Federal Motor Vehicle Safety Standards for mini-mum sound requirements for hybrid and electric vehicles, as required by the Pedestrian Safety Enhancement Act (PSEA) of 2010. The rule establish-es a federal motor vehicle safety stan-dard (FMVSS) setting minimum sound requirements for hybrid and electric vehicles.

The new standard will require hybrid and electric passenger cars, light trucks and vans, medium and heavy-

NHTSA Releases Federal Motor Vehicle Safety Standards for Minimum Sound Requirements for Hybrid, Electric Vehicles

duty trucks and buses, low-speed vehi-cles and motorcycles to make specific sounds. The rule applies to electric vehi-cles and to hybrid vehicles that are able to move forward and reverse without an internal combustion engine operating, so that blind or visually impaired pedes-trians are able to be aware of nearby hybrid and electric vehicles.

According to NHTSA’s analysis, 2,800 pedestrian injuries will be avoided due to this proposal, which will equal 35 lives saved.

The Automotive Service Association (ASA) had released informa-

tion on the PSEA in late 2010 when the U.S. Senate unanimously passed the act to direct Ray LaHood, the secretary of transportation, to study and establish a motor vehicle safety standard that pro-vides for a means of alerting the blind and other pedestrians of motor vehicle operation.

Comments on the proposed regu-lation must be received by March 15, 2013.

To view the regulation in its entirety, please visit Automotive Service Association's legislative website at www.TakingTheHill.com.n

Ford Motor Co. earned top hon-ors for the third consecutive year during the 17th annual Polk Automotive Loyalty Awards presented this evening at the Automotive News World Congress in Detroit. Ford was honored with awards for Overall Loyalty to Manufacturer and Overall Loyalty to Make. The Ford F-Series also won in the Mid-/Full-size Pickup category for the 15th time.

A Polk analysis attributes Ford's owner loyalty success this year to its shorter product refresh cycles, a custom-er-focused lease end process and the company's competitive product lineup

Ford Earns Top Marks In Polk Automotive Loyalty Awards;Volkswagen Named Most Improved

across most vehicle segments. "We are honored that our custom-

ers continue to choose Ford and Lincoln products. Each day, we and our dealers strive to earn their loyalty by providing exceptional sales experiences and a great consumer value proposition driven by high fuel economy, smart technology and safety," said Ken Czubay, vice president of Marketing, Sales and Service, Ford Motor Company.

Additional highlights from tonight's awards program included Volkswagen being honored for the first time in the Most Improved Loyalty to Make category.

This win is based largely on VW's empha-sis on customer engagement spanning the length of ownership, as well as the carmaker's aggressive vehicle pricing strategy in the U.S. market without com-promising its product offering. Honda was honored in the Compact Car seg-ment for Civic, a first time winner in the category, and won the Compact SUV category for CR-V.

"As manufacturers work to retain customers in this incredibly competitive market, we're seeing increased activ-

Polk Awards Please Turn to Page 31


The Hertz Corporation announced recently the dona-tion of a 2011 Toyota Camry to the National Auto Body Council (NABC) Recycled Rides program. The refurbished vehicle, restored by the Pacific Collision Center, will be gifted to a family in need in the Palm Springs, California area during the 2013 National Auto Body Council Golf Fundraiser.

"Hertz is committed to our partners and their great causes, and the National Auto Body Council is one of them," said Mark Frissora , Chairman and CEO of Hertz. "Through our partnership, Hertz has donated several vehicles to Recycled Rides and we are happy to donate another vehicle today knowing it will be given to a deserving family."

The event will raise funds to support NABC community projects including Recycled Rides®, Operation Comfort®, and FREE®. Recycled Rides® has donated over 500 cars to families in need throughout the country, including five vehicles from Hertz. The vehicle will be donated through The Children's Charity, Variety of the United States.n

Hertz Donates Vehicle to Recycled Rides

Ron Pyle, president and chief staff executive of the Automotive Service Association (ASA), recently announced he would not seek another term as chair-man of the National Automotive Service Task Force (NASTF). Pyle offered the following commentary on his decision and provided insight into ASA’s view of NASTF going forward.

“I have been very closely associated with NASTF since 2002, and ASA has been involved for more than a decade – host-ing the first NASTF meeting in Las Vegas. I am honored that my peers have elected me to represent ASA on the NASTF board for another three-year term and I look forward to contributing to the evolving mission of the organization,” said Pyle.

ASA’s original goal was to help cre-ate a model auto industry organization that would work to facilitate communica-tion between independent repairers and automakers. NASTF’s most important role was to ensure a successful, private sector process whereby service and tool information as well as training would be provided by the automakers to indepen-dent repair shops.

“This past year was particular-ly eventful for NASTF as it became an autonomous and self-sufficient organi-zation,” said Pyle. “NASTF had relied on ASE for administrative services and finan-cial and in-kind contributions from the founding associations and constituent

ASA Lauds NASTF Progressgroups to operate. With the hiring of an executive director and the development of a reliable revenue stream from the vehicle security registry activity, NASTF has taken a significant step forward.

“I am particularly looking forward to the upcoming NASTF general meet-ing to be held at the ASA-MoKan VISION Conference in Kansas City, Mo., March 8. I expect there will be many familiar faces in the audience, but there will be an opportunity to reach some who have never been exposed to NASTF or the work it does on their behalf.”

Subsequent to achieving success in identifying gaps in service informa-tion and resolving them, it became clear that NASTF could provide a conduit for the transfer of secure information and sensitive data between the OE manufac-turer and the independent repairer, thus the Secure Data Release Model (SDRM) was created. This unprecedented, coop-erative effort processed almost 400,000 transactions in 2012 through the Vehicle Security Professional (VSP) Registry. ASA is proud to host and manage this activity as a ser-vice to NASTF and the automo-tive industry.

As vehicles become more complex, ASA is

committed to ensuring that independent shop owners and technicians continue to have access to the new technologies required to properly service and repair them. This will likely require more focus on the training resources that will be necessary to perform comparably to the franchised dealer.

“ASA has been instrumental in the formation, formalization and transition of NASTF into a fundamental service information resource for the automotive service industry. It is important that we recognize the significant opportunity that NASTF represents as a unique entity that can and should represent everyone who performs maintenance, service or repair on any vehicle. The organization has established its value and deserves the full support of the entire industry,” said Pyle.

For more information about Automotive Service Association's management of the Vehicle Security Professional (VSP) Registry, contact David Lowell at (800) ASA-SHOP, ext. 111.n


MPi, a leading provider of rev-enue and retention solutions for auto-motive dealership service departments, and TEGA Technologies, an innova-tor in automotive technology, today announced a joint partnership and the introduction of Service Turn, an auto-mated way to turn a dealership's service drive into a selling drive. MPi will be incorporating Service Turn as a new EDGE WorldClass accelerator, to be branded and marketed as EDGE Service Turn. The joint partnership is aimed at increasing revenue and customer reten-tion in automotive dealership service departments.

Service Turn powered by TEGA Technologies is a turnkey software solu-tion that automates the way automotive dealerships turn their service customers into sales customers. The Service Turn platform supports a proven process that generates a nightly report of all high value service appointments that are coming into the service drive the next day. It integrates with book values, DMS

MPi and Service Turn Partner to Increase Revenue and Customer Retention in Auto Dealer Service Departments

and the dealership CRM. The Service Turn technology automatically identi-fies such items as current payoff, equity, book value, as well as a host of other valuable information. Service Turn's process then integrates these customers into real sales leads and provides point of sales material to help turn the service drive into a non-invasive selling drive. Service Turn dealers sell up to 6 times as many vehicles out of their service drive compared to non-Service Turn dealers.

MPi's leading service department software EDGE WorldClass is a powerful solution that creates trust by standard-izing the inspection, estimating and rec-ommendation processes. It empowers the service department and manage-ment team to build connections with customers that drive retention through-out the lifecycle of the vehicle.

According to a recent study of more than eight hundred franchise dealerships using MPi's system, EDGE WorldClass produces a much sought after average monthly up-sell from

inspections of $81,996. With EDGE Service Turn, MPi plans to provide yet another revenue source and further increase the ROI for its dealership clients.

"MPi has already perfected the art of turning service departments into profit centers. EDGE Service Turn will be an even more powerful profit tool to help auto dealer service departments further connect with their customers and tap into every revenue opportu-nity," said Bill Hamlin , founder and CEO of TEGA Technologies and innovator of Service Turn.

Commenting on the new part-nership, MPi president Rich Holland stated, "I am very excited to partner with such an industry leader as TEGA Technologies. EDGE Service Turn com-bines the industry's most comprehen-sive system for buying and selling vehicles out of the Service Drive, with one of the industry's most powerful tools for customer pay profitability. It promises huge results for our auto dealer clients."n

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The American Fuel & Petrochemical Manufacturers (AFPM) responded to the U.S. Court of Appeals for the District of Columbia's decision to deny petitions to rehear a case on the Environmental Protection Agency's (EPA) decision to allow gasoline containing 15 percent ethanol - called "E15" - to be sold into the general fuel supply for use in some motor vehicles and engines.

"We are disappointed that the DC Circuit will not rehear the case and will let stand a procedural block that prevents the court from reaching the merits of this important issue. We remain con-cerned that EPA's partial waiver will result in significant misfueling and will harm consumers. EPA has authorized the sale

AFPM Reacts to Court Decision to Deny Petition for Rehearing on the Use of E15 Ethanol Blended Fuel - Warns Millions of Vehicles at Risk

of an ethanol blend that virtually every automobile manufacturer has warned will damage existing vehicles," said AFPM General Counsel Rich Moskowitz.

AFPM on October 1, 2012 filed a Petition for a Rehearing of the Grocery Manufacturers of America, et al. v. EPA, reasoning that EPA overstepped its authority under the Clean Air Act by granting partial waivers to allow the use of E15 in certain engines, including vehi-cles model year 2001 and newer.

Several studies have shown that E15 causes engine damage to passen-ger vehicles, boats and outdoor power equipment, including chainsaws and lawnmowers, and has led AFPM and other industry groups to raise concerns about a

fuel not approved for use by the manu-facturers of more than 228 million vehi-cles on the road today. A recent survey by the American Automobile Association (AAA) reported that 95 percent of con-sumers surveyed had not heard of E15 gasoline which lends credence to the potential for misuse and engine harm as well as creating safety, liability and war-ranty issues.

"We are analyzing the decision and will determine whether to seek review by the Supreme Court. Judge Kavanaugh issued a strong dissent based on EPA's acknowledgment that E15 damages cars and specifically referenced a recent AAA warning calling upon EPA to block the sale of E15," Moskowitz concluded.n

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The National Automobile Dealers Association has select-ed Peter K. Welch as its new president.

“I’m excited and honored to be selected as the next NADA president,” said Welch, 59.

Welch has been presi-dent and chief executive offi-cer of the California New Car Dealers Association (CNCDA) in Sacramento since 2003, and has managed its government affairs office, including legal, legisla-tive and regulatory affairs, since 1990. It’s the country’s largest state organization for new-car dealers.

“NADA is a well-run orga-nization. I look forward to fol-lowing in the tradition of strong leadership at NADA. I’m ready to roll up my sleeves and get started,” Welch said.

The unanimous deci-sion was made at a special meeting of the NADA Board of Directors in Dallas on Tuesday, Jan. 8, following an exten-sive nationwide search. Welch offi-cially became the NADA president on February 1.

“Peter will be a great leader at NADA,” said Bill Underriner, the NADA Chairman. “He has an impressive track record in California, where every day

NADA Selects New President

he faced some of the toughest regula-tory and legislative issues in the indus-try. He’s a car guy who comes highly recommended not just from people in California, but also across the nation,” added Underriner, a new-car dealer in Billings, Mont.

Dave Westcott, NADA vice chair-man, said he is looking forward to working with the new president. “Peter

Welch is a great selection,” said Westcott, a new-car dealer in Burlington, N.C. “He is the right person to help lead our organi-zation as we confront the chal-lenges ahead.”

A native of Detroit, Mich., Welch has been married to Cheryl Welch for 32 years. They have three children.

He earned a bachelor’s degree from the University of Michigan; a master’s degree from the University of Durham, England; and a law degree from Loyola Marymount University of Law, Los Angeles. Prior to join-ing the CNCDA, he was a part-ner with a Los Angeles law firm.

“NADA has a bright future with Peter as president,” Underriner said.

In connection with the appointment of Welch as NADA president, Underriner also

announced the promotion of the follow-ing individuals, effective immediately:

Joseph L. Cowden, Executive Vice President, Chief Operating Officer and CFO

Andrew D. Koblenz, Executive Vice President, Legal and Regulatory Affairs and General Counsel

David W. Regan, Executive Vice President, Legislative Affairs.n

I-CAR Please Turn to Page 34


I-CAR, the Inter-Industry Conference on Auto Collision Repair, is excited to announce enhancements to the I-CAR Platinum Individual and I-CAR Gold Class Professionals Collision Repair recognition programs. Collectively, these programs are the collision repair Inter-Industry’s highest recognition for tech-nical training, which contribute to com-plete and safe repairs. 2013 enhance-ments are in direct response to Inter-Industry feedback and the evolving needs of today’s collision industry businesses.

During the Collision Industry Conference (CIC) event in Palm Springs ear-lier today, I-CAR CEO & President, John Van Alstyne described the key enhance-ments to the Platinum and Gold Class programs, which are effective immediately, stating, “I-CAR’s core, role-based curriculum, the I-CAR Professional Development Program (PDP), remains unchanged; however, sev-eral program requirements for Platinum and Gold Class recognition for Collision Repairers have been modi-fied to better accommodate the industry.”

Platinum program enhancements announced recently include an ongo-ing on-ramp to Platinum, which is termed the “Road to Platinum”; Individuals on the Road to Platinum receive tailored I-CARE customer support; Platinum recog-nition begins with I-CAR ProLevel 1 achievement; and, Platinum recognition is maintained by annual pro-gression from ProLevel 1, to ProLevel 2, to ProLevel 3, then through completion of six credit hours of ongoing role-relevant training there-after. These changes are very

I-CAR Unveils Enhancements To Industry Standard Platinum And Gold Class Recognition Programs For Collision Repairers

consistent with the original program intent and provide the aspiring Platinum Individual the opportunity to start the Platinum knowledge journey at any point in time, with a logical timeframe to achieve ProLevel 3.

VanAlstyne commented, “The key principle to remember is that Gold Class is all about Platinum achievement; Platinum is the foundation, and this has

not changed.”Gold Class program enhancements

include: A similar ongoing on-ramp to Gold Class, which is termed the “Road to Gold”; Gold Class recognition going for-ward will begin with Platinum ProLevel 1 achievement, just as it did in 2012; Gold Class recognition is maintained

AutoInc., the official publication of the Automotive Service Association (ASA), recently select-ed its annual “Top 10 Automotive Repair Websites.” Since its inception, AutoInc.’s Top 10 feature has been a guide to help shop owners under-stand the capabilities of the Internet in the automotive repair industry.

“Even in an age where social media is reigning more and more, a shop’s ‘call-ing card’ remains its website. These shops have done their research and put some careful thought in pro-

AutoInc. Selects Top 10 Repair Websitesducing sites that are dynamic, education-al and engaging. We applaud them for their efforts,” said Ron Pyle, ASA presi-dent and chief staff executive.

Each year, AutoInc. judges review scores of website submissions and narrow the field down to what they consider the best, based on a variety of factors. The goal is to help other shops employ the Internet as a powerful tool

and show them how fellow shop owners use the Web to improve productivity, enhance marketing programs and, ultimately, increase their businesses’ bottom lines.

Judges use set guidelines and a scoring sheet to evalu-ate specific features of each site uniformly. Sites are evalu-ated using the following criteria:

• First impression

• Objective/purpose

• Visual design

• Innovation

• Appearance

• Credibility

• Navigation

• Interactivity

• Consumer friendliness

• Encourages action

• Technical

• Social media interaction

The entire feature, with more in-depth information about each shop’s site, is available online at www.AutoInc.org.n

AutoInc.’s “Top 10 of 2013” includes (in alphabetical order):• Auto Pro To Call, Chapel Hill, N.C., autoprotocall.com

• Braxton Automotive, Atlanta, braxtonautogroup.com

• Cool Springs Automotive, Brentwood, Tenn., myCSauto.com

• EuroService Automotive, Warrenton, Va., ferrisautomotive.com

• Flossmoor Family Automotive Repair, Flossmoor, Ill., flossmoorfamilyauto.com

• Hillmuth Certified Automotive, Columbia, Md., hillmuth.com

• Hubbard Woods Motors, Winnetka, Ill., hubbardwoodsmotors.com

• Louetta Automotive, Cypress, Texas, louettaautomotive.com

• Mid-Cities Service Center, Euless, Texas, midcitiesservice.com

• Wheeling Auto Center, Arlington Heights, Ill., wheelingautocenter.com


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A recent online survey on auto repair conducted by AutoMD.com* showed that while consumers are gener-ally satisfied with their dealership experi-ence, they trust independent repair shops over dealerships for auto repairs by two to one. Better prices and mechanic rela-tionships are the keys for independent repair shop preference, with 80% sur-veyed reporting they felt they had been overcharged for a repair at a dealership, and over 90% believing they can save at least 10% by visiting an independent shop. Meanwhile, most report choos-ing the dealership service center instead of an independent repair shop because their vehicle was under warranty/recall.

But is this notion that dealerships are more expensive just a perception? Not according to the majority of respondents who say they have actually comparison-shopped repair job quotes: a whopping 87% reported that independent shop quotes were more affordable than deal-ership quotes.

"It is no secret that consumers are holding onto their vehicles for record lengths of time, meaning more and more

Consumers Trust Independent Shops Over Dealerships for Car Repairs: Pricing is Key Issue, According to New Survey

visits to the repair shop or dealer service center," said Brian Hafer, VP of Marketing for AutoMD.com. "We conducted this snapshot survey to provide a window into how today's car owners feel about their repair shop/dealership service cen-ter options, and found that price and rela-tionships are making consumers push the independent trigger - unless their vehicle is under a dealership warranty. But, with so many aging cars now falling outside the warranty, this survey indicates that consumers are going to compare repair quotes - and then go where they believe the price is right."

Survey Highlights

Car Owners Trust Independent Repair Shops More/Over-charging Perception Undermines Dealership Satisfaction

Sixty-seven percent of respondents said that they trust an independent repair shop more than a dealership to repair their vehicle.

When asked why they preferred the independent repair shop, the top two reasons were: 1) a relationship with their

local mechanic (40%) and 2) better pric-ing (at nearly 30%).

Furthermore, the survey revealed that over 80% of respondents reported they had felt overcharged at the dealer-ship, with 59% claiming that the over-charge was at least $200 and nearly 20% claiming over $500. Plus 47% said paying a premium or paying for unnecessary repairs / service is the worst part of the dealership experience.

But it is not all bad news for dealer-ships: 47% of those who utilize dealership service centers said they were either sat-isfied or very satisfied with their experi-ence, with 23% feeling neutral. However, of those who were dissatisfied with their dealership experience (30%), the belief that they had been overcharged was the number one driver of dissatisfaction. And of the 33% who say they trust the dealership more than the independent shop for repairs, 60% cited the dealership mechanic's knowledge of and familiarity with their particular model as the reason for their preference.

Survey Please Turn to Page 34


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Mustang Please Turn to Page 32

The modern evo-lution of the Mustang continues with the new 2013 model, with a Mustang that deliv-ers on style, substance, a new exterior design, updated technology and new driver tools.

“The new Mustang is the per-fect example of con-tinuing to build on excellence,” said Dave Pericak, Mustang chief engineer. “It takes the greatness of the 5.0-liter and V6 and pushes refinement to the next level. The car has been spot-on functionally, and now we’re adding more features and technology to further improve the driver’s experience.”

More aggressive design

The front end of the 2013 model offers a more aggressive design with a significantly more prominent grille. A more powerful splitter adds to the appearance. Functional heat extrac-tors on the hood of the GT are spe-cifically placed and designed to help move hot air out of the engine com-partment and cool the engine.

“With this new Mustang, we are delivering a more dis-tinctive and emotional design presence that celebrates the total performance of Mustang,” said Darrell Behmer, Mustang chief designer. “This latest Mustang design is very respectful of its heritage while continuing to look forward with a more powerful and modern look.”

Rocker panels running along the car are now body-color, adding a more pre-mium look. The rear of the car has been updated with a high-gloss black panel that connects the taillamps. Keeping the sequential turn signal Mustang is known for, the taillamps have a smoked appear-ance that matches the more purposeful look up front.

New design elements include stan-dard high-intensity discharge (HID) head-lamps on both V6 and GT cars. Three high-tech LED bars form the iconic rear

The 2013 Ford Mustang Delivers Boost of Performance, Style and Technology

lights. Signature lighting plays into the technology upgrades, with two individu-al light-emitting diode bars accentuating the headlamps.

The new Mustang offers a revamped wheel lineup, ranging from standard 17-inch wheels for the V6 all the way up to

19-inch optional wheels on the GT and V6 Performance Package. With updated designs, the wheels also offer new fin-ishes and touches for a more powerful appearance.

There are two dif-ferent finishes on the 17-inch wheel – machined-aluminum and painted-machined. Three optional V6 wheels include an updated 18-inch polished-aluminum set, an 18-inch painted-aluminum and a 19-inch painted design, with a new theme for V6 Performance Package.

The standard 18-inch painted-aluminum wheel on both GT and premium

GT is an evolution of the five-spoke design. The 19-inch optional GT wheel comes with a gloss-black finish with machined face for a more sinister look, while the wheel for Brembo and Track Packages offers an updated 10-spoke dark stainless-paint-ed aluminum.

The new car offers optional heated mirrors with a pony projection light, which casts

the image of Mustang’s famous pony emblem on the ground when the unlock button is activated. New colors, Deep Impact Blue and Gotta Have It Green, join the existing sporty colors for 2013.

Also new on V6 and GT coupes are optional leather-trimmed or cloth Recaro seats that are currently available on the Shelby GT500 and Boss 302. Designed to

enhance the high-performance driv-ing experience, lateral bolsters in the cushion and seat back are used to ensure drivers have the support needed on the track during hard

cornering and to deliver a com-fortable ride.

The seats come com-plete with integrated head restraints with ample room for drivers and pas-

For a Lifetime of Leadership Dedication and Excellence to the Collision Repair Industry

Southern Automotive JournalMarch 201327www.IneedOEMparts.com

Not Pictured: Robert Perryman - Jim & Jim Body Shop John Kirby - Spectrum Collision

Alabama Society of Collision RepairersFirst Annual Awards Banquet

Truman Fancher, Sr.Fancher Collision

Richard SandsTameron Collision

Freda ThompsonAce Paint & Body OJ Sparks

Sparks Body ShopAccepting: Myron Thompson

Lamar BlairBlair Body Shop

Chuck NelsonRozar's Paint

Not Pictured: Chris Kenndy - Alabama Technical Education

Outstanding Leadership In Educating The Future Of The Collision Industry

Ronnie SmallwoodLynn Laton Chevrolet Collision

Kelvin BrownI-CAR

Truman Facher IIIFancher's Collision

Shane Coker Coker's Paint And Body

Industry Educational Leader and Support Awards

Presented by: Willie Myers, Jr.

Presented by: Willie Myers Jr.

More than 75 attendees gath-ered at Ruth’s Chris Steak House on January 24 in Birmingham for the Alabama Society of Collision Repairers first annual awards banquet. Honor and tribute was paid to members in the Alabama Collision industry.

Willie Myers, Jr., owner of Myers Auto Collision in Trussville, AL. emceed the banquet presenting 48 individual awards in over eight categories.

John Mosley, who owns and oper-ates two stores in Central Mississippi was the guest speaker. Mosley spoke about his concerns regarding the Parts Trader program and the effect it could have on all collision business. He also talked about the industry in general and the importance of being part of associations like the Alabama Society of Collision Repairers and how the Mississippi Collision Repair Association

is looking forward working with them. The last award of the evening

was an unexpected award given to Willie and Darlene Myers, The Tom and Velma Rozar Memorial award. Chuck Nelson explained, “it’s an award to honor all 'Mom and Pop' business-es out there. To honor every family owned and operated business in our industry.”n


John MosleyClinton Body Shop

Sheila PhillipsPhillips Paint And Body

Don MeadowsJim Burke Collision


For a Lifetime of Leadership Dedication and Excellence to the Collision Repair Industry

Don MeadowsJim Burke Collision

Richard SandsTameron Collision

Lloyd BushBush Collision

John FaganFagan Collision

Tim Crawford280 Collision

Accepting: Jackie Kirby

Ginger LowryRiverchase Collision

Accepting: Wayne McDaniel

Mike Maddox Perfect Reflection

Not Pictured: Donnie Bargett - Donnie's Body Shop Lewis Lacey - Lacey Paint And Body Lynn Johnson - Lynn Johnson Collision

Presented by: Freda Thompson - Ace Paint & Body

Presented by Chuck Nelson - Rozar's Paint

Presented by: Truman Facher, III - Fancher Collision

Joe Hartz - Lynn Johnson Collision Mike Capp - Oak Mountain Collision Tom Hoppes - Pleasant Grove Collision

www.IneedOEMparts.com Southern Automotive JournalMarch 2013 29www.IneedOEMparts.com

Outstanding Leadership and Support of The Collision Industry

Chuck NelsonRozar's Paint

Marvin WindhamBenchmark Chrysler

Ken BondsTown And County Ford

Not Pictured: Jesse Hernandez - Hispanic Employment Pool Charlie McCown - Serra Parts

John MooreIvan Leonard Chevrolet

Shey KnightAutosport Body Works

Jeff BryantAutosport Body Works

Dedication and Support Of The Collision Industry

Shane Coker Coker's Paint And Body

Roger GarnerLimbaugh Toyota

Jon WhitenJim Burke Parts

Myron ThompsonAce Autobody

Truman Facher, IIIFancher's Collision

Vendor Awards

Eagle Award


Willie, Jr. and Darlene MyersMyers Auto Collision Center

Presented by Willie Myers Jr. - Myers Auto Collision Center

Presented by: Shane Coker - Coker's Paint and Body

Honoring Independent Collision Shop Owners

Tom and Velma RozarMemorial Award

Presented by: Chuck Nelson

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Polk Awards From Page 14

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The State of Nevada issued to Audi only the second license allowing the testing of autonomous vehicles on the state’s public roads. This makes Audi the first automotive original equipment manufacturer to obtain this special per-mit. The first license went to technology giant Google.

Audi has been at the forefront of autonomous driving research. Among the early highlights was the 2010 achievement of the Autonomous Audi

Nevada Grants Audi The First Automaker Permit To Operate Autonomous Vehicles On Public Roads

TTS Pikes Peak research car on the leg-endary Pikes Peak Hill Climb course in Colorado. That Audi research car, devel-oped jointly by the Volkswagen Group Electronics Research Lab in Silicon Valley and Stanford University, autonomous-ly completed the 156-turn, 12.42-mile Pikes Peak circuit in just 27 minutes.

Today, Audi defines autonomous driving capabilities in terms of piloted parking and piloted driving. The term “piloted” is used advisedly, as Audi envi-

sions motorists enjoying the conveni-ence of allowing the car to handle mun-dane stop-and-go driving conditions, for example, while still being able to take control of the car when needed. In this way, the technology is similar to auto-pilot systems found on jetliners. Likewise, autonomous, or piloted park-ing, would let future Audi models park safely without a driver at the wheel in in tight parking spaces.n

ity surrounding customer engagement, which is beginning to resonate with con-sumers," said Brad Smith, director of Polk's Loyalty Management Practice. "Our auto-motive OEM and agency customers are developing new loyalty programs within their organizations, and as a result we're seeing increases in repurchase loyalty."

Ford was a repeat winner in the African-American Market Loyalty to Make category, sweeping the segment since 2010. Honda and Toyota rounded out the ethnic loyalty honors with respective wins in the Hispanic Market Loyalty to Make and Asian Market Loyalty to Make categories.

With ethnic buyers representing 19 percent of all owners returning to buy again in 2012, according to Polk's analy-

sis, the manufacturers that succeed in building loyalty among this audience will strengthen brand position as the number of multi-cultural consumers continue to increase their buying power and influ-ence in the automotive marketplace.

The Chrysler Town & Country won its 12(th) consecutive Polk Automotive Loyalty Award in the Minivan category, while the Ford Mustang came back to win the Sports Car segment after losing out to Dodge the past two years.

The Mercedes-Benz SL-Class made its debut on the list of Polk Automotive Loyalty Award winners for the Luxury Sports Car category. The Luxury SUV segment has been dominated by Land Rover Range Rover since the segment's inception in 2008, and was a winner again this year. In the Luxury Car segment, the Lincoln MKZ won its second award, the

Lexus RX was honored for the fourth time in the Mid-/Full-size SUV category, and the Subaru Outback won the Mid-/Full-size Car award for the second year in a row.

Polk's Automotive Loyalty Awards are presented annually to OEMs that demonstrate a manufacturer's ability to retain owners over repeat buying cycles.

"Our program is unique in the industry as it recognizes an OEM's suc-cess in its approach to customer loyalty, which is becoming more important as the dynamics of the consumer base are changing," said Smith. "OEMs are increas-ingly measuring store-level results as well, working with their dealers to use the metrics to improve their retail networks. They're starting to see tremendous value and business results from their loyalty programs."n

Mustang From Page 26

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sengers wearing helmets on the track. Openings on the seat back are designed for customers looking to create perfor-mance setups for track days. The Recaro seats are the result of a global team effort led by SVT along with the Mustang engi-neering group in North America, Team RS in Europe and Recaro. New driving technologies

The 2013 Mustang maintains the outstanding balance and driving behav-ior Mustang owners expect, but with new technologies and packages for enhancement. The 5.0-liter engine will now deliver 420 horsepower. Based on learnings from developing the high-out-put 444-horsepower Mustang Boss 302, the team was able to adapt several of the designs to the 5.0-liter.

The new Mustang can be specified with a six-speed SelectShift Automatic™ transmission. This advanced control strat-egy offers the driver a choice between fully automatic operation and manual control. The system is controlled with a selector button on the side of the shifter. The shifter has been upgraded for 2013 with a more modern style and improved

accessibility.A new option, the GT Track Package,

debuts for the 2013 model for customers who want to push their Mustang even further on the track. Available only on manual GT Mustangs with a 3.73 axle, the package gives track enthusiasts an engine cooler, upgraded radiator, per-formance friction brake pads and the same Torsen differential that’s on the Mustang Boss 302. The package includes everything in the current Brembo Brake Package, with 14-inch vented front discs, unique 19-inch alloy wheels and summer performance tires.

Hill Start Assist makes its debut on manually equipped Mustangs. The fea-ture helps keep the car from rolling back-ward, making it easier to pull away when on a slope or hill. With the brake pedal pressed, if sensors detect the car is on a slope, the system is automatically activat-ed. Brake pressure is held in the braking system and the car remains stationary on the slope for up to two seconds after the driver releases the brake pedal.

Mustang also offers customers selectable steering that tailors the driv-ing experience to fit their needs. With a choice of three settings, the feature allows the customer to select the steer-

ing effort, depending on his or her style of driving.

Sport mode provides the most road force felt through the steering wheel and requires the highest level of steering effort, allowing the driver to be more in tune with how the vehicle reacts to the road. Comfort mode provides the least amount of road force felt through the steering wheel and requires the least amount of steering effort, which is ideal for long, relaxing drives.

A standard mode also is available and is a balance between the comfort and sport settings. The settings are accessed and programmed through the message center.

A new available 4.2-inch LCD pro-ductivity screen that lets customers access information related to fuel econo-my and vehicle performance also makes its debut on Mustang. The screen is navi-gated through a five-way control button located on the steering wheel and offers Track Apps, which delivers performance metrics for drivers right from the factory. The app measures g-forces, shows accel-eration times in quarter-mile and 0-60 increments, and displays braking times, complete with automatic and count-down starts.n

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with ongoing Platinum achievement; and the program rules have been modi-fied to better accommodate employee turnover realities.

“I-CAR and industry segment advi-sors identified a strong need to enhance the program by addressing technician turnover with policies that are realistic and flexible, thus ensuring that facilities remain committed to achieving a high-level of technical competence and that technicians that are trained to perform complete and safe repairs,” said Van Alstyne.

I-CAR is dedicated to supporting all the businesses that achieved ProLevel 1 Gold Class recognition in 2012 and will continue to provide ongoing support through its I-CARE program. I-CARE is the organization’s improved customer support process that includes servic-es such as custom reports to monitor

training progress, targeted emails about upcoming classes needed to maintain Gold Class, and proactive customer out-reach by I-CAR Customer Care.

For businesses that did not achieve ProLevel 1 Gold Class recognition in 2012, the new Road to Gold program will allow these businesses to get back on track and achieve Gold Class recognition as soon as they achieve ProLevel 1 status. Businesses that wish to get on the Road to Gold should contact Customer Care to learn more about the new requirements. Even businesses new to training with I-CAR will benefit from these changes; it’s easier than ever to get on the Road to Gold, and I-CAR now has the support systems to help.

Van Alstyne shared, “I-CAR believes that through these improvements to the Gold Class recognition program, busi-nesses will be able to make the commit-ment to training that will allow them to have the knowledge required to perform complete and safe repairs. Additionally

they will enjoy related potential ben-efits such as improved business per-formance, access to revenue enhancing repair network programs, risk reduction, and increased professionalism,” he con-tinued, “As these benefits become more visible within the industry, we antici-pate welcoming back shops that want to regain Gold Class status, as well as introduce training to many more for the first time in 2013.”

Also announced were updates to Gold Class branding and related Gold Class fee eliminations. The new, con-temporary Gold Class logo and updated Gold Class Kit materials are intended to help promote the value of training and increase consumer awareness. Van Alstyne also announced that the updat-ed promotional Gold Class Kit will auto-matically be provided free of charge in 2013 and the application processing fee associated with the Gold Class appli-cation has been eliminated effective immediately.n

I-CAR From Page 21

Dealership Visits Driven by Warranties/Recalls

But it would appear that of those who go to the dealership for repairs, the vast majority are only doing so because their vehicle is under warranty or recall: 83% report that they would not have cho-sen the dealership if their vehicle hadn't been under warranty/recall. The top rea-son? Repairs at the dealership are more expensive than at the independent repair

shop (51%).

Car Owners Believe They Can Save at Independent Repair Shops - and Price Quotes Prove Them Right

Nearly two-thirds of respondents believe they can save over 20% on repairs by choosing an independent repair shop over a dealership, and 72% say a savings of just 10% would make them opt for the repair shop over the dealership.

This is not just perception or speculation, it's an educated opinion. Consumers are looking for comparison

quotes: 78% say they have compared repair job quotes between the dealership and independent repair shop. The results overwhelmingly show that independent repair shop quotes are more affordable (87%).

Savings appears to be a key driver of consumers being proactive in getting repair quotes: 78% said that if they knew it would save them 10% or more, they would compare repair job price quotes.

The AutoMD.com survey was con-ducted online among over 3,000 car own-ers from Nov. 2 - Dec.12, 2012.n

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Southern Automotive Journal August 201235 www.IneedOEMparts.com

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Southern Automotive Journal March 2013