Southend-on-Sea 2020 Sponsorship Opportunities...OPEN Southend-on-Sea 2020 Sponsorship Opportunities A Wild in Art Event in #HaresAboutTown support of Havens Hospices PRINTED BY HARES

OPEN

Southend-on-Sea 2020Sponsorship Opportunities

A Wild in Art Event in support of Havens Hospices#HaresAboutTown

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HARES ABOUT TOWN - SPONSORSHIP BOOKLET.indd 1 12/06/2019 11:13:20

simonfowler

Sticky Note

welcome!We are delighted to be working with Wild in Art to deliver an extraordinary, free public art trail and cultural event throughout Southend on Sea in 2020.

It is incredibly exciting to be involved with such a huge art installation across town; bringing together businesses, schools, community groups, creative artists and the media.

After seeing the success of Wild in Art events such as GoGoHares in Norwich in 2018, it was clear that ‘Hares About Town’ was a fantastic opportunity for Havens Hospices to get involved in such an event; raising vital funds for the new Fair Havens Hospice whilst making art accessible to anyone visiting Southend on Sea.

I hope you’ll join us and be part of our future by supporting Hares About Town!

Thank You.


ABOUT OURSELVES AND THE VITAL SUPPORT WE OFFEREstablished for 36 years, Havens Hospices incorporates Fair Havens Hospice, Little Havens Hospice and The J’s Hospice.

When a family has been told that there’s no cure for their loved one’s illness, Havens Hospices can help. We’re here to make the journey as comfortable as possible, controlling pain and medication, offering respite and caring for adults, babies, children and teenagers at the end of their lives. Our specialist care is free – for as long as is needed – within the home and at our two hospices.

BUT NOW, AT FAIR HAVENS WE TURN AWAY 11 PEOPLE EVERY MONTH BECAUSE THE BEDS ARE NOT AVAILABLE FOR THEM

We are now embarking on a new era for the charity with the introduction of our new Fair Havens Hospice, allowing us to care for twice as many patients. It will incorporate increased Day Hospice Services, In-Patient bedrooms and additional family support in beautifully landscaped gardens and grounds which means a more flexible approach to the care we give.

Positioned opposite Priory Park, it’ll be a bright, modern hospice caring for adults at every stage of their illness.

OUR CARE WILL CONTINUE TO BE FREE FOR PATIENTS AND FAMILIES – BUT THIS CAN ONLY HAPPEN WITH YOUR CONTINUED SUPPORT.

havens hospices


Wild in Art is one of the leading creative producers of spectacular public art events that entertain, enrich, inform and leave a lasting legacy. We bring together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures.We have a track record of delivering world-class events that have a major positive impact on local economies and raise significant funds for charitable causes.

SINCE 2008 OUR EVENTS HAVE:

► Enabled over £12m to be raised for charitable causes through auctions alone

► Injected £1.8m into local creative communities

► Engaged over 550,000 young people in learning programmes

► Helped millions of people of all ages to experience art in non-traditional settings

Many thousands of visitors will walk the trail, talk about the trail and share photos and personal highlights on social media. In the last four years, our events have recorded an economic impact of more than £100 million. There are many exciting ways to benefit from creative collaborations with us.

charlie langhorne CO-FOUNDER & MANAGING DIRECTOR, WILD IN ART

Don’t miss the chance to join

Hares About Town!


We have decided to commission a minimum of 30 Hares for the Southend on Sea ‘Hares About Town’ project. We want to engage with our community to convey that whether we care for a child or patient for years, months, weeks or even just hours, we make a real difference to their life.

The Hare is an appropriate symbol for several reasons:

BOXING HARESOUR STATUE AT LITTLE HAVENSWhen Miss Joan Hurst lost her sister-in-law Mary, she wanted a suitable memorial. She chose a statue of hares by the artist Sophie Ryder.

Mary’s favourite story as a child was the enchanting tale of two hares who playfully try to measure their love for one another - with the ultimate declaration - “I love you to the Moon and back.”

Little Havens was chosen as a fitting site for the statue as it combined personal memories of a much-loved relative, a peaceful and secure woodland setting, and a special place where it could be seen and enjoyed by the families who stay here.

why a hare?


the relevance of the hare in essex

These mysterious creatures have been fascinating people for centuries. March Hares herald the arrival of Spring on 21st March, marking the rebirth of the natural world after its long winter sleep.

They are a poignant symbol of the continuation of life, positivity and regeneration; it feels apt as a symbol for both the Hospices and for the town itself as we enter a new era of growth and regeneration; a burgeoning of new life and optimism!

The brown hare is undoubtedly one of the UK’s most beautiful, most charismatic and most iconic wild animals with a rich history of folklore. Once thriving in the rural flatlands of East Anglia, these beautiful creatures are now under threat, joining the ranks of some of our most endangered species.

The Hares about Town sculptures will definitely put a spring in your step as they pop up throughout Southend! Decorated by local artists, schools, colleges and community groups, this huge celebration of public art will highlight the abundance of creativity in Southend and firmly mark it on the map as an important creative hub.

The trail will run with the support of philanthropic local businesses like yours. Businesses who admire and support the many positive aspects of our town as well as a desire to support the conservation of our wildlife and to generate vital funding for Havens Hospices.



Businesses, groups, education establishments and individuals are invited to sponsor a Hare sculpture.

Local artists will be chosen to decorate our Hares and will partner with a sponsor. Each Hare will be unique, with its own design and personality. You can even name your Hare!

The finished sculptures will be displayed throughout the streets, parks and public areas of the town of Southend on Sea for 9 weeks during July 1st to September 6th 2020

Each Hare will then be auctioned and will raise significant funds to support Havens Hospices’ vital work.

We invite you, your company, employees and customers to be inspired and celebrate all that is great about Southend on Sea in the biggest mass participation arts event ever to take place in the town!

The streets and open spaces of Southend will become home to a trail of individually designed and beautifully created giant Hare sculptures which will showcase the wealth of artistic talent in the area whilst positively contributing to the economic, social and cultural life of the town.

The project aims to unite the business and creative sectors to host the biggest and most accessible art event the town has ever seen!

how does It work?

OPEN


the benefits of sponsoring

Raise positive awareness of your business or organisation by supporting a charitable initiative.

Showcase your own corporate creativity, improve your team morale and engage staff with your very own sponsored sculpture, and

generate a positive association with local artists.

The event encourages our city’s community to get out and walk The Hares About Town Trail and inspire ‘quality time’ as families head out

together to find the Hares!

Your brand will feature on the Hares About Town app, with the option to offer a dedicated reward to drive customers to your business.

You’ll receive an invitation to our artist selection event, an exclusive preview, public farewell and the auction.

You’ll be enabling significant funds to be raised for Havens Hospices through the auction of your Hare at the end of the exhibition.

Present your business or organisation in a positive way to current and new customers, as well as potential new employees in a competitive market.

Great PR for your business, with lots of opportunities for your brand to be seen via our official media partners and social media.

Drive footfall and sales to your business through The Hares About Town app and other promotional options.

Be a key part of a long-lasting event that raises civic pride, delights the whole town and drives a ‘feel good’ factor in Southend.

MY BUSINESS


Our Presenting Partners will benefit from the highest level of sponsorship and will enjoy an unprecedented level of marketing and PR exposure.

Your brand will be uniquely associated with the Hare sculpture and synonymous with the Hares About Town initiative.

BENEFITS TO INCLUDE:One of a maximum of 2 Presenting Partners

Sector Exclusivity

2 large Hare sculpture sponsorships and priority art selection

Prominent branding on all plinths, press, social media and literature

Bespoke product/service activation through the Hares About Town app and related events

Speaker opportunities at Hares About Town events

VIP tickets to Hares About Town events

Dedicated account manager and a full evaluation report post event

Access to social media channels

Unique opportunity to align with Hares About Town from beginning to end with the culmination of a high-profile public auction.

This headline partnership will generate positive PR opportunities

Association with Havens Hospices, a much-loved charity

PRESENTING PARTNER£40K* INVESTMENT

* All prices exclude VAT.

Packages & Benefits

Our official supporters will be actively involved with getting the Hare sculptures onto the streets and helping to accommodate our artists and events. This category will be able to contribute budget relieving value in kind support.

BENEFITS TO INCLUDE:One of a maximum number of eight official supporters

Marketing and brand exposure – logo to be present on all large sculpture plaques

Hare sculpture sponsorship, logo and descriptor on your Hare’s plaque and priority art selection

Bespoke product/service activation through the Hares About Town app and Hare related events


Enhanced relationships with key stakeholders including other Hares About Town supporters

Account management support

A personalised tour of Havens Hospices


COMMUNITY/LEARNING PARTNERS/OFFICIAL SUPPORTER£20K* INVESTMENT


Packages & Benefits

Individual sculpture sponsorship of a professionally designed Hare sculpture will enable you to support this initiative in a very personal way and is available to all Southend businesses and individuals.The Hare sculpture, including company logo and details on a plinth, will be displayed around the town for 9 weeks during 2020.

HARES ABOUT TOWN SPONSOR £5K* INVESTMENT

BENEFITS TO INCLUDE:12-month association with a high profile and media friendly event as well as a professionally designed Hare sculpture to be displayed around town

Marketing and brand exposure – logo and descriptor on your Hare plaque and an adoption certificate

Logo on the Hares About Town website

Logo on the Hares About Town app, plus product/service integration with app rewards


Enhanced relationships with key stakeholders including other Hares About Town supporters

Account management support

Opportunity to create great media and social media stories around your Hare


The opportunity to become a sponsor of our learning, community and volunteer programmes will be made available in the first instance to our Presenting Partners.Benefits will be bespoke for all programmes and will include branding on the learning programme, Hare plaques and associated learning resources, speaker opportunities at events and the opportunity to train and outfit the Hares About Town volunteers.

LEARNING AND COMMUNITY PARTNER UPGRADE £20K* INVESTMENT

OUR SPONSORSHIP PACKAGES OFFER

AN EXCELLENT RETURN ON INVESTMENT, AND

ARE TAILORED TO YOUR OBJECTIVES AND BUDGET SO

YOU CAN SUPPORT WHAT PROMISES TO BE A HUGELY

POPULAR EVENT!

This is an incredible opportunity to be involved in a huge, long lasting event that will raise civic pride and delight

the whole town.

There are a limited number of Hares looking for sponsors and they will be allocated on a first come first served

basis so be sure to get in touch!


a proven track recordbrand exposure

Raise your brand awareness in a unique way over a long period of time plus significant pre and post event exposure.

INCREASED BUSINESS ENGAGEMENT

► 53% of visitors to a similar event, GoGoGorillas! in Norwich, visited specific trail venues of the event

► 56% of visitors to GoGoGorillas! had a more favourable attitude to businesses because of their involvement with the event

► The BIG Stampede in Hamilton saw a 27% increase in website traffic in July

► The Big Hoot saw a 5% increase in dwell time ► 12% increase in retail transactions and a 5%

increase in social media followers

STIMULATE THE LOCAL ECONOMY THROUGH INCREASED FOOTFALL AND DWELL TIME

► Birmingham’s Great Western Mall had an increase of 25% in visitors in Aug 2015 over 2014

► Sainsbury’s Tollgate (Colchester) saw dwell time double while shoppers and visitors looked for the giraffes

► Estimated visitor numbers to GoGoGorillas! IN 2013 is over 400,000 over the 11-weeks

► 71% of visitors to Worcester Stands Tall said they explored parts of the city they normally wouldn’t and most of the respondents visited the city 4 times or more.

► As a result of Oor Wullie’s Bucket Trail, visits to the Dundee VisitScotland iCentre were up by over 24% compared to the previous year and retail sales also increased by 45%


INCREASED COMMUNITY

ENGAGEMENT, PRIDE AND INTEGRATION

43% of visitors to GoGoGorillas! thought the

event created a stronger sense of community in Norwich

74% of visitors to Pigs Gone Wild viewed Ipswich as a better

place for arts and culture.

ENGAGE YOUR STAFF AND CUSTOMERS

Use this exciting opportunity to showcase your own corporate

creativity and engage your staff, customers and associates with your uniquely designed

sculpture.

MEDIA EXPOSURESimilar events have generated massive media interest. Benefit from an association with your own ‘feel good’ stories in the

media, internal communications and trade publications


don’t justtake our word for it

“London Midland was proud to be a presenting partner of The Big Sleuth in

2017. During the ten-week event thousands of people took to The Big Sleuth trail with maps and the trail app,

spotting bear sculptures and taking snaps and selfies as they went. Feedback from our customers and staff has been genuinely

heart-warming and we are confident that our activation has resulted in an increase of leisure travellers into the region.“

RICHARD BROOKS Commercial Director, London Midland

‘Bee in the City more than met our expectations, especially in terms of the extra

footfall it attracted to campus as well as the social posts it enabled us to generate allowing us to engage with new

and existing students and their families.”

LISA VINCENT External Partnerships Manager, Manchester

Metropolitan University

‘Sponsoring Lola, our Snowdog helped to raise the profile of our 2016 Christmas

show, Sunny Afternoon. She gave us a continuous presence on New Road promoting the show with something different from

our usual front of house displays. We also benefited from the press coverage and social media engagement, which all contributed to an

extremely successful show. It was also great to be involved in this lovely city-wide initiative and to support Martlets.’

JOHN BALDOCK General Manager, Theatre Royal Brighton


hares about town

timelineJUNE–NOVEMBER 2019

Sponsors, artists and schools invited to get involved

JANUARY–MARCH 2020Hares designated and

created by artists

JUNE 2020Volunteers event

17TH–20TH SEPTEMBER 2020Farewell weekend – last chance to

see all the Hares together.

23RD JANUARY 2020Preview of Hare designs for selection by sponsors

APRIL 2020Sponsorship activation workshop

JULY 1ST–SEPTEMBER 6TH 2020Hares About Town goes live! Hares displayed across Southend

23RD SEPTEMBER 2020Hares auctioned to raise money for Havens Hospices.


HARESABOUTTOWN.CO.UK#HaresAboutTown

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get in touchThere is a team of experienced professionals who look forward to discussing your involvement.

ContactsSponsorship@haresabouttownArtists@haresabouttownlearning@haresabouttownpress@haresabouttown

phone numbers01702 220313

social media /HaresAboutTown @HaresAboutTown @HaresAboutTown


Documents

Southend-on-Sea 2020 Sponsorship Opportunities...OPEN Southend-on-Sea 2020 Sponsorship Opportunities A Wild in Art Event in #HaresAboutTown support of Havens Hospices PRINTED BY HARES