SOUTH SHORE WOMEN’S CLINIC,LAGOS.

Dr Olajuwon Alabi. MRCOG Director of Clinical Services,

Specialist in Advanced Gynaecological Endoscopic Surgery.

Qualification

Founder is Dr Olajuwon Alabi.Member of the Royal College of Obstetricians

and Gynaecologist (MRCOG)Registered as a UK consultant Certificate of Completion of Training (CCT).UKFellowship in Laparoscopic and Hysteroscopic

surgery, Gynaecological Scanning.

Formerly a Consultant Gynaecologist in the UK At Liverpool women’s Hospital and North

Manchester General Hospital.

Came back to Nigeria 2010

Worked at St Nicholas Hospital, Lagos and operated at Reddington Hospital occasionally

What is South Shore? Single specialty centre

Core specialty is Obstetrics and Gynaecology

Minimal access surgery

Referral centre for Minimal access, Endometriosis and fibroid surgeries

(from some specialists in the teaching hospitals

Some of our services.

Laparoscopic surgery- Fibroids, hysterectomies, ovarian cysts Endometriosis, Fertility

Hysteroscopic surgeries- Fibroids, Ashermanns, Fertility

Fibroids Centre: Non surgical and Surgical options

Fertility: upto secondary level at the moment

HISTORY Conceived August 2011

Functional from March 2012

Started with three staff

Now 30 staff

Annual turnover 1st year 120 million naira Projected turnover this year 240million naira

Management structure Medical Director

General Manager( Part time)

Lead Nurse

HR/Admin Manager

Accountant.

Business Development Manager.

Patient’s statisticsAbout 90% are between 30 to 45 years old.

Usually working class

All females (Male during fertility treatment)

About 95% fee paying.Non fee paying MTN, NNPC, BUPA, Zenith

Insurance

Starting upServiced office to reduce initial starting capital rent, generator, refurbishment

Equipment – personal finance and goodwill from medical equipment company ie JNCI, Mogbonju

Laboratory – sourced out to Pathcare and specialist lab.

Close to 710 patients

Over 400 surgeries

Average 40 consultations per week.

Scope services

Affliation to already established hospitals locally for the use of:

Theatre Admission rooms Delivery rooms

From September 2012, we moved into our own facility

Core skills

GynaecologyObstetricsAdvanced minimally invasive gynaecological

surgery

attractions

Good specialist skillGood costumer careNo mortality Very low morbidity

Advantages

IndependentOpportunity to structureAbility to effect immediate change, almost no

beaurucrazySmall, equating to a longer patient/doctor

consultation timePersonalised management plan with patient.Organised

Disadvantages

Isolated Income tied to a person.Might struggle to get investors founder might be over protective of the brand,

may affect expansion.Might affect work/life balance for specialistLess attractive to some patients due to the

isolated picture

Organisational reviewCompromised care by using other facilities for

admissions and surgeries.

Reduced income by using other facilities and paying for services there.

Multiple location for care: confusing for patient, stressful for clinicians.

Decision made to proceed to a bigger structure

In our new site

We run clinics, perform surgeries and admit people on our site

futureExpansion to a bigger structureMore specialists on boardContinue to offer excellent services InnovationBecome a training centre even to government

institutionsContinue to strive as a good business model

without changing our mission statement and vision.

Take home

There are opportunity for well structured, effective and innovative single specialty centres

You have to be competitive and InnovativeYou have to have a reason for patients to come

back, customer service, effective and innovative clinical services

Good marketing strategyFeedback and Audit of clinical performance to

improve services.

Response of our patientsSince it’s a single specialty we concentrate on

what you know.

We didn’t know we can get such a service in Nigeria

For a small facility its good to know you can offer a lot that all the big hospitals can offer.

THANK YOU

Contact:

Address South Shore Women’s Clinic 16B Ologun Agbaje Street, Victoria Island, Lagos.

Tel: 018427117, 08074617023, Email:

customercare@southshorewomensclinic.com

Website: www.southshorewomensclinic.com